CULTURAL PROJECT ANNUAL REPORT 2014/15

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1 CULTURAL PROJECT ANNUAL REPORT 2014/15

2 2 ANNUAL REPORT 2014/15 THE CONCEPT Cultural project fundamentals Ninkasi venues are vibrant places bursting with life. Ninkasi's cultural project aims to bring meaning to what is going on around us

3 NINKASI, VENUES 3 The project fundamentals are to support emerging talent, encourage a wide range of different artistic forms and expressions and in doing so support and embody cultural diversity. Our music ambitions are to promote and develop the local music scene by creating a space dedicated to local and emerging talent; at the same time as providing a national and international venue aimed at showcasing a range of talent and styles and providing a springboard for artists to reach a wider audience. LIONEL FAURE The project is based on the deep conviction that contemporary music brings about the broadening of artistic horizons, encourages different approaches and challenges the way we think.

4 4 ANNUAL REPORT 2014/15 NINKASI VENUES MAXIME BROCHIER Venues 1,029 CONCERTS & EVENTS BY THE NINKASI GROUP IN 2014/15 GERLAND This vibrant space is the perfect backdrop for a cultural project. It has an excellent layout and is equipped with state-of-the-art technical equipment which ticks all the boxes for today's artists.

5 NINKASI, VENUES 5 The Spudmonsters THE KAFE 350 CAPACITY 55,000 SPECTATORS IN 2014/15 MAXIME BROCHIER Benga OTHER VENUES Ninkasi also has a range of other Ninkasi venues which play a key role in showcasing new artists. Venues which put on events throughout the year include Ninkasi Guillotière, Hôtel de Ville, Gratte - Ciel, Croix - Rousse, Saint - Paul, Sans Souci and Tarare. THE KAO 580 CAPACITY 55,000 SPECTATORS IN 2014/15 OTHER VENUES 7,000 SPECTATORS IN 2014/15 FOCUS BUDGET 120,000 EUROS FOR EVENTS IN OTHER VENUES IN 2014/15 220,000 EUROS FOR EVENTS IN THE KAFÉ IN 2014/15

6 6 ANNUAL REPORT 2014/15 THE COMPANY Our values DJS DIVERSITY MINGLING CONCERTS SA From the outset, Ninkasi has been characterised by a strong identity and strong values: a desire for authenticity, championing diversity and facilitating entertainment.

7 MAXIME BROCHIER ROOTS LOCAL AUTHENTICITY NINKASI, VENUES 7 LIVE LIONEL FAURE Charles Bradley LSA MAXIME BROCHIER AMBIANCE ENTERTAINMENT FRIENDLY FREE ENTRY

8 8 ANNUAL REPORT 2014/15 AUTHENTICITY Partnering with local artists and the local scene

9 MAXIME BROCHIER NINKASI, VENUES 9 Slimkid3 & DJ Nu - Mark EMMANNUEL MARI N - Soan CARTE BLANCHE Several times a month, Ninkasi hands over the keys to the Kafé to organisations in Lyon and gives them a carte blanche in terms of the line-up. Ninkasi provides the artistic budget, technical support, food and drink and also provides help and guidance in terms of organisation. In addition, Ninkasi broadcasts the events on its different communication supports such as its website and on social media. GEOGRAPHICAL ORIGIN 57 CARTES BLANCHES FOR LOCAL ORGANISATIONS IN 2014/15 39% INTERNATION- AL 9% INTERNATIONAL THE KAO 10% NATIONAL THE KAFE 22% LOCAL 39% NATIONAL 81% LOCAL

10 10 ANNUAL REPORT 2014/15 DIVERSITY A hotbed of talent From the beginning, Ninkasi has perused a policy of investing in its staff

11 NINKASI, VENUES 11 The team which runs the cultural programme has two permanent members of staff: the head of programming and production and the technical director. A work-based training contract for stage management and maintenance was introduced in Every year, Ninkasi issues DJ apprenticeships for its venues in conjunction with the U.C.P.A. DJ school in Lyon. Each apprentice is trained and works alongside Maggy Smiss, resident DJ at Ninkasi Gerland, herself a former apprentice. A team of around 30 entertainment industry workers support the permanent team. 30% of them have benefited from practical in-house training. FOCUS EM- PLOY- MENT 3PERMANENT STAFF 1WORK-BASED TRAIN- ING CONTRACT 1APPRENTICESHIP MAXIME BROCHIER 30 ENTERTAINMENT IN- DUSTRY WORKERS

12 12 ANNUAL REPORT 2014/15 DIVERSITY Promoting the eclectic Ninkasi strives to champion artistic talent deeply rooted in its geography, its cultural heritage and its diversity in a way which is free from discrimination and open to the widest possible audience.

