Rate card 2018 No. 72

Transcription

1 Rate card 2018 No. 72 Valid from 1 st January 2018 All dates are subject to changes

2 2018 Magazine profile DER SPIEGEL the German news magazine In Germany, DER SPIEGEL is justifiably considered to be synonymous with investigative journalism. It stands out from all other German media because of the way facts are researched and the readers are provided with information. DER SPIEGEL excels by presenting in-depth information, conducting sound research and delivering reliable quality. The main emphasis of the coverage is on political and social events. The key points of the SPIEGEL concept are: More background information Balanced mixture of short and long articles Essays by renowned authors with pointed statements Initiating discussion forums In-depth analysis of the cover story Reader-friendly layout DER SPIEGEL reaches its key target audiences with great precision and generates maximum reach among many marketing-relevant target audiences, such as highly educated people in senior positions and with purchasing power that allows for sophisticated consumer behavior. The magazine s unique concept and excellent journalistic reputation are reflected in the reviews of DER SPIEGEL readers. They confirm that the editorial team of DER SPIEGEL has succeeded in developing an unmistakable style. Publisher details Publisher SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Address Ericusspitze 1, Hamburg Germany P.O. Box , Hamburg Germany Mainoffice Ericusspitze 1, Hamburg Telephone, fax and See representatives/last page Payment terms General Terms and Conditions Invoices are due on the day of publication of the issue in which the advertisement will be published, or by special agreement within 30 days after the day of publication at the latest. An early payment discount of 2% is granted if the invoice amount is credited to the publisher s account by no later than the day of publication and if no previous invoices are due. All advertisement orders are processed exclusively in accordance with the publisher s General Terms and Conditions which can be accessed online on Internet Bank details VAT ID Frequency Publication day Commerzbank AG Hamburg Account holder: SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Account no.: Sort code: BIC: COBADEFFXXX IBAN-Code: DE DE PZN Weekly (see schedule) Saturday (subject to changes) Delivery of printing material / Technical specifications Please upload your digital printing material to the DUON portal of VDZ Verlage: Here you will also find our latest obligatory technical specifications. Support is available by support@duon-portal.de or by telephone: , or contact: Mohn Media Mohndruck GmbH Vorstufe MAT - Anzeigenteam Tel anzeigen@bertelsmann.de Support is available at: support@duon-portal.de or by phone The information contained in this rate card is subject to change during the course of the year. Please visit for the latest and binding version of this rate card.

3 SCHEDULE Basic rates and technical details Basic rates 1/1 page four colour / b/w Issue no. Publication date Closing date for advertisements/copy and cancellation deadline Rate zone Rate zone ,735 69,752 Ø Average rate 68,583 Ø = Average rates for the whole year, weighted on the basis of calendar months and, where appropriate, rounded for presentation reasons. These rates cannot be booked. The allocation of an issue to a rate zone depends on the first day of sale of the issue concerned. For premium position surcharges see advertising rates. The closing date and cancellation deadline for cover pages and placements that are subject to surcharges is one week prior to the regular closing date/deadline. 02/18 03/18 04/18 05/18 06/18 07/18 08/18 09/18 10/18 11/18 12/18 13/18 14/18 15/18 16/18 17/18 18/18 19/18 20/18 21/18 22/18 23/18 24/18 25/18 26/18 27/18 5 Jan Jan Jan Jan 18 3 Feb Feb Feb Feb 18 3 Mar Mar Mar Mar Mar 18 7 Apr Apr Apr Apr 18 5 May May May May 18 2 Jun 18 9 Jun Jun Jun Jun Dec Dec Dec 17 5 Jan Jan Jan Jan 18 2 Feb 18 9 Feb Feb Feb 18 2 Mar 18 9 Mar Mar Mar Mar 18 6 Apr Apr Apr Apr 18 4 May May May May 18 1 Jun 18 8 Jun 18 Printing process Binding Support Printing material contact Last minute offer Total print run: Offset Split run: Offset Further details on Saddle stitching Please visit for detailed information or contact: Mohn Media Mohndruck GmbH Vorstufe MAT - Anzeigenteam Tel anzeigen@bertelsmann.de LAST MINUTE 28/18 29/18 30/18 31/18 32/18 33/18 34/18 35/18 36/18 37/18 38/18 39/18 40/18 41/18 42/18 43/18 44/18 45/18 46/18 47/18 48/18 49/18 50/18 51/18 52/18 01/19 7 Jul Jul Jul Jul 18 4 Aug Aug Aug Aug 17 1 Sep 18 8 Sep Sep Sep Sep 18 6 Oct Oct Oct Oct 18 3 Nov Nov Nov Nov 18 1 Dec 18 8 Dec Dec Dec Dec Jun Jun Jun 18 6 Jul Jul Jul Jul 18 3 Aug Aug Aug Aug Aug 18 7 Sep Sep Sep Sep 18 5 Oct Oct Oct Oct 18 2 Nov 18 9 Nov Nov Nov Nov 18 7 Dec 18 You would like to place an ad shortly before printing? Please call us, we will make it possible! Tel Subject to changes

