COLLABORATION OPPORTUNITIES ELLA TRAVEL - FITUR 2016

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1 COLLABORATION OPPORTUNITIES ELLA TRAVEL - FITUR 2016

CONTENTS ABOUT US 03 05 ELLA TRAVEL 06 09 COLLABORAION 10 16 OPPORTUNITIES CONTACT 17 H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b - 07013 - P a

2 CONTENTS ABOUT US ELLA TRAVEL COLLABORAION OPPORTUNITIES CONTACT 17 H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 2

3 I. A B O U T U S THE COMPANY: HANSEN AND PARTNER WORLD LEADER IN THE LESBIAN SECTOR AND EUROPEAN LEADER IN THE GAY SECTOR Over 8 years of experience in the tourism industry, event organizing and LGBT (Lesbians, Gay,s Bisexuals and Transsexuals) consultation. Developer of Ella International Lesbian Festival, the leading festival for lesbian women in Europe (in 2015, over 2,000 women from more than 20 countries assisted), which features cultural activities, entertainment, sports and gastronomy. Creator of acclaimed lifestyle and tour guides for the LGBT community. Prominent company in LGBT consultation for other companies and government entities. Present in main international LGBT forums and tourism fairs (FITUR, ITB, GNetwork 360, etc.) and member of IGLTA (International Gay and Lesbian Travel Association). M I S S I O N TO CREATE OWN QUALITY DEMAND AND PROMOTE THIRD PARTY PRODUCTS DIRECTED AT THE LGBT COMMUNITY, WITH A FOCUS ON LESBIAN WOMEN V I S I O N TO CONSOLIDATE MALLORCA AS A LES- FRIENDLY DESTINATION AND POSITION IT ON THE LGBT TOURISTIC MAP H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 3

I. A B O U T U S HANSEN AND PARTNER TEAM KRISTIN HANSEN CEO & FOUNDER HANSEN & PARTNER MARION COUTURIER PROJECT MANAGER HANSEN & PARTNER MARTA FERNÁNDEZ SENIOR MANAGER ELLA CORPORATE ROSA DIÉGUEZ

4 I. A B O U T U S HANSEN AND PARTNER TEAM KRISTIN HANSEN CEO & FOUNDER HANSEN & PARTNER MARION COUTURIER PROJECT MANAGER HANSEN & PARTNER MARTA FERNÁNDEZ SENIOR MANAGER ELLA CORPORATE ROSA DIÉGUEZ SALES MANAGER ELLA FESTIVAL YAMILA DI SANTO CHOREOGRAPHER & ARTIST MANAGER ELLA FESTIVAL H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 4

5 I. A B O U T U S PARTNER INSTITUTIONS AND SPONSORS PARTNER INSTITUTIONS PARTNER COMPANIES COLLABORATING MEDIA AND LGBT ORGANIZATIONS H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 5

I I. E L L A T R A V E L ELLA TRAVEL WILL BE THE NEW LESBIAN TOURISM SECTION AT FITUR 2016 (MADRID, JANUARY 20-24 TH ) ELLA TRAVEL WILL BE THE FIRST LESBIAN TOURISM SECTION WITHIN AN INTERNATIONAL

6 I I. E L L A T R A V E L ELLA TRAVEL WILL BE THE NEW LESBIAN TOURISM SECTION AT FITUR 2016 (MADRID, JANUARY TH ) ELLA TRAVEL WILL BE THE FIRST LESBIAN TOURISM SECTION WITHIN AN INTERNATIONAL TOURISM FAIR - ELLA Travel: area within FITUR Gay (LGBT) in Hall 3 (America) of FITUR, with stands for Les-friendly companies and destinations - ELLA Travel Day: presentation session, with a panel of international experts on tourism and the lesbian market - Networking events, coordinated with the FITUR Gay (LGBT) section during the entire fair H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 6

I I. E L L A T R A V E L LESBIAN TOURISM: CHALLENGE AND OPPORTUNITY FOR COMPANIES GAY TOURISM IS ALREADY CONSOLIDATED AS A PROFITABLE SECTOR Gay tourism is consolidated as a profitable and growing

FITUR Gay LGBT is celebrating its fifth anniversary with more than 30 exhibitors and over 100 companies (La Vanguardia 01/27/2015).