13 NINKASI, VENUES 13 PROFESSIONALS & AMATEURS MAXIME BROCHIER 57 % PROFESSIONAL 33% PROFESSIONAL THE KAO THE KAFE 43 % AMATEUR 67% AMATEUR 1,500 HAVE PLAYED AT NINKASI VENUES IN 2014/15 FOCUS STYLES 56% POP ROCK 26% ELECTRO 9% WORLD MUSIC 5% RAP, HIP-HOP, REGGAE 3% FRENCH MUSIC 1% DANCE

14 14 ANNUAL REPORT 2014/15 DIVERSITY NINKA TOUR Solo artists perform their acoustic repertoire over a three-month period in Ninkasi venues. Subsequently, a video clip is made for each of them and is put to an internet vote. In association with Mikrokosm and Le Labo du Conversatoire. Showcasing talent Ninkasi has 2 support schemes for local talent in place. 26,000 FANS ON THE NINKASI FACEBOOK PAGE 45,000 EVENT CALENDARS DISTRIBUTED PER YEAR

15 CHARLOTTE DÉSIGUAUD NINKASI, VENUES 15 FOCUS Logar, Ninka winner Tour 2014 / 15 40,000 EUROS SPENT ON MARKETING PER YEAR THE NINKASI CHAN- NEL SCREENED IN ALL VENUES. 1,680 VIDEO CLIPS STREAMED Nazca, winners of the Tremplin event Talent search 2014 / 15 EMMANNUEL MARI N ,348 ANNUAL VISITORS TO TREMPLIN, TALENT SEARCH Six local and regional emerging artists perform at the Kafé, each concert is filmed and put to the vote by jury and online. In association with Lyon Plus, Sol FM, Mikrokosm, Marché Gare, Shoot!t and Le Labo du Conservatoire. 70,000 FLYERS DISTRIBUTED PER YEAR 288 LIVE MUSIC VIDEOS 90 HOURS OF MIX & MASHUP 12 CONCERTS RECORDED PER YEAR

16 16 ANNUAL REPORT 2014/15 ENTERTAINMENT Free entry & emerging talent The concept of entertainment is one of Ninkasi's core values. With free entry to almost all its events and a focus on emerging talent, each Ninkasi venue is a true expression of love for life. 519 FREE SHOWS & EVENTS STAGED AT ITS VENUES

17 MAXIME BROCHIER NINKASI, VENUES JAM SESSIONS AT THE KAFÉ Opportunities for musicians of all genres and abilities to come together. 342 FREE SHOWS & EVENTS STAGED AT THE KAFÉ Monday Salsa, at la Guitoune 29 OPEN MIC Local groups from Lyon are welcomed like pros for one evening to play at the Kafé. MAXIME BROCHIER

18 18 ANNUAL REPORT 2014/15 EVENTS Ninkasi Urban Festival Week #1 Urban week at Ninkasi Gerland. Swift Guad

19 La Coulure LA COULURE GRAFFITI LYON EMMANNUEL MARI N - NINKASI, VENUES 19 FOCUS FIG- URES NUW EMMANNUEL MARI N - Busta Flex Given the strong relationship forged with the organisations and artists from the urban scene in Lyon, Ninkasi decided to join forces with these artists for an ambitious project in 2015 : Ninkasi Urban Week (NUW). The programme ran during the first week of March and included concerts, carte blanche opportunities for organisations, graffiti, documentary showings, exhibitions, sport, workshops for kids and more... 2,300 SPECTATORS 4EVENINGS CO- PRODUCED BY LOCAL GROUPS 30 PRESS ARTICLES 200 HOURS OF WORK

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