The Talent Crisis in Fundraising: What Does It Mean for You?
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1 The Talent Crisis in Fundraising: What Does It Mean for You? M a r k W. J o n e s B e n t z W h a l e y F l e s s n e r N o v e m b e r 7, Copyright 2014
2 Three Goals 1. T h e Ta l e n t C r i s i s : W h a t i s i t? 2. W h a t a r e i t s i m p l i c a t i o n s fo r yo u? 3. H ow c a n we t o ge t h e r s o l ve this c h a l l e n ge t o o u r p ro f e s s i o n? Copyright 2014
3 The Talent Crisis W h a t c o n s t i t u t e s THE CRISIS? 1. D e m a n d exc e e d s s u p p l y 2. Tu r n o ve r i s h i g h 3. Pe r fo r m a n c e i s u n d e r w h e l m i n g Copyright 2014
4 The Talent Crisis Copyright 2014
5 The Talent Crisis Copyright 2014
6 The Talent Crisis Re a s o n s B e h i n d TURNOVER I t s n o t a b o u t c o m p e n s a t i o n > 8 0 % o f M G O s a r e s a t i s f i e d, a n d < 1 0 % a r e a c t i ve l y l o o k i n g I t s a b o u t ex p e c t a t i o n s, s u p p o r t, g row t h a n d l e a d e r s h i p Copyright 2014
7 The Talent Crisis Copyright 2014
8 The Talent Crisis Copyright 2014
9 The Talent Crisis 12% 10% 970% 5-Year Yield 8% 6% 4% 2% 172% 190% 282% 0% 0 2 Years 2 3 Years 3 4 Years >4 Years Years of Experience Copyright 2014
10 The Talent Crisis Copyright 2014
11 The Talent Crisis Low Performers Mid Performers High Performers Copyright 2014
12 Implications for You For Yo u A TREMENDOUS OPPORTUNITY 1. I t r e q u i r e s t h a t yo u b e p r e p a r e d t o s e i z e i t 2. C a n yo u b e c o m e o n e o f t h e 2 0 %? 3. D e m a n d s a c o m m i t m e n t Copyright 2014
13 Implications for You Re c o m m e n d a t i o n s fo r FUNDRAISING NEWCOMERS: 1. K n ow, u n d e r s t a n d a n d p r a c t i c e f u n d raising s a r t a n d s c i e n c e 2. O b s e r ve and em u l a t e b e h a v i o r s o f e f f e c t i ve f u n d raisers 3. Focus on relationship-building Copyright 2014
14 Implications for You Fundraising as SCIENCE Copyright 2014
15 Implications for You F u n d raising as ART Copyright 2014
16 Meeting the Challenge F i n d i n g s a b o u t STAR PERFORMERS Metrics influence behavior and results High performers share common qualities and behaviors Strong correlation between tenure and performance Copyright 2014
17 Meeting the Challenge F i n d i n g s a b o u t STAR PERFORMERS Go on 20% 30% more calls and visits with prospects and donors Get to the ask 6 months earlier Make larger, more strategic asks Stay in their jobs at least 5 years Copyright 2014
18 Meeting the Challenge Copyright 2014
19 Copyright 2014
20 Meeting the Challenge Thomas M. Linville University of Virginia BSE 1926 Source: New York State Museum of Science and Innovation Copyright 2014
21 Takeaways 1. C o m m i t 2. L e a r n, g row e n ga ge, a n d p r a c t i c e 3. S t ay fo c u s e d a n d r e m e m b e r w h a t m a t t e r s 4. S t ay j u s t s t ay! Copyright 2014
22 Questions/Discussion
23 BWF s TalentED Practice Deep bench of seasoned professionals Sustainable and customized models: Seminars and webinars Workshops and classroom experiences Coaching Onboarding Counsel on talent management programs Integration with BWF talent analytics. Copyright 2014
24 Learn More C o n t a c t u s : Mark Jones Chelsey Megli Jim Daniel mjones@bwf.com cmegli@bwf.com jdaniel@bwf.com Follow our blog: Targeting Fundraising Talent :MJW:cdc: Copyright 2014
25 Bonus Content for Fundraising Leaders
26 Meeting the Challenge Re c o m m e n d a t i o n s fo r FUNDRAISING LEADERS 1. C l e a r v i s i o n a n d c o h e s i ve s t rategy 2. B e t t e r m e a s u r e m e n t a n d s e t t i n g ex p e c t a t i o n s t o m a t c h r e s o u r c e s 3. A d e q u a t e a n d e f f e c t i ve t raining deve l o p m e n t a t a l l l e ve l s Copyright 2014
27 Meeting the Challenge Traits of STAR PERFORMERS M o t i v a t i o n s : Mission Access to leadership More ownership Professional and career development Copyright 2014
28 Attracting and Retaining High-Performing Gift Officers 1. Integrate mission alignment into your hiring criteria. 2. Provide orientation and ongoing training around mission it matters. 3. Invest in training and development for senior leaders and managers. 4. Consider a purposeful promotional track connected to performance. Copyright 2014
29 Attracting and Retaining High-Performing Gift Officers (continued) 5. Work with top performers to have stronger measurable goals in performance reviews. 6. Review your key performance indicators in light of the differentiation between high and low performance. 7. Provide opportunities for public recognition of top performers. Copyright 2014
30 Attracting and Retaining High-Performing Gift Officers (continued) Copyright 2014
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