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1 Weather & Climate Summit B R E C K E N R I D G E Advancing Weather Technology Awareness and Climate Science Knowledge for Broadcast Meteorologists Dave Jones, CEO StormCenter Communications, Inc. February 7, 2012 presentation to CLN Support provided by NOAA Climate Program Office and StormCenter Communications, Inc.
2 S U M M I T O B J E C T I V E S The Weather and Climate Summit was established to: Bring together television meteorologists and leading scientists and researchers. This summit allows for dynamic and frequent interchange between BROADCAST METEOROLOGISTS and SCIENTISTS in order to foster improved communication and collaboration between these diverse professions. Learn more about technologies and research findings for improved public awareness. Aid in media-science understanding - How each one operates, produces information, conducts research and communicates. The ultimate outcome of this summit is the establishment of improved media-scientist relationships that fosters continued dialogue for improved scientific communication to the public. Dave Jones Presentation to CLN, February 7, 2012 Page 2
3 A T T E N D E E G O A L S To learn about advanced technologies that can help improve weather forecasting, warning and communication; To understand d the latest on the state of the climate and climate science research; To better understand how extreme weather and impacts of climate change may impact their viewers; Foster improved relationships with the speakers, scientists and subject matter experts; Continue to benefit from high-quality speakers in weather and climate science topic areas Dave Jones Presentation to CLN, February 7, 2012 Page 3
4 A B O U T G L E N G E R B E R G Dave Jones Presentation to CLN, February 7, 2012 Page 4 Passionate about Weather and Climate Communication Co-Founder of The Weather Summit On-Air Broadcast Meteorologist in Denver Considered for Public Affairs Position within NOAA in 2008 Passed Away May 26, 2008 Glen was 57 years old Summit has been dedicated to Glen and his vision of keeping TV meteorologists engaged in the sciences
5 P A S T S P E A K E R S Dr. Stephen Schneider, Stanford Univ. EOS, An AGU Publication Volume 93 Number 3, 17 January 2012 Dave Jones Presentation to CLN, February 7, 2012 Page 5
6 S U M M I T O B J E C T I V E S Five days of morning sessions Two 90-minute talks each day-ample ample time for questions LIVE Streaming via Multiple Websites (USTREAM) Afternoon Production, o Interviews, e LIVE Question & Answer Session and yes skiing Evening dinners together LIVE weather reports via satellite from TV meteorologists back to stations across the nation Dave Jones Presentation to CLN, February 7, 2012 Page 6
7 S U M M I T O B J E C T I V E S Conference Format (Typically) ~50% Weather & Technology ~50% Climate Science LOTS of discussion Matt Zaffino, Chief Meteorologist KGW-TV Portland, OR engages in questions Dave Jones Presentation to CLN, February 7, 2012 Page 7
8 Weather Briefing Dale Eck, Dir. Global Forecast Center for The Weather Channel Dual Polarized Doppler Radar Don Burgess, NOAA NSSL Workshop Interpreting Dual-Pol Output Paul Schlatter, NWS HQ Day 1 Dave Jones Presentation to CLN, February 7, 2012 Page 8
9 Weather Briefing Dale Eck, Dir. Global Forecast Center for The Weather Channel The Severe Weather Year of 2011 Dr. Greg Forbes, Severe Weather Expert for The Weather Channel NOAA Weather Radio You Should Have One Bruce Thomas, Chief Meteorologist Midland Radio Seasonal Forecasting Dan Leonard, WSI Day 2 Dave Jones Presentation to CLN, February 7, 2012 Page 9
10 Weather Briefing Dale Eck, Dir. Global l Forecast Center for The Weather Channel BUFKIT A Forecasting Workshop Jim Ladue, NWS Warning Training Decision Branch Day 3 Dave Jones Presentation to CLN, February 7, 2012 Page 10
11 Weather Briefing Dale Eck, Dir. Global Forecast Center for The Weather Channel Adapting to Climate Change Presentations & Panel Discussion Tony Janetos, Dir, Joint Global Change Research Institute Eileen Shea, NOAA John Furlow, USAID Day 4 Dave Jones Presentation to CLN, February 7, 2012 Page 11
12 Weather Briefing Dale Eck, Dir. Global Forecast Center for The Weather Channel The Arctic Paradox - Dr. Jennifer Francis, Rutgers University Climate Change Impacts are Happening Faster and Faster: Greenland, Sea Level Rise and a Little Atmospheric Chemistry -Dr. Jim White, Dir. Institute for Arctic and Alpine Research (INSTAAR), University of Colorado Dave Jones Presentation to CLN, February 7, 2012 Page 12 Day 5