4 ADVERTISEMENTS Sizes and rates S: Type area (width x depth) A: Trim size (width x depth) Trimming allowances can be found on 2/1 page S: 400 x 259 mm A: 424 x 280 mm 1/1 page S: 188 x 259 mm A: 212 x 280 mm 2/3 page S: 124 x 259 mm A: 136 x 280 mm 1/2 page, horizontal S: 188 x 128 mm A: 212 x 137 mm 3/6 page, junior page S: 124 x 173 mm A: 136 x 181 mm 1/3 page, s/col S: 60 x 259 mm A: 72 x 280 mm 1/3 page, corner ad S: 124 x 128 mm A: 136 x 137 mm 1/3 page, horizontal S: 188 x 84 mm A: 212 x 93 mm 1/4 page, horizontal S: 188 x 62 mm A: 212 x 71 mm 1/6 page, d/col* S: 124 x 62 mm A: 1/6 page, s/col* S: 60 x 128 mm A: *Complemented by third-party advertisements to 1/3 or 2/3 page Advertising rates (Euro) Standard sizes Rate zone Four colour / b / w Rate zone Four colour / b / w Ø Four colour / b / w 2/1 1/1 1/1 2/1 1/1 1/3 page, 2 nd cover page + page 3 page, 2 nd cover page page, 4 th cover page page, 1 st 2/1 page inside page, 1 st 1/1 right hand page inside page, 1/3 next to editorial 180,526 74,027 77, ,017 70,891 33, ,718 82,307 85, ,454 78,820 36, ,353 80,927 84, ,881 77,499 36,108 2/1 1/1 3/6 2/3 1/2 1/3 1/3 1/4 1/6 page page junior page 1 page page, horizontal 2 page, corner ad 1 page, s/col or horizontal page, horizontal page, s/col 3 or horizontal 125,470 62,735 46,842 46,842 40,150 36,700 28,231 23,526 16, ,504 69,752 52,081 52,081 44,641 40,804 31,388 26,157 18, ,165 68,583 51,208 51,208 43,893 40,120 30,862 25,179 18,289 Other sizes on request. Ø Average rate (cannot be booked). 1 For technical reasons the number per issue is limited. 2 10% surcharge for solus positioning (no other advertisement of the same format on the opposite page). 3 Complemented by third-party advertisements to 1/3 or 2/3 page. Ad combination: 5% surcharge for two or more consecutive partial page ads.

