TURISMUL RURAL ROMÂNESC ÎN CONTEXTUL DEZVOLTĂRII DURABILE. ACTUALITATE ŞI PERSPECTIVE

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1 ACADEMIA ROMÂNĂ FILIALA IAŞI Institutul de Cercetări Economice şi Sociale Gh. Zane MINISTERUL AGRICULTURII ŞI DEZVOLTĂRII RURALE Direcţia Generală de Dezvoltare Rurală INSTITUTUL NAŢIONAL DE CERCETARE-DEZVOLTARE ÎN TURISM Bucureşti ASOCIAŢIA NAŢIONALĂ DE TURISM RURAL, ECOLOGIC ŞI CULTURAL - Filiala Bucovina EUROMONTANA - ASOCIATION EUROPÉENNE POUR LES ZONES DE MONTAGNE SINDICATUL CENTRULUI DE FORMARE ŞI INOVAŢIE PENTRU DEZVOLTARE ÎN CARPAŢI, Vatra Dornei ASOCIAŢIA GENERALĂ A ECONOMIŞTILOR DIN ROMÂNIA Filiala Iaşi Conferinţa ştiinţifică internaţională TURISMUL RURAL ROMÂNESC ÎN CONTEXTUL DEZVOLTĂRII DURABILE. ACTUALITATE ŞI PERSPECTIVE Ediţia a XVI-a PROGRAM Vatra Dornei mai 2014

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3 ROMANIAN ACADEMY BRANCH OF IAŞI Gh. Zane Institute of Economic and Social Research MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT General Department of Rural Development NATIONAL INSTITUTE OF RESEARCH AND DEVELOPMENT IN TOURISM, Bucharest NATIONAL ASSOCIATION OF RURAL, ECOLOGICAL AND CULTURAL TOURISM IN ROMANIA - Branch of Bukovina EUROMONTANA - ASOCIATION EUROPÉENNE POUR LES ZONES DE MONTAGNE UNION OF CENTER OF TRAINING AND INNOVATION FOR DEVELOPMENT IN THE CARPATHIANS, Vatra Dornei GENERAL ASSOCIATION OF ECONOMISTS OF ROMANIA Branch of Iaşi International Conference ROMANIAN RURAL TOURISM IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT. PRESENT AND PROSPECTS 16th Edition PROGRAMME May 29-31, 2014 Vatra Dornei

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5 ARGUMENT The organizers of the International Conference Romanian rural tourism in the context of sustainable development. Present and prospects have the pleasure of inviting you to take part at the 16th Edition which will be held in Vatra Dornei (Romania) on May 29-31, The development of rural tourism in the last decades and the experience that Romania has achieved in this area have drawn the attention of researchers and academics from the country and from abroad and together with the managers of tourist and agritourist guesthouses they attempt to provide solutions to the problems, numerous and difficult, tourism is facing. Hence, prestigious institutions in the ambit of Romanian scientific research and professional training, such as Romanian Academy - Branch of Iaşi Gh. Zane IESR, MARD - General Department of Rural Development, NIRDT Bucharest, NARECT - Branch of Bukovina, Euromontana, TICDC Union Vatra Dornei, and GAER - Branch of Iaşi, taking into consideration the requirements with which Romania has to comply as a Member State of the EU and most specially the current national and global economic context under the fatidic sign of the economic crisis, are organizing the 16th Edition of the International Conference Romanian rural tourism in the context of sustainable development. Present and prospects in order to bring together Romanian and foreign academics and experts able to provide relevant solutions meant to aid the rural tourism of Romania. The conference will take place in a picturesque environment, emblem of Romania - Vatra Dornei - a city in the historical region of Bukovina where tourism is a predilect activity. We are expecting you in Vatra Dornei.

