Fitbit. Key Trends Kids' Wellness. From approachable healthcare to mindful toys, new products make wellness fun and accessible to kids

Transcription

1 From approachable healthcare to mindful toys, new products make wellness fun and accessible to kids Key Trends 2018 Fitbit Kids' Wellness

2 Overview d eg ree wel l n ess: p a r ents a r e incr ea sing ly concer ned a b out ma inta ining kid s' a ll-r ound w ellb eing b oth menta l a nd p hysica l. Accor d ing to IPEMA' s Voice of Pla y S ur v ey, 80% of p a r ents see p hysica l exer cise a s a n a d v a nta g e of p la y, w hile 72 % see emotiona l a sp ects, such a s b uild ing selfconfid ence or emotiona l r elea se, a s a b enefit A p p ro ach ab l e d esi g n : p r od ucts help child r en d ea l w ith feeling s or ov er w helming exp er iences in a ma na g ea b le w a y. F r iend ly d esig ns ta ckle b ig emotions, help user s w ith sensor y p r ocessing need s, or ma ke hosp ita l p r oced ur es feel less sca r y K-Play Man ag i n g screen t i me: a s concer ns a r ise a r ound the effects scr een time could ha v e on the w ellb eing of child r en, b r a nd s emp ow er p a r ents to ma na g e their kid s' online liv es mor e closely. Pa r enta l contr ols a r e essentia l for tech, w hile other p r od ucts lur e child r en a w a y fr om scr eens w ith r ea l-life a ctiv ities to g et them mov ing Little Saplings Mindful Powers Sl eep t i me: na tur a l method s a r e g a ining tr a ction in the eter na l b a ttle to g et kid s to sleep. New p r od ucts use lig ht, stor ies a nd a r oma ther a p y oils to g et child r en to d r ift off

3 Mini Mindfulness Mightier Powerme Dough For It Max Mindpower New p r od ucts a r e help ing kid s to und er sta nd a nd ma na g e their mood. Ap p s ed uca te thr oug h inter a ctiv e elements: Pow er me a llow s kid s to exp r ess emotions thr oug h r a b b it emojis, w hile Mind ful Pow er s uses sensor y-b a sed r ep etitiv e inter a ction, such a s sw ip ing or str oking the scr een, to r ela x. Mig htier help s b uild emotiona l r esilience: kid s p la y cha lleng e g a mes on a n a p p connected to a hea r t r a te monitor, a nd w hen their hea r t r a te r ises, they a r e notified to b r ea the d eep ly to r ela x. F or a mor e offline a p p r oa ch, Ca lm Dow n K it b y Doug h F or It conta ins tools such a s a r oma ther a p y str ess-r elief d oug h. The Ma x Mind p ow er b ea r help s kid s to p r a ctice mind fulness w ith a ccomp a nying b ooks. Mindful Powers

4 Sensory Inclusivity KultureCity Natural History Museum Discovery Gateway Sesame Place Inclusiv e new tools a nd sp a ces a r e ena b ling child r en w ith sensor y p r ocessing need s to feel ca lm a nd r ea ssur ed. The K ultur ecity a p p r ecommend s p la ces suita b le for child r en w ith sensor y need s, ma king it ea sier for fa milies to p la n v isits. Child r en' s museum Discov er y Ga tew a y in S a lt L a ke City ha s b een cer tified b y K ultur ecity a s a sensor y inclusiv e sp a ce, a nd p r ov id es sensor y kits conta ining noise-ca ncelling hea d p hones a nd fid g et tools. In L ond on, the Na tur a l Histor y Museum' s Da w nosa ur s ev ents a r e ta ilor ed to child r en on the a utism sp ectr um, a nd fea tur e a S ensor y R oom for d ed ica ted q uiet time. S esa me Pla ce is the fir st theme p a r k to b e d esig na ted a s a Cer tified Autism Center, includ ing low -sensor y a r ea s, q uiet r ooms a nd noise-ca ncelling hea d p hones to p r ev ent sensor y ov er loa d.

