G R A S S R O O T S S U I C I D E P R E V E N T I O N. annual report A P R I L M A R C H

Transcription

1 G R A S S R O O T S S U I C I D E P R E V E N T I O N annual report A P R I L M A R C H

2 contents E X E C U T I V E S U M M A R Y Objectives & aims 3 4 Achievements 5 Training achievements 6 T R A I N I N G D E L I V E R Y Suicide intervention & alertness training Real Talk Applied Suicide Intervention Skills Training Suicide Alertness for Everyone Mental Health: Self-Injury Mental Health First Aid SuicideTALK E V A L U A T I O N S Applied Suicide Intervention Skills Training Suicide Alertness for Everyone Mental Health First Aid Mental Health: Self-Injury W S P D World Suicide prevention Day P A R T I C I P A N T P R O F I L E S Brighton & Hove demographics 2 1 Gender, age and sexual orientation 2 2 Disability, belief and ethnicity D I G I T A L E N G A G E M E N T Website visit insights 2 5 Website page insights 2 6 Social media engagement 2 7 Twitter reach insights 2 8 Successful tweets 2 9 Facebook reach insights 3 0 Successful posts 3 1 Stay Alive App F U N D R A I S I N G 3 5 Real Talk ChangeMakers

3 executive summary 3

4 Executive summary O B J E C T I V E S A N D A I M S The objects of the charity are to preserve and protect the good mental and physical health of the public by contributing to the prevention of suicide, in particular but not exclusively, by the advancement of education and training into the causes and effect of suicide and suicide intervention, thereby seeking to reduce the risk and occurrence of suicide. The strategies for achieving those objectives are training, campaigning and consultancy. Grassroots deliver two of the major LivingWorks training packages (ASIST and SafeTALK) alongside a number of mental health related courses the organisation has developed. Grassroots' training is well-regarded, up-to-date and regularly evaluated. Training is delivered using an in-house team and a network of professional associate trainers. Grassroots' experts sit on several local and national committees relevant to its aims, where they contribute to operational and strategic goals and outcomes. Grassroots are also engaged in activities to raise awareness of mental health and suicide prevention issues, both locally and beyond, including the Stay Alive mobile phone app. S I G N I F I C A N T A C T I V I T I E S Grassroots works locally and nationally with communities, organisations, services and individuals, helping them to become ready, willing and able to effectively support someone at risk of suicide. Our training and consultancy helps to save lives by enabling conversations that count. Through public events and our online community we work to reduce stigma and promote positive mental health and wellbeing. 4

5 achievements STRENGTHENING GOVERNANCE Through trustee recruitment, resulting in the appointment of four new trustees. Development of our Real Talk campaign focussing on reaching and connecting with a community of Changemakers and developing a suite of community- led, face-to-face, and digital products and resources. REAL TALK Continued delivery of a three-year contract with Public Health BHCC at Brighton & Hove City Council to train the local population in suicide alertness, suicide intervention, understanding and working self-injury, and Mental health awareness Reaching 47K downloads for the Stay Alive smartphone app, developed in partnership with Switchplane, and supported by Network Rail, and Sussex Partnership NHS Foundation Trust. STAY ALIVE APP CAMPAIGNS Delivery of a men s focused suicide prevention campaign in East Sussex, commissioned by Public Health at East Sussex County Council Working in partnership with Coastal West Sussex Mind to deliver a contract with Public Health at West Sussex County Council, training the local population in suicide alertness and intervention. PARTNERSHIPS TRAINING Delivered 53 courses, training 1022 people. 5

6 achievements T R A I N I N G A C H I E V E M E N T S During the reporting period Grassroots trained 1022 people in suicide prevention and mental health awareness. Feedback from participants was overwhelmingly positive both on a quantitative and qualitative level. There is clear evidence that the ASIST and SafeTALK training helped people become more ready, willing and able to help someone at risk of suicide. In turn, there is strong evidence that the range of mental health awareness training delivered increased participants knowledge, understanding, and confidence around mental health. S U C C E S S F U L C O U R S E D E L I V E R I E S : 13 M E N T A L H E A L T H C O U R S E S suicidetalk

7 training delivery 7

8 Training delivery S U I C I D E I N T E R V E N T I O N & A L E R T N E S S T R A I N I N G When community members and workforces are trained in both safetalk and ASIST it creates a robust community model of suicide prevention. Together they provide a consistent, whole community approach to suicide prevention. This model yields high numbers of people alert to suicide, who can then undertake a suicide alert and refer the person at risk to a person or service that can provide extra support in the context of a suicide intervention. Many organisations locally and further afield are training staff in line with this community model. To further this aim Grassroots has begun development of its Real Talk approach, with the aim of reaching and connecting with a community of ChangeMakers and developing a suite of community-led, face-to-face, and digital products and resources. 8

9 real talk W H A T I S R E A L T A L K? At Grassroots, we know real conversations save real people s lives. We enable those conversations on all levels. Real talk is at the heart of our community approach. We teach you the skills to start a conversation that is transformative. Real Talk is a meaningful conversation. One that s open, direct, honest and courageous. Sometimes we all feel like we have no one to talk to. With Real Talk, we can reach people when they re at their most vulnerable. In fact, talking about suicide is the best way we know to prevent suicide. W H Y D O E S O U R W O R K M A T T E R? 1 IN 5 THINK ABOUT SUICIDE IN THEIR LIFE 1 IN 15 WILL ATTEMPT SUICIDE IN THEIR LIFE I m a Brighton based Roller Derby Skater. Having suffered with depression myself and been affected by suicide, I know it is vital to connect with people before they get so desperate they see suicide as the only option. Roller derby is a sport that attracts all kinds of people with differing backgrounds, situations and mental states. We all support each other and our teammates are like family. - Zoe, ChangeMaker 9 Data from Adult Psychiatric Morbidity Survey 2014

10 ASIST A P P L I E D S U I C I D E I N T E R V E N T I O N S K I L L S T R A I N I N G ASIST is a two day, interactive training programme, that prepares caregivers to provide suicide first aid interventions Cutting edge, front-line, hands on, LIFE SAVING resource, made highly accessible and instantly applicable. The kind of training that keeps people alive. - Participant P A R T I C I P A N T F E E D B A C K H O W W O U L D Y O U R A T E A S I S T? D I D N O T L I K E A T A L L L I K E D A L O T W O U L D Y O U R E C O M M E N D A S I S T? W O U L D N ' T I S T R O N G L Y R E C O M M E N D W O U L D R E C O M M E N D I W O U L D A S K D I R E C T L Y A B O U T S U I C I D E? S T R O N G L Y D I S A G R E E S T R O N G L Y A G R E E Data from participant evaluation forms

11 safetalk S A F E T A L K : S U I C I D E A L E R T N E S S F O R E V E R Y O N E SafeTALK is a half-day workshop which helps participants become more alert to suicide and help connect somone at risk with more specialised support. 1 8 P A R T I C I P A N T F E E D B A C K SafeTALK is informative, clear and concise I feel much more confident to ask people if they are thinking about suicide and know how to help them. H O W W O U L D Y O U R A T E S A F E T A L K? V E R Y B A D V E R Y G O O D I I N T E N D T O T E L L O T H E R S T H A T T H E Y W I L L B E N E F I T F R O M T H I S T R A I N I N G : 9 7 % 3 % N O Y E S H O W P R E P A R E D D O Y O U N O W F E E L T O T A L K T O A P E R S O N A B O U T T H E I R T H O U G H T S O F S U I C I D E? 46% 45% 7% 2% W E L L M O S T L Y P A R T L Y N O T P R E P A R E D P R E P A R E D P R E P A R E D P R E P A R E D 11 Data from participant evaluation forms

12 mental health U N D E R S T A N D I N G A N D W O R K I N G W I T H S E L F - I N J U R Y This is a half-day workshop, with an emphasis on experiential learning and participation, for anyone involved in supporting someone who self-injures The course has made me aware of reasons behind self-injury, made me more sensitive to clients and more confident to support them. It will definitely improve my practice. P A R T I C I P A N T F E E D B A C K HOW WOULD YOU RATE THIS COURSE? V E R Y B A D V E R Y G O O D WOULD YOU RECOMMEND THE COURSE TO OTHERS? V E R Y B A D V E R Y G O O D THE COURSE HAS EQUIPPED ME TO RESPOND EFFECTIVELY TO THOSE WHO SELF-INJURE: 83% 12% 4% 1% 1% S T R O N G L Y A G R E E N E U T R A L D I S A G R E E S T R O N G L Y 12 A G R E E D I S A G R E E Data from participant evaluation forms

13 mental health M H F A : M E N T A L H E A L T H F I R S T A I D MHFA is a two-day educational course which teaches people how to identify, understand and help a person who may be developing a mental health issue The course was fantastic, and really normalised mental health and talking about it. Nick is a wonderful instructor and his kind character is well suited to the area of mental health. I am happy and reassured people like him exist, and work in the field. P A R T I C I P A N T F E E D B A C K CONFIDENCE SUPPORTING OTHERS WITH A MENTAL HEALTH PROBLEM: L O W E S T H I G H E S T KNOWLEDGE AND UNDERSTANDING OF SUPPORTING OTHERS WITH A MENTAL HEALTH PROBLEM: L O W E S T H I G H E S T OVERALL COURSE RATING: 72% 28% 0% 0% 0% 13 V E R Y G O O D G O O D N E I T H E R P O O R V E R Y P O O R Data from participant evaluation forms

14 Suicidetalk S U I C I D E T A L K 6 0 M I N U T E S E S S I O N A short exploration and awareness-raising session, which allows open and honest dialogue. The talk is a good starting point for those who would like to learn more about suicide and attitudes surrounding the issue powerful, simple, effective informative, honest, empowering P A R T I C I P A N T F E E D B A C K WAS SUICIDETALK USEFUL? 0% 0% 10% 43% 47% N O T A L I T T L E S O M E W H A T V E R Y H I G H L Y HOW WOULD YOU RATE TODAY'S EXPERIENCE? 1% 0% 9% 37% 53% N O T A L I T T L E S O M E W H A T V E R Y H I G H L Y WHAT ASPECT OF SUICIDETALK WAS MOST HELPFUL? C O M M O N R E S P O N S E S : 1. It's ok to talk about suicide 2. Learning to ask the question 3. How to approach the subject 14 Data from participant evaluation forms

15 15 evaluations

16 asist A S I S T T R A I N I N G 6 M O N T H F O L L O W U P S U R V E Y We contacted participants 6 months after they have attended training to ask them whether they had used the training, for feedback and any examples of how they have helped others. 8 3 % H A D U S E D A S I S T W I T H I N 6 M O N T H S O F T A K I N G T H E C O U R S E Suicidal man at the top of a cliff in Brighton in the snow. Maniacal, toying with the idea of jumping. Talked to him. Walked him home. - ASIST participant Person was in crisis and wanted to complete suicide, talked with them for about 2 hours going through the ASIST pathway until they eventually felt safe to be alone for the evening. - ASIST participant 16 Data taken from Survey Monkey

17 mhfa M E N T A L H E A L T H F I R S T A I D 6 M O N T H F O L L O W U P S U R V E Y We contacted participants 6 months after they have attended training to ask them whether they had used the training, for feedback and any examples of how they have used it. 8 1 % H A D U S E D M H F A S K I L L S W I T H I N 6 M O N T H S O F T A K I N G T H E C O U R S E I have made information known to colleagues and recommended the course to others. It has resulted in my being much more aware of circumstances and language around suicide. - MHFA participant When dealing with distressed callers to our wellbeing service, when dealing with friends experiencing mental health difficulties, and when experiencing my own problems, I have been able to return to the book given to us on the course, or utilise the listening activities we practised in the sessions. - MHFA participant 17 Data taken from Survey Monkey

18 safetalk S U I C I D E A L E R T N E S S F O R E V E R Y O N E 6 M O N T H F O L L O W U P S U R V E Y We contacted participants 6 months after they have attended training to ask them whether they had used the training, for feedback and any examples of how they have helped others. 7 3 % H A D U S E D S A F E T A L K W I T H I N 6 M O N T H S O F T A K I N G T H E C O U R S E Mentoring client presented with low mood and a change in behaviour, opened up a dialogue about their change of mood and presentation, which lead to a G.P referral. - SafeTALK participant Friend had sent text messages to me which concerned me, I called her and later met up with her, outright asked her 'are you thinking of suicide?'. - SafeTALK participant 18 Data taken from Survey Monkey

19 self - injury U N D E R S T A N D I N G & W O R K I N G W I T H S E L F - I N J U R Y 6 M O N T H F O L L O W U P S U R V E Y We contacted participants 6 months after they have attended training to ask them whether they had used the training, for feedback and any examples of how they have used it. 8 3 % H A D U S E D S K I L L S L E A R N T W I T H I N 6 M O N T H S O F T A K I N G T H E C O U R S E Very good trainer, shared personal experience and was able to relate that to our understanding of a difficult subject, good communication with the group. - US participant The delivery from the trainer with personal experience, was of such value. Not only her story to give clarity and insight, but the recovery methods she spoke of and details she gave can only come from someone who has a connection to the subject which goes far deeper than any book can convey. - US participant 19 Data taken from Survey Monkey

20 participant profiles 20

21 PARTICIPANT PROFILES B R I G H T O N & H O V E D E M O G R A P H I C S Here are some of the characteristics of people and households in Brighton and Hove Local Authority in South East. B R I G H T O N & H O V E 2 7 3, Female 50% Male 50% Read more here: compare= Figures are sourced from the 2011 Census key statistics.

22 PARTICIPANT PROFILES E Q U A L O P P O R T U N I T I E S M O N I T O R I N G D A T A Before training we ask participants to fill out an anonymous form to help us learn about our attendees. Equal Ops forms are not compulsory. The results are as follows: % F E M A L E 2 2 % M A L E 2 % T R A N S 4 % N O A N S W E R G E N D E R A G E P N T S M A L E F E M A L E 1. 4 % 5. 6 % % % 0. 8 % 0. 5 % 1. 2 % 4. 6 % N O A N S W E R 0. 1 % % H E T E R O S E X U A L 4. 4 % B I S E X U A L 4. 7 % P R E F E R N O T T O S A Y 2. 9 % L E S B I A N / G A Y W O M A N 22 S E X U A L O R I E N T A T I O N 2. 5 % G A Y M A N 1. 0 % O T H E R

23 PARTICIPANT PROFILES E Q U A L O P P O R T U N I T I E S M O N I T O R I N G D A T A Before training we ask participants to fill out an anonymous form to help us learn about our attendees. Equal Ops forms are not compulsory. The results are as follows: % N O 1 4 % Y E S 6 % P N T S D I S A B I L I T Y B E L I E F % % % 3. 0 % 3. 9 % 1. 4 % 2% 2% 2% 2% N O N E C H R I S T I A N I T Y O T H E R M U S L I M P N T S B U D D H I S M 10% W H I T E B R I T I S H W H I T E O T H E R W H I T E & B L A C K A F R I C A N 23 82% E T H N I C I T Y B A N G L A D E S H I A F R I C A N W H I T E I R I S H

24 digital engagement 24

25 website W E B S I T E A N A L Y T I C S Our website is used for information, projects, suicide prevention resources and events. VISIT SESSIONS: The number of people who visited our website. Year total: up 60% 97,946 from last year Average per month: Average session duration: 8, secs Most visited month: Visit total: up 112% JANUARY ,248 from last year 25 Data from 1&1 web analytics

26 website W E B S I T E A N A L Y T I C S Our website is used for information, projects, suicide prevention resources and events. VISIT BREAKDOWN PER PAGE: Here are our most popular pages. LGBTQ Resources & Contact us: 1.5% SafeTALK: 2% Alright mate & Training overview: 3% ASIST & Find help page: 7% Stay Alive app: 11% Bounce link page: 15% Homepage: 23% KEYWORDS PER SESSION: 8. assist training 1. Stay Alive app 7. suicide crisis chat uk 2. Grassroots 6. ASIST 3. asist 5. Grassroots Suicide Prevention 4. asist training 26 Data from 1&1 web analytics

27 SOCIAL MEDIA: S O C I A L M E D I A E N G A G E M E N T To help raise awareness and facilitate a cultural shift in the way we talk about suicide we have grown a thriving social media community. We have continued to grow our social media following, using the platforms to raise awareness, engage our community in suicide prevention work, and promote training opportunities. 7,000 NEW FOLLOWERS TOTAL 44, NEW LIKES 3,500 TOTAL LIKES T O P E N G A G E M E N T S FEBRUARY 2018 DECEMBER Data from Facebook & Twitter

28 SOCIAL MEDIA: R E A C H F O R T H E Y E A R We have a large following on Twitter, so we are able to reach community members, carers and professionals nationwide. Delivering resources, events, training, and messages of hope. IMPRESSIONS: Number of times tweets were seen by Twitter users Total: Average per day: Average per month: 2,609,900 7, ,363 ENGAGEMENTS: Number of times a users interacts with a tweet (likes, link clicks, Retweets, replies, username) Average retweets per day: Average likes per day: ENGAGEMENT RATE: Number of engagements divided by total number of impressions Average: % Data from Twitter analytics

