Holiday Pet Trends. Key Trends 2018

Transcription

1 Pets have moved up the family hierarchy, with owners globally set to spend hundreds of millions of pounds on gifts for their furry friends this Christmas Key Trends 2018 Unsplash Holiday Pet Trends

2 Overview Accor d ing to the Na tiona l Pet Ow ner s S ur v ey, mor e tha n 5 0 % o f d o g o wn ers an d 40 % o f cat o wn ers i n t h e US b uy t h ei r p et s g i f t s for Chr istma s a nd Ha nukka h Dog ow ner s in the UK a r e set to sp end 2 00m on g ifts for their d og s this Chr istma s, w ith nea r ly a thir d of r esp ond ents likely to sp en d mo re o n t h ei r d o g t h an t h ei r p art n er Mi l l en n i al s a r e most likely to b uy g ifts for their p ets, w ith r esea r ch b y PWC p r ed icting they wi l l sp l ash o ut d o ub l e w ha t other consumer s sp end on their a nima ls this sea son Ruby Rufus This yea r, the tw inning tr end g oes ma instr ea m w ith mat ch i n g Ch ri st mas sweat ers an d p yj amas for huma ns a nd p ets, a nd ug ly Chr istma s sw ea ter s continue their p op ula r ity Per sona lisa tion is key, w ith p et n ames a p p lied to b a ub les, Chr istma s stocking s a nd g ifts Pets a r e includ ed in the Chr istma s mea l, either enjoying their ow n p or tion of the Chr istma s d inner or ha v ing a sp eci al f est i ve versi o n o f t h ei r reg ul ar p et f o o d Sarah Joy Frost A Few Home Truths Holid a y g ifting tr end s includ e p et t ech such a s ca mer a s a nd fitness tr a cker s, cur a ted g ift b oxes, luxur y g ood s a nd p er sona lised items

3 Festive Clothing 4 Legged Threads Jute & Sable Next Tiny Wolf Bowl & Bone F estiv e a p p a r el for p ets ta kes its cues fr om huma n clothing tr end s. The ug ly Chr istma s sw ea ter continues its d omina nce a s a must-ha v e item for p ets, a long sid e chunky knits a nd r oll-necks, a nd snow fla ke p r ints a nd sta r s. Ma ter ia ls g et a n up g r a d e, w ith sw ea ter s ma d e fr om p ur e mer ino w ool fea tur ed a t new L ond on b r a nd Tiny Wolf. Ruby Rufus

4 Twinning Is Winning Macy's Target Dog Threads Celebrit Blueberry Pet The tw inning or mini-me tr end ha s b een b ub b ling up for some time now, a nd this yea r it officia lly b ur sts into the ma instr ea m. R eta il g ia nts such a s Ma cy s a nd Ta r g et ha v e unv eiled sets of ma tching fa mily Chr istma s outfits includ ing sw ea ter s a nd p yja ma s, w ith styles for ev er yone includ ing mum, d a d, kid s a nd the d og. B la nkets a nd thr ow s p r ov id e a d d itiona l op p or tunities to a p p ly the sa me p r int a nd p a tter n a cr oss the home.

5 Holiday Accessories Neemiebows Willieratbag Buster's Party Shop Auntie Mims Buster's Party Shop Bella Loves Alex F or p et p a r ents tha t w a nt to a d d a hint of sp a r kle w ithout g oing fully festiv e, ther e is a n infinite numb er of Holid a y-insp ir ed a ccessor ies on offer this sea son, a s the p et ma r ket continues to a cceler a te. F r om g litter y b ow ties a nd sp a r kly p a r ty ha ts to knitted r eind eer hea d d r esses a nd F a ir Isle ID ta g s, d og s a nd ca ts a r e cov er ed in the a ccessor ies d ep a r tment this Chr istma s.

