The volume of data you can import is limited only by your available hardware resources (RAM).

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1 This document provides an overview of the features available in all three versions of the software: RegioGraph Analysis RegioGraph Planning RegioGraph Strategy Importing data Data formats You can import any data into RegioGraph that is available in table form. This includes common formats such as: Microsoft Excel (*.xls, *.xlsx, *.xlsb, *.xlsm) Microsoft Access (*.mdb, *.accdb) Text files (*.txt, *.csv, *.asc) DBase (*.dbf) Tables from ODBC interface Tables from Windows Clipboard Data quantity The volume of data you can import is limited only by your available hardware resources (RAM). Importing tables External regional statistics such as municipal data or company figures sorted according to territory can be imported by linking one of the columns. This matching column would typically contain postcodes, names of municipalities or official district identifiers. Importing addresses and locations You can import addresses and lists of locations into RegioGraph and display them as points on a map. Known as geocoding, this process can be carried out for an unlimited number of data entries. The following options are available for importing the data: Geographic coordinates; the data source needs to include two data columns containing the longitude and latitude of the locations Information that identifies the locations to be imported (e.g., postcodes). Locations are then placed on the map using this information. Options available in RegioGraph Planning & Strategy: Addresses (street, postcode and place). Locations are placed on the map at the street level.

2 Validating addresses Options available in RegioGraph Planning & Strategy: When imported, addresses are checked against the official postal service addresses. Incorrect or incomplete addresses are automatically revised to facilitate their association with the map. Updating and visualizing address data Imported address data can be compared to the original data source and updated at any time in just two clicks of the mouse. Import Wizard 's data import features have been further enhanced. External data can now be imported in just one step. To the extent possible, the software now automatically identifies the correct layers, linking columns and address columns. A data import wizard guides users through the import process in just one dialog window. Importing maps RegioGraph's map library RegioGraph's map library includes comprehensive maps for Germany, Austria and Switzerland or a European country of the user's choice. GfK GeoMarketing maps for additional countries can be added at any point. Updating maps It's essential to regularly update maps due to frequent changes to district, municipal and postal boundaries RegioGraph allows you to automatically import updated boundary data. The outdated map data is swapped for the new data without the loss of any usercreated maps or data. Maps in foreign formats You can import map layers in other data formats directly into RegioGraph without converting them. This includes formats such as: *.mif (MapInfo) *.shp (ESRI) *.rx5 (GfK GeoMarketing / GfK MACON) *.kml,*.kmz (Google Earth) Maps in foreign formats must contain geographic coordinates (with latitude and longitude entries that meet the WGS84 standard). Options available in RegioGraph Planning & Strategy: RegioGraph's map editor can be used to georeference raster map images or bitmap files and associate them with maps. Previous RegioGraph versions and DISTRICT 5-8 Projects created in previous versions of RegioGraph and DISTRICT 5-8 can be easily converted into the new *.gfk data format.

3 Importing images Data formats You can visualize your own images, graphics and company logos on your maps in any common format such as *.bmp (Windows bitmap) *.jpg (Joint Photographics Experts Group) *.emf (Enhanced Metafile) *.wmf (Windows Metafile) *.gif (Graphics Interchange Format) *.tif (Tagged Images File) *.png (Portable Network Graphics) Windows Clipboard You can also insert images using the Windows Clipboard. OLE objects RegioGraph supports OLE technology. You can embed OLE objects such as charts and tables from MS Office onto RegioGraph worksheets. Map visualization Map layers You can select from a large number of map layers in the software's comprehensive map library in order to construct a map. Choose from among the following options: Use map layers that depict a particular theme, such as postcodes, rivers, municipalities, etc. You can edit these layers and integrate your own data. Background maps: These are default maps that have been optimally adjusted for every zoom level. Background maps provide a ready-to-print cartographic basis, but cannot be edited. Additional option in RegioGraph Strategy: RegioGraph Strategy allows you to use specialized tools to evaluate large quantities of data at the level of street segments. Worksheets Layers can be dragged from the map library and dropped onto a worksheet. The stacking of layers functions according to the same principle as dragging files in Windows Explorer: You can drag one or more layers as well as background maps onto a worksheet. The worksheet always shows the map as it will appear if you choose to print it. Map projections You can choose from among 18 universally recognized map projections when displaying maps in RegioGraph. Change the projection setting at the mere press of a button. Tilting and rotating maps You can change the perspective of a map by tilting and rotating it For example, use this technique to create a slanted view of the map.

4 Full-screen mode RegioGraph's full-screen mode utilizes your monitor's full screen. In addition to making it easier to work with large maps, the full-screen mode is ideal for presentations. Navigating the map Zooming Every map is infinitely zoomable and the visible extract can be adjusted according to your needs. Street-level searching Using the Go to.. feature, you can pinpoint any location down to a specific street on a RegioGraph worksheet. The more precise your entry, the greater the degree to which the map will be zoomed. For example, if you enter "Munich", you'll see a map extract of the entire city. However, if you enter "Munich, Marienplatz," you'll see a map extract of the city center. Scale All maps are zoomable from 1 : 10 to 1 : 2 billion (world view). The map extract can be adjusted according to your needs. Units of measurement All maps are based on geographic coordinates (WGS84), which can be displayed in degrees, minutes seconds or decimal degrees. Areas, distances and sizes can be displayed in meters or feet. Bookmarks Zoomed map extracts can be bookmarked or saved on various worksheets so that they can be accessed at any later point. Bookmarks can be used on all worksheets and imported or exported between different files. Overview map You can show/hide an overview map in the project sidebar area. The overview map provides a broader context for the displayed map extract as well as a means of dragging and adjusting the visible map extract. Map layout Formatting All maps and layers are delivered with a default formatting, meaning that street lines, regional boundaries, city names and lakes have a look similar to other maps with which you are familiar. The following map components can be adjusted according to your needs: Areas Lines Point symbols Labels You can select and individually format entire layers or specific layer objects. Areas, lines, labels and symbols can be made semi-transparent.

5 Hiding/showing Individual map objects or entire layers can be shown/hidden. Using an addi- objects tional tool, you can automatically hide entire regions. Legend An automatically generated legend provides a guide to the contents of a map. A legend box is placed on the map. In a dialog window, you can select the layer for which you wish to create a legend. Additional settings for the font, size and legend format can be adjusted. Layout elements You can choose to show/hide layout elements such as Scale North arrow Geographic grid. Auto-text RegioGraph offers a variety of auto-text options. You can use these to tag your worksheet with the last save date, worksheet name or file path. Map labels Hiding/showing objects All existing and imported data can be shown or hidden on the map individually or as a group. You can use the contents of one or more data columns to label the map. Label position All labels can be dragged to the desired position on the map. If you place a label outside of the map object, a connecting line is drawn. RegioGraph can automatically center labels within a given region.labels can be automatically aligned along line elements such as streets or rivers. Automatic label control An automatic label control feature allows you to show/hide labels. Depending on the displayed map extract and specified font size, the label control feature hides labels when they cannot be displayed and then shows them again when the zoom level permits it. Label display Displayed values can be assigned prefixes and suffixes. For example, instead of displaying "2,000", you can specify that " 2,000" be displayed. Labels can also be shown across all layers as tooltips. Multiple-line labels can be centered, left-aligned or right-aligned. The font size and type of every labeling column can be individually formatted.

