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1 2019 Media Kit
2 Solar Novus Today 2019 Editorial Calendar Topics January February March Solar Novus Today Advertising 2019 Rates April May June July August September October November December Advertising Global Circulation Training and Certification Imaging in Manufacturing Security Cameras for Solar Plants Driving Volume in Manufacturing Drones Monitor Solar Systems Floating Solar Solar Powered Autonomous Vehicles Laser Precision in Solar Manufacturing Characterizing Solar Cell Defects with Infrared Imaging Microscopy in CIGS Fabrication Coatings for Bi-Facial Solar Modules Inverters/ power electronics Rapid Shutdown Three-Phase String Inverters Upgrading with Optimizers Lightning Charge Controllers Troubleshooting & Tips Surge NEC Updates Solar PV Electrical Testing Utility-Scale Inverters Solar Instruments and Meters New in O&M Racking/ Mounting/ Trackers Materials for Mounting Residential Rooftop versus Ground Mount Carports and Canopies Solar Roofs Installation Flat Roof Mounting PV Commissioning and Testing Steep Slope Utility Scale Trackers Commercial Solar Solar Tracker O&M PV in Harsh Environments Monitoring & Software Software for PV Design Resource Assessment O&M Batteries & The Latest in Battery Battery Testing Components Wire Management Hardware Installation Solar Trends PV Forecast Pace Financing Monitoring in the Cloud Pyranometer Update Data Loggers and Data Gateways Solar Weather Station PV Plant Control Solutions Monitoring Energy Storage Modeling & Forecasting Software Solar Tracker O&M Off-Grid Solar Battery Maintenance MicroStorage for Microgrids Flow Batteries Lithium Ion All-in-One PV/ Systems Monitoring Energy Storage Scaling Storage Storage Retrofit Off-Grid Solar Surge Electrical Enclosures Lightning Ground Fault Blocking and Bypass Diodes Cable Management Pyranometers UV Radiometers Wiring Tips & Tricks Insurance Solar Asset Management Distributed Energy Generation Smart Solar Research Trends in Solar Finance Solar in the US Perovskite Solar Community Solar Smart Tracking Security and Surveillance of PV Plants Full () $1335 $1120 $810 $475 $1265 $1060 $770 $630 $450 $1200 $1005 $730 $600 $425 $1135 $950 $690 $565 $405 $1065 $895 $650 $530 $380 Advertising The Americas Only Circulation Full () $935 $785 $570 $465 $335 $890 $745 $540 $445 $315 $840 $705 $510 $420 $300 $795 $480 $395 $285 $750 $625 $455 $375 $270 Solar Flares Newsletter Sponsorship Rate per Issue Full Square Button $230 $175 $215 $165 $135 $205 $160 $130 $195 $155 $120 $185 $115 $310 $295 () (125 x 125) Promotional Video Showcase your product or application in real time $360 Promote Your Products and Build Your Brand Online advertising is about driving new customers to your website and generating sales of your products and services. Solar Novus Today is an online publication where you can feature your company s advertising alongside our breaking news stories from the world of solar, and enjoy increased and measurable product promotion and brand recognition. Information and Insight Meet our Readers Target Markets For thought leaders and decision makers in the solar industry, Solar Novus Today is a primary source of information and insight. We conduct fluid conversations with our readership every day and their comments are insightful and enlightening. Our annual survey of our readers provides a clear portrait of who is coming to our site and why. Solar Novus Today targets business leaders who make purchasing decisions, commercialize, analyze, specify, finance and install solar photovoltaic and concentrating solar energy products. Keep ahead of your competition with the powerful knowledge that is only available from Solar Novus Today. Every day. Advantages of advertising in Solar Novus Today: 1. Less expensive. Solar Novus Today has a much more affordable price when compared with traditional advertising costs. On the internet, you can reach many more targeted customers at a fraction of the cost of other media channels. Our highly competitive cost structure means that you can afford to run a multi-month online campaign, building lasting brand recognition, driving traffic to your website and increasing the number of inquiries and sales. Geographically dispersed. North America. Europe. China. Australia. The Middle East. They download stories for later. They forward stories to their associates. They come to the site early, often and stay long. 728 x 90 Wide Skyscraper 160 x 600 Typically, how long do you usually stay when visiting Solar Novus Today? 