Pet Lifestyles: Retail Destinations

Transcription

1 Smack Bang A new creative vision is emerging for the pet store, as retail entrepreneurs forge a full lifestyle experience for pets and their owners Retail & VM 2018 Pet Lifestyles: Retail Destinations

2 Overview Gr ow th in the p et r eta il sector in r ecent yea r s ha s b een la r g ely a ttr ib uted to b ig b ox a nd online r eta il. B ut just a s p hysica l stor es for huma ns ha v e a d a p ted to the online r eta il la nd sca p e b y creat i n g a un i q ue i n - st o re exp eri en ce, so too a r e a numb er of innov a tiv e p et stor es New p et r eta il sp a ces a r e cl o ser t o l i f est yl e st o res i n l o o k an d f eel tha n tr a d itiona l p et shop s. The focus is not just on selling p r od ucts, b ut on cr ea ting a d estina tion for p ets a nd ow ner s tha t a lso offer s a r a ng e of ser v ices Contemp or a r y stor e d esig n is a must, w ith p et stor es ta king cues fr om d esig nd r iv en r eta iler s such a s Aesop. P ro d uct mi x i s h i g h - en d an d g l o b al, a s r eta iler s stock the most exclusiv e b r a nd s a v a ila b le Co mmun i t y i s an i mp o rt an t p art of the str a teg y. Pet stor es inv ite p eop le in for r eg ula r socia l g a ther ing s or ' mutt ming les' a s one stor e ca lls them a s w ell a s eng a g ing customer s w ith ed uca tiona l sessions on tr a ining a nd w ellb eing PAWtners

3 The Pet Grocer MEL BO URNE The Pet Gr ocer in Melb our ne sp ecia lises in p r emium, w hole-food g ood s for d og s a nd ca ts, includ ing fr esh a nd fr ozen r a w food, b one b r oths, sna ck b oxes, d r ied mea t a nd chew s, a nd na tur a l hea lth r emed ies. Ow ned b y Ja son a nd Ja nine McIv er, The Pet Gr ocer ha s b een a sta lw a r t of the S outh Melb our ne Ma r ket for ma ny yea r s, b ut in op ened a s a sleek fla g ship stor e. Ta king its cues fr om r eta iler s such a s Aesop, the p a r ed -b a ck sp a ce fea tur es w hitew a shed b r ickw or k, a concr ete floor a nd timb er a nd p ly d isp la y units. F ood is p r esented d eli-style w ith op en b a g s a nd scoop s. Pet homew a r es on sa le includ e b ed s, b ow ls a nd b la nkets fr om lea d ing b r a nd s such a s How lp ot, Mia Ca r a a nd Cloud 7.

4 Smack Bang WEL L INGTO N Op ened in Octob er 2 017, this new r eta il d estina tion ha s g a ined a lot of a ttention online for its b r ig ht a nd p la yful a esthetic. The shop comb ines stylish inter ior p r od ucts for huma ns w ith hip d esig ner g ood s for d og s, a nd is one of the fir st sp a ces to b r ing g lob a l d esig ner p et b r a nd s to New Zea la nd. The colour ful, mod er n sp a ce includ es a p a le p ink floor, w hite w a lls a nd p a le w ood shelv ing. S ma ck B a ng stocks a r a ng e of g lob a l d og b r a nd s includ ing S outh K or ea ' s How lp ot a nd Huts & B a y, colla r s a nd lea d s b y Melb our ne' s Nice Dig s, a nd d og ta g s b y L ond on' s Gr ow lees. Inter ior items includ e R ifle Pa p er Co sta tioner y a nd textiles a nd cer a mics fr om Da nish b r a nd House Doctor.

5 Pussy & Pooch L O S A NGEL ES One of L A' s fir st d estina tion p et stor es, Pussy & Pooch now ha s thr ee loca tions in Ca lifor nia includ ing Dow ntow n L A, B elmont S hor e in L ong B ea ch, a nd a new B ev er ly Hills fla g ship. The b r a nd ' s offer ing includ es a v a st b outiq ue, full-ser v ice g r ooming, tr a ining, the Pa w b a r p r emium food b a r, mea t ma r ket d eli, a socia l club fitness centr e a nd ov er nig ht d og b oa r d ing. Desig ner p r od ucts for d og s a nd ca ts includ e US b r a nd s Ja x & B ones, Pla y, K ittyp od, Hep p er a nd Vesp er. S er v ices includ e The Tr a ining L a b, a tr a ining d a y-school w ith a menu of p r og r a mmes, w hile p et g r ooming includ es the Deluxe B a th, w ith b lueb er r y fa cia l a nd p a w -p a d r ub. The S ocia l Club a t the B ev er ly Hills loca tion offer s a sta te-ofthe-a r t ca nine fitness centr e, p lus enr ichment a ctiv ities such a s a d v entur e hikes or ur b a n w a lks.

6 Blue Collar Working Dog L O S A NGEL ES L oca ted in L A' s Echo Pa r k, this 6, 500sq -ft r eta il sp a ce is d ev oted to the a ctiv e, sp or ting a nd w or king d og. Cr ea ted b y B a r r y Hew itt a nd Michelle v a n Ar end onk, B lue Colla r cla ims to b e the w or ld ' s fir st inter a ctiv e p et stor e, w ith a n in-house K 9 a g ility cour se w her e ca nine customer s ca n p la y a nd tr a in. The p r od uct offer ing is no-nonsense, focusing on p r emium g ea r for a ctiv e d og s tha t p er for ms w ell in extr eme cond itions. Ow ner s a nd ha nd ler s a r e ca ter ed to w ith K 9 p olice d og eq uip ment, sp or ting g ea r a nd ser v ice d og g ea r fr om b r a nd s such a s R uffw ea r a nd Hur tta, a s w ell a s p r emium, no-filler food s fr om comp a nies includ ing Or ijen, Ca nid a e a nd Ta ste of the Wild.

