MEDIA KIT 2017 CANADIANS. CONNECT with our members today! CANADIAN PHYSIOTHERAPY ASSOCIATION

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1 CANADIAN PHYSIOTHERAPY ASSOCIATION MEDIA KIT CANADIANS a r e MOVING m o v i n g MORE a n d m o v i n g BETTER with the help of PHYSIOTHERAPY Physiotherapists are improving the health of Canadians everyday CONNECT with our members today! A DV E RT I S I N P H YS I OT HE RAPY.CA G R E E N VALLE Y C R E SC E N T, SU I T E OT TAWA, ON TARI O K 2 C 3V 4

2 MEET YOUR AUDIENCE OUR DEMOGRAPHIC 73% 40 2,0 OF CPA MEMBERS ARE FEMALE AVERAGE AGE OF MEMBERS ARE CLINIC OWNERS HIGHLY E D U C AT E D ACROSS CANADA 60% OF ALL PRACTICING CANADIAN PTs ARE CPA MEMBERS 15,000 MEMBERS ACROSS CANADA BECOMING A PHYSIOTHERAPIST REQUIRES A MASTER S DEGREE MORE THAN 3,0 STUDENT MEMBERS AREAS OF S P E C I A LT Y 14 SPECIAL INTEREST AND CLINICAL PRACTICE DIVISIONS: ACUPUNCTURE, ANIMAL REHABILITATION, CARDIORESPIRATORY, GLOBAL HEALTH, LEADERSHIP, NEUROSCIENCES, ONCOLOGY, ORTHOPAEDICS, PAEDIATRICS, PAIN SCIENCE, PRIVATE PRACTICE, SENIORS' HEALTH, SPORT PHYSIOTHERAPY, WOMEN'S HEALTH OUR MEMBERSHIP IS ENGAGED 7,500 8,300 5,500 FOLLOWERS FOLLOWERS FOLLOWERS 1

3 CHOOSE YOUR CHANNELS DIGITAL OPPORTUNITIES S TO MEMBERS CPA WEBSITE PHYSIOCANHELP.CA PUT YOUR MESSAGE IN ANY OR ALL OF CPA S THREE NATIONAL NEWSLETTERS: NATIONAL ROUNDS, PROFESSIONAL DEVELOPMENT, OR CLASSIFIEDS. GET YOUR MESSAGE FRONT A N D C E N T R E O N C PA S WEBSITE. NEW POSITIONS & OPPORTUNITIES AVAILABLE. C PA - M A N A G E D W E B S I T E FOR THE GENERAL PUBLIC. 12x YEAR 14k 30k RE AC H PHYSIOTHERAPY CANADA PRINT OPPORTUNITIES PHYSIOTHERAPY PRACTICE P H Y S I O T H E R A P Y P R A C T I C E I S C P A' S M E M B E R M A G A Z I N E A N D S E R V E S A S A N I M P O R TA N T S O U R C E O F N E W S, I N F O R M AT I O N A N D U P D AT E S I N T H E P R O F E S S I O N. I T R E AC H E S A L L C PA M E M B E R S YEAR RE AC H ACROSS CANADA. 6x PHYSIOCANHELP TEACHES C A N A D I A N S H O W TO P R E V E N T I N J U R I E S, M A N A G E PA I N A N D KEEP MOVING. 14k PEER REVIEWED JOURNAL GIVES DIRECTION TO CLINICALSCIENCE AND REASONING, KNOWLEDGE TRANSLATION, THERAPEUTIC SKILLS AND PATIENT-CENTRED CARE. 4x YEAR 11k RE AC H 2

