Informa Economics Geographic Information Systems

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1 Informa Economics Geographic Information Systems The value of data increases tremendously when presented in a clear and insightful way. In agriculture, the majority of information has some geographical reference. As a result, computer mapping can assist in visualizing and analyzing information, helping you quickly identify patterns and relationships within a given geographical area. Geographic information systems (GIS) provide the ability to employ numerous map layers containing different types of information. Data forms the building blocks of these maps and by stacking those layers of information one on top of the other; detailed maps can be constructed Canola Density 150 to to to to 75 Informa has developed extensive geographic information system (GIS) databases and models to enhance our understanding of agricultural data. In addition to maintaining a database of Statistics Canada and USDA information, Informa combines detailed data from trusted agencies (Canadian Grain Commission, Statistics Canada, Provincial Ag departments, PFRA, grain company reports and other industry sources), with our supply and disposition crop outlook estimates. For example, agricultural census information includes the following: farm type, land use, tenure and land management practices, crops, livestock, and farm business characteristics. Moreover, computer mapping is more than just a visual representation of data or information. Complex geographic analysis such as redistricting, buffering and creating thematic maps that emphasize patterns can be combined with your company s information. GIS analysis can provide a greater level of understanding of a selected region by getting behind the visual representation and drilling down into the hard data to answer specific questions. The following examples show how computer mapping of agricultural related data can enhance trends and relationships within the data. 191 Lombard Avenue, Suite 1200, Manitoba R3B 0X1 Canada Phone: (204) Fax: (204)

2 Western Canadian Acreage Density Maps - Informa develops and maintains comprehensive information databases for agricultural commodities in many countries around the world. Starting with the most current acreage data available from Statistics Canada, Informa develops a Canadian census consolidated subdivision (CCS) 1 level acreage density map for the major and emerging crops Canada. From these base layers, Informa develops models to generate forecasts Canola Density 150 to to to to Canola Acres As a % of Total Area 40 to to to to 20 0 to 10 1 CCS refers to Census Consolidated Subdivision equivalent to rural municipalities in Saskatchewan and Manitoba and counties in Alberta.

3 North American Commodity Processing Maps - In addition to crop production information, Informa Economics also maintains several processor databases including the following: oilseed crushers, barley maltsters, wheat millers, oat millers, ethanol and biodiesel processors, and livestock processing facilities. As a result, Informa can generate maps and perform specific industry analysis. For example, the maps below outline the location of custom feedlots and canola meal demand by livestock type in the US respectively. Custom Feedlots (Estimated Capacity) 100,000 to 150,000 50,000 to 100,000 10,000 to 50,000 5,000 to 10,000 0 to 5,000 Cattle Production Density (Anim als per Sq. Mile) 400 to to to 200 Canola Meal Demand Basis Livestock Inventory 1 Dot = Thousand tonnes Canola Meal Demand Livestock Type Broilers Cattle Dairy Layers Swine Turkey

4 Global Industry Analysis - Informa continues to accumulate and aggregate information from around the world to provide our clients with a comprehensive global picture. We have developed models to assist our clients to better understand those global situations. For example, the maps below outline Oil and fat production and trade and Indian Arhar (Tur) production area respectively. Canada EU-27 Ukraine Russia Japan U.S.A China South Korea Mexico Eastern Asia Pakistan India Brazil Africa Malaysia Indonesia Australia Argentina Global Oil & Fat (Thousand tonnes) 21,000 Oil & Fat Density (Tonnes per Sq. Mile) 100 to to 25 1 to 10 0 to 1 Production Net Trade Kandla Kolkata Mumbai ARHAR (TUR) Density (Hectares per Sq. Mile) 40 to to to to 20 1 to 10 Chennai 2009 Inform a Econom ics Inc.

5 Dynamic Models Using specific geographical information, Informa has the ability to develop dynamic models to perform detailed analysis. If your company requires more specific region analysis, we can employ Informa s Grain Flow Model (GFM) using production and consumption projections to forecast potential grain flows in a particular catchment area. The GFM combines detailed data from trusted sources, with Informa s supply and disposition crop outlook estimates. For example, the map below outlines an area in Western Canada containing various levels of information from which site selection analysis can be performed. Wakaw Melfort Tisdale Crooked River Major Grain Companies (Num ber of Prim ary Elevators) CAR (43) ids on Lake Lenore Bruno Dixon Quill Lake Am azon Nokom is Imperial Booth Siding Govan Cupar Wadena Kelvington 50 Mile buffer Norquay Foam Lake Canora Kam sack Rhein Itun a Yorkton Goodeve Bowsm an Swan River Kenville Roblin D u tto n Dauphin ITAC (1 8 ) JRI (63) LDC (10) Other (43) PAR (19) PAT (37) VIT (102) Major Crops Density 400 to to to to to to 10 Melville Balcarres Waldron Langenburg a Moose Jaw Balgonie Indian Head Binscarth Rowatt Grenfell Birtle Whitewood Glenavon Corinne Kipling Moosomin Lang Osage Langbank Yellow Gras s Creelm an Fairlight Hargrave Stoughton 100 Mile buffer Glossop Minnedosa Gladstone Norm an Dundonald Alexander C arberry Ma Radville Antler Souris East Nesbitt Rathwell Cypress River C ulro o ronach Alam eda Som erset We would like the opportunity to assist you with your industry analysis. If you have any questions or would like to discuss customized GIS applications for your company feel free to contact me via at darwin.lockhart@informaecon.com or call me Sincerely, Darwin Lockhart Senior Consultant Informa Economics Ph (204) darwin.lockhart@informaecon.com This copyrighted material is intended for the use of clients of Informa Economics, Inc., only and may not be reproduced or electronically transmitted to other companies or individuals, whole or in part, without the prior written permission of Informa Economics, Inc. The information contained herein is believed to be reliable and the views expressed within this document reflect judgments at this time and are subject to change without notice. Informa Economics, Inc. does not guarantee that the information contained herein is accurate or complete and it should not be relied upon as such.

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