7 I I. E L L A T R A V E L LESBIAN TOURISM: CHALLENGE AND OPPORTUNITY FOR COMPANIES GAY TOURISM IS ALREADY CONSOLIDATED AS A PROFITABLE SECTOR Gay tourism is consolidated as a profitable and growing market, both in Spain and in the rest of the Western world. Gay tourism accounts for 10% of the sector and 15% of its total income (La Vanguardia, 01/20/2012). FITUR Gay LGBT is celebrating its fifth anniversary with more than 30 exhibitors and over 100 companies (La Vanguardia 01/27/2015). The promoters of Ibiza Gay Pride sell over 4,000 hotel beds (Periódico de Ibiza, 01/30/2015). Gay tourism generates 600 million a year in Maspalomas (Ragap España, 02/19/2015). THE OPPORTUNITY NOW LIES IN LESBIAN TOURISM The current challenge and opportunity for companies is expanding to the lesbian market It's now the ladies' turn! The same proportion of women are lesbian than men are gay 1 in 10 ( approx. 2.5 million lesbian women only in Spain) Lesbian women earn 33% more than other women research from the University of Melbourne (Australia) and Columbia (USA) show. Over 10,000 lesbian marriages celebrated in Spain since 2005 and 4 times the number of assisted reproduction treatments to lesbian women in the past 4 years H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 7

I I. E L L A T R A V E L RELEVANT INFO ON FITUR AND FITUR GAY (LGBT) FITUR IS THE GLOBAL MEETING POINT FOR PROFESSIONALS IN TOURISM FITUR is the leading fair for both receptive and emissive Latin

8 I I. E L L A T R A V E L RELEVANT INFO ON FITUR AND FITUR GAY (LGBT) FITUR IS THE GLOBAL MEETING POINT FOR PROFESSIONALS IN TOURISM FITUR is the leading fair for both receptive and emissive Latin American markets. In the 2015 edition: exhibiting companies from 165 countries/regions professionals and 97,467 non-professional public journalists from 60 countries In 2011, FITUR created FITUR Gay (LGBT), a section specialized in gay tourism. It has grown by 300% in the past five editions since its beginnings. H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 8

9 FITUR GAY (LGBT) I I. E L L A T R A V E L LOCATION OF ELLA TRAVEL STANDS WITHIN FITUR GAY (LGBT) LOCATION OF ELLA TRAVEL STANDS WITHIN FITUR GAY (LGBT) LOCATION OF FITUR GAY (LGBT) WITHIN FITUR NORTH ENTRANCE CAFE- TERIA REST- ROOMS ELLA TRAVEL GRAN PLAZA (SQUARE) FITUR GAY (LGBT) FITUR GAY (LGBT) 9 7 SPANISH PROMOTION BOARDS AND ORGANIZATIONS SPANISH PROMOTION BOARDS AND ORGANIZATIONS 5 SPANISH PROMOTION BOARDS AND ORGANIZATIONS VR ES COMPANIES COMPANIES GLOBAL BUSINESS, FITUR HEALTH FITUR SHOPPING MIDDLE EAST AFRICA WARE- HOUSE AUDITORIUM FITUR GAY (LGBT) 3 EUROPE 4 THE AMERICAS ASIA PACIFIC FITUR GAY (LGBT) VR Visitor Registration 1 2 VR ES Exhibition Secretariat Exhibitors Access SOUTH ENTRANCE H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 9

III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S BOOK A STAND IN THE ELLA TRAVEL SECTION AND PROMOTE YOUR LES-FRIENDLY SERVICES ELLA TRAVEL STAND TURNKEY STAND SHARED

includes design adjustments, printing and placement. COMMON AREAS Right to use FITUR LGBT common areas WORK TABLE + 4 chairs 1.

