Brand guidelines 2014
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1 Brand guidelines 2014
2 // master logo
3 // master logo & alternative colour breakdowns Blue C: 100 M: 95 Y: 5 K: 0 R: 43 G: 57 B: 144 #2b3990
4 // master logo - alternate colourful version
5 // master logo - full colour and mono colour reversed
6 // master logo single colour
7 // Alternative Education Trust version of logo This version of the logo is intended to be used only under the correct circumstances where
8 // master logo - maintaining proportions Under no circumstances should the proportions of the logo be adapted, distorted or rotated in any way. Incorrect - distorted vertically Incorrect - distorted Correct - no distortion Incorrect - rotated
9 // master logo - minimum sizes 15mm minimum printed size A5 20mm minimum size 30mm minimum size 40mm minimum size A4 A3 75 pixels minimum on screen size
10 // spacing O letter element to be used as minimum safe distance to other design
11 // partner & supporting logos Supporting and Partner logos are to be arranged horizontally where possible and positioned to the right of the PH Holt brand in a hierarchy based upon funding levels. Please refer to the individual organisation s brand guidelines in reference to single colour and reversed out situations.
12 // typography - Special typography, headlines & titles Latest Information Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz !@ $%^&*()_+ Soleil - Book Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. In reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
13 // supporting illustrative element
14 // typography - alternative general typography / digital use Where possible the main Soleil typeface should be used, however should this font not be available then this alternative can be used as a substitute. Latest Information Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz !@ $%^&*()_+ Lucida Sans - Bold Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lucida Sans - Regular Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
15 // typography - in use Soleil - Bold Soleil - Semibold Soleil - Book New instructions Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
16 // example banner stand Helping communities and charitable organisations create a better future for the people of Merseyside.
17 // typography - website Home News About us Applications Recent Grants LInks Education Trust Sub Menu # 1 Sub Menu # 2 Helping communities and charitable organisations create a better future for the people of Merseyside. Sub Menu # 3 Sub Menu # 4 Image: Hope Street Ltd Click here to apply now MDI Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. posted in case studies by P.H. Holt Application event Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Running a successful project workshop Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. posted in events by P.H. Holt posted in events by P.H. Holt Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. tweeted 5 minutes ago by P.H. Holt Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. tweeted 5 minutes ago by P.H. Holt
18 // example stationery Letterhead Business cards Helping communities and charitable organisations create a better future for the people of Merseyside. Dear James, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Helping communities and charitable organisations create a better future for the people of Merseyside. +44 (0) administrator@phholtfoundation.org.uk Registered Office: 151 Dale Street Liverpool L2 2AH Registered Charity No: Registered as a Company Limited by Guarantee in England and Wales No: (0) administrator@phholtfoundation.org.uk Registered Office: 151 Dale Street Liverpool L2 2AH Registered Charity No: Registered as a Company Limited by Guarantee in England and Wales No:
19 Helping communities and charitable organisations create a better future for the people of Merseyside. Compliment slip +44 (0) administrator@phholtfoundation.org.uk Registered Office: 151 Dale Street Liverpool L2 2AH Registered Charity No: Registered as a Company Limited by Guarantee in England and Wales No:
20 // example print items supported by brand in use THEATRE POSTER Event Leaflet Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus. Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id. Supported by: Theatre Leaflet #5 Supported by: Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus. Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate. Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris. Supported by:
21 For more information about the PH Holt brand, please contact us Registered charity number Company number Registered office: 151 Dale Street, Liverpool L2 2AH Identity and branding guidelines
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