6 TOPICS Rural tourism and agritourism in the context of sustainable development at national, regional, and global level; The effects of economic crisis upon tourism, agritourism and rural tourism; Traditionalism vs modernism in rural tourism; National and regional strategies for rural tourism development; E-tourism management and marketing; The behaviour of service providers and customers in rural tourism; The role of legislation in rural tourism promotion and development; Rural tourism from multidisciplinary and interdisciplinary perspective: economics, sociology, law, psychology, anthropology, ethnography, folklore, etc. ORGANIZING COMMITTEE Teodor Păduraru, PhD, Main Researcher II, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi; President of Iaşi Branch of General Association of Economists of Romania Georgiana Tacu, Researcher, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Dănuţ Ungureanu, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; General Secretary of Romanian Mountain Forum Dănuţ Gîţan, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General

7 Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; Member of Board of Directors of Euromontana - Asociation européenne pour les zones de montagne Niculina Vasiluţ, Notary Public, President of Bukovina Branch of National Association of Rural, Ecological and Cultural Tourism in Romania PROGRAMME COMMITTEE Dinu Airinei, PhD, Professor, Dean of Faculty of Economics and Business Administration, Al. I. Cuza University, Iaşi Ciprian Alecu, PhD, Main Researcher III, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Christian Baumgartner, PhD, Lecturer, IMC Fachhochschule Krems, Austria Alina Botezat, PhD, Main Researcher III, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Simion Certan, Habil. Dr., Professor, State Agricultural University of Moldova, Kishinev, Republic of Moldova Damir Demonja, PhD, Research Adviser, Institute for Development and International Relations (IRMO), Zagreb, Republic of Croatia Teodor Dima, PhD, Professor, Member of Romanian Academy; Director, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Emilian M. Dobrescu, PhD, Professor; Main Researcher I, Institute of National Economy of Romanian Academy; Scientific Secretary of Section of Economic, Law and Sociological Sciences, Romanian Academy, Bucharest Marilena Doncean, PhD, Main Researcher III, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi

8 Małgorzata Fedas, Regional Coordinator, Porozumienia Karpackiego Karpaty Naszym Domem, Stowarzyszenie Ekopsychologia, Kraków, Poland Ovidiu Gherasim, PhD, Main Researcher III, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Dănuţ Gîţan, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; Member of Board of Directors of Euromontana - Asociation européenne pour les zones de montagne Vasile Glăvan, PhD, Professor, Spiru Haret University, Bucharest Ugo Grandolini, Developer and Software Analyst, Associazione Seed, Lugano, Switzerland Juan Andrès Gutierrez, Geographer, President of Euromontana - Asociation européenne pour les zones de montagne Serhii Hakman, PhD, Yuriy Fedkovych Chernivtsi National University, Ukraine; Deputy Director, Head of Research Department of Chernivtsi Regional Center for Civil Servant Recycling and Specialization, Ukraine Alina-Petronela Haller, PhD, Main Researcher III, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Ion Ignat, PhD, Professor, Faculty of Economics and Business Administration, Al. I. Cuza University, Iaşi Elizabeth Ineson, PhD, Professor, Manchester Metropolitan University, United Kingdom Alessandro Inversini, PhD, Lecturer, Bournemouth University, United Kingdom Elisabeta Jaba, PhD, Professor, Faculty of Economics and Business Administration, Al. I. Cuza University, Iaşi

9 Carmen de Jong, PhD, Professor, Université de Chambéry, Savoie, France Lena-Marie Lun, PhD, Researcher, Istituto per lo sviluppo regionale e il management del territorio, Accademia Europea di Bolzano (EURAC), Italy Christian Maurer, PhD, Professor, IMC Fachhochschule Krems, Austria Tamara Mitrofanenko, PhD Student, Institut für Landschaftsentwicklung, Erholungs- und Naturschutzplanung, Universität für Bodenkultur Wien (BOKU), Austria; Consultant, Interim Secretariat of Carpathian Convention and Zoï Environment Network, United Nations Environment Programme (UNEP), Vienna, Austria Puiu Nistoreanu, PhD, Professor, Faculty of Commerce, Academy of Economic Studies, Bucharest Valentin Niţă, PhD, Professor, Faculty of Economics and Business Administration, Al. I. Cuza University, Iaşi Monika Ochwat-Marcinkiewicz, Researcher, Project Coordinator, Stowarzyszenie Ekopsychologia, Kraków, Poland Carmen Luisa Palhau Martins, Research Assistant, School of Tourism, Bournemouth University, United Kingdom Teodor Păduraru, PhD, Main Researcher II, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi; President of Iaşi Branch of General Association of Economists of Romania Isabella Rega, PhD, Researcher, Co-Founder of Associazione Seed, Lugano, Switzerland Constantin Sasu, PhD, Professor, Faculty of Economics and Business Administration, Al. I. Cuza University, Iaşi Gheorghe Săvoiu, PhD, Associate Professor, Faculty of Economic Sciences, University of Piteşti; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest Francesco Sindico, PhD, Lecturer, University of Surrey, United Kingdom