10 III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S BOOK A STAND IN THE ELLA TRAVEL SECTION AND PROMOTE YOUR LES-FRIENDLY SERVICES ELLA TRAVEL STAND TURNKEY STAND SHARED TURNKEY STAND ELLA TRAVEL STAND EXHIBITION AREA 5m2 open to the corridor 3.00m LIGHTING And general services (insurances + cleaning) PROMOTIONAL VINYL BANNER On back wall. includes design adjustments, printing and placement. COMMON AREAS Right to use FITUR LGBT common areas WORK TABLE + 4 chairs 1.22m PROMOTIONAL MATERIALS Presence in all the fair's general promotional material 1.00m 2.00m 2.50m 2,150 + VAT Includes Inclusion in FITUR Promotional Elements pack Note: product images are for illustrative purposes only (not contractual) H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 10

III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S FORGET WORRYING ABOUT THE MANAGEMENT OF YOUR STAND BY BOOKING THE TURNKEY FORMAT ELLA TRAVEL STAND TURNKEY STAND SHARED

00m DESIGN AND EXECUTION OF PROMOTIONAL MATERIAL Vinyl banner and information leaflet for FITUR 32' SCREEN To show promotional video 1.

11 III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S FORGET WORRYING ABOUT THE MANAGEMENT OF YOUR STAND BY BOOKING THE TURNKEY FORMAT ELLA TRAVEL STAND TURNKEY STAND SHARED TURNKEY STAND TURNKEY ELLA TRAVEL STAND Advantages of the ELLA Travel Stand and also: HOSTESS To look after the stand during the entire fair. Bilingual. 3.00m DESIGN AND EXECUTION OF PROMOTIONAL MATERIAL Vinyl banner and information leaflet for FITUR 32' SCREEN To show promotional video 1.22m SALESPERSON To acquire useful contacts for the exhibitor within FITUR AUDIOVISUAL MATERIAL 25 photos + personalized video at the end of the fair 1.00m 2.00m Note: product images are for illustrative purposes only (not contractual) 2.50m 4,675 + VAT Includes Inclusion in FITUR Promotional Elements pack H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 11

III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S SHARING A STAND WITH SIMILAR COMPANIES: A CONVENIENT AND AFFORDABLE OPTION ELLA TRAVEL STAND TURNKEY STAND SHARED

the same sector together: Les-friendly hotels, for example 3.

12 III. C O L L A B O R A T I O N O P P O R T U N I T I E S - E X H I B I T O R S SHARING A STAND WITH SIMILAR COMPANIES: A CONVENIENT AND AFFORDABLE OPTION ELLA TRAVEL STAND TURNKEY STAND SHARED TURNKEY STAND SHARED TURNKEY ELLA TRAVEL STAND INCLUDES ALL THE ADVANTAGES OF THE TURNKEY STAND Hostess + 32 Screen + Salesperson + Audiovisual Material MULTI COMPANY STAND Group of companies from the same sector together: Les-friendly hotels, for example 3.00m OUTSOURCED MANAGEMENT The stand will be managed by Hansen&Partner CATALOG A catalog with information on the companies sharing the stand will be available at the stand 1.22m PROMOTIONAL MATERIALS Information leaflet of each company will be displayed at the stand CONVENIENT AND AFFORDABLE Guaranteeing presence at FITUR Note: product images are for illustrative purposes only (not contractual) 2.00m 2.50m 1.00m 1,600 + VAT The Inclusion in FITUR Promotional Elements pack is optional PRICE: VAT H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 12

13 III. C O L L A B O R A T I O N O P P O R T U N I T I E S - S P O N S O R S CONVERT YOUR BRAND INTO A WORLDWIDE REFERENCE IN LESBIAN TOURISM THROUGH DIAMOND SPONSOR DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSOR DIAMOND ELLA TRAVEL SPONSOR - Back of 3 ELLA Travel stands at FITUR for placement of promotional vinyl banner situated in front of cafeteria and access to restrooms - Preferential placement of logo in ELLA Travel photocall and in Hansen&Partner stand material, the section's organizing company (roll up+ vinyl banner+video on screen) - Availability of sponsor's promotional material (informational leaflets, merchandising, etc.) at Hansen&Partner's stand - Preferential presence of logo in ELLA Travel Day material, presentation session concerning lesbian tourism (roll ups, program and folders for attendees, video on screen during breaks) - Introduction of a panel directed by a company representative and screening of short video about products/services - Ad hoc action: activity or initiative to make your brand and products visible to the maximum at FITUR and to position it as a worldwide reference in lesbian tourism - Promotion on social media 6,000 + VAT H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 13

