c i t y o f t r e e s s q u i r r e l d e s i g n a s s o c i a t e s, i n c.

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Steven Boone
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1 c i t y o f t r e e s s q u i r r e l d e s i g n

2 c o n t e n t s planning analysis mission design analysis location plan sign family applied sign placement sign drawings & kent state contents p. 2

3 N Main Edge Main * Main District Major Node Minor Node * KSU & kent state Main Paths Lincoln Loop Summit To Stow To Ravenna Main Gateway Major Node Main city, campus & link parti Minor Node Minor Landmark Major District KSU Main Pedestian Path Main Vehicular Path Lincoln Loop p. 3 Main Edge

4 Main City Districts Main Campus District Main Vehicular Path Main Pedestrian Path * Main City and Campus Paths * Main City and Campus Districts N & kent state To Ravenna 43 Main 59 Haymaker KSU To Stow 43 Franklin Lincoln Summit Loop main vehicular & pedestrian paths p. 4

& kent state c i t y m a i n g a t e w a y west main and

beautification p u f f e r b e l l y w a t e r f r o n t

vandalism prevention / public art opportunity r i v e r f

placement and beautification detail location views k e n t

n i v e r s i t y m a i n p a t h west main street and

5 & kent state c i t y m a i n g a t e w a y west main and 43 gateway to university, tree placement and beautification p u f f e r b e l l y w a t e r f r o n t west main street and franklin landscape beautification / vandalism prevention / public art opportunity r i v e r f r o n t d i s t r i c t west main street and franklin tree placement and beautification detail location views k e n t t h e a t r e u n i v e r s i t y m a i n g a t e w a y u n i v e r s i t y m a i n p a t h west main street and depeyster public art opportunity east main and lincoln gateway to university, tree placement and beautification east main and lincoln tree placement and beautification community gathering place p. 5

6 m i s s i o n To establish a unified identity between the city of Kent and Kent State Univer sity along with providing a positive image for visitor s, residents and students. & kent state To use Main Street as a path to establish connectivity between major gateways of city and campus. mission statement p. 6

7 & kent state main gateway illustration p. 7

8 & kent state riverfront district banner application p. 8

9 & kent state retail district; kent theatre banner and public art application p. 9

10 & kent state main vehicular path banner placement p. 10

11 t u l i p d o g w o o d m a p l e o a k & kent state tree selection each species will be used to define the individual districts p. 11

12 & kent state preliminary logo studies p. 12

13 & kent state final logo p. 13

14 h e a d e r t y p e g i l l s a n s b o l d A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z & kent state h e a d e r t y p e g i l l s a n s l i g h t ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh ijklmnopqr stuvwxyz c a m p u s c o l o r p a l e t t e c i t y c o l o r p a l e t t e type and color palettes p. 14

15 To Stow N To Ravenna & kent state Main Haymaker Franklin 43 Lincoln Summit sign placement map Main Gateways Roll Ups Tree Placement Riverfront District Banner Kiosks Main Vehicualr Path Retail District Banner w/ directional Banner w/ lighting District Banner w/ lighting Main Pedestrian Path Business District Restaurant District p. 15 Front Campus District

16 & kent state sign type 1 main city gateway m a i n c i t y g a t e w a y p. 16

17 43 Franklin 43 Main KSU Riverfront Retail Business Restaurant City Gateway Campus Gateway Main Link Path To Stow N To Ravenna Main KSU s q u i r r e l d e s i g n & kent state Haymaker Lincoln Summit Franklin Haymaker Lincoln Summit sign type 2 & 3 main vehicular and pedestrian banner and sign family (locations and quantities to be determined city and university) v e h i c u l a r b a n n e r s i g n w i t h o v e r h e a d l i g h t i n g v e h i c u l a r b a n n e r s i g n w i t h d i r e c t i o n a l s p e d e s t r i a n k i o s k r o l l u p k i o s k p. 17

18 and kent state arrow and parking study v e h i c u l a r b a n n e r f a m i l y p. 18

19 & kent state seasonal pattern banner applications s e a s o n a l b a n n e r p r o g r a m p. 19

20 & kent state main vehicular sign drawing p. 20

21 s q u i r r e l d e s i g n & kent state main vehicular banner description p. 21

22 & kent state main vehicular sign family p. 22

23 s q u i r r e l d e s i g n & kent state 43 Haymaker Main KSU 43 Franklin Haymaker 43 Lincoln Summit Main KSU Franklin 43 Lincoln Summit main pedestrian sign drawing p. 23

24 and kent state main gateway placement p. 24

25 & kent state main pedestrian kiosk and campus banner system placement p. 25

26 & kent state main vehicular banner & lighting placement p. 26

Br anding Recommendations 5.

Waynesboro Downtown Revitalization Plan Br anding Recommendations 5. 5.1 Introduction An important part of this project is the evaluation of Waynesboro s existing logo and tag line. The goals were to assess