Halloween Pets Key Trends Pet owners embrace Halloween with pet outfits inspired by pop culture characters and spooky treats and toys

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1 Pet owners embrace Halloween with pet outfits inspired by pop culture characters and spooky treats and toys Key Trends 2018 Top Dog Tips Halloween Pets 2018

2 Analysis As d og s a nd ca ts ha v e ma d e the shift fr om mer e p ets to fur kid s, they ha v e b ecome a n integ r a l p a r t of Ha llow een celeb r a tions. Ow ner s a r e now p r esented w ith a multitud e of costumes, tr ea ts, toys a nd a ccessor ies, w ith themes d r a w ing hea v ily fr om p op cultur e. Accor d ing to the Na tiona l R eta il F ed er a tion in the US, n earl y 20 % o f o wn ers acro ss A meri ca p l an t o d ress t h ei r p et s up this yea r, comp a r ed to 16 % la st yea r. Millennia ls a g ed yea r s a r e the most likely to d r ess up their p ets Barkshop So ci al med i a h as f uel l ed t h i s t ren d to a la r g e d eg r ee, w ith p et p a r ents sha r ing p ictur es of their a nima ls' Ha llow een costumes. The ha shta g # h al l o ween d o g b oa sts 82 K p osts on Insta g r a m Emer g ing themes for Ha llow een includ e the Mexica n Day o f t h e Dead holid a y, a nd f an t asy an d f ai ryt al es. P o p cul t ure ch aract ers fr om S ta r Wa r s a nd DC Comics, a nd cl assi c Hal l o ween co st umes such a s p ump kins continue in p op ula r ity, a s d o fun f o o d co st umes such a s hot d og s, ta cos a nd p izza Brit + Co

3 Day of the Dead Frankys Bowtique Petco Runa's Workroom Sidney & Betty OBX Puparazzi Mexica n holid a y Da y of the Dea d (or Día d e los Muer tos) is g a ining g r ound a s a n imp or ta nt Ha llow een r efer ence w or ld w id e. The d ecor a tiv ely d esig ned sug a r skull, or ca la v er a, is a symb ol of this occa sion, a nd this yea r it ha s b een emb r a ced a s a key p a r t of Ha llow een for p ets, seen on ev er ything fr om ha r nesses to b ow ties, b a nd a na s a nd ID ta g s. Patience Way Shop

4 Fairytale & Fantasy Patrikka Hello Stubby Lou Ticketybootique Unicor ns ha v e w ell a nd tr uly ma d e their w a y into the p op cultur e zeitg eist ov er the p a st few yea r s, emer g ing a s a p op ula r Ha llow een p et costume tr end for Unicor n costumes for d og s a nd ca ts come in the for m of p a stel-colour ed hea d d r esses w ith shimmer ing g litter. Other w himsica l fa ir yta le costumes for p ets includ e p r incesses a nd r a inb ow s.

5 Spooky & Kooky Pet Product News Ticketybootique Crafts4Cats Baby & Bark Dodjo34 FitFrenchie Cla ssic Ha llow een costumes for p ets r ema in p op ula r, w ith the p ump kin top p ing the list of costumes in the US, a ccor d ing to the Na tiona l R eta il F ed er a tion. Ghosts a nd d ev ils a lso fea tur e in the top 10. Other sp ooky costume id ea s ma king a n a p p ea r a nce this yea r includ e b a ts, Dr a cula a nd sp id er s. F or lov er s of g or e, ther e a r e a numb er of humor ous fa ke w ea p ons such a s kniv es a nd sa w s.

6 Pop Culture Characters Brit + Co Petsmart Chewy Spirit Halloween Baxter Boo F ilms, TV p r og r a mmes a nd b ooks continue to p r ov id e p lenty of Ha llow een insp ir a tion for huma ns a nd p ets a like. Pop ula r this yea r a r e S ta r Wa r s cha r a cter s, includ ing R 2 -D2, ew oks a nd Chew b a cca, DC Comics cha r a cter s includ ing Wond er Woma n a nd B a tma n, a s w ell a s kid s' ca r toon Pa w Pa tr ol. Spirit Halloween

7 Food & Drink Petco Petco Ticketybootique Ticketybootique Petco F r om hot d og s to d oug hnuts a nd sushi, the tr end for d r essing p ets up a s fa st food a nd d r inks fa v our ites show s no sig ns of w a ning, w ith mor e costume op tions tha n ev er for p la yful p et p a r ents this yea r. Ca ts a r en t left out of the a ction either, w ith cr ea tiv e costume id ea s includ ing a v oca d os a nd p a nca kes.

8 Toys Barkshop Petco Barkshop Etsy Petsmart Toys ha v e b ecome a n essentia l g ifting item for p ets a t Ha llow een, extend ing the p r od uct offer ing b eyond costumes. The sa me themes ca n b e seen thr oug hout the toys ca teg or y, w ith p op ula r styles includ ing food -themed items, sp ooky a nd sca r y d esig ns, a s w ell a s Da y of the Dea d -insp ir ed p ieces for d og s a nd ca ts. Barkshop

9 Treats Barkshop Chewy Petsmart Dog Park Publishing Walmart In a d d ition to occa sions such a s Tha nksg iv ing a nd Chr istma s, Ha llow een offer s b r a nd s a nd r eta iler s a nother op p or tunity to cr ea te sea sona lly themed food a nd tr ea ts. Pet food b r a nd Mer r ick ha s cr ea ted a sp ecia l How l O' Ween S tew, w hile The Honest K itchen ta p s into this tr end w ith its Pump kin S p ice L a tte Dog Tr ea ts r ecip e. The Honest Kitchen

10 Action Points Make ro o m f o r t ren d s an d f avo uri t es: hot TV show s a nd films a r e imp or ta nt r efer ences for costumes a nd tr ea ts, b ut so a r e timeless fa v our ites. K eep a b a la nce of b oth in your p r od uct r a ng e Creat e mat ch i n g o ut f i t s f o r t h e f ami l y: emb r a ce the mini-me p et clothing tr end a nd ma ke ma tching Ha llow een costumes for ow ner s a nd p ets Emb race t h e g i f t i n g o p p o rt un i t y: p et p a r ents w a nt to inv olv e their p ets in a ll celeb r a tions, so cr ea te g ifta b le p r od ucts such a s nov elty tr ea ts or fun g ift sets to ta p into the sea sona l g ifting ma r ket Be i n sp i red b y h uman f o o d t ren d s: d r a w on key huma n a utumn fla v our s, such a s the PS L, w hen d esig ning sea sona l p et food, a nd ta ke costume insp ir a tion fr om this a r ea, too

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