Retail Analysis: Women & Young Women Footwear

Transcription

1 Retail & Buying Summer 2018 Retail Analysis: Women & Young Women Footwear Yacare Rustic wovens inject an artisanal feel into summer footwear, while chunky silhouettes and customisation evolves sneakers

2 Key Takeaways Text ural art i san : str ong emp ha sis is p la ced on na tur a l ma ter ia ls such a s lea ther a nd jute, w ov en tog ether to cr ea te a n a r tisa na l effect. L a yer ed a nd sculp tur a l d eta iling g iv es a fr esh tw ist to slid e up p er s. Sn eak ers: r eta iler s continue to ev olv e cla ssic sp or ts shoes into tr end -led footw ea r, w ith B a lencia g a -influenced chunky styles lea d ing the sur g e. Customisa tion a nd a p a lette of soft p inks ca r r y feminine tr a iner tr end s thr oug h to summer. Krack River Island Camper Zara Co mf o rt an d p ract i cal i t y: mid a nd low heels d r iv e footw ea r tr end s, a s the focus on comfor t a nd p r a ctica lity r ema ins key. A b old use of colour ensur es mules a nd a nkle b oots look contemp or a r y.

3 Artisanal Wovens THEME Multicolour ed w ov en lea ther s a nd jute inject a n a r tisa na l ed g e into summer footw ea r. Wor king a s either a n a ll-ov er or p la cement a p p lica tion, w ov ens up d a te w inter y styles w hile exp a nd ing the selling w ind ow of sp r ing b uys. The v er sa tility of this theme is d emonstr a ted thr oug h its cr oss-ca teg or y r ea ch a cr oss sa nd a l, slid es a nd la ce-up b r og ue a ssor tments. Boxcalf Yerse River Island Paloma Barcelo Yacare Robert Clergerie

4 Summer Western THEME Wester n themes ma inta in their hold on the footw ea r ma r ket, d r iv en p r ed omina ntly b y cow b oy b oots for festiv a l styling a nd sa nd a ls for hig hsummer holid a y d r essing. The cla ssic Wild West p a lette of sa nd, r ust a nd chocola te continues to b e key commer cia lly, w hile p ow d er y p ink sued es offer new ness for young er ma r kets a t Top shop. F r ing ing, stud s a nd b uckle d eta iling offer a toe-d ip into this tr end. Topshop Vanessa Bruno Moss New Look Yacare Maje

5 Chunky Trainer KEY ITEM B a lencia g a ' s Tr ip le S tr a iner continues to b e a key influencer a cr oss ma r ket lev els, w ith ev en fa st-fa shion r eta iler s such a s R iv er Isla nd a nd Za r a b uying into the chunky tr a iner in multip le colour w a ys. Emp ha sis is p la ced on the sole, w ith sta cked p la tfor m silhouettes offer ing the most d ir ectiona l ta ke. Colour -b locking a nd contr a st la ces enha nce the sta tement a p p ea l. ASH Saks Fifth Avenue Zara River Island River Island Aldo

6 Transparent Plastic MATERIALS Tr a nsp a r ent p la stic b eg ins to emer g e a cr oss mid -ma r ket r eta iler s follow ing a str ong p r esence on the ca tw a lks w ithin elev a ted sp or t looks. While noted in mor e p r a ctica l semi-op a q ue iter a tions for a ccessor ies, ther e is a mor e d ir ectiona l focus on tr a nsp a r ent p la stics coming to the for e for footw ea r. All-ov er a p p lica tions a r e key, b ut p la cement p a nelling offer s a mor e commer cia l op tion. Zara Mango Topshop Forever 21 Heyraud Sfera

7 Textural Upper Slides KEY ITEM S lip -on slid es continue to g a in tr a ction a cr oss ma r ket lev els, w ith a shift tow a r d s OTT textur a l d eta iling up d a ting up p er s. F r ills a nd r uffles a p p ea r in sma ll-sca le p la cements tha t a r e la yer ed up to cr ea te str uctur a l inter est, w hile fa ux-fur a nd w oollen str a nd s a d d a ta ctile element. L a yer ed fr ing ing cr ea tes a colour -b locked look tha t ta p s into the a r tisa na l theme a t Top shop. Delpozo Forever 21 UGG Topshop River Island Borja