14 III. C O L L A B O R A T I O N O P P O R T U N I T I E S - S P O N S O R S POSITION YOUR BRAND AS LES-FRIENDLY BY BOOKING THE GOLD SPONSOR OPTION DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSOR GOLD ELLA TRAVEL SPONSOR - Back of 2 ELLA Travel stands at FITUR situated on one of the corridors that leads to the cafeteria - Placement of logo in ELLA Travel photocall and in Hansen&Partner stand material, the section's organizing company (roll up+ vinyl banner+video on screen) - Availability of sponsor's promotional material (informational leaflets, merchandising, etc.) at Hansen&Partner's stand - Presence of logo in ELLA Travel Day material presentation session concerning lesbian tourism (roll ups, program and folders for attendees, video on screen during breaks) - Promotion on social media 4,000 + VAT H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 14

15 I I I. C O L L A B O R A T I O N O P P O R T U N I T I E S - S P O N S O R S POSITION YOUR COMPANY AS LES-FRIENDLY BY BOOKING THE SILVER SPONSORSHIP DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSOR SILVER ELLA TRAVEL SPONSOR - Placement of logo in ELLA Travel photocall and in Hansen&Partner stand material, the section's organizing company (roll up+ vinyl banner+video on screen) - Presence of logo in ELLA Travel Day material presentation session concerning lesbian tourism (roll ups, program and folders for attendees, video on screen during breaks) - Promotion on social media 2,000 + VAT H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 15

16 SPONSORS STANDS III. C O L L A B O R A T I O N O P P O R T U N I T I E S - S U M M A R Y SUMMARY OF STAND AND SPONSORSHIP OPTIONS ADVANTAGES PRICE ELLA TRAVEL STAND Exhibition area of 5m2 in ELLA Travel section within FITUR Gay (LGBT) Hall 3 (America) during the 5 days of the fair (January 20-24, 2016) 2,150 TURNKEY ELLA TRAVEL STAND Presence in FITUR promotional elements and general services (lighting, insurances, cleaning, etc.) Advantages of ELLA Travel Stand + Management of stand during and after the fair 4,675 SHARED TURNKEY ELLA TRAVEL STAND Advantages of Turnkey Ella Travel Stand, under one of the categories And sharing with another company of the same sector (co-exhibitors) SILVER Presence of logo in photocall, Hansen&Partner stand material, and ELLA Travel Day material With Insertion in FITUR Promotional Elements pack: 1,965 Without pack: 1,600 2,000 Promotion on social media GOLD Silver advantages + Back of 2 ELLA Travel stands on corridor leading to cafeteria promotional vinyl banner Availability of promotional material at Hansen&Partner stand DIAMOND Gold benefits, with preferential presence + Back of 3 ELLA Travel stands in front of cafeteria and access to restrooms promotional vinyl banner Participation in ELLA Travel Day panel introduction and screening of promotional video 4,000 6,000 IF YOU WISH TO HIRE MATERIAL DESIGN, PLEASE CONTACT US FOR A PERSONALIZED BUDGET. VAT NOT INCLUDED H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m 16

I V. C O N T A C T THANK YOU If you wish to receive more information about ELLA Travel or any of our services specialized in the LGBT market that we offer at Hansen&Partner, please contact us at:

17 I V. C O N T A C T THANK YOU If you wish to receive more information about ELLA Travel or any of our services specialized in the LGBT market that we offer at Hansen&Partner, please contact us at: HANSEN & PARTNER C/ Fábrica, 41 Bajo Palma de Mallorca. España comercial@hansenandpartner.com H a n s e n & P a r t n e r - C a l l e F á b r i c a 4 1 b P a l m a d e M a l l o r c a c o m e r c i a h a n s e n a n d p a r t n e r. c o m - w w w. h a n s e n a n d p a r t n e r. c o m

I N N O V A T E B E V E R L Y H I L L S

I N N O V A T E B E V E R L Y H I L L S 4. 3 0. 1 8 4-8 P M A B O U T T H E P R O G R A M C E L E B R A T I N G I N N O V A T I O N S I N K E Y I N D U S T R I E S I N C L U D I N G E N T E R T A I N M E N T, H E A L T H C A R E, & T H E C U