Mother Nature Strikes Back:

Transcription

1 Mother Nature Strikes Back: Winter Communication Priorities iti Ken Reeves VP and Director of Forecasting Operations AccuWeather Lisa Durel Director, Partner Development Everbridge

2 About Everbridge Leader in incident notification systems Fast-growing global company with more than 1,000 clients in more than 100 countries Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities 100% focused on incident notification solutions that merge technology and expertise 2

3 Agenda Part 1: Presentation The Winter Weather forecast Reducing risks by planning communications Keeping others informed of facility closures, hazardous conditions, and more Part 2: Q&A 3

4 Mother Nature Strikes Back: Winter Communication Priorities Ken Reeves AccuWeather

5 About AccuWeather The world s leading commercial weather service Global Headquarters and Operations Center in State College, PA with Severe Weather Warning Center in Wichita, KS Founded in 1962 A growing g company for 48 years Over 100 Meteorologists - the largest number of professional weather forecasters under one roof any place on Earth 77 of the Fortune 100, 220 of the Fortune 500 are clients Serve over 500 government agencies, hundreds of schools More than 200,000 clients worldwide

6 Keys of North American winter Strong La Nina drives the forecast Atlantic and Pacific ocean temperatures help dictate the steering currents Existing dryness Outcomes: Snowy and cold in North America focused west of central Rockies Drought across the south Winter wildfires Severe winter thunderstorms 6

7 7

8 Winter of

9 Winters of ,

10 Facts about winter Greatest single month for tornados in the past 4 years More than 200% of normal in January and February February 5, 2008 was the top ten active day that year In 2008, 2 of the top 4 tornado days occurred in January and February Over 3 billion in weather damage in Illinois alone 10

11 In the media winter 11

12 In the media winter 12

13 13

14 14

15 15

16 Mother Nature Strikes Back: Winter Communication Priorities Lisa Durel Everbridge

17 Message maps Help you overcome communication pitfalls Message maps are: Created prior to crisis events Written at or below a 6th-grade reading levell Specific to one organization Written using the rule Sensitive to the needs of different demographic groups Message maps allow organizations to communicate clearly during an emergency

18 Create an effective message mapping strategy Consider people affected by your organization Walk through h every possible emergency scenario Make choices about types of messages Determine channels of communication How will these messages be delivered? How will you know the message was received? Is there a confirmation process? Is an automated system in place? Pre-messaging g Deep background education Hone and refine actual message maps

19 Are your first responders prepared to activate t your message? Key personnel may be unavailable Hail Storms Have teams ready for day or late night hazards Take into consideration hazard may have effected team member Ensure an alternate reliable decision maker is in place if key personnel is unavailable due to hazard or schedule absences or illness Lightning Wind Damage 19

20 Keep in contact during the event. Send updates of hazard Survey / Poll for information Send info when it DOES NOT effect XYZ area or facility All clear / resume work Survey / Poll on returning to work 20

21 Why the preparation and communication? To keep your organization up and running A sense of community within your organization To know what works and what does not work Update your plans for the similar hazard 21

22 SkyGuard + Aware

23 Incident notification solutions address common communication challenges Communicate quickly, easily, and efficiently with large numbers of people in minutes, not hours, making sure that the lines of communication are open Receive feedback from your messages by using polling capabilities to know who needs immediate assistance or who can come to work Ensure two-way communications to stay in contact with message receivers Reduce miscommunications and control rumors with accurate, consistent messages Satisfy regulatory requirements with extensive and complete reporting of communication attempts t and two-way acknowledgements from recipients Deliver prepared and timed messages to each audience group, by function, by scenario 23

24 Missed anything? Never fear, the recording and slides from today s webinar are just a click away. facebook.com/everbridgeinccom/everbridgeinc twitter.com/everbridge Reminder Everbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit to register your credit. Item Number (Schedule II): 26.3 Activity Group: A 1 Point for each webinar 24

25 Contact information Ken Reeves Lisa Durel Communication resources White papers, literature, case studies Upcoming webinars: System Demo (December 14) bid bi Follow us: blog.everbridge.com g twitter.com/everbridge facebook.com/everbridgeinc youtube.com/user/everbridge Marc Ladin marc.ladin@everbridge.com com

26 Happy Holidays!