LOCAL WEATHER FOR YOUR STATION

Transcription

1 LOCAL WEATHER FOR YOUR STATION

2 Webinar Goals 1. Introduce you to The Storm Report Radio Weather. 2. Discuss automating weather forecast downloads 24/7 to integrate into your station automation system. In other words, eliminate manual weather downloads. 3. Increase audience and underwriting with our style of weather forecasts.

3 Who is Dan?

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14 KOYY Radio, El Dorado, KS in 1986

15 KAHS Radio El Dorado, KS in 2017

16 This is why we do what we do. We love radio. We love weather. Our meteorologists are also experienced broadcasters. We believe quality can never suffer. That s why our team delivers high quality custom forecasts to radio and online stations every day, around the clock.

17 For radio to stay strong in an increasingly robotic world, we must remember the power of human communication.

18 Listeners Still Desire a Reliable Source for Weather

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24 Team of Meteorologists Meteorologist Jennifer Narramore Penn State The Weather Channel 25 Years Experience Meteorologist Steve Hamilton Mississippi State Storm Chaser Radio Programmer 35 years Experience Meteorologist Sally Russell Alabama University The Weather Channel Radio Programmer Meteorologist Rodney Price Kansas University Storm Chaser 25 Years Experience in Television Weather

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26 How It Works 1. Our team produces the weather forecasts. 2. They are uploaded around the clock to an FTP site. 3. Station software or automation fetches those files and imports them into your on-air system.

27 SET IT AND FORGET IT! As Easy as the Ronco Rotisserie Oven!

28 How Can Automatically Download Forecasts? 1. Check your automation system to see if it can automatically grab FTP files from the Internet. If it is capable of doing that, you may not need to acquire any additional software. 2. Stations who use Simian 2.3 PRO are equipped with a function in your program that can retrieve our audio file (it would remain the same name such as WeatherForecast.mp3). 3. Radio Spider, Tune Tracker and Smart Caster are third party options that may not only download weather forecasts but other daily features and long form shows automatically.

29 INCREASING UNDERWRITING SUPPORT WITHIN WEATHER FORECASTS

30 Localization Turn a weather forecast into a mini community billboard! And integrate a local underwriter!

31 Dayparted Weather Underwriters Sample from Tony, Brian and the staff at Iowa Catholic Radio!

32 At 3 Forecast Updates Daily, Look At Your Potential!

33 Stratus Radio Package Three Daypart Forecasts in Mornings, Afternoons, Nights, Monday-Sunday and all holidays. When winter storms or severe weather are possible, threats will be mentioned within the forecasts. Free Weather Widget with Customized Logo for Your Station Website

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35 Catholic Radio Weather Package Opportunity to have a sample custom forecast produced with your station and call letters, FREE. Or go to the contact page at You ll Receive a Free ETON Boost Turbine 400 Charger for your ipad, Smartphone or Laptop!

36 LET S DO IT! Three Forecasts Per Day, Monday-Sunday and Holidays When winter storms or severe weather is possible, threats mentioned within the forecast Produce sample forecasts for your sales team to pitch to possible underwriters Free Weather Widget for Station Website

37 Stratus Weather Package: Call Us For Quote: % off for all Catholic Radio Stations Discounted for Additional Markets in Your Group

38 Resources: Radio Spider Download Software: SmartCaster: Tune Tracker: