ENGAGE 19.2 MILLION TRAVELLERS WORLDWIDE AT EVERY STAGE OF THEIR JOURNEY, ACROSS PRINT AND DIGITAL PLATFORMS ON THE WORLD S MOST AWARDED AIRLINE

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1 ENGAGE 19.2 MILLION TRAVELLERS WORLDWIDE AT EVERY STAGE OF THEIR JOURNEY, ACROSS PRINT AND DIGITAL PLATFORMS ON THE WORLD S MOST AWARDED AIRLINE

2 A C O V E T E D P A R T N E R S H I P 19.2 The world s most awarded carrier, Singapore Airlines (SIA) flies 1.6 million travellers every single month, via 3,400 flights, and its expansive network includes 370 destinations in 86 countries. In 2017, The DesignAir named SIA s new A380 First Class Suites the Best New First Class, and Business Traveller USA named SIA the Best Overall Airline in the World for the 27th time, and Best Economy Class Service in the World. 370* M I L L I O N A N N U A L P A S S E N G E R S C I T I E S Unanimous approval from both industry experts and consumers makes SIA a coveted partner. And with an illustrious history that goes back 70 years, SIA offers not just a massive reach but also a prestigious environment for your brand. 86* 3, C O U N T R I E S M O N T H L Y F L I G H T S A I R C R A F T I N F L E E T * Including Singapore Airlines Cargo, SilkAir and codeshare services Figures are accurate as of February 1, 2018

3 T H E U N P A R A L L E L E D I M P A C T O F T R A V E L M E D I A Passenger numbers are growing 3-5% every year Passenger numbers will double in the next 20 years 74% of passengers read inflight magazines Travel media has the most affluent readership in the world Travellers are 50% more engaged reading inflight than when on the ground Inflight media is always inspiring and positive Travel media reaches real people without any digital distraction Ink is the largest travel media company in the world with award-winning content

4 MEDIA KIT AN INFLIGHT MAGAZINE THAT DOES MORE A monthly product that truly reflects Singapore and Singapore Airlines position as a global leader, SilverKris is a beautiful, world-class publication and indispensible reading material for the airline s passengers. No Sofia Barcelona 1pp.indd 1 In addition to travel tips, emerging trends and destination guides, SilverKris does what other inflight magazines don t. Through stunning photography, onthe-ground coverage and high-standard journalism, SilverKris looks at destinations with a finer lens, bringing global insights relevant to business travellers and repeat visitors who want more than just the basics. Global outlook Emerging lifestyle trends 15/11/ :38 Smart business insights Expert curation Layouts are for illustrative purposes only

5 I N - T H E - K N O W 38% R E A D E R S 67% T R A V E L F O R Through SilverKris, you are reaching a targeted demographic of savvy global travellers. Our 19.2 million annual international passengers fly often, for business and for pleasure, and have discerning knowledge of and appreciation for luxury products, stellar services and unique experiences. B U S I N E S S 35% T R A V E L F O R L E I S U R E M A L E 33% F E M A L E 20% Y R S 28% Y R S 45% Y R S 6% U N D E R 2 1 Y R S 1% 5 1 A N D A B O V E Source: Singapore Airlines Services Performance Survey 2016/17

6 A N I N T E G R A T E D W E B S I T E AD SPACE 290K M O N T H L Y P A G E V I E W S Reach travellers in the planning stages of their journey via the dailyupdated silverkris.com packed with fresh lifestyle content, thoughtful articles, destination guides, shareable videos and photos and plenty of inspiration. Our advertising opportunities include leaderboards, rich media display roadblocks, sponsored specials and microsites.

7 A F U L L D I G I T A L S U I T E SilverKris App The free SilverKris app for ipad and Android contains bonus content and media-rich features such as animation and videos, engaging tech-savvy travellers not just in the sky, but wherever they reach for their devices. Dynamic interstitial inserts, auto-play videos and URL enhancement are just some of the solutions we offer. SilverKris e-newsletter Subscribers to our monthly e-newsletter receive topperforming SilverKris content directly in their inboxes. Reach SilverKris s travel-loving community via banner ads or get in touch with us to design a bespoke creative solution.

8 C R E A T I V E S O L U T I O N S ADS & ADVERTORIALS We can design and redesign ads to ensure consistent brand recognition, as well as execute editorial-style stories promoting your services, venues and destinations in a way our readers will enjoy. SUPPLEMENTS & SPECIAL SECTIONS We can execute sponsored supplements, inserted into the magazine, or special features sponsored by an advertiser, with specific themes such as golf resorts, shopping promotions, food & drink and others. MORE Speak to us about designing a bespoke series of creative solutions tailored to your services and goals.

9 SilverKris Magazine A D V E R T I S I N G R A T E S P R E M I U M P O S I T I O N S SGD/month Outside back cover $40,000 Inside back cover $31,000 Inside front cover spread $69,000 R E S T O F B O O K Double-page spread $53,000 Full page $26,500 L O A D I N G F E E Contents 25% Front half 15% Specified position 15% Advertorial 15% Technical Specifications Trimmed (mm) Text (mm) Bleed (mm) ROB full page 276 (h) x 200 (w) 256 (h) x 180(w) 282 (h) x 206 (w) Double-page spread 276 (h) x 400 (w) 276 (h) x 380 (w) 282 (h) x 406 (w) 1/2 page vertical 276 (h) x 100 (w) 276 (h) x 80 (w) 282 (h) x 106 (w) I N T E G R A T E D P R I N T + D I G I T A L P A C K A G E S A V A I L A B L E

10 silverkris.com & e-newsletter A D V E R T I S I N G R A T E S 1. H O M E P A G E * Rate (SGD) Desktop Size Mobile Size Leader Board $8,000 for 2 weeks 728 x x 50 Half page $7,000 for 2 weeks 300 x x 250 MREC $5,000 for 2 weeks 300 x R U N - O N - S I T E * Leader Board $7,000 for 4 weeks 728 x x 50 Half page $6,000 for 4 weeks 300 x x 250 MREC $4,000 for 4 weeks 300 x R U N - O N - S I T E ( W I T H I N A R T I C L E ) In read video ads, pre-roll video ads (30s skippable or unskippable) Per request 4. E - N E W S L E T T E R EDM ad banner $10,000 * Priority goes to Roadblock and & upon availability

11 A D V E R T I S I N G R A T E S SilverKris ipad & Android App (monthly) A D U N I T Rate(SGD)*/ Month Production Cost Premium position after cover $12,000 Variable Dynamic interstitial insert $14,000 Variable Interstitial: 1 HMTL page (advertorial) $9,000 $2,000 Interstitial: 1 HTML page with function $9,000 $3,000 Interstitial: 5 HTML pages with gallery $9,000 $6,500 (max 15 images) Interstitial: Quiz page (5 questions) $9,000 $4,000 without form Interstitial: Simple HTML game $9,000 from $6,500 Interstitial: 360 indoor visual tour $9,000 $4,500 URL enhancement with Print Package $1,000 Gallery enhancement (templated, with Print Package $1,000 max 5 images) Video enhancement (auto-play function) with Print Package $1,500 * Actual cost dependent on scale of interactivity

12 I S S U E Booking Deadline Copy/Artwork Deadline Onboard Date P R O D U C T I O N S C H E D U L E May 2018 April 3, 2018 April 5, 2018 May 1, 2018 June 2018 May 2, 2018 May 4, 2018 June 1, 2018 July 2018 June 4, 2018 June 6, 2018 July 1, 2018 August 2018 July 3, 2018 July 5, 2018 August 1, 2018 September 2018 August 1, 2018 August 3, 2018 September 1, 2018 October 2018 September 4, 2018 September 6, 2018 October 1, 2018 November 2018 October 2, 2018 October 4, 2018 November 1, 2018 December 2018 November 1, 2018 November 5, 2018 December 1, 2018 GET IN TOUCH Denise Jaschke Commercial Director denise.jaschke@ink-global.com