10 Georgiana Tacu, Researcher, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Ion Talabă, PhD, Main Researcher I, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Victor Timotin, PhD, Main Researcher II, Director of National Institute of Research and Development in Tourism, Bucharest Dănuţ Ungureanu, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; General Secretary of Romanian Mountain Forum Dorian Vlădeanu, PhD, Main Researcher I, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Ermanno Zanini, PhD, Professor, Università degli Studi di Torino, Italy SPECIAL GUESTS Vasile Avădănei, PhD, Engineer, Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; Assistant, Creative and Innovation Business Incubation Center (CICIA), Roznov, Neamţ County; Romanian Mountain Forum - Branch of Neamţ Ilie Boncheş, Mayor of Vatra Dornei Radu Ciocan, Mayor of Ciocăneşti Damir Demonja, PhD, Research Adviser, Institute for Development and International Relations (IRMO), Zagreb, Republic of Croatia Emilian M. Dobrescu, PhD, Professor; Main Researcher I, Institute of National Economy of Romanian Academy; Scientific Secretary of Section of Economic, Law and Sociological Sciences, Romanian Academy, Bucharest

11 Juan Andrès Gutierrez, Geographer, President of Euromontana - Asociation européenne pour les zones de montagne Gabriela Matei, Scientific Adviser, General Department of Rural Development, Ministry of Agriculture and Rural Development Constantin Milică, PhD, Professor, Ion Ionescu de la Brad University of Agricultural Sciences and Veterinary Medicine, Iaşi Puiu Nistoreanu, PhD, Professor, Faculty of Commerce, Academy of Economic Studies, Bucharest Radu Rey, PhD, Professor, President of Romanian Mountain Forum Ion Talabă, PhD, Main Researcher I, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iaşi Silviu Zeleniuc, Scientific Adviser, Department for SMEs, Business Environment and Tourism, Ministry of Economy

12 PROGRAMME May Official opening Paper presentation Part I Coffee break Paper presentation Part II Dinner RELATED EVENTS Book exhibition: Rural Romania as tourist attraction Organizer: Teodor Păduraru In order to ensure better promotion for the Conference s scientific results, the 35 volumes of the last 16 years will be displayed as part of the exhibition. Photography exhibition: Bukovina Organizer: Teodor Păduraru Photographer: Cătălin Dumitrescu May Breakfast Paper presentation Part I Coffee break Paper presentation Part II Lunch break Paper presentation Part III Artistic programme Plaiurile Dornelor Folk Ensemble Festive dinner RELATED EVENTS Workshop: Romanian rural tourism in European context Organizer: Teodor Păduraru Special guests: Richard Witt (Greece) After visiting Sîmbra oilor : some thoughts about Romanian rural tourism Ion Mărgineanu (Republic of Moldova) Rural tourism in Germany

13 Damir Demonja, Tatjana Gredičak (Croatia) Rural resort: its function in tourist produtcs and services distribution. Example: Republic of Croatia Round table: Sustainable development of tourism in Măcin Mountains National Park, Tulcea County Organizer: Georgiana Tacu Special guest: Victor Timotin (Romania) Sustainable development of tourism in Măcin Mountains National Park May Breakfast Field trip Visit to Ciocăneşti, the museum-commune designated as the Cultural Village of Romania by The Most Beautiful Villages of Romania Association. The conference participants will have the opportunity to exchange experience with entrepreneurs in the area. Organizer: Dănuţ Ungureanu Lunch Viorica guesthouse, Ciocăneşti Official closure

