The Church Demographic Specialists

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Erica Watson
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5 The Church Demographic Specialists Easy-to-Use Features Map-driven, Web-based Software An Integrated Suite of Information and Query Tools Providing An Insightful Window into the Communities You Serve

6 Key Services Tier 1 Community Demographics for Every Parish 76 Current demographic selections with 5 year projections 10 year forecasts for population, households and age 120 Current socio-economic variables 60 Mosaic socio-economic segmentation types Automatic semi-annual updates for all demographic variables Queried on map by point and click Map-driven, web-based, easy-to-learn application Easy to create custom study areas Easy to query underlying data; point and click Point & click export charts maps & reports to PowerPoint, Word or printing Access anywhere via web No technical training required

7 Key Services Tier 1 Mapping Interface: Google Maps with Street, Terrain, Satellite and Hybrid Views. Street View also accessible where available. Church Location Plotting and Mapping Create regional church maps for development planning Create custom church cluster maps for collaborative ministry QuickInsite, ExecutiveInsite and FullInsite Summary Reports Available for any area. Also available in REPORT WIZARD Impressions Report Behavioral ViewPoint of an area. Also available in REPORT WIZARD Opportunity Scan Provides ability to analyze any geography for ministry opportunities

8 Display Diocesan Map With Parish Locations

9 Zoom In For More Church Location Detail

10 Terrain View Is The Default Map View

11 Example of Street View Map

13 Example of Satellite View Map

15 Example of Hybrid View Map

16 Right Click Your Mouse For System Options Including Google Street View Where Available

17 Example of Google Street View

18 Display Standard Layers Such As Zip Code or County Boundaries Example of Zip Code Boundaries with Labels

19 Select A Standard Layer Geography From The Shapes Menu To Generate A Report

20 Example of Selecting Zipcode Boundaries For Report Generation

21 Left Click Your Mouse Anywhere On The Map Screen to Select the Corresponding Zipcode Boundary The Selected Zipcode Boundary Appears in a Dark Blue Outline. You may also Select Multiple Zipcode Boundaries

22 Select From 4 Predefined Reports For Any Geography

24 Select Build A Report To View Only The Information You Require

25 View Your Information Or Download The Data To Excel For Additional Analysis

26 Example of Selecting Data Variables Contained on the Diversity Tab

27 View Your Information Or Download The Data To Excel For Additional Analysis

30 Draw A Custom Polygon From The Shapes Menu On The Map Tool Toolbar

31 As You Draw Your Polygon The Shape Appears As A Shaded Area

32 Double Click The Left Mouse Button To Finish The Polygon When Finished The Polygon Will Appear As A Dark Blue Outline

33 Opportunity Scan As A Strategic Planning Tool

34 Scan For Hispanic Population by Zipcodes in 2011

35 Opportunity Scan Results Appear In Table and Map Form The Table Data May Be Saved To Excel For Additional Study

36 Highest 2011 Hispanic Presence Within A Zipcode Boundary Is In Zipcode Noted By The Marker

37 Top 5 Highest 2011 Hispanic Presence Within A Zipcode Boundary Noted By The Markers

38 3 or 5 Highest 2011 Hispanic Presence Within A Zipcode Boundary Clustered Noted By The Markers

39 Opportunity Scan at Church Level

42 St. Margaret of Scotland Sample Ministry Area 320 Square Miles (Based Upon Congregant Plot Distribution) Question: Where are the Singles and Young Families 25 to 34 Years Old in 2011 by Census Tract?

43 Singles and Young Families 25 to 34 Years Old in 2011 Darkest Blue Census Tract Areas

44 Singles and Young Families 25 to 34 Years Old in 2011 Top 5 Census Tract Areas Noted by Markers

45 Displaying Zip Code Geographies

46 Displaying Census Tract Geographies Approx Persons Per Tract

47 Displaying Block Group Geographies Approx Persons Per Block Group

48 APPLICATION You have learned from your demographic report that MOSIAC Segment J02 Latino Nuevo is present in your ministry area. WHO ARE THEY? WHERE ARE THEY? HOW WILL YOU FIND OUT? WHAT DO YOU DO NEXT? Continue Mission Discovery Using Thematic Maps

49 Step One: Select Theme Map Variable Primary Mosaic Type And Display By Block Group

50 Primary Mosaic Type Displayed By Block Group

51 Step Two: Zoom in to locate Mosaic Type J02 Latino Nuevo. Now we know WHERE they are! How do we learn WHO they are and HOW TO REACH THEM?

52 Step Three: Download the Mission Impact Guide from the Help Menu/Documents section of your map screen.

53 Step Four: Select and review the MOSAIC Segment information for any household type you choose. The following example is J02 Latino Nuevo.

59 Step Six: Create additional Theme Maps for other demographic variables you have questions about. This Theme Map illustrates Hispanic Latino population by block group in 2011

60 You can create printable maps for PowerPoint or other programs from any Thematic Map screen.

64 APPLICATION We have learned from this Theme Map where households believe it is important to attend religious services (Dark Blue Areas). Now what do we do? Who are they and how do we reach them?

65 Step 1: Select a blockgroup with high preference for Attend Religious Services (Dark Blue Areas on this map). Step 2: Select Predefined Reports to generate a demographic report for THAT area or Build Report for the area selecting only they variables you are interested in viewing.