5 ADVERTISEMENTS Split run Positioning options For technical reasons only four 1/1 pages per issue that qualifies for split run are possible. Please see below for dates. Tip-in inserts On request. Circulation Circulation includes single copy sales and subscriptions of the relevant distribution area. Right to postpone Publication dates may be postponed in consultation with the agencies and clients. Technical data Printing process Offset Printing material The distribution areas may differ slightly from the Nielsen areas. Position No position guarantees can be given. Distribution areas Print run* Rate for 1/1 page in Euro Four colour Rate zone Rate for 1/1 page in Euro Four colour Rate zone Ø Nielsen 1 Nielsen 2 Nielsen 3a Nielsen 3b Nielsen 4 Nielsen 5 Nielsen 6, 7 Nielsen 5, 6, 7 In-flight copies 138, , , , ,500 45,000 59, ,000 63,000 16,000 16,000 14,000 14,000 14,000 10,500 10,500 14,000 11,500 16,960 16,960 14,840 14,840 14,840 11,130 11,130 14,840 12,190 16,800 16,800 14,700 14,700 14,700 11,025 11,025 14,700 12,075 Ø = Average rate (cannot be booked). Please visit for more information on split run ads. * Publisher information 3rd quarter 2017 Issue no. Publication date Closing date for advertisements and cancellation deadline Closing date for printing material Preiszone 2 Januar, Februar, März, April, Mai, Juni, September, Oktober, November, Dezember 02/18 04/18 06/18 08/18 10/18 12/18 14/18 16/18 18/18 20/18 22/18 24/18 26/18 5 Jan Jan 18 3 Feb Feb Mar Mar Mar Apr Apr May May 18 9 Jun Jun 18 1 Dec Dec Dec Jan Jan 18 9 Feb Feb 18 9 Mar Mar 18 6 Apr Apr 18 4 May May 18 8 Dec Dec 17 5 Jan Jan Feb Feb 18 2 Mar Mar Mar Apr Apr May May 18 Preiszone 1 Juli, August 28/18 30/18 32/18 34/18 7 Jul Jul 18 4 Aug Aug 18 1 Jun Jun Jun Jul 18 8 Jun Jun 18 6 Jul Jul 18 Preiszone 2 Januar, Februar, März, April, Mai, Juni, September, Oktober, November,Dezember 36/18 38/18 40/18 42/18 44/18 46/18 48/18 50/18 52/18 1 Sep Sep Sep Oct Oct Nov Nov 18 8 Dec Dec Jul Aug Aug 18 7 Sep Sep 18 5 Oct Oct 18 2 Nov Nov 18 3 Aug Aug Aug Sep Sep Oct Oct 18 9 Nov Nov 18 Subject to changes

6 AD SPECIALS Loose inserts, bound-in inserts, tip-in inserts Loose inserts Loose inserts are printed matter loosely inserted into the magazine. Rate per thousand copies Loose inserts exceeding 30 g on request Bound-in inserts Bound-in inserts are printed matter that is firmly attached to the magazine. Bound-in inserts that due to their design may not be recognised as advertisements need to be labelled with the word ANZEIGE in 10-point capital letters. Rate per thousand copies Bound-in inserts with other page volumes on request Tip-in inserts Tip-in inserts are postcards, booklets or other printed matter that are glued onto a carrier advertisement and can be removed and used by interested parties. Rate per thousand copies Samples and tip-in inserts exceeding 20 g on request Without subscription Subscription* Without subscription Subscription* Without subscription Subscription* up to 20 g up to 25 g up to 30 g pages 8 pages 12 pages Postcards Booklet up to 20 g *For bookings in subscription copies only a surcharge of 33 per thousand copies applies. When booking split runs in areas smaller than Nielsen areas a surcharge of 11 per thousand copies applies. The basis for calculation is the current print run. Loose, bound-in and tip-in inserts that are used by several advertisers together are possible, but need to be agreed and are subject to special agreements. Surcharges on request. For samples that exceed a thickness of 2.3 mm (e.g. flat sprays) additional technical charges of 20 per thousand copies and postal charges of 50 per thousand copies apply. Loose inserts Sizes Minimum size 105 mm wide x 150 mm high Maximum size 190 mm wide x 260 mm high Print run Total print run or split run (includes right to postpone). Please note: The actual number of required inserts and the quantities to be delivered to our printers in Marienfeld and Pforzheim need to be agreed with us prior to the printing deadline. Processing surcharge: 1% Closing date for orders and cancellation deadline 4 weeks before the first date of sale. Bound-in inserts Sizes (page size/gutter) Untrimmed size 216/226 mm wide x 285 mm high (10 mm binding edge including trim top, bottom 4 mm and outside edge 4 mm) Trimmed size 212 mm wide x 277 mm high Print run Total print run or split run (includes right to postpone). Please note: The actual number of required inserts and the quantities to be delivered to our printers in Marienfeld and Pforzheim need to be agreed with us prior to the printing deadline. Processing surcharge: 3% Closing date for orders and cancellation deadline 6 weeks before the first date of sale. Tip-in inserts Sizes Minimum size 60 mm wide x 85 mm high Maximum size 150 mm wide x 200 mm high Carrier advertisement 1/1 pages, smaller sizes on request. Rate card applies. Print run Total print run or split run (includes right to postpone). Please note: The actual number of required inserts and the quantities to be delivered to our printers in Marienfeld and Pforzheim need to be agreed with us prior to the printing deadline. Processing surcharge: 3% Closing date for orders and cancellation deadline 4 weeks before the first date of sale. Delivery of loose inserts, bound-in inserts and tip-in inserts The ad specials have to be well-packed, machine processable and need to be delivered free to the door 10 to 8 calendar days prior to the publication date to: Pro Bind, Professional Binding GmbH, Bielefelder Strasse 61, D Marienfeld and/or STARK Druck GmbH + Co. KG, Im Altgefaell 9, D Pforzheim. The exact print run allocation and packaging standards will be provided to you as part of the order confirmation. Incoming goods cannot be checked (for quality and quantity) at the printers. In the event of processing problems with ad specials, the completion of DER SPIEGEL magazine takes priority. Samples The publisher needs to receive final samples 3 to 4 weeks before the publication of the magazine to be checked for processability. The content and the design need to be agreed with the publisher prior to the printing deadline. Schedule and print run coordination: Please contact your local representative. We would be happy to prepare an individual proposal for you. Please visit for more information on ad specials. Technical specifications, information on deadlines, samples and delivery requirements are available for download on

