TAYLOR, Marc Available from Sheffield Hallam University Research Archive (SHURA) at:

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1 Governance change for National Governing Bodies of Sport (NSAs/NSOs/NSFs); Is this leading to the alignment of strategy and governance in England and the UK? TAYLOR, Marc Available from Sheffield Hallam University Research Archive (SHURA) at: This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version TAYLOR, Marc (2017). Governance change for National Governing Bodies of Sport (NSAs/NSOs/NSFs); Is this leading to the alignment of strategy and governance in England and the UK? In: Play The Game Riding waves of change, Eindhoven, The Netherlands, November Copyright and re-use policy See Sheffield Hallam University Research Archive

2 Go e a e ha ge fo Natio al Go e i g Bodies of po t N As/N Os/N Fs ; Is this leadi g to the alig e t of st ateg a d go e a e i E gla d a d the UK? Ma Ta po tbusi ess + a.ta o Ta lo diff.a.uk.shu.a.uk/spo t/a ade. a diff.a.uk/la politi s/ O igi al i age ou e: 1

3 P ese tatio outli e Ma Ta lo Ba kg ou ds a d ele a e to the o fe e e age da / F a i g of esea h thi ki g esea h o je ti es, app oa h a d ase ou da ies Data olle tio, a al sis a d fi di gs O se atio s: esea h gaps othe s/ olla o atio 2

4 Ba kg ou d a d ele a e to the o fe e e age da F a i g of esea h thi ki g Go e a e i po t: Cha ge o e ha ged 3

5 I t odu tio Ba kg ou d Full ti e i a ade ia si e A ade of po t a d Ph si al A ti it heffield Halla U i e sit a d Pa t ti e PhD stude t Ca diff U i e sit P io to full ti e i a ade ia po t Busi ess Co sulta t Deloitte a d Ma age e t Co sulta t I depe de t Boa d Me e of i E gla d t u tu es of po ts NGBs esea h pu lished i the highest a ade i all a ked glo al jou al li ked to Go e a e & Ethi s A k o ledged Pla the Ga e a d also the po t U it, Di e to ate fo Edu atio a d Cultu e i the Eu opea Co issio P ese ted at the IOC i i elatio to t ateg a d Go e a e i po t 4

6 Ba kg ou d esea h F a i g of thi ki g / esea h E te si e a u ulatio of stakeholde / p a titio e d i e ode isatio a d good go e a e guida e i elatio to o p ofit spo ts o ga isatio s i a u e of ou t ies si e the Mille iu e.g. UK po t, I esti g i Cha ge ; po t a d e eatio Allia e, ; Aust alia po ts Co issio,, ; Aust alia I stitute of po t, ; po t Ne )eala d, Natio al po ts Go e a e O se e I ; the UK Go e e t a ou ed that a e po t Go e a e Code ould e ag eed epte e. Ea lie i i the UK the Code fo po ts Go e a e e a e a dato fo all spo ts odies a ti g to e ei e pu li fi di g 5

7 Ba kg ou d esea h F a i g of thi ki g / esea h to prote t the alue for o e the pu li re ei es fro i est e t i to sport a d a i ise the effe ti e ess of those i est e ts Bitel a d Ca, :. 6

8 Ba kg ou d esea h F a i g of thi ki g / esea h Besides go e a e, i i Joh Ha e Jo es suggested that; The oa d for profit orga isatio s should e taki g the o ga isatio pu posefull i to the futu e ia good Boa d a ship t ategi ole of the oa d Yet, e pi i al studies of hat st ategi ole pu li a d o p ofit oa ds a tuall pla a e a e Ed a ds a d Co fo th, : O l e e tl ha e a s all u e s of esea he s sta ted to e plo e the li k et ee st ateg, oa ds, go e a e a d st ategi o ga isatio al pe fo a e i o p ofit a d fo p ofit e i o e ts e.g. Fe ki s a d hil u, ; Cossi a d Mata e, ; C o, ; ; C o a d Lo ha t, 7

9 I / e ie ed all UK Go e e t a d ho e Cou t po ts Cou il st ategies Holisti e ie of t ateg, t ategi o ga isatio al pe fo a e a d Boa ds Co lusio : At the ti e: Not o ious o e pli it, the efo e, at the ti e o de ed if i tuiti el assu ed? Needed a f a e o k to e plo e fu the ; Ba kg ou d esea h F a i g of thi ki g / esea h 8