8 Backless Classics DESIGN DETAILS Cla ssic footw ea r styles such a s the loa fer a nd b r og ue a r e up d a ted for summer in b a ckless silhouettes, w ith neutr a l colour w a ys a nd p a le meta llics fur ther ing the w a r m-w ea ther tw ist. Tr a iner s offer the new est d ir ection for this look in b oth la ce-up a nd slip -on d esig ns, w ith p la cement stud s a nd flor a l a p p liq ués offer ing d eta iled inter est. Consid er r a ffia a nd op enw or k for la ce-up styles, a s seen a t R ob er t Cler g er ie. Aldo ASH Boxcalf Robert Clergerie & Other Stories Yacare

9 Decorated Sneaker KEY ITEM Tr a iner s continue to ev olv e b eyond their p r a ctica l r oots to b ecome fa shion items in their ow n r ig ht. Emb ellishment a nd d ecor a tion d r iv e this for w a r d for summer d eliv er ies, w ith customisa tion themes p ea king a cr oss Eur op ea n r eta iler s thr oug h ta ssel a nd fea ther a d d -ons. Pla cement stud s a nd colour ful b ea d s a p p lied d ir ectly to tr a iner s offer op p or tunities to p ush up p r ice p oints. Galeries Lafayette Linea Diagonal Russell & Bromley Zapateria Glo Lefties ASH

10 Mid-Heel Mule KEY ITEM The id ea ls of comfor t a nd p r a ctica lity a r e still p r esent a cr oss footw ea r ca teg or ies, w ith mid -heel heig hts continuing to d r iv e mule sha p es a cr oss r eg ions. Ta king cues fr om the likes of Ma nsur Ga v r iel, the focus lies on d eta il-fr ee, minima listic d esig ns w ith a str ong colour stor y tha t d r iv es imp a ctful mer cha nd ising d isp la ys in-stor e. Forever 21 & Other Stories Stradivarius Yacare Forever 21 Adolfo Dominguez

11 Pink Sneaker KEY ITEM F eminine snea ker tr end s r ema in key for summer d eliv er ies, w ith a p a r ed -b a ck a p p r oa ch to d esig n a nd a consid er ed p a lette of p inks offer ing a g r ow n-up sla nt. The a d id a s S ta n S mith silhouette is a key v ehicle for this colour stor y, w ith p a stel p ink up p er s in soft lea ther s, sued es a nd sa tin contr a sted a g a inst solid w hite snea ker soles. Wid e-cut r ib b on la ces a nd fa stening s offer sub tle d esig n tw ists. M. Moustache Javier Simorra Scorett Boxcalf Nilson Shoes Topshop

12 Strappy Mules KEY ITEM Mule a nd slid e silhouettes continue to d r iv e summer footw ea r a cr oss ma r kets, w ith multip le str a p s a nd cutouts a d d ing a d esig n-led up d a te. B lock-heeled styles lend themselv es w ell to chunky a nd thick-cut str a p s, w hile thin sp a g hetti str a p s d omina te fla t slid es. Ag a in, d eta iling is minima l, a llow ing colour to ta ke centr e sta g e. River Island Uterque What For Pretty Ballerinas Mango Zara

13 Wrapped & Knotted DESIGN DETAILS L a yer s of ma ter ia l a r e w r a p p ed a nd knotted to cr ea te a b ow -like a p p ea r a nce on shoe a nd sa nd a l up p er s. This is g ener a lly fa v our ed for simp le silhouettes a nd items tha t a llow the focus to lie p ur ely on this contemp or a r y d eta il. S ummer -r ea d y p r inted ca nv a s a nd colour ed sued es in hea v ier w eig hts cr ea te a str uctur a l element a cr oss mules a nd slid es, offer ing a n a lter na tiv e to d ecor a tiv e up p er tr end s. Call It Spring Krack Yacare D409 Camila's Urban Planet

14 Colour-Pop Mid-Heel Boot KEY ITEM Mid a nd low heels p r ev a il a cr oss footw ea r p r ofiles a s comfor t r ema ins a key messa g e for r eta iler s. The a nkle b oot is a n imp or ta nt v ehicle for this stor y, w ith sock-fits b a la ncing out the p r a ctica l element a nd a d d ing a fa shion-led tw ist. Colour a nd ma ter ia ls shift a w a y fr om tr a d itiona l d a r k lea ther s, instea d emb r a cing lila c tones, op tic w hite a nd ca ution b r ig hts for summer. Powered by TCPDF ( Topshop NK Stockholm Opening Ceremony New Look Topshop Stuart Weitzman