14 Special guests MAY 29 Official opening TEODOR DIMA, PhD, Professor, Member of Romanian Academy; Director, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iași ILIE BONCHEŞ, Mayor of Vatra Dornei RADU CIOCAN, Mayor of Ciocăneşti DĂNUŢ GÎȚAN, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; Member of Board of Directors of Euromontana - Asociation européenne pour les zones de montagne ION TALABĂ, PhD, Main Researcher I, Gh. Zane Institute of Economic and Social Research of Romanian Academy - Branch of Iași DĂNUŢ UNGUREANU, PhD, Engineer; Scientific Adviser, Management Authority for National Rural Development Programme, General Department of Rural Development, Ministry of Agriculture and Rural Development; Associate Researcher, Center of Mountain Economy (CEMONT), Costin C. Kiriţescu National Institute of Economic Research, Romanian Academy, Bucharest; General Secretary, Romanian Mountain Forum

15 Chairmen Dr. Teodor PĂDURARU Dr. Radu REY Dr. Habil. Simion CERTAN Paper presentation - Part I - 1) Presentation of National Rural Development Programme of Ministry of Agriculture and Rural Development General Department of Rural Development - Management Authority for NRDP 2) Ion TALABĂ, Raluca Maria APETREI Romanian rural tourism : 16 years of research, achievements and dissatisfactions ( Turismul rural românesc 16 ani de cercetări, realizări şi neîmpliniri) 3) Laura MARCU Turism and rural development: a European perspective approach (Turismul şi dezvoltarea rurală o abordare din perspectivă europeană) 4) Graţiela BRÂNZĂ Perspectives on Romanian rural tourism integration into the sustainable European tourism market (Perspective privind integrarea turismului rural românesc în cadrul pieţei turistice europene durabile) 5) Dănuţ UNGUREANU The impact of Measure 313 Encouraging Tourism Activites under the National Rural Development Programme upon the development of rural communities from mountain areas (Impactul Măsurii 313 Încurajarea activităţilor turistice din cadrul Programului Naţional de Dezvoltare Rurală asupra dezvoltării comunităţilor rurale din zona montană) 6) Dănuț UNGUREANU, Adrian-Radu REY, Andrei COCA, Christian MAURER, Christian BAUMGARTNER, Tamara MITROFANENKO, Lena Marie LUN Innovation in Rural Tourism: InRuTou, a complex international project with innovative tools for sustainable development of rural tourism in mountain areas (Inovație în Turismul Rural: InRuTou, un proiect internațional complex, cu instrumente inovatoare pentru dezvoltarea durabilă a turismului rural în zonele montane) 7) Gabriela BOLDUREANU, Daniel BOLDUREANU, Teodor PĂDURARU The effects of financial-economic crisis upon rural tourism companies (Efectele crizei economico-financiare asupra firmelor de turism din mediul rural)