10 Ba kg ou d esea h F a i g of thi ki g / esea h o e peak pe fo i g/high pe fo i g st ateg lite atu e, talks of a out o ga isatio s ha i g good Missio /Visio o Pu pose state e ts e.g. D u ke, ; Waal,, Ma Nei e a d Bo e,. The p i iple of ha i g su h state e ts p o oted the I te atio al Ol pi Co ittee IOC i a d i thei Ol pi Age da e o e datio 9

11 #PTG Missio State e ts. VISION, MISSION AND ST ATEGY The e Ele e ts to e o side ed. Visio The isio a d o e all goals of the o ga isatio s ha e to e lea l defi ed a d o u i ated. Missio The issio should i lude: De elop e t a d p o otio of spo t th ough o p ofit o ga isatio s P o otio of the alues of spo t O ga isatio of o petitio s E su i g a fai spo ti g o test at all ti es P ote tio of the e e s a d pa ti ula l the athletes olida it espe t fo the e i o e t. t ateg The st ateg is to e alig ed ith the isio a d egula l adapted to the e i o e t The st ateg of spo ti g o ga isatio s should e ela o ated at the highest le el of the o ga isatio The IOC, : 10

12 esea h o je ti es, app oa h a d ase ou da ies Go e a e i po t: Cha ge o e ha ged 11

13 #PTG Missio /Visio /Pu pose tate e ts Usi g this f a e o k, i, o du ted so e i itial headli e e plo ato esea h u pu lished, ut p ese ted i Au kla d i elatio to Elite fu ded spo ts p ope ties i the UK Co lusio : ee ed to e so e gaps I No e e, the IOC issued e pli it state e t i elatio to e o e datio s ith spe ifi o e ts a out t a spa e Wa ted to use the p i iple of t a spa e a d e plo e the situatio e Missio / Visio Pu pose / t ateg ; ith a est i ted ase stud ou da 12

14 #PTG E plo ato ase stud a d ou da ies Follo ed guida e a d e o e datio s p oposed Yi : Case ust e sig ifi a t, u usual a d/o of ge e al pu li i te est u je t a d issues a e i po ta t atio all a d i ter atio all at a theo eti al, poli o p a ti al le els 13

15 #PTG E plo ato ase stud a d ou da ies The Case Bou dar NGBs Fo us Fo us Bou dar a ple = NGBs NGBs fo spo ts Elite le el UK po t fu ded u e Ol pi po ts ; NGBs Pa ti ipatio le el o e > % of all po t E gla d NGB i est e t Elite a d Pa ti ipatio E gla d NGBs that a e sepa ate f o B itish NGB, NGBs po t E gla d pa ti ipatio fu di g o l ith o UK po t Elite le el fu di g Miles a d Hu e a ited i Miles, Hu e a a d alda a, : 14

16 #PTG E plo ato ase stud a d ou da ies io UK Sport fu ded Su er Ol pi sports Elite Ma Ta lo a al sis of UK po t fu di g data 15

17 #PTG E plo ato ase stud a d ou da ies Sport Ol pi NGB Elite Gover i g Bod A he.a he g.o g A he GB Athleti s g.uk/ UK Athleti s Bad i to. ad i to e gla d. o.uk Bad i to E gla d Bo i g.g o i g.o g.uk GB Bo i g Ca oei g. u.o g.uk GB Ca oei g C li g. f.uk. o B itish C li g Di i g. itishs i i g.o g B itish i i g E uest ia. ef. o.uk B itish E uest ia Fe i g. aga. o.uk B itish Fe i g G asti s. itish g asti s.o g B itish G asti s Ho ke.g eat itai ho ke. o.uk E gla d Ho ke Judo. itishjudo.o g.uk B itish Judo Mode Pe tathlo.pe tathlo g.o g Pe tahlo GB o i g. itish o i g.o g B itish o i g aili g. a.o g.uk/ itishsaili gtea o al Ya hti g Asso iatio hooti g. itishshooti g.o g.uk B itish hooti g i i g. itishs i i g.o g B itish i i g Taek o do. itishtaek o do.o g.uk GB Taek o do T iathlo. itisht iathlo.o g B itish T iathlo Weightlifti g itish eightlifti g.o g/ B itish Weightlifti g Ma Ta lo a al sis of UK po t data E ludes ug s Golf Te is 16

