Mass Personalisation The Next Wave

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1 Lifestyle Trends 2017 Mass Personalisation The Next Wave Smart platforms and built-in flexibility are making personalisation the norm rather than the exception. Modify Furniture

2 Overview Once r eser v ed for the luxur y ind ustr y, a hig h lev el of p er sona lisa tion is now exp ected b y consumer s a cr oss a ll a r ea s of their liv es Allow ing consumer s to p er sona lise p r od ucts w ith ind iv id ua l touches g iv es a sense of sa tisfa ction a nd cr ea tiv e contr ol " 77% of consumer s ha v e r ecommend ed or p a id mor e for a b r a nd tha t p r ov id es p er sona lised exp er iences or chosen tha t comp a ny b eca use of those ser v ices, " sa ys Alleg r a B ur nette, p r incip a l a na lyst a t F or r ester R esea r ch B r a nd s a r e r esp ond ing to this consumer d ema nd w ith b uilt-in flexib ility, ena b ling p r od ucts to b e ta ilor ed to the ind iv id ua l Aug mented r ea lity op ens up the cr ea tiv e p r ocess to consumer s thr oug h sma r tp hones or in-stor e insta lla tions At a mor e lo-fi lev el, innov a tiv e use of ma ter ia ls a nd d esig n a llow s p r od ucts to ca ter to d iffer ent liv ing sp a ces, p er sona lities a nd lifestyles Carlo Ratti

3 Intelligent Design Simba Sitskie The emer g ence of new ma ter ia ls a nd innov a tiv e d esig ns mea ns tha t fur nitur e tha t ca n mould itself to ea ch consumer s sha p e is b ecoming mor e w id ely a v a ila b le. Per sona lised exp er ience is b uilt into S itskie' s mould a b le w ood en B lock B ench, w hich r esp ond s to the user ' s sha p e a s they sit on it. Ca r lo R a tti s S w ish stool fea tur es a d ig ita lly cr ea ted " p r og r a mma b le w ood " d esig n tha t ena b les it to a d op t d iffer ent p r eset for ms thr oug h a comp lex system of ind iv id ua lly d esig ned joints a nd hing es. Intellig ent d esig n is b ecoming incr ea sing ly p r esent in the ma instr ea m w ith the w id e a v a ila b ility of sma r t ma ttr esses such a s S imb a a nd Ev e, w hich comb ine a d v a nced memor y foa m technolog y w ith a r a ng e of p er sona lised op tions. Eve Mattress

4 Intuitive Tech Dyson Grohe Technolog y tha t r esp ond s to a nd ev en intuits consumer s need s is b ecoming mor e sop histica ted a nd d eliv er ing b esp oke exp er iences. B r a nd s a r e b eg inning to cr ea te tr uly intuitiv e p r od ucts: fr om the fa cia l r ecog nition technolog y used b y Unifor m' s emotion-sensing S olo R a d io, to Dyson' s Cool Pur e L ink p ur ifier, w hich a utoma tica lly monitor s a nd p ur ifies a ir. Other p r od ucts a llow consumer s to ea sily cr ea te env ir onments ta ilor ed to their mood s. Ikea ' s S ma r t L ig hting ena b les user s to choose d iffer ent mood lig hting a t the touch of a b utton on their sma r tp hone, w hile Gr ohe' s Aq ua S ymp hony system a llow s you to cr ea te a n ind iv id ua lised show er ing exp er ience w ith a r a ng e of w a ter, sound a nd lig hting op tions. IKEA

5 Versatile Wearables Bellabeat Ringly Senstone The a b ility to r esp ond to a nd r eflect the ind iv id ua l need s of the consumer ha s a lw a ys b een a t the hea r t of w ea r a b le tech, b ut this is now b eing r eflected in new stylish a nd customisa b le d esig ns b y sma r t jew eller y b r a nd s such a s R ing ly a nd B ella b ea t. Consumer s a r e a b le to ma inta in their sense of style a nd p er sona lity w ith p er sona l touches, such a s Misfits' r a ng e of cha ng ea b le str a p s a nd S enstone' s multifunctiona l p end a nt w hich, a s w ell a s a cting a s a tiny p er sona l a ssista nt, ca n b e w or n in d iffer ent w a ys to fit in w ith the w ea r er s style. Misfit