4 R AT E S DIGITAL RATES (IN CAD$) E-NEWSLET TERS: NATIONAL ROUNDS, P R O F E S S I O N A L D E V E LO P M E N T, & CLASSIFIEDS HEADER MID PAGE LEADERBOARD MID SIZE X HOMEPAGE AD SIDE BOX PG. SPONSORSHIP DEADLINE: DEADLINE: THE TH OF EVERY MAILING: THE 2ND, 3RD AND 4TH THURSDAY OF EVERY 14, THE TH OF EVERY 30K/ PHYSIOCANHELP.CA SIDE BOX PAGE SPONSORSHIP DEADLINE: THE TH OF EVERY 14,000 PRINT RATES (IN CAD$) PHYSIOTHERAPY PRACTICE (PTP) 6X PHYSIOTHERAPY CANADA (PTC) 8X 6X 8X FULL PAGE FULL PAGE IFC IFC OBC OBC BELLY BAND PG SPREAD ,000 14,000 POLYBAG INSERTS, FRONT PAGE MAILING SHEET, ADVERTORIAL I NQ U I RE H E RE FO R AVA I L A B I L I T Y 3

5 PRINT SPECS & DATES PRINT SPECIFICATIONS TRIM+BLEED NO BLEED DOUBLE PAGE SPREAD 8.75 WIDE DEEP 8 WIDE.5 DEEP 8 WIDE DEEP WIDE DEEP TRIM - 17 X 11 BLEED X ADVERTISERS ARE ENCOURAGED TO PROVIDE THEIR WEBSITE URL (OR OTHER RELEVANT LINK TO THEIR PRODUCT) FOR INCLUSION IN THE ONLINE VERSION OF THE MAGAZINE AND JOURNA L. LOOKING FOR A UNIQUE OPPORTUNITY? ALLOW US TO CREATE YOUR CUSTOMIZED PACKAGE TO SUIT YOUR MARKETING OBJECTIVES AND BUDGET. TRIM+BLEED WIDE DEEP WIDE 4.9 DEEP 3.75 WIDE 4.9 DEEP PTC PTP D AT E S 8 GET IN TOUCH CLOSING JAN MAR SEP DEC MAR 16 SEP MAY AUG JAN MAR JULY/AUGUST ETHICS IN PRACTICE SEPTEMBER/OCTOBER GLOBAL HEALTH EMBER/DECEMBER PAIN MANAGEMENT AND OPIOIDS MAY JUL MAY MAY/JUNE LEADERSHIP AND KNOWLEDGE TRANSLATION MARCH/APRIL AWARENESS OF DIVERSITY ISSUES JANUARY/FEBRUARY SOCIAL MEDIA MAILING JUL FEB JUN SEP THE ACCEPTANCE OF AN ADVERTISEMENT DOES NOT REPRESENT AN ENDORSEMENT BY THE CPA. THE CPA RESERVES THE RIGHT TO REFUSE ANY ADVERTISEMENT THAT DOES NOT MEET CPA POLICY OR STANDARDS, OR THAT IS INCONSISTENT WITH PUBLICATION STYLE AND/OR CONTENT. ME D IA K I T

6 DIGITAL SPECS & DATES DIGITAL ADS LAYOUT OPTIONS P H Y S I O C A N H E L P. C A P H Y S I O T H E R A P Y.C A SEARCH SEARCH WELCOME TO CPA WELCOME TO CPA NAV CONTENT CPA L ANDING PAGE TEXT EN FR CPA NAV CPA CPA BLOG PUBS MENU CPA L ANDING PAGE TEXT CPA L ANDING PAGE TEXT SQUARE BOX 250PX BY 250PX SQUARE BOX 300PX BY 250PX 700PX BY 90PX 728PX BY 90PX VIEW LIVE SITE VIEW LIVE SITE E-NEWSLETTERS C PA H E A D E R HEADER C PA A R T I C L E S MID PAGE C PA A R T I C L E S HEADER 700PX BY 90PX LEADERBOARD 470PX BY 2PX MID PAGE 700PX BY 90PX SQUARE BOX 250PX BY 250PX NR PD CL CLOSING LAST WED OF MAILING LAST THURS OF EACH EACH D AT E S 8 LEADERBOARD SQ. BOX SQ. BOX 5

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