7 Mungo & Maud L O NDO N L a unched in b y Nicola a nd Micha el S a cher, Mung o & Ma ud w a s one of the fir st p et r eta iler s to tr uly emb r a ce a contemp or a r y r eta il sp a ce. Descr ib ed b y Nicola a s " minima list yet ta ctile, timeless, consid er ed, a nd v er y colour sensitiv e", the comp a ny' s B elg r a v ia, L ond on, stor e is housed in a p r etty Victor ia n shop fr ont. Insid e, the sp a ce fea tur es r ustic w ood shelv ing, tin tub s stuffed w ith knitted toys, d r a w str ing b a g s of or g a nic d og tr ea ts, a nd nea tly fold ed sta cks of d og sw ea ter s. The comp a ny is know n for its thoug htfully d esig ned p r od ucts for d og s a nd ca ts, includ ing lea ther d og lea d s, cer a mic b ow ls, w ool b la nkets a nd d og -themed g ood s for huma ns, a ll in g entle, p a r ed -b a ck colour s.

8 Howlpot & Busan Care Centre SEOUL This S outh K or ea n b r a nd for d og s w a s la unched b y thr ee for mer S a msung executiv es. The b r a nd ' s a im is to sta nd up for " comp a nion a nima ls' d esig n r ig hts", b eliev ing tha t the sa me a mount of ca r e should b e ta ken in the d esig n a nd ma nufa ctur e of p et p r od ucts a s w ith g ood s for huma ns. The How lp ot show r oom stor e a b r ig ht a nd mod er n sp a ce in S eoul is comp lemented b y a sep a r a te Ca r e Centr e in the K or ea n p or t city of B usa n, w hich comb ines a r eta il sp a ce, p et sp a, d og hotel a nd kind er g a r ten. The b r a nd ' s collection includ es the env elop e-style How ly b ed, a p lump sofa -style b ed ca lled My Ter r itor y, a nd a r a ng e of r op e a nd lea ther -tr immed colla r s a nd lea d s, cer a mic b ow ls a nd d og a p p a r el.

9 Bark Department HO NG K O NG L oca ted in Hong K ong ' s up ma r ket Ha p p y Va lley d istr ict, B a r k Dep a r tment comb ines a p et stor e, socia lising sp a ce for p ets a nd ow ner s, a nd a p et sp a tha t includ es mud tr ea tments a nd micr o-b ub b le exp er iences. The shop fit is minima list, w ith p lenty of b r ig ht op en sp a ce, p a le w ood fixtur es a nd mod er n fur nitur e. Ow ner s ca n come b y to enjoy a coffee, r ea d a b ook a nd sp end time w ith their p et a w a y fr om the b uzz of the city. The sp a ce ca n a lso b e b ooked for p et p a r ties a nd g a ther ing s, comp lete w ith a ca ter ing ser v ice for d og s a nd p eop le, a nd r eg ula r socia l ev ents includ e p et p or tr a it sessions, w her e ow ner s ca n p a int their p et. B r a nd s stocked includ e Meyou Pa r is, Mia Ca r a a nd B a ker & B r a y.

10 Pawtners HO NG K O NG Another Hong K ong p et stor e a iming to b r ea k the mould is Pa w tner s, w hich is b a sed in S a i Ying Pun in the Wester n Distr ict. The stor e offer s a ca lm sp a ce in w hich p ets a nd ow ner s ca n esca p e the p a ce of city life. The minima list, p la yful shop includ es a g ia nt w ood en d og house d isp la y unit, p ly p et b oa r d s, tr estle ta b les a nd la d d er s, a nd p a stel-colour ed w a lls. Pa w tner s sells d og p r od ucts exclusiv ely, w ith a b r oa d r a ng e of b r a nd s fr om the US, Austr a lia a nd Eur op e. Hig hlig hts includ e T-shir ts a nd b a nd a na s fr om Pa b lo & Co, ca nd les for p et-lov ing homes fr om Pet House, p et ca r r ier s b y Wa g w ea r, d og hood ies fr om Ma x B one, na tur a l tr ea ts fr om Cheese n Da sh, a nd b ed s b y Ja x & B ones.

11 Action Points Make i t h uman - g rad e: d oes your stor e exp er ience hold enoug h a p p ea l to g et p ets a nd p et p a r ents to ling er? A d d i n d yn ami c act i vi t i es: find the ser v ices or exp er iences tha t fit your b r a nd id entity, w hether it' s tr a ining cour ses, p or tr a itur e or p et med ita tion, a nd b r ing them in-stor e P ay at t en t i o n t o d et ai l : p et p r od ucts a r e now exp ected to b e a s finely d esig ned a s huma n g ood s. Ma ke sur e tha t p a cka g ing, b a g s a nd the other d eta ils of r eta il a r e a ll mea sur ing up to the q ua lity set b y your p r od uct offer Bui l d o ut t h e l i f est yl e: b r ing in p et food, tr ea ts a nd g ifting -fr iend ly p r od ucts to ma ke the stor e a tr ue one-stop -shop for ow ner s Blue Collar Working Dog

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