18 Ma Ta lo a al sis & of po t E gla d data #PTG E plo ato ase stud a d ou da ies Sport NGB Parti ipatio Gover i g Bod Athleti s.e gla dathelti s.o g E gla d Athleti s Bad i to. ad i to e gla d. o.uk Bad i to E gla d Ca oei g. u.o g.uk GB Ca oei g BCU C i ket.e. o.uk E gla d a d Wales C i ket Boa d ECB C li g. f.uk. o B itish C li g Foot all.thefa. o The Foot all Asso iatio The FA Golf.e glishgolfu io.o g E gla d Golf U io EGU G asti s. itish g asti s.o g/e gla d E gla d G asti s Ho ke.e gla dho ke. o.uk E gla d Ho ke Net all.e gla d et all. o.uk E gla d Net all ug League. ug league. o The ug Foot all League FL ug U io.e gla d ug. o The ug Foot all U io FU aili g. a.o g.uk o al Ya hti g Asso iatio YA i i g.s i i g.o g i E gla d Ta le Te is lete ise gla d. o.uk Ta le Te is E gla d Te is.lta.o g.uk La Te is Asso iatio LTA a e NGB fo Elite a d pa ti ipatio E gla d Pa ti ipatio NGB B itish Elite NGB 17

19 Data olle tio, a al sis & fi di gs Go e a e i po t: Cha ge o e ha ged 18

20 #PTG Data olle tio a d a al sis The p oposed ethods of data olle tio fo this stud e e a al si g se o da do u e ts i the pu li do ai Ad a tage of t a spa e a d Co fide e of epli a ilit A o i atio of sea hi g all e sites di e t t a spa e ; e ie i g the e site t ee/di e to o site ap o fi di g sou es a d do u e ts usi g the ea h fu tio alit ithi the ou ded NGB ase e sites usi g the te s t ateg, t ategi Pla, Missio, Visio, Pu pose, Go e a e 19

21 #PTG Fi di gs At the elite NGB le el, appea s to e g eate t a spa e i tha i Ca ot state if this is a ause a d effe t of the e Go e a e ode It is ho e e, a positi e o se atio at this le el Defi ite pote tial fo fu the e plo atio P ese ted the fi di gs isuall usi g Ha e o sulta /data isualisatio tools as opposed to headli e des ipti e statisti s 20

22 #PTG Fi di gs Elite Gover i g Bod Visio Missio Purpose Elite Strategi Priorities A he GB UK Athleti s Bad i to E gla d Fi e A itio s GB Bo i g GB Ca oei g B itish C li g B itish i i g Di i g B itish E uest ia B itish Fe i g B itish G asti s Ma Ta lo a al sis of all NGB e sites 21

23 Elite Gover i g Bod Visio Missio Purpose Elite Strategi Priorities G eat B itai Ho ke B itish Judo Pe tathlo GB B itish o i g o al Ya hti g Asso iatio B itish hooti g B itish i i g i i g GB Taek o do #PTG Fi di gs B itish T iathlo Values B itish Weightlifti g Ma Ta lo a al sis of UK po t data 22

24 Parti ipatio NGB Visio Missio Purpose Strategi Priorities E gla d Athleti s Bad i to E gla d GB Ca oei g BCU #PTG Fi di gs E gla d a d Wales C i ket Boa d ECB B itish C li g Talk of ole as NGB The Foot all Asso iatio The FA E gla d Golf U io EGU E gla d G asti s Talk of ole as NGB Ma Ta lo a al sis & of po t E gla d data 23

25 #PTG Fi di gs Parti ipatio NGB Visio Missio Purpose Strategi Priorities E gla d Ho ke E gla d Net all The ug Foot all League FL Via Me o a du & A ti les of Asso iatio The ug Foot all U io FU o al Ya hti g Asso iatio YA i E gla d Ta le Te is E gla d La Te is Asso iatio LTA Ma Ta lo a al sis & of po t E gla d data 24

