AUGMENTED REALITY: TAKING A NEW LOOK AT OLD TECHNOLOGY. Michał Tomczak Senior Learning Consultant

Transcription

1 AUGMENTED REALITY: TAKING A NEW LOOK AT OLD TECHNOLOGY Michał Tomczak Senior Learning Consultant michal.tomczak@accenture.com

2 WHEN DID PEOPLE START TO USE AR? WHY IS AR PRIMARILY CONNECTED TO THE VISUAL SENSE? HOW BIG/SMALL COULD AR-RELATED DEVICES BECOME? DO AR-RELATED DEVICES ALWAYS HAVE TO BE MOBILE? WHAT IS THE FUTURE OF AR? TD&L INNOVATION CENTER RESEARCH ON AUGMENTED REALITY

3 ABOUT ACCENTURE STRATEGY CONSULTING DIGITAL TECHNOLOGY OPERATIONS

4 AGENDA QUICK LOOK AT THE HISTORY OF AR AR AND THE VISUAL SENSE DISRUPTIVE APPROACH TO AR

5 WHY WE TREAT AR AS OLD TECHNOLOGY? We have been using AR technology for decades: Military HUDs - 60s of 20th century Civil aircraft HUDs - 70s of 20th century Automobile HUDs - 90s of 20th century Military HMDs 2005 We have been dreaming about AR/VR technologies for a long time: "Ubik - the book (1969) "TRON - the book and the movie (1982) "Blue Thunder - the movie (1983) "Disclosure - the book and the movie (1994) "Matrix" - the movie (1999) "Assasins Creed" - the game (2007) "Avatar" the movie (2009)

6 WHY IS AR STILL SO IMMATURE, EVEN THOUGH IT S BEEN ON THE MARKET FOR SO LONG?

7 YOUR VIEW ON AUGMENTED REALITY 1 Find a peer around you 2 Discuss in pairs how you understand AR 3 Provide one or two examples of AR

8 COMMON UNDERSTADING OF AR AR IS A REALITY OVERLAID WITH A LAYER OF DIGITAL CONTENT.

9 MOBILE AR SOLUTION

10 WEARABLE TECHNOLOGY SOLUTION

11 NEW VIEW OF AUGMENTED REALITY to augment - to make larger, to extend in strength, increase, to add something in order to improve it. reality - something that actually exists or happens; the real situation. AR IS A REALITY ENHANCED BY TECHNOLOGIES

12 SIGHT IS NOT THE ONLY HUMAN SENSE! TASTE SIGHT TOUCH 5 SENSES SMELL HEARING AND THERE IS MUCH MORE TO BE AUGMENTED

13 3 AVAILABILITIES OF AR EXPERIENCE Users integrated with AR-enabled devices Users inside of AR-enabled object or instalation Large devices: vehicles; places; instalations ON SITE ON THE FLY ON PURPOSE Wearables; usually devices embedded or attached to our body Users motivated to temporarily immerse into AR environment Performance support devices or tools

14 DAY IN LIFE OF Construction worker Tourist Coach of the future BPO Team Lead

15 NONTRIVIAL EXAMPLES OF AR Click on the links to the right of the icons to learn more Material used for inspiration with no scientific foundations Augmentation of daily routines Audio Augmentation Kinesthetic augmentation Presence Augmentation Working Environment Augmentation Transportation augmentation Safety and Health Augmentation Smell Augmentation Motivation Augmentation Relation Augmentation + Learning Augmentation Comfort Augmentation

16 EXAMPLES OF AR IN THE LEARNING AND DEVELOPMENT CONTEXT Foreign Language Learning Engagement and Experimentation Performance Support AR Journeys

17 AUGMENTED REALITY IN YOUR CONTEXT 1 Find a Partner 2 Tell your peer about one of the learning or performance support challenges you face in your organization 3 Ask your peer to fantasize about responding to your challenge using all discussed facets of AR

18 RESOURCES FURTHER CONTACTS To discuss the AR topic with our experts in the US you may reach out to: Brent Blum or David Arendash In Europe the following colleagues look forward to helping you: Daniel Kade Munich, Germany Florian Hubrecht Paris, France Henk-Jan Schuurman Amsterdam, NL

19 QUESTIONS?

20 NONTRIVIAL EXAMPLE OF AR S F P Augmentation of Daily Routines

21 NONTRIVIAL EXAMPLE OF AR S F P Working Environment Augmentation

22 NONTRIVIAL EXAMPLE OF AR S F P Motivation Augmentation

23 NONTRIVIAL EXAMPLE OF AR S F P Real-time Translator

24 NONTRIVIAL EXAMPLE OF AR S F P Transportation Augmentation

25 NONTRIVIAL EXAMPLE OF AR S F P Relation Augmentation

26 NONTRIVIAL EXAMPLE OF AR S F P Kinesthetic Augmentation

27 NONTRIVIAL EXAMPLE OF AR S F P Health and Safety Augmentation

28 NONTRIVIAL EXAMPLE OF AR S F P Learning Augmentation

29 NONTRIVIAL EXAMPLE OF AR S F P Presence Augmentation

30 NONTRIVIAL EXAMPLE OF AR S F P Smell Augmentation

31 NONTRIVIAL EXAMPLE OF AR S F P Comfort Augmentation