5 Approachable Healthcare Imaginary Friend Society Aflac Renata Souza Luque B r a nd s cr ea te p r od ucts to ma ke hea lthca r e feel less ov er w helming for kid s. Desig ned for child r en d ia g nosed w ith ca ncer, the Ima g ina r y F r iend s S ociety w eb site fea tur es shor t films exp la ining med ica l ter minolog y w ith fr iend ly, cute cha r a cter s. To ma ke up coming sur g er ies less sca r y, Med ica l VR S olution is a VR g a me tha t ma kes kid s the her o of a n inter a ctiv e, hosp ita l-themed stor y. My S p ecia l Afla c Duck r ea ssur es child r en und er g oing ca ncer tr ea tment w ith a soothing hea r tb ea t a nd med ica l p la y op tions to help them und er sta nd their tr ea tment. The Thomy toolkit ma kes injections for kid s w ith typ e 1 d ia b etes ea sier, includ ing child -fr iend ly temp or a r y ta ttoos to g uid e injecting. JSC Games

6 Digital Wellbeing Amazon Apple Verizon Wireless YouTube Relay Amid r ising concer n a b out the content child r en a r e w a tching online, a s w ell a s the neg a tiv e hea lth effects of extensiv e scr een time, tech b r a nd s a r e g iv ing p a r ents mor e contr ol ov er kid s' d ev ices. Ap p le' s new F a milies p a g e g a ther s a ll p a r enta l contr ols in one a r ea for ea se, w hile YouTub e ha s intr od uced a setting tha t only a llow s kid s to see content a p p r ov ed b y huma ns r a ther tha n a n a lg or ithm. Ama zon' s new Echo Dot K id s' F r ee Time fea tur e ma kes Alexa kid -fr iend ly, b locking unsuita b le content a nd a llow ing p a r ents to set time limits on usa g e. Ver izon' s sma r t fa mily system a llow s p a r ents to sched ule inter net-fr ee time for kid s, w hile the R ela y is a scr eenless w a lkie-ta lkie tha t a llow s kid s to sta y in conta ct w ith their p a r ents v ia a n a p p w ithout a ny of the a d d ed d istr a ctions of ha v ing a sma r tp hone.

7 IRL Activities Fitbit Au Fudge Goji Studios As kid s sp end mor e time online, p a r ents a r e looking for w a ys to g et them a ctiv e a nd eng a g ed w ith the p hysica l w or ld. The new F itb it Ace is sp ecia lly d esig ned for kid s, a nd encour a g es them to g et the r ecommend ed 6 0 minutes of a ctiv ity a d a y. In L A, the L ittle S a p ling s ser v ice g ets kid s inv olv ed in g a r d ening a nd r uns b ir thd a y p a r ties w ith outsid e time a nd cr a fting a ctiv ities. Also in L A, Au F ud g e Ca mp r uns p la y-b a sed a ctiv e cla sses for kid s includ ing yog a, d a nce a nd Young Ninja s, w hich tea ches kid s ma r tia l a r ts skills. Allow ing kid s to let off stea m a fter school, the Gener a tion Goji p r og r a mme a t Goji S tud io in Hong K ong g ets them lea p ing, r olling, thr ow ing a nd r unning using child -fr iend ly eq uip ment. Little Saplings

8 Sleep Time Moshi Twilight emagine A Scrubology Soap As sleep continues to b e a key focus a cr oss w ellness, b r a nd s cr ea te p r od ucts to na tur a lly lull child r en to sleep. Moshi Tw ilig ht S leep S tor ies soothes kid s w ith ca lming music a nd nig httime-themed a ud io stor ies, p r ov id ing a n a lter na tiv e to scr een time b efor e b ed. The Doter r a Wha le d iffuser comb ines a n essentia l oil mist w ith soothing lig ht p r ojections, ca lm music a nd a cute d esig n. Help ing to g et kid s into a hea lthy sleep r outine, The Tick Tock Tur tle clock fea tur es a sma r t a la r m, countd ow n lig hts for sleep tr a ining a nd a sleep -enha ncing r ed lig ht for b ed time. Ta king a w himsica l a p p r oa ch to b ed p r ep, sp r a ys to keep monster s a nd sca r y cr ea tur es a w a y comb ine fun illustr a tions w ith ca lming essentia l oils. doterra

9 Action Points Keep i t f un : a p p ly inter a ctiv e a nd g a ming elements to w ellness p r od ucts to ma ke them mor e eng a g ing. Ma ke kid s the her o of a stor y, or let them exp lor e new w or ld s to lea r n a b out w ellb eing Use t ech f o r g o o d : fr iend ly tech ca n b e a simp le, on-d ema nd w a y for kid s to unw ind, eng a g e or und er sta nd. Ma ke tech for kid s less intr usiv e w ith simp le, effectiv e techniq ues such a s a ud io or sensor y elements Take i t o f f l i n e: scr een time is inev ita b le for d ig ita lly sa v v y Alp ha s, b ut g iv e them some time off b y cr ea ting outd oor sp a ces or a ctiv ities tha t g et them mov ing a nd help b uild r esilience Desi g n i n cl usi vel y: ma ke exp er iences a nd p r od ucts a ccessib le for ev er yone, w hether it' s w ith incr ea sed a ccessib ility op tions or sensor y r ooms for q uiet time Au Fudge

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