6 AR Visualisations Nike Inkhunter Dulux The r ise of a ug mented r ea lity a p p s ta kes p er sona lisa tion to new heig hts of flexib ility, w her e consumer s ca n exp lor e their cr ea tiv ity a nd test out new r ea lities b efor e ma king long -ter m commitments. Esta b lished a p p r oa ches includ e inter ior d esig n a p p s fr om b r a nd s such a s Cr ow n Pa ints a nd Dulux, w hich a llow user s to tr ia l new p a int colour s in their homes. Extend ing the id ea of r isk-fr ee cr ea tiv e exp er imenta tion, the Ink Hunter a p p a llow s p eop le to test out ta ttoo d esig ns on their b od ies thr oug h a sma r tp hone. Nike ha s r olled out this concep t in its Pa r is stor e in colla b or a tion w ith S ma r t Pixels, using AR to ena b le customer s to p r oject their custom d esig ns, cr ea ted on a ta b let w ith Nike ID, on to tr a iner s in r ea l-time. Crown Paint

7 Flexible Furniture Joe Gebbia x Bernhardt Design Hannabi Mod ula r fur nitur e ha s b een a ma jor tr end for some time, b ut new p r od ucts a r e emer g ing tha t ta ke mod ula r d esig n to hig her lev els of flexib ility a nd offer seeming ly end less p ossib le con!igurations. Blå Station's B ob sofa, cr ea ted in colla b or a tion w ith d esig ner s Thoma s B er nstr a nd a nd S tefa n B or selius, is sa id to ha v e a lmost unlimited op tions. S imila r ly, Ha nna b i' s mod ula r offer ing s ca n b e customised to fit into a ny sp a ce, a nd Air b nb co-found er Joe Geb b ia ha s d esig ned a collection of mod ula r op en-p la n office fur nitur e w ith B er nha r d t Desig n. Comb ining the mod ula r w ith Inter net of Thing s technolog y, Ca r lo R a tti' s L ift-b it is a " d ig ita lly-tr a nsfor ma b le sofa " tha t ca n b e r econfig ur ed on d ema nd thr oug h a n a p p. Blå Station

8 Furniture Hacks Tom Dixon x IKEA Bruno Schillinger Plykea B r a nd s a r e r esp ond ing to the ha cking fla tp a ck fur nitur e tr end, g iv ing consumer s the sa tisfa ction of ma king ea sily a ccessib le p r od ucts their ow n w ith finishing touches. Ta p p ing into this consumer d esir e, sta r tup Plykea cr ea tes b ir ch p ly d oor s a nd w or ktop s for Ikea ' s Metod kitchen cup b oa r d s. Going one step fur ther, emer g ing d esig ns p ut customisa tion a t the hea r t of the p r od uct. Mod ify' s ta b letop s ha v e sp a ces cut into them so tha t user s ca n d r op in d iffer ent mod ula r a ccessor ies. Ikea ' s Dela ktig p r oject w ith d esig ner Tom Dixon centr es a r ound a mod ula r b ed tha t ca n b e customised v ia a n op en-sour ce p la tfor m. The p a r ed -b a ck d esig n encour a g es customisa tion w ith " a d d -ons" such a s thr ow s. Modify Furniture

9 Integrated Passions Studio Rik ten Velden Bang & Olufsen As consumer s b ecome incr ea sing ly keen to show off their ind iv id ua lity a nd p er sona lity in their homes, d esig ns a r e emer g ing tha t a r e ta ilor ed to sp ecific lifestyle inter ests a nd hob b ies. Per sona l p a ssions a r e p la ced fr ont a nd centr e of d esig ns: B a ng & Olufsen s B eosound S ha p e system a llow s music-lov er s to cr ea te their ow n p er sona lised w a ll a r t fr om tessella ting sp ea ker s, w hile R ik ten Veld en' s S elector s Ca b inet comb ines a r oom d iv id er a nd DJ unit, w ith inter na l w ir ing includ ed. Desig ner s a r e a lso looking a hea d to emer g ing lifestyles: Oliv ia L ee' s Athena collection fea tur es a multi-textur ed r ug d esig ned to a llow g a mer s to or ienta te themselv es in the r oom w hen using v ir tua l r ea lity. Olivia Lee

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