300 x Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track the results and the return on your investment. Square Rectangle 125 x 125 Medium Rect angle 300 x minutes 6-10 minutes minutes minutes Full 468 x 60 Become a marketing partner with Solar Novus Today and drive customers to your web site minutes 40+ minutes 728 x 90 Senior level decision makers with purchasing authority across a wide range of solar products and services. Dedicated readers who find what they need to stay informed. First thing Monday. Multiple times a week. In the office. At home. On the road. 728 x Wider geographical reach. Solar Novus Today gives your brand global and targeted coverage. 4. More targeted audiences. In comparison with traditional advertising, online advertising helps you to easily reach people who make purchasing decisions and bring them directly to your website with hyperlinks. Here are some highlights: 728 x 90 Solar Novus Today readers are: Solar PV installers Project managers Project developers O&M specialists PV system designers EPC specialists Solar investors Policy makers Product distributors Business owners and executives Only Solar Novus Today covers all aspects of the global solar power industry: Products Business Politics & Policy Industry events Benefits to Advertisers Global, involved readers Efficient and targeted Effectively reach decision makers Trusted and proven $345 $330 : Top and bottom of the page positions dominate every page for maximum impact. : The largest unit, it sits adjacent to top editorial on the left side of all pages except home. : Strong mid-page presence in a much-viewed area of the right column. Full : Powerful presence just below key summaries. : Creates excellent brand recognition in right column. Promotional Video: Showcase your product or application in real time. All rates above are for a calendar month. Frequency rates apply to a 12 month period. Increase your webinar sign ups Let Novus Media host your webinar and grow your audience. Contact us today at: info@novustoday.com Let us design your next banner advertisement. 2 SIZE BANNER ADS ONL Y $200 Novus Media offers its clients outstanding marketing and creative services at highly preferential rates: Online banner advertisements / Web design & development Strategic positioning & branding / Graphic design Whatever your creative or marketing needs, contact Novus Media and find out how we can help your company.
3 Solar Novus Today Advertising 2019 Rates Advertising Global Circulation Full () $1335 $1120 $810 $475 $1265 $1060 $770 $630 $450 $1200 $1005 $730 $600 $425 $1135 $950 $690 $565 $405 $1065 $895 $650 $530 $380 Advertising The Americas Only Circulation Full () $935 $785 $570 $465 $335 $890 $745 $540 $445 $315 $840 $705 $510 $420 $300 $795 $480 $395 $285 $750 $625 $455 $375 $270 Solar Flares Newsletter Sponsorship Rate per Issue Full Square Button $230 $175 $215 $165 $135 $205 $160 $130 $195 $155 $120 $185 $115 $310 $295 () (125 x 125) Promotional Video Showcase your product or application in real time $360 $345 $330 : Top and bottom of the page positions dominate every page for maximum impact. : The largest unit, it sits adjacent to top editorial on the left side of all pages except home. : Strong mid-page presence in a much-viewed area of the right column. Full : Powerful presence just below key summaries. : Creates excellent brand recognition in right column. Promotional Video: Showcase your product or application in real time. All rates above are for a calendar month. Frequency rates apply to a 12 month period. Increase your webinar sign ups Let Novus Media host your webinar and grow your audience. Contact us today at: info@novustoday.com Let us design your next banner advertisement. 2 SIZE BANNER ADS ONL Y $200 Novus Media offers its clients outstanding marketing and creative services at highly preferential rates: Online banner advertisements / Web design & development Strategic positioning & branding / Graphic design Whatever your creative or marketing needs, contact Novus Media and find out how we can help your company.