6 Editing layers Creating and inserting layer contents In RegioGraph you can create your own point, line, area and object layers in order to manually create your own objects on them. Objects on such layers are linked to a layer table with which you can associate any data of your choosing. Existing layer objects can also be edited and changed within certain limits. Map editor for professionals Options available in RegioGraph Planning & Strategy: The dedicated map editor makes it possible to create and edit user-generated map layers. Use this feature to digitize new map levels or edit existing maps. Manipulate images and raster maps You can combine images with data in RegioGraph - for example, by attaching aerial photos, satellite imagery, scanned maps or schematics. Use the manipulated images in the map editor to digitize new layers or for displaying in the normal work mode. Edit existing layers For example, you can edit the boundaries of existing municipalities, split postcode areas or merge numerous map objects. Create a new cartographic basis Digitize completely new layers. "Snap" the territorial boundaries to be created along existing or natural boundaries such as streets or rivers. Simplifying boundaries In order to achieve enhanced clarity in the large-scale rendering of elements such as very jagged coastlines, the map editor allows you to automatically simplify object boundaries. Displaying tables Table rows Every layer is associated with a layer table that comprehensively lists all map objects, including all postcodes, municipalities, cities, etc. Table columns Tables contain columns with names such as the official regional identifier for every map object (e.g., municipality names and municipal codes). Editing tables You can expand tables by an unlimited number of columns. You can also adjust the settings for numerous column properties, such as Decimal places and thousand separators Colors and font sizes Column titles and widths Prefixes and suffixes

7 Linking tables You can geographically link the column of a layer with the column contents of another layer. This means that the value from one of the layer tables will be adopted if the layer object (e.g., a point) lies in the object (e.g., a territory) of the other layer. The columns are linked dynamically, which means that any changes to the values or the geography of the source layer are automatically reflected in the linked column. Formula syntax A comprehensive formula syntax allows you to carry out calculations in a layer table: Arithmetic functions (total, quotient, etc.) Statistical functions (average, min/max, trends, etc.) Boolean checks (value is true/false, etc.) Column value calculations (e.g., deviation from the average column value, index calculations, etc.) Text functions (link text, determine lengths, etc.) Data visualization (creating thematic maps) Analyses and visualizations You can select from among more than 100 options for visualizing data in the form of thematic maps. RegioGraph automatically creates a map on the basis of the data, values and visualization type that you indicate. Map objects such as customer locations, postcodes and municipalities are differentiated with colors, symbols and/or sizes. Displaying variables Attributes Map objects are grouped and displayed according to nominal criteria, such as employee assignment or product line. Areas, lines and points by class Map objects are differentiated according to numeric criteria, such as population density or changes in turnover. Dot density Map objects of an area layer are differentiated according to numeric criteria. A point is placed in a corresponding territory to represent a defined number for example, one point for every 100 households. ABC analysis According to their numeric value, map objects are cumulated in descending percentual order and displayed in groups from "A" (important) to "C" (less important). Regional ABC analysis Similar to an ABC analysis, but assignment to a representative or a region is also taken into account. Additional options in RegioGraph Strategy: Delaunay analysis The Delaunay analysis feature lets you use the values associated with a point layer in order to color-code areas.

8 Visualizing Pictograms multiple variables This option categorizes map objects according to whether they are associated with certain properties - e.g., company locations, customer service (yes/no), training center (yes/no), etc. Portfolio analysis Using two numeric values, map objects are subdivided into a 4 by 16-field matrix and visualized through colored areas or symbols. Multidimensional symbols Map objects are simultaneously differentiated according to up to three criteria (nominal/numeric) and depicted with a symbol of varying size, form and color. Charts Places a chart on the map for each map object. Depending on the selected chart type, one, two or more values are displayed - for example, quarterly turnover per state via a bar chart. Location-dependant visualizations Distance to nearest location Map objects are subdivided into kilometer zones depending on their distance to the nearest location. Distance to assigned location Map objects are subdivided into kilometer zones depending on the distance to their assigned location. Radial analysis (percentual or absolute) Using a numeric value, map objects are subdivided into concentric zones around one or more locations, such as catchment areas containing 1, 2, 3... million inhabitants. Regional radial analysis (percentual or absolute) Similar to a radial analysis, but the assignment to a representative or region is also taken into account Star analysis Connects map objects to their assigned center using lines. The line color distinguishes between assignment or distance. Tree analysis Connects map objects belonging to a particular group through the shortest possible line. The line color distinguishes between assignment or distance. Additional options in RegioGraph Strategy: Product flow analysis The product flow analysis feature lets you create a volume-based visualization of the relationship between one or more locations. The assignments are visualized with connecting lines of varying widths depending on the associated numerical values.