7 DIGITAL Digital edition of DER SPIEGEL The digital edition of DER SPIEGEL Not only in Germany, DER SPIEGEL is justifiably considered to be synonymous with investigative journalism, and the digital edition of DER SPIEGEL offers even far more: Videos, photo galleries and interactive graphics (for example, the visual story Weitwinkel ) turn the digital SPIEGEL into a multi-media experience on the tablet and other devices published on Fridays at 6.00 pm - even before the printed version. With a responsive design the intuitive user interface optimizes the digital reading exprience. Advertising rates Ad formats in fixed placement Fullscreen 9,500 Fullpage Ad in a requested category (e.g. Business, Politics) Halfscreen 7,000 corresponds to 1/2 page in print Column Ad 6,000 corresponds to 1/3 page in print Billboard Mobile MPU Halfpage Ad Mobile MPU Content Ad Mobile MPU 7,000 These ad formats correspond with the online ad formats. They will be delivered in rotation by the AdServer 6,000 and appear within the editorial articles. 5,000 Ad formats (selection) Fullscreen Halfscreen Column Ad Billboard Mobile Content Ad Halfpage Ad Mobile Content Ad Content Ad Mobile Content Ad

8 CONTACT Representatives SPIEGEL MEDIA Advertisement Sales International Miriam Weißenborn Ericusspitze Hamburg Germany Tel miriam.weissenborn@spiegel.de Asia Mezzomedia Limited Matthew Farrar 904, Kinwick Centre 32, Hollywood Road HK-Central Hongkong Tel mfarrar@mezzogroup.com Austria SPIEGEL MEDIA Bastian Nissen Rosental München Tel vb.muenchen@spiegel.de Belgium/Netherlands/Luxembourg IMS Gjalt Dijkstra Dwarslaan 51 NL-1261 BB Blaricum Tel info@imsales.nl France AdBase Claire Goueythieu 42, rue Fortuny F Paris T claire.goueythieu@thenwebase.com Greece Nikos Barbopoulos Representative 11, Tzavellastr. GR Halandri Tel.: info@a-omedia.com Italy Mediart Anke Brockmeyer Via Fratelli Rosselli 247/c IT Porto San Giorgio (AP) Tel Mobil info@mediartitalia.it Scandinavia International Media Sales Finn Greve Isdahl Postboks 44 FANTOFT NO-5899 Bergen Tel fgisdahl@mediasales.no Spain/Portugal NIMO, S.L. Stefanie Franck Calle Carril de los Caleros 20-2B E MADRID Tel stefanie.franck@nimonet.com Switzerland SPIEGEL MEDIA Bastian Nissen Rosental München Tel vb.muenchen@spiegel.de Switzerland West Newbase AG Oliver Michler Viaduktstrasse 8 CH-4002 Basel Tel oliver.michler@thenewbase.com Turkey Titajans Dis Tanitim Ltd. Sti. Hilmi Z. Erdem Nispetiye Cad. Ihsan Aksoy Sok. Modern Apt. No. 2D/21 TR Etiler-Istanbul Tel titajans@titajans.com United Kingdom/Ireland MERCURY PUBLICITY 99 Gray s Inn Road GB-WC1X 8TY London Tel. +44 (0) stefanie@mercury-publicity.com U.S.A. World Media Conover Brown 19 West 36th Street 12th Floor USA-New York, N.Y Tel sales@worldmediaonline.com