29 SOCIAL MEDIA: S U C C E S S F U L T W E E T S Here are a few examples of tweets with high engagement rates from our followers on Twitter. NOVEMBER 2017: 14, Users saw this tweet Users engaged 116 Likes 81 Retweets JANUARY 2018: 29 20, Users saw Users this tweet engaged 27 Likes 23 Retweets Data from Twitter analytics

30 SOCIAL MEDIA: R E A C H F O R T H E Y E A R We use Facebook to share news, training, achievements of fundraisers, community events, messages of hope, recovery and ways to find help. PAGE REACH: The number of people who had any content from your Page or about your Page enter their screen. Total: Average per day: Average per month: 477,196 1,269 16,763 ENGAGEMENTS: The number of people who engaged with a Page. Engagement includes any click or story created. Total: Average per day: 23, REVIEWS: 5* I met 2 people from grass roots today. Training session. Informative and so compassionate. I m so glad you guys are there. Thank you for your support and advice today. Completely invaluable. - Amanda Gammon, January 29th Data from Facebook Insights

31 SOCIAL MEDIA: S U C C E S S F U L P O S T S Here is an example of post with high engagement from our followers on Facebook. MARCH 2018: 202 people engaged 359 post clicks 5,950 people reached 1 post Sad 19 post Loves 125 post Likes 31 With this post we are saying we understand people who are experiencing mental distress can't always ask for the support they need. Here we are sharing ways someone can ask for help and raising awareness of mental health. Data from Facebook Insights

32 STAY ALIVE APP E S S E N T I A L S U I C I D E P R E V E N T I O N F O R E V E R Y O N E The Stay Alive app for smartphones and tablets has continued to gain recognition, with a number of new licenses taken up by local regions, including: Manchester, Leicestershire & Rutland, Herefordshire and Gloucestershire. APPLE ANDROID 19,000 13,800 1 YEAR TOTAL DOWNLOADS: 47,000 DO YOU FEEL THAT THE APP HAS HELPED... 31% SELECTED...YOU TO STAY SAFE FROM SUICIDE? 76% SELECTED...SOMEONE ELSE TO STAY SAFE FROM SUICIDE? I think perhaps without the app and its ability to help me to find help, strong suicidal thoughts would have become another suicide attempt. I believe that it is a unique resource which I carry with me everywhere I go, which gives it an unbelievable scope to help. Anonymous User 32 Data taken from Survey Monkey and app store analytics (Google & Apple)

33 33 wspd 2017

34 wspd 2017 W O R L D S U I C I D E P R E V E N T I O N D A Y This day is marked every year on September 10th and is led by the International Association for Suicide Prevention (IASP) and the World Health Organisation. ' T A K E A M I N U T E, C H A N G E A L I F E Grassroots marked the day with a range of awareness raising activities, seeking to engage the public through quick, fun oneminute challenges such as table tennis and frame selfies. This helped to get people talking about suicide prevention and help them understand what they can do to help. Gramski performed a freestyle to raise awareness about suicide for World Suicide Prevention Day 2017 #WSPD P E O P L E R E A C H E D 34 GRASSROOTS CHIEF EXECUTIVE STELLA COMBER SAID: We want to send this message out into the heart of the community so that people feel empowered to help others and to start conversations that quite literally save lives. You don t have to be an expert - in the time it takes you to order a coffee it really could be possible to change the course of another person s life. Data taken from Facebook Insights

35 35 FUNDRAISING:

36 FUNDRAISING: R E A L T A L K C H A N G E M A K E R S Real Talk ChangeMakers are people who help spread the word that it s ok to talk about suicide. Our ChangeMakers are in the community, hosting events and raising vital funds to support suicide prevention work. This year saw a wide range of fundraising events to support the work of Grassroots, largely through independent fundraisers using the JustGiving platform. Fundraising activity took a variety of forms including marathons, live music gigs, and cake sales. A huge thank you to all our supporters and fundraisers, your contributions make a huge difference and allow us to continue our vital work to prevent suicide! THIS YEAR, 11 FUNDRAISERS AND ONE OFF DONATIONS MADE TO A TOTAL OF 13,167 We can all help people who are thinking about suicide, it is ordinary members of our community who have helped me most. You don t need to be a professional or do anything extraordinary. Open conversations about suicide and listening are the most powerful tools we have and can save lives. - Ben, ChangeMaker 36 Data from JustGiving reports

37 THANK YOU