one brand. one face. one voice.
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1 one brand. one face. one voice. In essence, brand guidelines are a set of rules followed by the company to maintain the brand s identity. They play an indispensable part in the overall representation of the brand. It is the brand guidelines contained in this book that have defined HCL as a brand. The HCL logo is blue (Pantone 293) written with an expanded Helvetica font family. The italic and subtle stretch of the typeface serves to give it the energy and innovation that HCL stands for. Though modern, it has a classicism that will not age for years. It should be treated with care and respect. 9/Brand Guidelines/brand assests
2 x x the ratio The ratio of width to height of the HCL logo should be 7:1. In all circumstances, the logo should be used in accordance with the ratio specified. The logo must never be tampered with or recreated digitally. The ratio of width to height of the HCL logo should be 7:1 7x x 2x 2x size of the logo and clear space HCL is an individual entity and stands proud. For this very reason, the main logo has a deliberate exclusion space around it. x There are no restrictions on the maximum size of the logo. However, the width of the logo should not be less than 3 cms in all aspects of communication. This size excludes the clear space. The HCL logo has an exclusion zone around it which serves to give it a unique identity and this must be adhered to in the ratio specified. Logo should not be less than 3 cms in all aspects of communication. 7x 3 cm 10/Brand Guidelines/brand assests
3 logo usage HCL TalentCare, HCL Healthcare and HCL Foundation have defined logo units to be used where required. 11/Brand Guidelines/brand assests
4 x x violation of clear space It is imperative to maintain the exclusion zone around the logo, as mentioned earlier. Therefore, no other element should be placed within its boundaries. x 2x 7x 2x TECHNOLOGIES LTD. HCL TECHNOLOGIES LTD. HCL INFOSYSTEMS LTD. HCL HEALTHCARE PVT. LTD. HCL TALENTCARE PVT.LTD. HCL FOUNDATION 11/Brand Guidelines/brand assests
5 splitting the letters and vertical usage As the logo is a fixed unit, it cannot, under any circumstances, be split or spread or written in any other form. vertical usage 12/Brand Guidelines/brand assests
6 usable backgrounds for the logo Color Reverse Black When we use the HCL logo, we must make sure that it is either in HCL Blue, White or Black, as shown in these pictures. When the logo is in HCL Blue, the background colors can be white, grey or light blue. When the logo is in white, the background colors can be blue, black or grey. When the logo is in black, the background colors can be white or grey. Grey (K 20) Reverse Grey (K 50) Light Blue (C 35) Reverse Black Grey (K 20) 13/Brand Guidelines/brand assests/usable backgrounds
7 misusing our logo The HCL logo will be provided to you in a variety of digital formats. These are not to be changed in any way whatsoever. control of logo on different backgrounds A great deal of care must be taken when reversing the logo out of background images. The logo should, under no circumstances, get lost in the background of any design. 01 colour 02 gradient 01 colour The HCL logo or the logo background can t be used in colors other than what has been specified. 02 gradient The HCL logo and the logo background can t have any gradient. 03 imagery Do not use logo on top of images. 03 imagery 04 effects 04 effects Do not add drop-shadows, embossings, vignette etc. to the logo. 14/Brand Guidelines/brand assests/misusing our logo
8 the fact file external fact file To represent HCL Enterprise s size, strength and presence in a neat and compact manner, we use the fact file in our communications. It frequently features as the footer of communications from HCL. When using the HCL logo in conjunction with the fact file, care must be taken to ensure proper representation of the logo and the fact file. The fact file should not be updated except when the Corporate Communications team sends out a new version. external fact file 15/Brand Guidelines/brand assests/fact file
9 the fact file internal fact file internal fact file 15/Brand Guidelines/brand assests/fact file
10 use on stationery and on outdoor signages On items like stationery or on outdoor signages, the band may be used without the fact file. While it may be used according to the requirement and the designer s discretion, the logo specifications must be strictly adhered to. use on outdoor signage use on stationery 15/Brand Guidelines/brand assests/fact file
11 size and placement of the HCL logo and url Size: The width of the HCL logo should be equal to 1/12 th of the diagonal of the layout area, subject to a minimum size of 3 cms. For most layouts, the logo can be placed either on the top right or the bottom right. However, for layouts such as lengthy ers where the complete space is not visible without scrolling, the logo must be placed at the top right corner only. Place the HCL logo in accordance with its clear space guidelines. Icon HCL.COM, written in Helvetica neue (kerning 140) is placed on the opposite side, in alignment with the HCL logo. The width of HCL.COM should be equal to the width of the HCL logo, and its distance from the edge of the layout should be equal to that of the HCL logo Document Diagonal measurement Icon width For any size below A4 30 A A A A A Sizes in mm. Rounded off url Icon 16/Brand Guidelines/brand assests/logo size & placement
12 digital usage minimum size usage For digital usage, the logotype, alone or in boxed, should be at least 85 pixels wide. In small-size usages, the logotype is slightly wider and weightier, with extra letter spacing to maximize legibility. Do not use the logo below these size ranges. the logo should be used below 120 pixels down to 85 pixels wide. 120px 85px 187px Size of the fact file has to be minimum of 850px (width) across all digital communications placed at the bottom e.g. on ers, case studies. 850px 35/Brand Guidelines/digital usage
13 social media The logo has to be at bottom right of the creative, 120 pixels in width. The spacing has to be basis the clear space applied universally for the logo. Band: The white band is 75 pixels and at the bottom of the creative. Creative Font: Helvetica Neue Family we touch lives. Positioning line: Font: Helvetica Neue italics Size: 13pt 75px 120px 36/Brand Guidelines/digital usage/social media Proposition line: Font: 75 Condensed Bold Size: 16pt Colour: Pantone 293
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