13 L I V E O N L I N E D I S C U S S I O N S In the Afternoon Brought Back Morning Speakers for LIVE Question and Answer Period with internet Audience Dave Jones Presentation to CLN, February 7, 2012 Page 13
14 L I V E F R O M B R E C K E N R I D G E Video Production at the Summit Each Session Streamed LIVE & Digitally Recorded USTREAM and YouTube Channel Established LIVE Interviews with speakers with the chance for the Internet participants to ask questions LIVE shots from Breckenridge back to home markets Craig Setzer, CBS4 Miami Nancy Van Camp WSMV Nashville Dave Jones Presentation to CLN, February 7, 2012 Page 14 John Morales, NBC6 Miami
15 Jay Prater LIVE back to Witchita Rescue Dog & Handler Session In Progress StormCenter Production Crew Jim Cantore, The Weather Channel Dave Jones Presentation to CLN, February 7, 2012 Page 15
16 M E D I A C O V E R A G E Bob Berwyn, reporter All content linked to LIVE sessions and Twitter Handle Dave Jones Presentation to CLN, February 7, 2012 Page 16
17 M E D I A C O V E R A G E This is one of the best conferences I have ever been to GREAT science! Dan Satterfield, Meteorologist Huntsville, AL Dave Jones Presentation to CLN, February 7, 2012 Page 17
18 M E D I A C O V E R A G E I loved this conference in my 20 years of attending many conferences, this was the best. Cindy Preszler, Chief Meteorologist KSDK-TV St. Louis Dave Jones Presentation to CLN, February 7, 2012 Page 18
19 L I V E B R O A D C A S T S & I N T E R V E W S Jennifer Rukivina, Chief Meteorologist WPSD Paducah, KY Dave Jones Presentation to CLN, February 7, 2012 Page 19
20 S O C I A L M E D I A Broadcast Meteorologists have LOTS of followers Twitter Facebook Blogs During Summit Sessions Presentation key items & points Tweeted LIVE Stream pushed so followers can connect Discussions on Facebook, Twitter & USTREAM Viewers of LIVE stream asked questions Viewers were VERY appreciative that they could participate Dave Jones Presentation to CLN, February 7, 2012 Page 20
21 S O C I A L M E D I A Summit had no advertising ahead of time on-line Only exposure was from social media Summit has Twitter Account: #wxcs2012 (now #wxcsummit wxcsummit) Website established: Soon to be YouTube Channel Established: Presentations, Pictures and Video posted same day LIVE streaming partner: USTREAM Dave Jones Presentation to CLN, February 7, 2012 Page 21
22 S O C I A L M E D I A 1,600+ Viewers of on-line LIVE stream Session videos available for future viewing Videos available for classroom use LIVE question and answer sessions available for immediate viewing PowerPoint presentations available for immediate download after sessions for the day ended Planning underway for next year s summit! Robert Freeland operates the cameras and provided technical support Sarah Maxwell & Dave Stroud handle LIVE production and social media Dave Jones introduces a session LIVE in the snow outside Dave Jones Presentation to CLN, February 7, 2012 Page 22
23 W E A T H E R A N D C L I M A T E S U M M I T Apply lessons learned from this summit Pre-production of stories on speakers and topics Stories shown on-line AND given to meteorologists for re-packaging for LIVE broadcasts Additional LIVE interaction with on-line viewers Engage schools for a special session or invite schools to watch and participate Town Hall Meeting inviting Breckenridge residents to ask questions about climate change impacts Streamed LIVE Town Hall Meetings in a market or two as a test t Local meteorologist helps to organize the meeting via newscast and social media Conduct LIVE Town Hall experience with experts in Breckenridge and participants in LOCAL market Dave Jones Presentation to CLN, February 7, 2012 Page 23
24 W E A T H E R A N D C L I M A T E S U M M I T Would LOVE input from YOU (CLN Members) If you could choose 1 critical topic you would like TV meteorologists to discuss On-Air, what would it be? How can a partnership with TV meteorologists help address your challenges? Give it some thought and send me your ideas. How might a LIVE presentation or discussion from the Weather and Climate Summit contribute to an increase in climate literacy where you are? Send me your ideas: dave@stormcenter.com Dave Jones Presentation to CLN, February 7, 2012 Page 24
25 G L E N G E R B E R G A W A R D E S T A B L I S H E D Glen cared about communicating weather and climate science with a passion and I am honored to accept this inaugural award in Glen s name. Let us all continue to improve the ways we communicate weather and climate science to the public so they can make informed decisions. Dave Jones CEO StormCenter Communications, Inc. Dave Jones Presentation to CLN, February 7, 2012 Page 25
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