TV Meteorologists are Uniquely Positioned
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1 Climate Matters
2 TV Meteorologists are Uniquely Positioned Trusted messengers (local scientist) Skilled communicators Large & dedicated audiences Weather is how many experience climate change Market Share Opportunities: Public is looking for answers Chance to stand out
3 Climate Matters History 2010: Started with 1 meteorologist (Columbia, SC) 2012: Climate Central launched fulltime U.S. program 2014: Expanded into Spanish language Today: 419 mets, 240 stations, 135 markets
4 Climate Matters: What We Offer Weekly climate science analyses and TV-ready material, localized to each market when possible Digital content Wxshift.com and online interactives Breaking weather and climate news updates Scientific and TV production support Ongoing education opportunities (webinars, workshops)
5 Bringing Climate Change into Your Wxcast Have to find the way that works best for you! Your station management Your show time Your audience Your voice!
6 Bringing Climate Change into Your Wxcast Add more science on a quiet weather day Connect with extreme weather Give the broader climate context to a big national story
7 Bringing Climate Change into Your Wxcast A-block hit Drop right into weathercast Longer news story Regular, branded series (weekly, monthly) Add to a seasonal or anniversary special Promote other platforms (social media, website, etc.) Special webcasts
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13 Tons of examples: Climate Matters Facebook Page Mets in Action (Climate Matters)
14 2017 Schedule: October 17 - Climate Change: Visible in Nature November 14 - Inside Climate Models
15 We have copies on thumb drives!
16 Special Project: Season of Extreme Heat Join Us June 21! Extreme heat and its impacts getting worse with climate change
17 Upcoming Opportunities Extreme weather locally, elsewhere Special Story: First Day of Summer Report: Summer heat projections (late July/early Aug.) Upcoming topics: ticks, algae blooms, farmer s markets Seasonal & lifestyle activities (beach forecast, recreation) Seasonal projections & summaries Monthly temp updates, major reports Arctic sea ice minimum (Sept.) Positives: Wind & solar weather powering our future Solutions, Adaptation
18 Resources & Tools climatecentral.org climatecentral.org/climate-matters climatecentral.org/climate-matters-spanish-edition climatecentral.org/workshops-and-webinars wwa.climatecentral.org WXshift.com sealevel.climatecentral.org statesatrisk.org Active on Twitter & Facebook
19 Resources & Tools NASA (Joe): Complete site for broadcasters, active social media NOAA - climate.gov WMO National Climate Assessment IPCC Local Universities Earth Gauge NEEF
20 Paris Climate Change Agreement Goal: Keep warming well below 2 C pursue efforts to 1.5 C from preindustrial levels -Currently at 1 C, pushing 1.5 C -On track to warm over 4 C -Commitments cut warming to about 3 C
21 COP21 Paris Agreement Article 12 Parties shall cooperate in taking measures, as appropriate, to enhance climate change education, training, public awareness, public participation and public access to information, recognizing the importance of these steps with respect to enhancing actions under this Agreement.
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23 Thank You! Bernadette Woods Placky Sean Sublette
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31 Connecting Weather & Climate Local, timely climate trend with everyday weather News & video connecting current weather to bigger climate picture Climate change indicators Quick access climate info & turn-key digital content Expert bloggers in WXcommunity we want YOU!
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