4 Solar Novus Today A Leading source for solar news and information Solar Novus Today has become one of the world s leading sources for solar news and information. It is recognised globally for its authority, integrity, and accuracy. Solar Novus Today provides a broad range of essential information including news, comment, data, and analysis to a growing audience of internationally minded decision makers in the solar industry. Along with its newsletter, Solar Flares, Solar Novus Today combines the strengths of traditional journalism with today s online technology to provide insightful, original reporting and in-depth news and analysis. Solar Novus Today consistently delivers: What the solar industry leaders and decision makers want to know when, where and in the format they most prefer Readers who frequently visit the site many up to seven days a week and consistently spend a significant amount of time on the site A highly informed, global and growing readership With editors around the world, only Solar Novus Today can deliver local news with a global perspective: Access to the leading manufacturers new products, company mergers, and strategic moves Up-to-date information on government subsidies, market trends, and new policies The practical details of the technologies that drive the solar industry, including insightful case studies and applications The important market trends contributing to the successes of tomorrow An inside look at the leading research communities and how they are moving the solar industry forward Comprehensive coverage Solar Novus Today provides comprehensive coverage of the entire solar industry: PV cells and modules Power electronics Batteries and energy storage Monitoring systems Mounting, tracking and installation tools Manufacturing systems PV design software Safety systems Solar sales tools Solar asset management systems That is why Solar Novus Today has become the leading on-line resource for all things solar: Solar installations Solar technology New products PV supply chain analysis Market trends Manufacturing trends Government subsidies and finance Research & Development news and trends New start ups, IPOs and venture capital investments Breaking news. In-depth coverage. Insightful analysis. Key issues. Major markets. The sun never sets on Solar Novus Today. CONNECT WITH US ON SOCIAL MEDIA: SolarNovus Solar Novus +SolarNovus
5 A sampling of articles currently seen on Solar Novus Today Products Smart Homes & Storage: The latest trend in residential solar Eight PV Design Solutions The future of solar lies in intelligent energy management, with new products that integrate PV, storage, monitoring and control. The challenge to the installer is that PV systems of all sizes are variable, intermittent sources of power that require unique solutions for grid integration. This article describes how the smart home works, the major components to an installation including energy storage, cloud-based monitoring and an EV charging station. The many PV design software solutions available today have similar features, such as taking shade into account in energy production modeling. Yet others provide more robust designs and report capabilities. Most are cloudbased and several enable seamless integration with popular design tools such as CAD and Energy Toolbase. This article describes 8 of the latest versions of today s PV design solutions. Business Research Reshuffling of the European Solar Market CPV System with Microcells and Embedded Microtracking In 2016 Europe was the first region of the world to achieve 100GW of cumulative installed solar, however, Europe is no longer in the lead. China is expected to add more than 100GW through 2021 and India could install over 60GW in that same time period. This article looks at how politics and policy has affected European solar installations, and as the market tapers off, where the opportunities lie. A CPV system developed at Penn State University tracks the sun with nearly unnoticeable movement. The microcells convert 600 times concentrated sunlight with 30% efficiency, producing 50% more than an average solar cell in a single day. Case Study Five Solar Hybrid Microgrids in Colombia The Colombian government issued a mandate to expand the availability of electricity to the remote area of Acandi by building five solar hybrid installations, or microgrids. The only access that residents had to electricity was from power provided just a few hours a day by diesel generators. The five off-grid systems, which include Trina solar panels, Trojan batteries and SMA inverters, covers most of the residents electrical demands and reduces dependence on diesel fuel. Global Editorial Team Group Publisher/CEO Penny Pretty penny.pretty@novustoday.com Managing Editor Anne Fischer anne.fischer@novustoday.com Senior Editor Latin America Eliane Maingard eliane.maingard@novustoday.com Senior Editor Germany Andreas Breyer andreas.breyer@novustoday.com Main Contacts Group Publisher/CEO Penny Pretty penny.pretty@novustoday.com Editorial Anne Fischer anne.fischer@novustoday.com Sales Ron Sherwood ron.sherwood@novustoday.com
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