Wiarton Revitalization Committee (WRC) Supporting Economic Opportunities for our Town

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1 Wiarton Revitalization Committee (WRC) Supporting Economic Opportunities for our Town

2 Continued Brand Development From Gateway where people are passing through Wiarton Generalist being all things to all people Declining Downtown in businesses and physical attractiveness To Basecamp the provisioning headquarters for the Bruce Peninsula Specialists focusing on what sets us apart Ask yourself is this different or clearly better than what people can get closer to home? (Roger Brooks, DDI Guide) Destination Downtown For every hour taken to get to your destination, you need 4 hours of activity. Beautification or curb appeal can account for as much as 70% of gross sales for restaurants, stores, lodging facilities etc (Roger Brooks, DDI Guide)

3 Year 2 Physical Design and Improvements

4 Wiarton ParketteRevitalization Led by Carl DeJong, Home by Design Designed by Everest Nurseries $100K project with contributions from: Nuclear Waste Management Organization Spruce the Bruce Town of South Bruce Peninsula Wiarton& District Chamber of Commerce WRC members Residents, local businesses and service clubs In-kind donations from Everest Nurseries and Ledgerock

5 Bluewater Park Improvements New dock for Kayak/SUP rentals Led by Bob Bell, Jeff Hammill, with Town staff

6 Bluewater Park Improvements Visual Appeal Led by Paul Guest From.. To.

7 Signage - Clean-up Led by Paul Guest

8 Signage - Additions Community Event Board for Spring 2015

9 Signage Wayfinding Parking signage What we will be getting What we have

10 Streetscape Design Planning Design and create a downtown streetscape that entices residents and visitors to frequent downtown Wiarton, attracts investment and fills vacancies Researching current relevant information Presenting list of key areas for improvements Developing cost-estimates Determining funding sources Implementing action plans

11 Ongoing Projects with Town staff paving graffiti clean-up Willie s pen bench and garbage placement by-law enforcement FIN(Fix It Now) bucket list

12 Year 2 Economic Revitalization

13 Building and Business Inventory Completed comprehensive business surveys with downtown businesses Developing building and business inventory Conducting a business mix analysis Communicating results to business community

14 RED (Rural Economic Development) Project Destination Downtown: developing targeted and branded marketing strategies and marketing materials Business Recruitment and Enhancement: developing strategies for attracting key new businesses for Wiarton and opportunities for enhancing existing businesses.

15 Marketing and Promotions Kayaking and SUPS rental at Bluewater Park Work with Wiarton Willie Festival, Wiarton Walks, Wiarton Wednesdays and Market to better incorporate activities that promote basecamp Partnerships with Alpena MI, and Blind River ON Work with Saugeen Shores Business Enterprise Centre on development of Marketing seminar for businesses Joint work with Sauble Beach on all candidates meeting focused on downtown revitalization

16 Organization New member recruitment Action plan development WRC updates planned with 16+ stakeholders, particularly business owners, to build understanding and support for the brand and WRC s vision and future plans. Participation and information sharing at seminars with RT07, Bruce County Tourism Regular communication with Town Council and Staff

17 WRC Future Priorities Fill vacant storefronts (top priorities are destination food and accommodation). Source various financing and other incentives. Market investment opportunities. Working toward critical mass required for successful downtowns ---10/10/10 rule i.e. 10 places that sell food, 10 destination retail shops, 10 places that are open after 6:00 p.m. Develop, package and promote basecamp signature experiences and itineraries. Continue with streetscape improvements including: parking, pedestrian, washroom and perpendicular signage; benches, trees and planters; and attention to 70/80/70 rule. (70% of sales are influenced by the attractiveness of your downtown, 80% of customers are women, and 70 % of customers shop after 6 at night.) Support residential development.

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