National Environmental Education Foundation

Transcription

1 National Environmental Education Foundation

2 The National Environmental Education Foundation (NEEF) provides knowledge to trusted professionals who, with their credibility, amplify messages to national audiences to solve everyday environmental problems. Together, we generate lasting positive change.

3 Reaching the Public EE Content Information Primary Audience Trusted Professionals Teachers Business Managers Secondary Audiences Students - School Administrators; ee/education leaders & orgs; Parents; Local communities Employees - management, families, local communities Training Health Care Providers Public Land Managers Patients - Families, Doctors, Nurses, Academic Institutions/Faculty; Public/Environmental Health Communities; Underserved Communities Volunteers - public land organizations Federal, State & Local gov. agencies Youth natural resource orgs. TV Meteorologists Viewers - Station Manager/News Directors; Met. Prof orgs; Met. Community; Academic Institutions

4 Earth Gauge Providing environmental and climate education and training for broadcast meteorologists to increase the environmental literacy of the public

5 Local Weather Report Most Americans receive environmental information from the media #1 reason people watch the news Use visuals to present complex topics Viewers are in a learning mode

6 Weathercast to Envirocast I like the Earth Gauge program because the information is broad, well-researched and includes references. The beauty of Earth Gauge is lots of valuable information without taxing my own time. Station scientist partnership with AMS Training tied to AMS certification requirements Brief environment and climate information tied to the local 3-day forecast -Mike Buresh, WAWS/ WTEV-TV, Jacksonville, FL

7 Earth Gauge

8 Climate Facts News management teams across the country are looking to us to address what s going on As more newsrooms increase the number of stories they cover on the environment and weather, I think the information and resources Earth Gauge provides will continue to grow as well. -Jennifer Zeppelin, KCNC-TV, Denver, CO Since the late 1950s, the dates when Lilacs bloom have been recorded at various sites throughout the United States. The bloom begins around early March in the Southern States and culminates in the Northern States in late May and early June. During the last 50 years, in the vast majority of locations, the average date when Lilacs bloom has moved earlier in the year. Lilacs now bloom an average of 4.2 days earlier than they did in the late 1950s.

9 Earth Gauge 116 cities 152 TV stations and 15 radio stations 241 million local television viewers

10 Earth Gauge Video Video like this is very welcomed in today s environment! My time to go out and have it shot here is so incredibly limited. -Dan Satterfield WHNT-TV, Huntsville Partners: ScienCentral, COMET second broadcast-quality video clips Suggested script Meteorologists embed video into their weathercast and provide the voiceover

11 Weather-Climate Analogy

12 Web

13 Web

14 Captivate Network

15 Using NOAA Products Climate Prediction Center Localized temperature and precipitation trends Historic sea-surface temperature records Images Oscillations, etc. National Weather Service Regional Climate Outlooks Temperature records/local climate data Drought Monitor Journal articles/research by NOAA scientists

16 Online Courses

17 Climate Change: Fitting the Pieces Together

18 Using NOAA Products Presenting evidence of climate change NCDC Surface Temperature Anomalies

19 Using NOAA Products Understanding how climate change will affect temperature and precipitation

20 Using NOAA Products Understanding potential impacts of sea-level rise on coastal flooding NOAA Coastal Services Center

21 Using NOAA Products Identifying NOAA as a trusted climate resource for broadcast meteorologists

22 Climate Change: Fitting the Pieces Broadcast meteorologists NOAA NETS Committee Warning Coordination Meteorologists NERRS Staff Together Recommended to all NOAA employees by Dr. Lubchenco as a resource

23 Future Climate Courses In-depth coverage of key topics from Fitting the Pieces Together How do we know climate change isn t natural? How can we trust models? How do greenhouse gases change climate? Many scientists think climate change is nonsense - how do we know they aren t right?

24 Future Climate Courses Topics of interest from AMS Broadcast Conference El Niño and La Niña effects on climate Extreme weather hurricanes, winter storms, heat waves Role of the sun in climate change Current and future impacts on oceans and coasts Sea level rise and U.S. coastal populations Climate change impacts on fisheries and other ocean life Ocean acidification

25 Needs NOAA expertise Access to NOAA scientists for short educational videos about climate change Broadcast-quality images Self-explanatory Maps illustrating climate trends Short video clips/visualizations

26 Still Images Too complex for 16x9 TV screen Too long for 16x9 TV screen Too wide for 16x9 TV screen Examples from Global Climate Change Impacts in the U.S. Report

27 Television Format

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