2009 Media Kit v1.1

Transcription

1 2009 Media Kit v1.1

2 Introducing One-Minute Astronomer One-Minute Astronomer offers bite-sized tips and ideas for stargazers and amateur astronomers from all over the world. With short, easy-to-read s, we help thousands of opt-in subscribers discover what to see in the night sky, how to select and use telescopes and observing equipment, and the basics behind the science of astronomy. We focus on the sweet spot of astronomy marketing: the beginning-to-intermediate-level amateur astronomer who is still acquiring the know-how and equipment to get the most out of their passion for stargazing. I ve been through your website and thus far yours is tops. Kudos to you. Your writing thoroughly explains things straight to the heart of the matter. You re in my Favorites list. Clear skies to you! - Gary B., Canada I think your s are extremely good and a delight to read. Best wishes and I hope the One-Minute Astronomer continues to flourish. - Geoff. C., Australia 2

3 Why Advertise With Us? Quickly connect with beginning-to-intermediate level amateur astronomers from all over the world Use permission-based marketing to engage directly with potential customers Directly target your marketing and advertising at those who want your products and services. 3

4 How We Can Help You Increase front-end and back-end sales Announce new products and services Improve brand awareness Build your subscriber and customer list Add credibility to your marketing story 4

5 The Ideal Audience One-Minute Astronomer subscribers... Have 1-2 years experience as an amateur astronomer Own a first telescope and pair of binoculars Observe more than 4 times a month Live mostly in suburban and dark-sky location Are educated and seek information online from sources they trust Market Size Subscriber Geographic Location 47% North America 17% United Kingdom 16% western Europe 11% Australia, New Zealand, and South Africa Subscriber Engagement 53% use One-Minute Astronomer as their primary astronomy website 80% remain subscribed at least 6 months 72% visit the website at least once a week TOTAL BEGINNER One-Minute Astronomer Subscribers EXPERT AMATEUR Continuum of Expertise 5

6 Subscriber Base and Web Traffic >12,000 opt-in subscribers New subscriber signup rate: 1000/month 80% long-term subscriber retention rate >100,000 page views/ month 6

7 What Our Subscribers Say I can't tell you how much I like your One Minute Astronomer program. I work every year to get my high school students involved with Astronomy but they just don't like the dully, lengthy texts. Every Wednesday night, I pull out my 9 telescopes, put one of your articles in their hands, and we DO ASTRONOMY! - Dr. L.M., Texas I just wanted to let you know in person just how much I enjoy OMA. I really look forward to getting the latest newsletters from you and they are always of a very high standard. In fact I have actively encouraged other users of the Astronomy Forum I belong to to start signing up for OMA. - P.S., United Kingdom Just a quick to complement you on an excellent news feed! I really enjoy your One Minute Astronomer more and more. It's like having a slice of the thrill using a telescope at night, but during the day at the office, while working. Picks me up! - H.D., South Africa I just want to say how much I appreciate your concise but very useful write-ups. Just the right bite-sized chunks for a newbie with an inquisitive interest, little spare time, and just a pair of bino's and a 4" refractor to start with... and the spectacular Southern African night sky Keep it going please!!!" - K.B., South Africa Over the years, I've been to a number of astronomy sites. For me, this is the best. Thank you & keep up the good work. - G. O., Arkansas I'm new to astronomy, I live in a remote part of Australia. Your one-minute gems are invaluable to me. Good on ya mate!" - Ted M., Australia. "I ve been receiving One-Minute Astronomer for a few weeks now. It adds so much to my enjoyment of the night sky and encourages me to go out see things for myself." - P. H., Kansas It s difficult to find people interested and knowledgeable about this subject that are willing to take the time to bring newcomers along. Your newsletters keeps the excitement alive because there's no way to get discouraged with you as a teacher. - F.A., California 7