26 O se atio s: esea h gaps Othe s/ olla o atio Go e a e i po t: Cha ge o e ha ged 25

27 #PTG esea h gaps a d o se atio s. VISION, MISSION AND ST ATEGY The e Ele e ts to e o side ed. Visio The isio a d o e all goals of the o ga isatio s ha e to e lea l defi ed a d o u i ated. Missio The issio should i lude: De elop e t a d p o otio of spo t th ough o p ofit o ga isatio s P o otio of the alues of spo t O ga isatio of o petitio s E su i g a fai spo ti g o test at all ti es P ote tio of the e e s a d pa ti ula l the athletes olida it espe t fo the e i o e t. t ateg The st ateg is to e alig ed ith the isio a d egula l adapted to the e i o e t The st ateg of spo ti g o ga isatio s should e ela o ated at the highest le el of the o ga isatio The IOC, : T a spa e : Could e ie pu lished oa d i utes 26

28 #PTG Tha k ou to ever o e for liste i g Questio s please Ma.Ta / Ta lo diff.a.uk po tbusi ess 27

29 #PTG Where e t? Appe di es a d refere es 28

30 #PTG efe e es a d i liog aph A koff,., Missio state e ts. Pla i g Re ie, pp. Aust alia I stitute of po t,, Ma dato po ts Go e a e P i iples, Ju e, et ie ed f o t.go.au/ data/assets/pdf_file/ / /Ma dato _ po ts_go e a e_p i iples_final.pdf Aust alia po ts Co issio,, po ts Go e a e P i iples, Ma h Aust alia po ts Co issio,, Go e a e efo i po t, Ju e Bitel, N a d Ca,, Fo e a d, i A Code fo po ts Go e a e, et ie ed f o t.go.uk/ esou es/go e a e ode Chappelet, J L, a d M ko ji, M,, E isti g go e a e p i iples i spo t: A e ie of pu lished lite atu e, et ie ed f o thega e.o g/filead i /do u e ts/aggi _E isti g_p i iples_of_go e a e_i _spo t_a_ e ie _of_pu lished_lite atu e.pd f Cossi. D., a d Meta e. E.,, Ho t ategi is You Boa d?, MIT loa Ma age e t Re ie,, C o, P... U de sta di g o po ate go e a e, st ategi a age e t a d fi pe fo a e: As e ide ed f o the oa d oo., Masse U i e sit, Pal e sto No th, Ne )eala d C o, P... The st ategi oa d. Go er a e + Co plia e, Ma C o, P.., & Lo kha t, J. C.. Ho oa ds i flue e usi ess pe fo a e: De elopi g a e pla atio. Leadership a d Orga isatio De elop e t Jour al,,. Depa t e t of Cultu e, Media, a d po t,, Creati g a sporti g ha it for life: A e outh sport strateg, et ie ed f o.spo te gla d.o g/ edia/ /DCM C eati g a spo ti g ha it fo life.pdf D u ke, P.F., The Theo of Busi ess, Ha a d Busi ess e ie,, Ed a ds, C. a d Co fo th, C.,. What i flue es the st ategi o t i utio of oa ds. I : C. Co fo th, ed, The Go er a e of Pu li a d No Profit Orga isatio s: What do oards do?. A i gdo, O fo, UK: outledge, pp.. 29