9 3-D visualizations Prisms Map objects of an area layer are differentiated according to numeric criteria. A tilted view of the map shows the "height" of the each territory according to the associated value. Grid The numeric values of an area layer are projected onto a rectangular grid, which can then be displayed in a 3-D landscape. Analysis Wizard The Analysis Wizard guides you step-by-step through the process of optimally displaying your data. Filtering and selecting Selection criteria All map objects (such as postcodes, customer locations, cities, etc.) can be filtered according to geography and content. Spatial filtering options for map objects include: Within a radius of "x" km Within a buffer of "x" km Within a region Within a drive-time of "x" min. Content-based selecting according to values associated with the map objects: Names and terms can be selected according to the beginning of the word, ending of the word, partial terms, identical terms or alphabetical sequence. Numbers and data can be filtered according to size, commonality or value intervals. Query terms can be combined in any sequence of your choosing using AND or OR. Output of results The selected map objects can be saved in a list, exported to a PDF or further edited on the map. Distance calculations Distance calculations You can display all geographic distances in RegioGraph in kilometers and meters. The following options are available for doing this: Using the mouse You can use the mouse to determine a distance directly in the map.

10 Geographic distance You can calculate the geographic distance ("linear distance") to the nearest or assigned location for every map object. Street distance Using the integrated Tele Atlas road network data, you can calculate the actual street distance and driving time. For example, you can determine the shortest street distance between two points. You can also calculate distance zones ("isochrones") on a separate area layer. Overlapping areas between two locations can be shown as separate areas. Distance matrices Additional options in RegioGraph Strategy: Under certain circumstances, a very large distance matrix can result when the distances between a large number of locations are calculated. RegioGraph Strategy calculates all possible relationships and depicts the linear distance or street distance in table form and as a line layer. Regional calculations Area calculations The area data of a territory can be calculated and associated with the layer as a column value, such as: Area in km² Circumference in km Transferring layer data The data associated with the objects of a layer can be transferred to the objects of another layer. The following options are available for doing this: Number of locations contained in each territory Numerical values of all locations per territory are summed Numerical values of another region layer are transferred proportional to area Region with the largest area among the regions that overlap the target region is assigned to the target region Area-based data is distributed onto another area weighted according to the road network density

11 Creating territories Manually aggregating territories RegioGraph Planning allows you to visualize your own territory structures, such as organizational or sales regions as well as catchment areas or mailing distribution regions. Regional levels (such as postcodes) as well as street segments or locations can be combined to form higher level regions. The associated data (e.g., customer and product turnover figures, visitation frequencies) will be automatically calculated for the new structure and also automatically updated in the event that any changes are made. Changing territories Territories can be aggregated on a map or in a layer table at the mere click of the mouse. Changes can be made at any point and are immediately visible on the map. The following tools are available for making changes to territories: Remove: One or more subregions can be dragged out of a given territory. Add: One or more subregions can be dragged and dropped into a given territory. Reassign: One or more subregions can be dragged out of a given territory and dropped into a neighboring territory. Visualizing multi-level territory hierarchies RegioGraph supports multi-level territorial divisions, meaning that you can aggregate areas, points or lines into territories and then further aggregate these created territories. For example, you can aggregate postcodes into external sales force territories and then subdivide these territories into heads of sales regions. RegioGraph Planning also supports top-down planning. You can subdivide a high-level territory structure into ever more detailed subregions. Visualizing existing territory structures Generating territories using an assignment list Existing assignment lists such as one that links postcodes to representatives can be imported and visualized as territories on a map. This is very easy to do thanks to the Data Import Wizard. Generating territories using customer locations Customer locations that are associated by name with a particular representative or service technician can be used to generate external sales force territories. Using the customer assignments, RegioGraph Planning creates a comprehensive territory structure that optimally encompasses all regions, even those without customers.

12 Optimizing territory structures Automatically optimizing territory structures RegioGraph Planning can automatically optimize existing territory structures using specified targets. Any of the following parameters can be taken into account as part of this process: Numeric target variables such as workload, turnover or purchasing power Accessibility and geographic barriers Higher level territory boundaries, such as states Territory weightings All changes can be bounded (e.g., change a maximum of "x" customers). Within the constraints defined by the weighted variables, the shape and size of the territories are optimized according to accessibility and geographic barriers. Target parameters can be individually weighted according to your needs. Interactively optimizing a territory structure Existing territory structures can be automatically and interactively optimized. As in the case of an automatic optimization, the following parameters need to be specified: Numeric target variables such as workload, turnover or purchasing power Accessibility and geographic barriers Higher level territory boundaries, such as states Territory weightings The target parameters can be weighted differently. A dedicated dialog in RegioGraph Planning suggests changes. These are shown on the map in a suggestion list and in a chart. You can then decide which suggestions you want to accept or reject.

13 Planning new territories Automatically generating territories You can create territory structures from scratch in RegioGraph Planning. This is a matter of systematically aggregating regions such as postcodes into a territory structure. The following parameters can be taken into account as part of this process: Number of territories Numeric target variables such as workload, turnover or purchasing power Accessibility and geographic barriers Existing territorial boundaries, such as states Existing locations Territory weightings Maximum values that are not to be exceeded for each territory Within the constraints defined by the weighted variables, the shape and size of the territories are optimized according to accessibility and geographic barriers. Target parameters can be individually weighted according to your needs. Districting Wizard RegioGraph's Districting Wizard guides you step-by-step toward an optimal territory structure. The dialogs provide interactive support in your selection of the ideal parameters and target criteria. Generating territories according to accessibility Create territories with a desired number of locations and specify a maximum value that should not be exceeded. For example, for a given location, you can specify that a specific drive-time or number of assigned customers should not be exceeded. Automatically naming territories This feature allows you to automatically assign meaningful names to the territories you create. The names of your own locations or the largest city in each territory are used to assign names to the territories.

14 Planning subregions Splitting and merging territories RegioGraph Planning allows you to select a subset of your territories in order to restructure them. For example, you can turn three external sales force regions into four external sales force regions while taking into account the following target criteria: Numeric target variables such as workload, turnover or purchasing power Within the constraints defined by the weighted variables, the size and shape of territories are optimized according to accessibility and geographic barriers when carrying out an automatic optimization. Locking subregions You can use the "lock" function to exclude certain regions, external sales force territories or even individual postcodes when planning territories. RegioGraph ignores locked regions until they are again "unlocked". Planning locations Determining optimal locations In RegioGraph Planning, you can calculate the optimal location for each territory in a territory structure. This process takes into account accessibility as well as the distribution of one or more target parameters. For example, a location can be chosen such that it is accessible to all households in the territory with the least possible travel time. Calculating substitutes for representatives You can calculate optimal representative substitutes for an existing territory structure. This means that should the representative or business location responsible for a given territory be temporarily unavailable, the territory is assigned to the neighboring locations in way that maintains optimal coverage. Location analysis using the Huff model Additional option in RegioGraph Strategy: The Huff model is a recognized method for calculating catchment areas for retail locations. RegioGraph Strategy calculates market share zones, potential zones and coverage quality at the street segment level for one or more locations.

15 Generating reports Territoral reports RegioGraph automatically generates a report on the current territory structure. This report is exported as an HTML document or PDF and includes a territory map as well as information on: Associated data for each territory (for example, turnover, inhabitants, households, etc.) Geographic distribution (size, area, relationships) Accessibility to the assigned location Deviation of all data from optimum value The main map provides links to subpages that offer more detailed information on individual territories. Statistical reports RegioGraph allows you to generate a statistical report for every map level. The report is exported as an HTML or PDF document and features an illustration for each included numeric column, values for the minimum, maximum, average and totals as well as an histogram depicting the value distribution. Comparing territory structures Options available in RegioGraph Planning & Strategy: Via the Quick Start Menu, you can compare two different territory structures for example, in order to juxtapose two planning variations. Determing fair growth targets Options available in RegioGraph Planning & Strategy: RegioGraph helps you determine fair and realistic growth targets for an existing territory structure. Using current (e.g., turnover) and potential values (e.g., purchasing power), a regional market exploitation index is calculated for each territory. Comparing location potential Additional option in RegioGraph Strategy: You can use the reporting function to determine the potential for the locations of a point layer and then display the results in the form of a ranking. RegioGraph calculates a distance zone for each location, totals the associated data on potential and then reveals the strongest and weakest locations in the form of a PDF report. Work mode for standardized reports Additional option in RegioGraph Strategy: A data analysis mode makes it possible to summarize detailed data on potential in standardized PDF reports and data sheets. The easy-to-access reporting features extract insights from complex data structures.

16 Standarizing work processes Standardizing work processes You can automate a wide range of work processes that you carry out frequently or in large numbers. This includes the following components: Recording imports Recurring imports from the same data source - such as customer or turnover data - can be recorded. This allows you to update your RegioGraph project files at the press of a button. Worksheet templates You can create a layout for your worksheets - for example, in your company colors and with your company logo - and save this as the default template. Layout generator You can automatically generate serial map extracts from a given map for example, for your external sales force territories. Batch printing You can automate the printing of worksheet series. Presenting and exporting maps Presenting maps You can present your maps from directly within RegioGraph, as the screen always shows the print view of your maps. An additional feature allows you to display your worksheets in the form of a full-screen slideshow. Exporting images You can export images in all standard formats. The complete worksheet is always exported, in any of the following data formats: *.png (Portable Network Graphics) *.gif (Graphics Interchange Format) *.tif (Tagged Images File) *.bmp (Windows Bitmap) *.jpg (Joint Photographics Experts Group) *.emf (Windows Enhanced Metafile) *.pdf (Portable Document Format) Internet and intranet Every map can be converted into an HTML file for use on the Internet or intranet. This includes the creation of links for territories and locations that open subpages when clicked. An opened worksheet can also be ed at the mere click of a button. Windows Clipboard You can insert any maps and images into other applications such as MS Office via the Windows Clipboard.

17 Exporting tables All layer and selection tables can be exported in the following formats: *.xls (MS Excel) *.txt / *.csv (text file) *.mdb (MS Access) via the Windows Clipboard Printing maps Printer requirements All maps and tables can be printed using any standard printer. Page formats Worksheets can be adjusted and printed in any page length between 1 cm and 10 m. By default, the worksheet size is set to ISO DIN A4 (210mm 297mm). Printable area Large-format worksheets can be printed on smaller printers using a tiling technique. For example, a worksheet in the DIN A2 (420mm 594mm) format can be printed on an A4 (210mm 297mm) printer in four parts. Customizing application settings Toolbar You can customize the entire software interface. Buttons for almost all features can be added or removed from the toolbar. Project sidebar All of the components necessary for working with RegioGraph can be accessed in the project sidebar along the left-hand side of the screen. You can specify whether these areas are automatically shown or hidden based on the work mode or whether all areas remain permanently visible. Work window Work windows such as the map contents, project contents and map library areas can be show/hidden, minimized or automatically docked along the edge of the screen. You can restore the default settings at the press of a button. Layer settings You can save your customized layer formats and properties as the default settings. Options Adjust the settings for numerous aspects of the software, including automatic software launch filepath for projects, maps, imported and exported data units of measurement (coordinates and lengths) standards for map queries and tooltips

18 Customer support Help menu The help menu gives you access to the complete software documentation and allows you to perform keyword searches. Online help Access help websites from GfK GeoMarketing. You can also check for updates online at the press of a button. Additional support Purchase of the software includes a comprehensive manual, Quick Start Manual and telephone support. For all maps of European countries that include the geocoding functionality, you can geocode addresses at the level of street segments, validate addresses, search for addresses at the street level and calculate drivetime zones. For more information on availability, visit With data from With maps by Recipient of Compatible with Partner of