Key Trends Key Trends. Retail & VM. In 2018, consumers' lives will be made simpler thanks to personalisation and digital assistants.

Transcription

1 Key Trends Key Trends Retail & VM Talitha In 2018, consumers' lives will be made simpler thanks to personalisation and digital assistants

2 Checklist Ret urn o f t h e t ravel l i n g sal esman : in-home ser v ices offer p er sona l a ttention V o i ce sh o p p i n g : g r ocer ies a nd other household g ood s on ca ll A R & V R g o mai n st ream: the tech g ets simp lified for ma ss use A mazo n t akeo ver: the comp a ny' s second hea d q ua r ter s w ill b olster one lucky US city Th e n ew b ud g et - f ri en d l y: new inclusiv e b r a nd s a nd r eta iler s p a y mind to low income consumer s Mass p erso n al i sat i o n : not just for p r od ucts, consumer s ca n now customise their ow n shop p ing exp er ience Sel f - emp o wermen t ret ai l : ev ents a nd confer ences cr ea te a new b uying moment Ret ai l resi d en ces: a 36 0-d eg r ee a p p r oa ch to r eta il a nd lifestyle Ext reme curat i o n : a moment of silence a mong the r eta il noise P l ay p l aces: nosta lg ic kid ult sp a ces IKEA

3 Return of the Travelling Salesman Task Rabbit Best Buy Home d eliv er y ser v ices such a s Postma tes w ill continue to thr iv e, a nd the tr a v elling sa lesma n (or sa les p er son) w ill r etur n. Enjoy is a new ser v ice tha t ha nd -d eliv er s, insta lls a nd show s consumer s how to use electr onics, w hile B est B uy ha s a simila r ser v ice for home insta lla tion, tr oub leshooting a nd p r od uct tutor ia ls. With IK EA' s r ecent b uy of Ta sk R a b b it, it looks a s if the r eta iler w a nts to d omina te the in-home-ser v ice ma r ket.

4 Voice Shopping Amazon LG Google Home Apple Accor d ing to r esea r ch a nd a d v isor y fir m Ga r tner, r oom-b a sed scr een-less d ev ices, such a s Ama zon Echo a nd Goog le Home, w ill b e in ov er 10m homes b y the end of With Wa lma r t' s r ecent p a r tner ship w ith Goog le Assista nt a nd Ama zon s Echo L ook, the r eta il w or ld is r ea d y for v oice shop p ing. B e p r ep a r ed for millions of consumer s to sa y: Oka y, Goog le p ur cha se toilet p a p er a nd la und r y d eter g ent. "

5 AR & VR Go Mainstream Dulux House of VR VR a nd AR ha v e b een used a t r eta il for yea r s, b ut w ill b e p icked up mor e w id ely in 2 018, esp ecia lly now tha t Ap p le ha s includ ed AR elements in its new est iphone a nd ios. Due to this la unch, r eta iler s ha v e intr od uced new AR a p p s to ma ke shop p ing ea sy. IK EA r elea sed IK EA Pla ce, a n a p p tha t help s user s v isua lise p r od ucts in their home b efor e they b uy, a nd Wa yfa ir ' s a p p ha s simila r fea tur es.

6 Amazon Takeover Amazon Amazon Whole Foods Market Amazon With ev er y new la unch, Ama zon ma kes a n imp a ct. In 2 017, it a cq uir ed Whole F ood s, la unched tw o ow n-b r a nd fur nitur e lines a nd cr ea ted Ama zon K ey, a d ev ice tha t lets Ama zon d eliv er items d ir ectly into a home could see the b r a nd ' s b ig g est imp a ct w hen it a nnounces the loca tion of its second hea d q ua r ter s. The comp a ny w ill inv est $ 5b into the chosen city a nd p r ov id e job s for 50, 000 emp loyees.

7 The New Budget-Friendly Brandless Hollar Brandless Hollar B r a nd s a r e not only emb r a cing d iv er sity in their ma r keting, they' r e str iv ing for inclusiv eness in their p r icing. B r a nd less, a n ev er yd a y household -g ood s line, sells ev er ything fr om p ea nut b utter to g r een tea b od y w a sh for $ 3. New online e-commer ce site Holla r is d isr up ting the d olla r stor e ma r ket in the US, offer ing b r a nd ed b ea uty, b a b y, household p r od ucts a nd toys for a s low a s $ 1.

8 Mass Personalisation Théoriz 23 & Me Simba Per sona lisa tion r ema ins a key tr end for 2 018, continuing into Not only ca n p r od ucts b e customised to fit the need s, a esthetics, p hysica lity a nd ev en DNA of the consumer, b ut the shop p ing exp er ience ca n a lso b e ta ilor ed. F or exa mp le, tech comp a ny Théor iz d ev elop ed motion-sensor technolog y w hich a llow s user s to p r oject 3D d ig ita l ob jects into a p hysica l sp a ce, w hich could a llow consumer s to d r ea m up their ow n p er sona l b outiq ue.

9 Self-Betterment Retail MasterClass Goop WeWork Goop As consumer s str iv e for self-b etter ment thr oug h w ellness, ed uca tion a nd exp er iences, ticketed ev ents b ecome r eta il op p or tunities. Goop Hea lth a nd WeWor k' s summer ca mp s b r oug ht tog ether consumer s looking to netw or k, meet influencer s a nd inter a ct w ith b r a nd s. Ma ster cla ss, a n online lectur e ser ies tha t ta p s w or ld -cla ss ta lent such a s Gor d on R a msa y a nd S tev e Ma r tin, offer s a simila r op p or tunity for self-b etter ment.

10 Retail Residences John Lewis Talitha Goop Lab Cereal R esid entia l r eta il is not a new concep t, b ut is b eg inning to p r olifer a te, esp ecia lly a t b outiq ue lev el or for stor es tha t w a nt to offer a b outiq ue feel. The tr end is a sp ir a tiona l in na tur e, a s consumer s a r e tr uly a b le to immer se themselv es in the lifestyle of the b r a nd. At Goop ' s Goop L a b in L A' s B r entw ood neig hb our hood, the stor e w a s d esig ned in the style of Gw yneth Pa ltr ow ' s home, g iv ing shop p er s a n exclusiv e look into her g la mor ous lifestyle.

11 Extreme Curation Formerly Yes Kvadrat Commonplace The cur r ent r eta il la nd sca p e is filled w ith hyp er -sensor ia l setting s a nd immer siv e exp er iences, a nd some r eta iler s a r e r ea cting w ith d esig n simp licity. White, ca lming sp a ces w ith ca r efully cur a ted a ssor tments g iv e p r od ucts r oom to b r ea the, a nd they d on' t ov er w helm consumer s w ith too ma ny choices. Her e, the exp er ience is in the moment of ca lm.

12 Play Places Jaime Hayon Perrier Amazon Treasure Trucks Powered by TCPDF ( Liberty At the op p osite end of the sp ectr um, consumer s cr a v e stor e d esig n a nd r eta il exp er iences tha t encour a g e p la y. Nosta lg ia r ema ins a key consumer p r ior ity thr oug h 2 018, esp ecia lly for Millennia ls w ho yea r n for a simp le time fr ee of r esp onsib ilities. R eta iler s tha t offer a g a ming element, such a s L ib er ty' s B ea uty L otter y, or g r ow n-up p la yg r ound s w her e consumer s ca n g et p hysica l (a nd shoot selfies) w ill continue to w in b oth IR L a nd UR L.