31 #PTG efe e es a d i liog aph Fe ki s, L. a d hil u, D., Boa d st ategi ala e: A e e gi g spo t go e a e theo, port Ma age e t Re ie, : Ha e Jo es, J., Maki g it Happe : efle tio s o Leade ship, Colli s, Lo do I te atio al Ol pi Co ittee The IOC,, Basi U i e sal P i iples of Good Go e a e of the Ol pi a d po ts Mo e e t e i a o Auto o of Ol pi a d po t Mo e e t, Fe ua, ed.ol pi.o g/do u e ts/co fe e es_fo u s_a d_e e ts/ _se i a _auto o /Basi _U i e sal_p i iples_of_good_go e a e.pdf I te atio al Ol pi Co ittee The IOC,, Good Go e a e; et ie ed f o pi.o g/good go e a e I te atio al Ol pi Co ittee The IOC,, Ol pi Age da e o e datio, uppo t auto o The IOC to eate a te plate to fa ilitate oope atio et ee atio al autho ities a d spo ts o ga isatio s i a ou t, et ie ed f o ed.ol pi.o g/ edia/do u e t% Li a /Ol pi O g/do u e ts/ol pi Age da /Ol pi Age da e o e datio No e e.pdf#_ga=.... I te atio al Ol pi Co ittee The IOC,, The t ategi oad ap fo the futu e of the Ol pi Mo e e t; et ie ed f o.ol pi.o g/ol pi age da Ma Nei e, B. a d Bo e, J., Po erhouse: I sider A ou ts i to the World's Top High perfor a e Orga izatio s, Koga Page, Lo do Miles, M., B. a d Hu e a, M.A. a d alda a, J.,. Qualitati e Data A al sis: A Methods our e ook. Thi d ed. Lo do, UK: AGE Pu li atio s. Philips, A,, What should e i a Good Go e a e Code fo Eu opea Tea po t Fede atio s?, U pu lished Master s thesis prese ted to o tai the E e uti e Master i Europea port Go er a e po t a d e eatio Allia e,, Volu ta ode of good go e a e fo spo ts odies Updated, et ie ed f o ta d e eatio.o g.uk/go e a e po t a d e eatio Allia e,, The P i iples of Good Go e a e fo po t a d e eatio, et ie ed f o a edia.s.a azo a s. o / edia/do u e ts/ d f.pdf 30

32 #PTG efe e es a d i liog aph po t E gla d, port E gla d trateg 7, et ie ed f o te gla d.o g/ edia/ /A spo ti g ha it fo life A.pdf po t E gla d, E o o i alue of sport i E gla d, po t E gla d, Jul, et ie ed f o.spo te gla d.o g/ esea h/ e efits of spo t/e o o i alue of spo t o Fe ua po t Ne )eala d,, Ni e teps to Effe ti e Go e a e, Buildi g High Pe fo i g O ga isatio s, Thi d Editio et ie ed f o t z.o g. z/assets/uploads/atta h e ts/ a agi g spo t/st o g o ga isatio s/ni e teps to Effe ti e Go e a e Buildi g High Pe fo i g O ga isatio s.pdf po t Ne )eala d,, Go e a e i the Ne )eala d po t a d e eatio e to, et ie ed f o t z.o g. z/assets/uploads/ po tn) Go e a edo u e t.pdf po t No the I ela d,, The Norther Irela d trateg for port & Ph si al Re reatio 9 9, et ie ed f o t i. et/a out us/spo ts st ateg / po t otla d, Corporate Pla, 5, et ie ed f o.spo ts otla d.o g.uk/do u e ts/pu li atio s/a o ld lassspo ti gs ste.pdf po t Wales, A Visio for port i Wales, et ie ed f o t. ales/ edia/ /spo t_ ales_e glish_ isio _do _ ep i t_all_.pdf po t Wales, Elite port trateg, et ie ed f o t. ales/ edia/ /spo t_ ales_e glish_ isio _do _ ep i t_all_.pdf po t a d e eatio Allia e,, Volu ta ode of good go e a e fo spo ts odies, et ie ed f o e e t/ e s/ olu ta ode of goodgo e a e fo spo ts odies Ta lo, M., The Board: trateg De elop e t, P ese tatio at The I te atio al Ol pi Co ittee Lausa e, No e e Ta lo, M. a d O ulli a, N. 9, Ho hould Natio al Go e i g Bodies of po t Be Go e ed i the UK? A E plo ato tud of Boa d t u tu e, Corporate Go er a e: A I ter atio al Re ie,, UK Go e e t,, porti g Future A Ne trateg for a A ti e Natio, et ie ed f o.go.uk/go e e t/pu li atio s/spo ti g futu e a e st ateg fo a a ti e atio UK Go e e t,, Ho Go er e t Works, et ie ed f o.go.uk/go e e t/ho go e e t o ks UK po t,, Mode isatio P og a e epo t, I esti g i Cha ge High Le el e ie of the Mode isatio P og a e fo Go e i g Bodies of po t 31

