Inferring activity choice from context measurements using Bayesian inference and random utility models

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1 Inferring activity choice from context measurements using Bayesian inference and random utility models Ricardo Hurtubia Gunnar Flötteröd Michel Bierlaire Transport and mobility laboratory - EPFL Urbanics February 2010

2 Motivation Shopping Leisure Work

3 Motivation Shopping USER Leisure CONTEXT Work

4 Outline 1. Motivation 2. Framework 2.1 Prior model 2.2 Collected data 2.3 Likelihood function 3. Results / Case study 4. Practical Issues 5. Possible improvements 6. Conclusions

5 General framework Objective: combine general knowledge of population s behavior and individual context variables measurements into estimates of an individual s activities Available data: Reported activities in Swiss Transport Microcensus 2005 Land use data Measurements from a smartphone for one user over a two-month period Activity survey Bayesian inference: Prior Likelihood

6 General framework Prior: Land use attributes of zones Characteristics of decision maker Periods of the day RUM Likelihood: Performed activities Context variables (measurements) prob. distrib. Performed activities Periods of the day a : activity type i : zone t : period Y: measurement

7 Prior model Probability of performing a certain type of activity given a location (zone) and a time of the day Structure: Multinomial logit a : type of activity (work, study, leisure, shopping.) z i : land use attributes of zone i z n : attributes of user n : indicator of the period of the day {morning, noon, afternoon, night} t

8 Prior model estimation results n t i i x n t x n parameter work study shopping services leisure other constant male employed children * morning noon industry commerce services other * retail long term retail restaurant school*age< high_educ*student morning*student noon*student morning*age> afternoon*age< afternoon*age> night*age19_ estimated using Biogeme (Bierlaire, 2003)

9 Data: survey Daily activity survey: Two months, one user Location Time Type of activity Transport mode

10 Data: measurements Measurements from a smartphone (Nokia N95) Context variables: GPS location Nearby networks (LAN,GPRS, cell id) Nearby Bluetooth devices (MAC address) Movement detection (accelerometer) Call log (duration, direction, contact) SMS (length, direction, contact) Camera usage Media player usage Profile (silent, general, etc) Battery life Energy plug state Inactive time.

11 Data: measurements Types of measurements: Active: actions triggered by the user Camera Media player Calls/SMS Profile Passive: product of the environment Detected networks Nearby bluetooth devices

12 Data: measurements Bluetooth measurements can be understood as either an active or passive measurement Number of nearby Bluetooth devices passive Detection of particular devices active Decision of user to perform certain activity with specific individuals Decision of other individuals to perform activities with user

13 Probability Measurements: Bluetooth (passive) Aprox 8700 measurements Distribution of number of detected devices: # observed devices work shopping leisure personal business

14 Measurements: Bluetooth (active) Frequent Bluetooth devices: some devices are mostly observed when performing certain types of activities Shopping Wife Leisure Friends Work Colleagues

15 Likelihood We define y j 1 0 if device j is observed Joint likelihood: Probability of observing device j Probability of not observing device j

16 Likelihood Empirical probability of observing a device given the activity type and period of the day: where: P ( y 1 a, t) j N N at : number of times activities type a were performed during period t N jat : number of times device j was detected while performing activities type a during t ε a : probability of observing any device while performing activity type a α : weight of uninformed prior knowledge jat N at a

17 Inference We update the prior using the likelihood of the Bluetooth devices measurements where:

18 Case study 12 independent devices appear more than 4 times Grouped according to simultaneous-detection correlation

19 Case study A particular event Leisure activity performed at work location during afternoon/night Detection of devices: Group_1 (frequent at work, also observed at leisure) Device G (frequent at shopping and leisure, never observed at work) Device J (observed only at work) prior posterior ε = 0.01 α =

20 Case study If we assume a high value for epsilon, the aggregate fit of the posterior distribution deteriorates ε posterior loglik prior loglik K k log a P ( a) 1 k ak

21 Practical issues How do we update the likelihood if there is no survey information available? end of day update: P k ( a i, t) k N N P ( a i, t) ' jat jat k jk k ' P ( y a, t ' at Nat Pk ( a i, t j k N ) y

22 Practical issues Problem: endogeneity Our prediction of the activity type depends on a likelihood function based on the same prediction Potential propagation of errors Generation of noise. Solution? pop-up questions Are you at work? Are you shopping?

23 Possible improvements Behavioral approach: If we understand the measurement as user n choosing to perform activity a with user/device j: P n ( y a) f ( x, x, ) j j n a Possible attributes (x j ): Previously observed frequency while performing a Presence while performing other types of activity Presence in different locations Inclusion of other measurements in the likelihood function

24 Conclusions and further work Bayesian approach allows to improve the quality of the activity type inference Bluetooth measurements are useful to infer activity type Further work Test of end of day update Behavioral explanation of the likelihood function Inclusion of other measurements in the likelihood function Thank you

25 Behavioral approach A better behavioral explanation? Alone or with company? Type of company? With or without user/device j? y j =1 y j =0 ) ( a c P ), ( a c k P ),, ( a c k y P j c k j j a c P a c k P a c k y P a y P ) ( ), ( ),, ( ) (

26 Case study Sensibility to α and ε. P(leisure) Prior probability for leisure α ε

27 Time discretization tp ( p {night, morning, noon, afternoon} t tp)

28 Correlation of devices correl A B C D E F G H I J K L M N A 1 G1 G1 G1 G1 G1 G1 B G1 G1 G1 G1 G1 C G1 G1 G1 G1 D G1 G1 G1 E G1 G1 F G1 G G2 H G3 I J K L M N correl( j, j*) y j y j y y j 2 j y j* y j* y j* y j* 2 BACK

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