66 Key Services Tier 2 Congregant Plotting Easy to use congregant upload interface Unlimited uploads for always current congregant plots Congregant Plot Analysis Tools Plot membership types, i.e. members, children, or visitors Discover how congregants are distributed and where they are located Retrieve names and addresses by selected group for any geographic area All congregants are coded by their Mosaic Type which provides the ability to compare congregants to their community/neighborhood Congregant Plot Maps Create congregant plot maps for planning and ministry development Integrate congregant plot maps into committee or regional presentations

67 89,483 Congregants Plotted In The Diocese of Pittsburgh

68 89,483 Congregants Plotted Displaying the Vicariate Boundaries With Congregants

69 2,373 Congregants Plotted From St. Bede Parish

71 308 Congregants From St. Bede Parish Inside St. Rosalia Parish Boundary

72 Congregant Mailing List Selecting St. Bede Congregants Located Inside St. Rosalia Parish

77 Advanced System Options Added Cost Options New Movers, New Home Owners and Residential Selections Ability to locate and communicate with selected groups in your area of ministry Selects include households by age, income, family structure and Mosaic Use Congregant Plot feature to view new movers addresses in relation to church member addresses Custom Plotting People or Places Plot schools, daycare centers, hospitals or other denominational agencies

83 On Demand Information for Regional Body Sub Regional Areas Counties Cities Zip Codes Census Tracts Block Groups Radius from.25 mile to 15 mile radius

84 On Demand Information for Custom Polygon geographies created to the shape and size dictated by the environment These shapes can be saved for access later and to view the location of member or visitor households

85 Overview Reports Demographic Trends Racial/Ethnic Trends Population/Households Forecast Phase of Life Forecast Average Income Trends: Households and Per Capita Disposable Household Income Mosaic

86 Overview Reports Summary: Phase of Life Summary: Population by Household Type Summary: Population 5+: Language Spoken at Home Summary: Families in Poverty Summary: Asset to Debt Summary: Housing Units

87 People Reports Population Trends Components of Change Past 12 Months Population: Recent 8 Quarter History Seasonal Population: Recent 8 Quarter History Transient Population: Recent 8 Quarter History Population: Currently Enrollment in Education Population by Educational Attainment: 25+

88 People Reports Population by Phase of Life: Detail Population by Age: Detail Age Forecast Population by Gender Population by Marital Status 15+: Single Female Population by Marital Status 15+: Single Male Population: Group Quarters

89 People Reports Population by Marital Status Age 15+ Population by School Age Population by School Age Detail/Grade Population by Household Type Outreach Opportunities: Children Outreach Opportunities: Preschool Outreach Opportunities: Youth and Young Adult

90 Households Reports Households Household Income Trends Household Type Trends Households by Size Households by Gender: One Person Households by Number of Vehicles Disposable Household Income: Detail

91 Households Reports NonFamily Households NonFamily Income Trends NonFamily Households : By Gender NonFamily Households: Persons per Household Owner Households by Number of Vehicles Renter Households by Number of Vehicles

92 Families Reports Families Family Household Income Trends Families: Household Trends by Size Families: With Children Families: No Children Families: Poverty Detail

93 Diversity Reports Diversity Index Racial/Ethnic Trends: Detail Population: Asian Alone Population: Hispanic or Latino by Origin Population by Ancestry Population 5+ by Language Spoken at Home (Detail)

94 Housing Reports Housing Housing Units by Occupancy Housing Availability Score Housing Trends: By Dwelling Type Housing Trends: Value Owner-Occupied

95 Housing Reports Housing Trends: Occupied Units by Own or Rent Housing Trends: Units by Year Built Housing by Occupancy Type Mortgage Risk: Filings by Risk Ratio

96 Work Reports Pop 16+ by Employment Status Current Year Employed Pop 16+ Blue/White Collar Employed Civilian Pop 16+ by Occupation Employed Pop 16+ by Sector Current Year Workers 16+: Home or Away Workers 16+: Transport to Work Workers 16+: Travel Time to Work Unemployment

97 ViewPoint Reports Life Concerns and Well Being Lifestyle Preferences Charitable Contributions Last Year Charitable Contributions Last Yr: $200 Or More Personal Perspectives Social Values Religious Practices

98 Mapping Summary View entire Regional Body area with ability to move to selected areas and create a map for each of the variables Save any of the maps you create on your computer, copy into a word document or another medium like Power Point

99 Mapping Summary Excellent tool for use in meetings to provide visual illustrations of the impact of the demographic information on a specific area under discussion Compare the impact of the information in multiple areas on the screen

100 Congregant Plot Summary Map each of the households by address associated with your church Visually see where members and visitors live Analysis of member/demographics of area Connect members/visitors in same area Target mailings to areas or by member status

101 Insite Church Demographic Specialists The most flexible web based information system comprehensive socioeconomic and lifestyle data interactive mapping platform responsive system to answer individual questions strategic information resource for ministry value and benefit for your financial investment

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The econ Planning Suite: CPD Maps and the Con Plan in IDIS for Consortia Grantees Session 1

The econ Planning Suite: CPD Maps and the Con Plan in IDIS for Consortia Grantees Session 1 1 Training Objectives Use CPD Maps to analyze, assess, and compare levels of need in your community Use IDIS