33 #PTG efe e es a d i liog aph UK po t, t ategi Ai s a d P i iples, et ie ed f o.ukspo t.go.uk/ou o k/leade ship de elop e t a d go e a e/st ategi ai s a d p i iples UK po t a d po t E gla d,, A Code fo po ts Go e a e, et ie ed f o t.go.uk/ esou es/go e a e ode Waal DE, A.A.,. What akes a High Perfor a e Orga izatio s: Fi e Validated Fa tors of Co petiti e Ad a tage that Appl World ide. C a ook, Ke t, UK: Glo al P ofessio al Pu lishi g Ltd. Yi,.K., Appli atio s of ase stud resear h, d ed.. ed, AGE, Los A geles, Califo ia; Lo do. 32

34 Ba kg ou d a d ele a e to the o fe e e age da F a i g of esea h thi ki g Go e a e i po t: Cha ge o e ha ged 33

35 A ade ia si e A ade of po t a d Ph si al A ti it heffield Halla U i e sit a d pa t ti e PhD stude t Ca diff U i e sit Pa t ti e PhD; takeholde salie, go e a e a d st ateg ; Ho st ategi a ou ot fo p ofit spo ts oa d e? t ategi ole of the oa d is o side ed i po ta t The IOC, UK po t & po t E gla d : a d po t a d e eatio Allia e P io to full ti e i a ade ia I t odu tio Ba kg ou d po t Busi ess Co sulta t Deloitte a d Ma age e t Co sulta t I depe de t Boa d Me e of i E gla d; la gest pa ti ipatio spo t i E gla d Pu lished i the highest a ade i all a ked glo al jou al li ked to Go e a e &Ethi s This o k has ee a k o ledged Pla the Ga e a d also the po t U it, Di e to ate fo Edu atio a d Cultu e i the Eu opea Co issio P ese ted at the IOC i i elatio to t ateg a d Go e a e i po t 34

36 Ba kg ou d esea h F a i g of thi ki g / esea h i e the ille iu ; e te si e a u ulatio of stakeholde / p a titio e d i e ode isatio a d good go e a e guida e i elatio to o p ofit spo ts o ga isatio s i a u e of ou t ies e.g. UK po t, I esti g i Cha ge ; po t a d e eatio Allia e, ; Aust alia po ts Co issio,, ; Aust alia I stitute of po t, ; po t Ne )eala d, 35

37 Ba kg ou d esea h F a i g of thi ki g / esea h I ; the UK Go e e t a ou ed that a e po t Go e a e Code ould e ag eed epte e ; I, the Code fo po ts Go e a e e a e a dato fo all spo ts odies a ti g to e ei e pu li fi di g ithi th ee i est e t tie s i = < k ii > k a d iii > UK po t a d po t E gla d, to prote t the alue for o e the pu li re ei es fro i est e t i to sport a d a i ise the effe ti e ess of those i est e ts Bitel a d Ca, :. 36

38 F a i g of esea h thi ki g t ateg a d stakeholde s takeholde i est e ts Go e a e i po t: Cha ge o e ha ged 37

39 Ba kg ou d esea h F a i g of thi ki g / esea h Besides Good Go e a e, i / o du ted headli e e plo ato esea h i elatio to see if the latest UK Go e e t a d ho e Cou t po ts Cou il st ategies of spo t a ted Boa ds of NGB of po t i the UK to o side st ategi o ga isatio al pe fo a e DCMS Sport E gla d Sport Norther Irela d SportS otla d Sport Wales Sport Wales UK Gover e t UK Sport C eati g a spo ti g ha it fo life: A e outh spo t st ateg po t E gla d t ateg The No the I ela d t ateg fo po t & Ph si al e eatio Co po ate Pla A Visio fo po t i Wales Elite po t t ateg po ti g Futu e: A Ne t ateg fo a A ti e Natio t ategi Ai s a d P i iples 38

40 #PTG E plo ato ase stud a d ou da ies Sour e: Ma Ta lo a al sis of UK po t Fu di g a d Pe fo a e Ta gets 39

41 #PTG E plo ato ase stud a d ou da ies NGBs re eivi g pu li fu di g fro Sport E gla d > Sour e: Ma Ta lo a al sis of po t E gla d pu li fu di g of NGBs Th ee a ou e e ts 40