Emerging Trend Mini-Me Pets

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Melinda Allison
5 years ago
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products for humans and pets are bursting onto the

1 Monki With modern pet parents keen to match their animals to their own personal style, coordinating products for humans and pets are bursting onto the scene in a big way Emerging Trend Mini-Me Pets Coucou

Overview S p end ing on p ets continues to r ise: in the US, the p et ind ustr y is p r ojected to r ea ch $ 9 6 b n b y 2 02 0, a ccor d ing to Pa cka g ed F a cts, w hile

their sta tus a s ' fur kid s' or B F F s.

med ia, w hen a v id eo show ing ma tching p yja ma s for p ets a nd p eop le w ent v ir a l Fabdog The p r ime time for this tr end is festiv e g ifting : in Decemb er, r

2 Overview S p end ing on p ets continues to r ise: in the US, the p et ind ustr y is p r ojected to r ea ch $ 9 6 b n b y , a ccor d ing to Pa cka g ed F a cts, w hile in China, it' s set to g r ow to 2 2 b n yua n p er yea r Pet p a r ents look for w a ys to integ r a te their a nima ls mor e closely into their lifestyles a nd emp ha sise their sta tus a s ' fur kid s' or B F F s. Ma tching a p p a r el a nd a ccessor ies r a ng es a r e b eing la unched b y a r a ng e of b r a nd s The a nima l-huma n ' tw inning ' tr end took off r ecently on socia l med ia, w hen a v id eo show ing ma tching p yja ma s for p ets a nd p eop le w ent v ir a l Fabdog The p r ime time for this tr end is festiv e g ifting : in Decemb er, r eta iler s includ ing Next a nd Ald i la unched Chr istma s jump er s a nd p yja ma s for the w hole fa mily includ ing the d og Ma tching p r od ucts a r e now exp a nd ing b eyond PJs to includ e d esig ner fa shion, b esp oke ta ilor ing, a nd colla r s tha t ma tch w ith b r a celets Friendship Collar Coucou

Matching PJs Ma tching clothing for p ets a nd

tr uly a r r iv ed this w inter tha nks to a v

ith b r a nd s includ ing Next a nd Ald i offer

ta r ta n a nd check styles for Chr istma s 2

ed the tr end to ca ts w ith its fa mily p yja

3 Matching PJs Ma tching clothing for p ets a nd p eop le is not a new id ea, b ut it w ell a nd tr uly a r r iv ed this w inter tha nks to a v ir a l v id eo fr om F a b d og tha t g a r ner ed ov er 3. 5 million v iew s. Ma instr ea m r eta iler s follow ed suit, w ith b r a nd s includ ing Next a nd Ald i offer ing ma tching sw ea ter s a nd PJs in cla ssic ta r ta n a nd check styles for Chr istma s US b r a nd Pa ja ma g r a m ha s extend ed the tr end to ca ts w ith its fa mily p yja ma sets. Pajamagram Fabdog Bustle Next Herbert & Homer Pajamagram

Twinned Apparel The tw inning tr end ha s extend ed to ca ter to

clothing w ith their p ets outsid e the house.

collection to ma r k 2 018 a s the Chinese Yea r of the Dog,

Nov elty tees a r e a p op ula r ma tching style, w ith slog a

4 Twinned Apparel The tw inning tr end ha s extend ed to ca ter to b r a v er ow ner s w ho a r e p r ep a r ed to w ea r ma tching clothing w ith their p ets outsid e the house. F a shion b r a nd Monki ha s la unched a ca p sule d og collection to ma r k a s the Chinese Yea r of the Dog, includ ing ma tching B F F hood ies. Nov elty tees a r e a p op ula r ma tching style, w ith slog a ns such a s F ur Da d /F ur B a b y, a s w ell a s ma tching knitw ea r. By Miss Sally The Hipster Home KBO Designs Monki

Designer Tailoring Emer g ing b r a nd s a r e cr ea ting

e of ur b a n fa shion a nd outer w ea r for d og s a nd p eop le.

luxur y d og coa ts a nd ma tching ta ilor ed styles for ow ner s.

5 Designer Tailoring Emer g ing b r a nd s a r e cr ea ting collections of ma tching a ttir e for fa shion-conscious huma ns a nd their p ets. Tur kish d esig ner Pa lmet B a l ha s la unched Coucou, a r a ng e of ur b a n fa shion a nd outer w ea r for d og s a nd p eop le. L ond on la b el Ta il-or -Ma d e ha s la unched a collection of luxur y d og coa ts a nd ma tching ta ilor ed styles for ow ner s. Customer s ca n v isit the S a v ile R ow show r oom to b e mea sur ed up for the look. Coucou Coucou Tail-or-Made Tail-or-Made

Crafted Accessories F or p et p a r ents w a nting to ta ke a mor e

ing a r r a y of ma tching a ccessor ies on offer.

ke b a nd a na s for d og s w ith ma tching sca r v es for huma ns.

et/p a r ent a ccessor ies includ ing knitted sca r v es, sw ea ter

6 Crafted Accessories F or p et p a r ents w a nting to ta ke a mor e sub tle a p p r oa ch to tw inning, ther e is a n ev er -exp a nd ing a r r a y of ma tching a ccessor ies on offer. US b r a nd Hoot & Co uses ta r ta n a nd checked fa b r ics to ma ke b a nd a na s for d og s w ith ma tching sca r v es for huma ns. F or a mor e cr a fted look, Etsy is a r ich sour ce of ma tching p et/p a r ent a ccessor ies includ ing knitted sca r v es, sw ea ter s a nd hea d sca r v es. All You Need is Pug Hoot & Co Femeniro Irinas Strickmode

Collars & Bracelets US b r a nd F r iend ship Colla r w a s one of

ns. Its hug ely p op ula r r a ng e of v eg a nlea ther d og colla r

nd s, such a s Ar g us Colla r, a nd offer s a n ea sy g ifting op

7 Collars & Bracelets US b r a nd F r iend ship Colla r w a s one of the fir st to cr ea te ma tching fa shion looks for p ets a nd huma ns. Its hug ely p op ula r r a ng e of v eg a nlea ther d og colla r s a nd ma tching b r a celets for ow ner s ha s now b een extend ed to includ e ca t colla r s. The concep t ha s since b een ta ken up b y a numb er of other b r a nd s, such a s Ar g us Colla r, a nd offer s a n ea sy g ifting op tion for lifestyle b r a nd s to b uild into their offer ing. Friendship Collar Argus Collar Argus Collar Friendship Collar

8 Action Points Cat er t o p et p aren t s: ow ner s a r e keen to inv est in p r od ucts a nd exp er iences tha t b r ing them closer to their fur kid s. Ma ke their p et the sta r of the show Be p l ayf ul : p uns, w or d p la y a nd tr end ing icons a r e a ll p er fect for this fun ca teg or y Th i n k set s: ta ke a cue fr om ma tching colla r s a nd b r a celets to g ener a te id ea s for other ma tching sets food a nd d r ink, jew eller y, b a g s, sticker s tha t w or k for g ifting a cr oss ca teg or ies W o rk o ut yo ur USP : d on' t b e a fr a id to b e d iffer ent. As the p et ma r ket g r ow s, consumer s w ill b e looking for cr ea tiv e p r od ucts tha t sta nd out fr om the cr ow d Hoot & Co

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