Brands to Watch Indie Beauty

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Dominick Jackson
5 years ago
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1 Tonik Beauty 2018 Brands to Watch Indie Beauty Six emerging brands you need to know now, from CBD-infused supplements to luxury haircare

Analysis Ind ie b ea uty ha s seen exp onentia l g r ow th in r ecent yea r s, ma king it a b ub b ling p ow er house in the ind ustr y a nd an area t o keep an eye o n f o r i n n o vat i ve, b o un

2 Analysis Ind ie b ea uty ha s seen exp onentia l g r ow th in r ecent yea r s, ma king it a b ub b ling p ow er house in the ind ustr y a nd an area t o keep an eye o n f o r i n n o vat i ve, b o un d aryp ush i n g i d eas. R esea r ch fr om Influenster d a ta show s sea r ches for ind ie fa cia l skinca r e p r od ucts g r ew b y 6 59 % in r ev iew v olume fr om to 2 017, hig hlig hting a g ro wi n g ap p et i t e amo n g co n sumers f o r un i q ue b ran d s. Th e i n cl usi o n o f i n d i e b eaut y o n l ead i n g ret ai l er p l at f o rms i n d i cat es t h e t ract i o n an d l o n g evi t y o f t h i s t ren d. Ama zon' s p a r tner ship w ith Violet Gr ey la st yea r a b id to incr ea se their p r esence in the niche luxur y b ea uty ma r ket ha s w itnessed unp r eced ented success. Da ta fr om One Click R eta il estima tes tha t tota l sa les for Ama zon' s fir st-q ua r ter, hea lth a nd p er sona l ca r e seg ment sa w yea r -on-yea r g r ow th of 31%. Th e co mp an y i s n o w p l an n i n g t o exp an d, wi t h A mazo n 's In d i e Beaut y Sh o p i n t h e p i p el i n e. It wi l l o n l y st o ck b ran d s t h at aren 't b ei n g so l d at an y maj o r ret ai l er such as Ul t a o r Wal

Everyday Ha iling fr om Austr a lia, Ev er yd a y is a cr uelty-fr

olutionise p er sona l ca r e sta p les.

ser um, d r y-touch sunscr een, b od y mist, d eod or a nt a nd r

tha t ev er yd a y sta p les ca n b e b ea utiful.

b y four cla ims: to a lw a ys b e non-toxic, v eg a n-fr iend ly,

Ad d ing a n element of fun to the b r a nd, found er Cha r lotte

3 Everyday Ha iling fr om Austr a lia, Ev er yd a y is a cr uelty-fr ee, p a r a b en-fr ee b od yca r e b r a nd d esig ned to r ev olutionise p er sona l ca r e sta p les. Offer ing a simp le r a ng e of fiv e key p r od ucts, sunscr een ser um, d r y-touch sunscr een, b od y mist, d eod or a nt a nd r escue b a lm, the focus is p la ced on w ellb eing a nd the notion tha t ev er yd a y sta p les ca n b e b ea utiful. A fuss-fr ee a p p r oa ch to b od y ca r e, the b r a nd sta nd s b y four cla ims: to a lw a ys b e non-toxic, v eg a n-fr iend ly, cr ueltyfr ee, a nd to use na tur a l ing r ed ients. Ad d ing a n element of fun to the b r a nd, found er Cha r lotte C Piena a r ha s used w itty p uns a s na mes for ea ch p r od uct, such a s R esting B ea ch F a ce a nd S mooth Op er a tor.

Tonik F ound ed b y a fa ther a nd d a ug hter d uo, Tonik is a fully

er v ineg a r, coconut oil, tur mer ic a nd its la test a d d ition,

Ca p sules a r e conta ined in minima l, thin b ottles tha t ca n ea

ing a n ea sy w a y to ma inta in hea lth cr ed entia ls on the g o.

is ca r eful not to sta te the exa ct sid e effects or r a ise exp

4 Tonik F ound ed b y a fa ther a nd d a ug hter d uo, Tonik is a fully na tur a l sup p lement b r a nd d ed ica ted to nour ishing the b od y fr om the insid e out. F our ca p sule v a r ieties a r e offer ed, includ ing a p p le cid er v ineg a r, coconut oil, tur mer ic a nd its la test a d d ition, hemp seed. Ca p sules a r e conta ined in minima l, thin b ottles tha t ca n ea sily slot into a b a g, w ith tr a v el test-tub e v a r ieties offer ing a n ea sy w a y to ma inta in hea lth cr ed entia ls on the g o. In communica ting the b enefits of ea ch ing r ed ient, the b r a nd is ca r eful not to sta te the exa ct sid e effects or r a ise exp ecta tions, instea d d ir ecting customer s to Goog le sea r ches tha t hig hlig ht the b enefits for them. The ca p sule is a lso v eg eta r ia n, a r a r ity in the sup p lement w or ld.

S Oil S Oil' s luxur y ha ir oil conta ins a r ich concoction of v ita

tha t ca n b e used a t multip le sta g es of the ha ir styling p r ocess.

ood a nd Clov e, a nd L a v end er, Va nilla a nd B er g a mot, the new b

It b oth str eng thens the ha ir a nd p r otects it fr om chemica l, mecha

Touting itself a s a n honest, tr a nsp a r ent a nd ethica l b r a nd, it

tha t a r e 100% na tur a l a nd ma nufa ctur es g ood s in a susta ina b

5 S Oil S Oil' s luxur y ha ir oil conta ins a r ich concoction of v ita mins a nd miner a ls for a lig htw eig ht, fa st-a b sor b ing p r od uct tha t ca n b e used a t multip le sta g es of the ha ir styling p r ocess. Av a ila b le in thr ee scents, Clov e a nd Gr a p efr uit, S a nd a lw ood a nd Clov e, a nd L a v end er, Va nilla a nd B er g a mot, the new b r a nd ha s cr ea ted a cold -p r essed, ser um/oil hyb r id for mula. It b oth str eng thens the ha ir a nd p r otects it fr om chemica l, mecha nica l a nd env ir onmenta l d a ma g e. Touting itself a s a n honest, tr a nsp a r ent a nd ethica l b r a nd, it ha s b een Toxic F r ee cer tified, mea ning it only use ing r ed ients tha t a r e 100% na tur a l a nd ma nufa ctur es g ood s in a susta ina b le ma nner. The oil is suita b le a s a p r e-w a sh tr ea tment, w hen b low d r ying, a nd to a d d shine to a fina l look.

Woodlot Wood lot, w hile mor e esta b lished tha n the other b r a nd

Insp ir ed b y the b ea uty r itua ls of p r ev ious g ener a tions,

a tions, encour a g ing them to v a lue clea n-b ur ning a nd p la

ith a ll p r od ucts conta ining p otent essentia l oils tha t help

6 Woodlot Wood lot, w hile mor e esta b lished tha n the other b r a nd s in this r ep or t, is still emer g ing onto the b ea uty scene. Insp ir ed b y the b ea uty r itua ls of p r ev ious g ener a tions, the b r a nd focuses on na tur a l essentia l oils, ca nd les, soa p s a nd lotions. Or ig ina ting fr om Ca na d a, it a ims to insp ir e futur e g ener a tions, encour a g ing them to v a lue clea n-b ur ning a nd p la nt-b a sed p r od ucts, w ith the sp ir it of w ellness r unning thr oug hout. F ound ed in 2 014, the p r a ctice of a r oma ther a p y is key, w ith a ll p r od ucts conta ining p otent essentia l oils tha t help soothe or up lift the mind a nd b od y. A p eta l to p otion p r ocess is imp lemented, help ing to susta in the p ur ity of the na tur a l ing r ed ients w ithin d ur ing the cr ea tion p r ocess.

The Good Patch F ocused on tr a nsd er ma l skin p a tches, The Good

a tches tha t d eliv er hea ling a nd p a in r elief b enefits to the

F ocusing on four key a r ea s of concer n, ha ng ov er s, sleep

nt-b a sed, conta ining a mixtur e of v ita mins a nd miner a ls d

ket, la unched a t the Ind ie B ea uty Exp o in New Yor k la st month.

7 The Good Patch F ocused on tr a nsd er ma l skin p a tches, The Good Pa tch offer s a succinct r a ng e of ind iv id ua lly p a cka g ed p a tches tha t d eliv er hea ling a nd p a in r elief b enefits to the b od y. F ocusing on four key a r ea s of concer n, ha ng ov er s, sleep lessness, a nxiety a nd p er iod p a in, a ll for mula s a r e p la nt-b a sed, conta ining a mixtur e of v ita mins a nd miner a ls d esig ned to w or k w ith w ha t the b od y a lr ea d y ha s, r a ther tha n a d d ing for eig n b od ies. Its la test line sees four new, CB Dinfused p a tches come to the ma r ket, la unched a t the Ind ie B ea uty Exp o in New Yor k la st month. The a d d ition of the ca nna b inoid is sa id to help ea se a ches a nd p a ins in the muscles, a s w ell a s help r eg ula te hor mona l fluctua tions d ur ing the monthly cycle.

Basd Ded ica ted to emp ow er ing p eop le a nd their b od ies, B a sd

ha sis on imp r ov ing the w a y p eop le feel insid e b y not tr ying

Or g a nic, p la nt-b a sed a nd cr uelty-fr ee, the b r a nd is tr a

clea r ly outlines a ll ing r ed ients a nd how they b enefit the b od

on' t sound na tur a l, such a s coca mid op r op yl b eta ine (a fa

on the r ea lity of na tur a l b r a nd s.

8 Basd Ded ica ted to emp ow er ing p eop le a nd their b od ies, B a sd is a clea n a nd na tur a l b od y ca r e b r a nd tha t p uts a n emp ha sis on imp r ov ing the w a y p eop le feel insid e b y not tr ying to ' cor r ect' the outsid e. Or g a nic, p la nt-b a sed a nd cr uelty-fr ee, the b r a nd is tr a nsp a r ent a b out its ing r ed ient usa g e, w ith a w eb site tha t clea r ly outlines a ll ing r ed ients a nd how they b enefit the b od y. The b r a nd a lso ca lls out a ll na tur a l ing r ed ients tha t d on' t sound na tur a l, such a s coca mid op r op yl b eta ine (a fa tty a cid comp ound fr om coconut oil) to help ed uca te the consumer on the r ea lity of na tur a l b r a nd s. Pa cka g ed in b old, g r a p hic g la ss b ottles a nd p a p er b a g s, p r od ucts includ e coffee b od y scr ub s, b od y w a sh a nd b od y lotion.

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