8 Advertising Options: Dedicated Article Dedicated OMA article words Ideal for products & services which solve a specific problem Information-rich (not a direct sales message) Article remains on OMA website Written by OMA editors 8

9 Advertising Options: Marketing Direct Response words Ideal for new products or special offers Goes to list of >12,000 subscribers Written by professional technical copywriter Direct link to your website or landing page 9

10 Advertising Options: Space Ad Embedded Space Ad words in regular OMA article Ideal for new products or special offers One ad per page Ad remains on OMA website indefinitely Written by professional copywriter Direct link to your website or landing page 10

11 Advertising Options: Banner Ad Banner Ads Image-based Ideal for building awareness For fixed time periods Various placement, size, and pricing options available 3 ads per page maximum Client-supplied image and link 11

12 Marketing Consulting Services Your virtual marketing department... Internet marketing consulting Lead generation, list building Press releases and media Professional copywriting Web, , pay-per-click Brochures, print ads Marketing Tune-Up Fine-tune existing marketing strategy Optimize web and print marketing copy 12

13 Success Story - LightBuckets Inc. Marketing Goal: Create brand awareness and secure new potential customers through a special offer of a test-drive of LightBuckets online telescopes and imaging systems. Challenge: Introduce LightBuckets services to a large, niche group of astronomy enthusiasts using a highly trusted interrupt marketing vehicle to explain a complex service in a compelling manner. Solution: The One-Minute Astronomer marketing team created and sent a 400-word direct-marketing to nearly 10,000 opt-in subscribers. The was supplemented with a 300x70 banner ad on the One-Minute Astronomer website, where it had more than 100,000 page views each month. Results: Received a 21% click-through rate to LightBuckets special-offer page Campaign more than doubled web traffic to LightBuckets home page and landing page and had true staying power with overall site traffic up 103% on a month-to-month basis. 3x increase in visitors joining LightBuckets. 10% increase in the time visitors are spending on LightBuckets. Quote: I ve tried other astronomy-focused advertising channels, but One-Minute Astronomer offered a highly effective way to build brand awareness and acquire new potential customers in this specialized marketplace. We are very happy with our interactions as well as the overall results of our campaign. - Steve Cullen, President and Founder, LightBuckets 13

14 Success Story - Deepsky Corp. Marketing Goal: Announce a special offer on astronomy planning and imaging software, and convert interest in the software into new sales. Challenge: Convey the tangible benefits and value of software to a sufficiently large group of amateur astronomers. Solution: One-Minute Astronomer put the DeepSky offer in front of its community in the form of a dedicated with a targeted call to action, and supplemented the campaign with a banner ad on the One-Minute Astronomer website. Results: Campaign generated highest traffic volume in 13 years. 500% increase over average daily traffic. Because messaging was well matched to audience, campaign resulted in 42% click-through and nearly 5x average weekly sales. Quote: One-Minute Astronomer offers niche vendors an ideal way to target the amateur astronomy marketplace. Their campaign for Deepsky was an efficient way to increase sales and get our products in front of the right audience. - Steve Tuma, DeepSky Corp. 14

15 Who We Are One-Minute Astronomer Facts Our Job Provide free insight, advice, and information to amateur astronomers to help them better enjoy the night sky Launched April 2008 Published by Dr. Brian Ventrudo With contributions by a network of freelance astronomy writers More than opt-in 12,000 subscribers new subscribers each month 2. Connect our readers with providers of useful products and services related to astronomy About Brian Ventrudo (Publisher, One-Minute Astronomer) 10 years marketing experience in high-tech sector Extensive training in internet marketing and copywriting Lifelong amateur astronomer M.Sc. in astronomy; Ph.D. in applied physics Brian Ventrudo, publisher of One-Minute Astronomer, in front of the 200- inch Hale Telescope on Palomar Mountain to research an article. 15

16 Contact Us Want to know more? Contact Brian Ventrudo, Publisher, One-Minute Astronomer Phone: