I N S P I R I N G A N D C E L E B R A T I N G W O M E N E V E R Y S I N G L E D A Y

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1 I N S P I R I N G A N D C E L E B R A T I N G W O M E N E V E R Y S I N G L E D A Y

2 T H E N E W D A I L Y L I F E

3 W H Y T H E M E R G E? Readers told us they felt there were too many similarities between Daily Life and Life & Style. We took this feedback on board and created one aspirational lifestyle destination for our female readers. =

4 W H E R E D O E S D A I L Y L I F E L I V E? The new Daily Life will sit under the mastheads as their Lifestyle arm and share in the values that have informed, educated and inspired Fairfax readers for 185 years. This means more content exposure across the network - including homepage.

5 A N D A C L O S E R A L I G N M E N T W I T H S U N D A Y L I F E Danielle Teutsch (previously editor of Sunday Life) is now the National Lifestyle Editor and has responsibility for both brands, to ensure that Daily Life and Sunday Life work even more closely together in both tone and content, and that we can talk to Australian women every day of the week. Sunday Life content will live on Daily Life, with editorial talent now covering both brands.

6 C E L E B R A T I N G O U R A U D I E N C E

7 1,385,000 TOTAL UA S 900,000 DESKTOP UA S 330,000 SMARTPHONE UA S 195,000 TABLET UA S 46 AVERAGE AGE $109,000 AVERAGE HOUSEHOLD INCOME (HIGHER THAN ALL MAJOR COMPETITORS) Source: Nielsen Digital Ratings Monthly, September 2016, Site Catalyst August / September 2016, emma (Aug Jul 2016), Facebook July 2016

8 O U R T R A F F I C & E N G A G E M E N T 10,000,000 MONTHLY PAGE VIEWS (TOTAL) 4,100,000 DESKTOP 4,800,000 SMARTPHONE 1,100,000 TABLET 5:19m AVERAGE TIME SPENT PER VISIT Source: Site Catalyst September 2016

9 O U R S O C I A L A U D I E N C E 210,000+ FACEBOOK FOLLOWERS (AND GROWING) 74% FACEBOOK FOLLOWERS ARE WOMEN 25,000+ TWITTER FOLLOWERS 22,000+ INSTAGRAM FOLLOWERS Source: Facebook, Twitter & Instagram as at 30/09/16;

10 C R O S S P L A T F O R M 2,400,000 * AUSTRALIANS REACHED BY DAILY LIFE AND SUNDAY LIFE COMBINED 55% OF THE COMBINED AUDIENCE ARE SOCIAL GRADE AB # 42% HAVE A HOUSEHOLD INCOME OF $80,000+ # * Source: emma (Aug Jul 2016)

11 C O N T E N T T O I N S P I R E

12 W E H A V E L I F E S T Y L E C O V E R E D H E A LT H N E W S & V I E W S FA S H I O N B E A U T Y C E L E B R I T Y L I FE & R E L A T I O N S H I P S H O M E T H E O P T I M I S T

13 T H E P E O P L E T H A T B R I N G T H O S E S E C T I O N S T O L I F E TARA MOSS 105,000 FOLLOWERS JESSICA ROWE 49,000 FOLLOWERS TRACEY SPICER 41,000 FOLLOWERS JANE CARO 70,000 FOLLOWERS CLEMENTINE FORD 138,500 FOLLOWERS Source: Twitter & Facebook (October 2016)

14 E D I T O R I A L T E A M DANIELLE TEUTSCH NATIONAL LIFESTYLE EDITOR NATALIE HAMBLY DIGITAL LIFESTYLE EDITOR JENNY NOYES NEWS EDITOR JENNA CLARKE FASHION EDITOR MELISSA SINGER MELBOURNE LIFESTYLE EDITOR DAISY DUMAS SENIOR WRITER AMY CROFFEY CELEBRITY WRITER SARAH BERRY HEALTH & WELLBEING EDITOR

15 E V E R Y D A Y O P P O R T U N I T I E S

16 R I C H M E D I A Fairfax Media s Rich Media solutions helps to create advertising experiences that are engaging, actionable and personalised to your audience. Daily Life's most popular rich media executions: Desktop Super King Gutters & Mise en Skins IAB Billboard Full Page Video Countdown Mrec Mobile: The Break Up NEW Playground XYZ ad units

17 N E W C O N T E N T O P P O R T U N I T I E S Fairfax s award-winning content marketing solutions will help your brand engage with audiences NEW GALLERY TEMPLATE CLICK TO PURCHASE!

18 C O N T E X T U A L C O N T E N T - O N D A I L Y L I F E Guaranteed impressions bought on a cost-per-engagement Guaranteed index page placement Guaranteed homepage placement Facebook post may be included based on content themes and editorial discretion

19 E X C L U S I V E D A T A A T S C A L E Thanks to the recent TEG partnership, we have the largest and most diverse lifestyle, events and entertainment 1st party declared dataset, ready to help power your audience insights and targeting needs. Targeting your audience has the greatest impact when it s combined with a contextually relevant environment. Overlay a simple demographic to your Daily Life ROS campaign to get the strongest result for the lifestyle audience you are trying to target. Note: only basic demographic data can run as a Daily Life only buy. Please seek approval from the Data and Digital Brands team before booking these executions.

20 D A T A A D D-O N S MAKE YOUR CREATIVE WORK HARDER Content Retargeting: Serve ads to consumers who we know are interested in your brand. This is based on their engagement with your Daily Life content campaign. Creative Versioning: Spice up your creative executions by offering different versions to different users. Note: only basic demographic data can run as a Daily Life only buy. Please seek approval from the Data and Digital Brands team before booking these executions.

21 T H A N K Y O U ADVERTISING CONTACT INFORMATION NSW Jonathan Leeming T: E: jonathan.leeming@fairfaxmedia.com.au VIC & other States Tynan McCarthy T: E: tynan.mccarthy@fairfaxmedia.com.au AUDIENCE PROFILE adcentre.com.au/brands/daily-life/ DEADLINES adcentre.com.au/brands/daily-life/