6 Decorations & Stockings Gem Eve Textile Artist Burlap Babe Hard to Find The Little Picture Company The Little Picture Company Not content w ith festiv e outfits a nd a ccessor ies, ow ner s a r e str iv ing to ca ter fully for their p ets w ith Holid a y d ecor a tions. Chr istma s stocking s ha v e b ecome a must-ha v e item for d og s a nd ca ts, w ith ma ny ow ner s choosing to ha v e items p er sona lised for their p et. B a ub les g o b esp oke too, w ith p ets na mes ha nd p a inted on a nd tr ea ts insid e. Walmart

7 Advent Calendars The Little Boys Room Heatherjane Made It Lily's Kitchen Pretty Fluffy Cot 2 Tot & Beyond Hard to Find The fir st p et a d v ent ca lend a r s emer g ed a few yea r s a g o, a nd since then the tr end ha s exp lod ed. Pets a r e fully emb r a ced in the household Chr istma s sp ir it w ith their ow n ca lend a r s, w ith cla ssic v er sions such a s those fr om L ily s K itchen fea tur ing a tr ea t b ehind ea ch d a y of the month. Cr ea tiv e a lter na tiv es includ e a d v ent w r ea ths ma d e fr om b one b iscuits, a nd ev en ca lend a r s w ith a non-food tr ea t for ea ch d a y, such a s tummy r ub s.

8 Toy Makeover The Little Barker Mission Pets Waggo Cot 2 Tot & Beyond Oh My Cat As one of the b ig g est p et g ifting ca teg or ies for the Holid a ys, toys a r e g iv en the full festiv e ma keov er. This yea r, tennis b a lls a r e festiv e-themed, r op e toys a r e ma d e to r esemb le w r ea ths, a nd a Chr istma ssy mitten p r ov id es insp ir a tion for a d og chew toy. Cla ssic r ed a nd g r een p a tter ns r eceiv e p et-fr iend ly tw ists, such a s p r ints of sq uir r els. Petsmart

9 Festive Food Golden Barkery My Pet Gift Box Katie Bakes Lily's Kitchen The Innocent Pet Tailored Chocolates Along sid e toys, tr ea ts a r e the most p op ula r g ifting ca teg or y for p ets d ur ing the Holid a ys. Pet p a r ents ca n choose ha nd ma d e tr ea ts in b esp oke tins b ea r ing their p et s na me. Ow ner s a r e includ ing their p ets in the tr a d itiona l Chr istma s mea l, too; a ccor d ing to Pr otectiv ity, 6 2 % g iv e d og s some of their d inner, a nd 2 0% cook d og s their v er y ow n Chr istma s mea l. S a v v y b r a nd s offer festiv e v er sions of r eg ula r p r od ucts, w ith tur key, stuffing a nd cr a nb er r y.

10 Pet Gifting The Ecstatic Cat Cheshire & Wain Houndworthy Stephanie B Designs Dust & Things Business Insider Top g ifting p r od ucts includ e p et tech, such a s F ur b o' s tr ea t-tossing Dog Ca mer a. B esp oke a nd monog r a mmed g ifts continue to b e p op ula r, w ith ow ner s ha v ing their p et s na mes sta mp ed on colla r s, p oop p ouches a nd tr ea t tins. Pet g ift b oxes a r e imp or ta nt, w ith r eta iler s now cr ea ting their ow n v er sions, b r imming w ith toys, tr ea ts a nd g ood ies. Desig ner a ccessor ies a r e a str ong ca teg or y, includ ing luxur y clothing, a ccessor ies a nd homew a r es.

11 Action Points Make p et s f eel p art o f t h e f ami l y: ma tching outfits for p ets a nd ow ner s a nd sp ecia list a d v ent ca lend a r s ma ke sur e p ets feel p a r t of the fa mily in the exciting Holid a y p er iod Desi g n f o r f est i ve f un : toys a nd p la yful food offer ing s ma ke the sea son mor e inter a ctiv e for p ets, help ing them eng a g e w ith Holid a y joy P ro vi d e easy st o ck i n g - f i l l ers: offer sma ll, thoug htful g ifts such a s d ecor a tions or a ccessor ies a s a n a ffor d a b le w a y for ow ner s to g et into the Chr istma s sp ir it A d d a p erso n al t o uch : elev a te g ifts w ith p er sona lisa tion, a d d ing na mes or ima g es to p r od ucts for a d istinctiv e a p p r oa ch Pretty Little Gifts 23

12 Related Reports Dress Your Pet Mini-Me Pets Pet Tech Halloween Pets 2018 The Holiday Pet 2017 Powered by TCPDF ( Summer Pet Trends 2018