16 8) Costică MIHAI, Alexandru TOFAN Effects of the global economic crisis on the sustainability of rural tourism (Efecte ale crizei economice mondiale asupra durabilităţii turismului din mediul rural) 9) Richard Witt After visiting Sîmbra oilor : some thoughts about Romanian rural tourism - Part II - 10) Ion MĂRGINEANU Rural tourism in Germany (Turismul rural german) 11) Klavdiya KILINSKA, Tetiana SKUTAR Rural homesteads offers for tourists in the Chernivtsi region (Ofertele turistice ale fermelor rurale din regiunea Cernăuţi) 12) Simion CERTAN, Ion CERTAN The impact of Association Agreement upon the development of tourism in the Republic of Moldova (Impactul Acordului de Asociere asupra dezvoltării turismului în Republica Moldova) 13) Corina GRIBINCEA The contribution of rural tourism to the economic development of Republic of Moldova (Contribuţia turismului rural la dezvoltarea economică a Republicii Moldova) 14) Valentin NIŢĂ, Cristina-Elena ALBU Interculturality of rural tourism in Romania (Interculturalitate în turismul rural din România) 15) Serghei HAKMAN The influence of social-political factors upon the rural cross-border tourism of Ukraine (Influenţa factorilor social-politici asupra turismului transfrontalier rural din Ucraina) 16) Vasile GLĂVAN, Virgil NICULA Tourist village: a brand for Romanian rural tourism (Satul turistic, o marcă pentru turismul rural românesc) 17) Iuliana ANTONIE, Traian MANOLE Agritourism: from theory to practice. A huge long term potential for sustainable agriculture development of Romania (Agroturismul de la teorie la practică. Un uriaş potenţial de dezvoltare durabilă a României pe termen lung) 18) Virgil NICULA, Vasile GLĂVAN, Adriana VINŢEAN Rural tourism and agritourism: from theory to practice. Socio-economic and ecological consequences (Turism rural și agroturism, de la teorie la practică. Consecințe socio-economice și ecologice) 19) Daniel BOLDUREANU, Teodor PĂDURARU Considerations upon the relationship between rural tourism, ecotourism, and balneary tourism of Romania (Consideraţii asupra legăturilor dintre turismul rural, ecoturism şi turismul balnear din România)

17 20) Vasile AVĂDĂNEI, Lidia AVĂDĂNEI, Camelia ŞTEFANACHE, Doina DĂNILĂ, Carmen NĂSTASE, Lazăr LATU Sustainable interferences favourable to ecotourism development (Interferenţe durabile favorabile dezvoltării ecoturismului) 21) Alexandru TRIFU, Mariana Laura TEODORESCU Ecoagriculture and rural development (Ecoagricultura şi dezvoltarea rurală)

18 Chairmen Dr. Ion TALABĂ Dr. Dănuţ GÎŢAN Dr. Vasile GLĂVAN MAY 30 Paper presentation - Part I - 1) Alexandru ANDRĂŞANU, Irina Gabriela BESCIU Intangible heritage of Buzău Land Geopark and its potential for tourism development (Potenţialul de valorificare turistică a patrimoniului imaterial din Geoparcul Ţinutul Buzăului ) 2) Alexandru ANDRĂŞANU Geoparks and geotourism: new strategies in socio-economic development of rural areas. Case study: Hațeg Country Dinosaur Geopark (Geoparcurile şi geoturismul noi strategii pentru dezvoltarea socio-economică în zonele rurale. Studiu de caz: Geoparcul Dinozaurilor Ţara Haţegului ) 3) Mihaela RUSU The need to preserve the Romanian cultural heritage for development of tourism sector (Necesitatea punerii în valoare a patrimoniului cultural românesc din perspectiva dezvoltării sectorului turistic) 4) Gabriel Cristian SABOU Promoting rural tourism through Geographical Information System applications (Promovarea turismului rural prin intermediul aplicaţiilor Sistemului Informaţional Geografic) 5) Viorel CHIRIŢĂ Tourist accessibility to protected areas: from desideratum to disfunctions (Accesibilitatea turistică în ariile protejate de la deziderat la disfuncţionalitate) 6) Valentin PÂNZARIU, Constantin DIA Positive experiences in organizing and carrying out tourist activities in Bârnova touristic village, Iaşi County (Experienţe pozitive în organizarea şi derularea acţiunilor turistice în satul turistic Bârnova, jud. Iaşi) 7) Victor TIMOTIN Sustainable development of tourism in Măcin Mountains National Park (Dezvoltarea durabilă a turismului în Parcul Naţional Munţii Măcinului ) 8) Andreea-Loredana NECHIFOR, Ioan GONTARIU The anthropic potential of the area surrounding Rădăuţi (Potenţialul antropic al zonei limitrofe oraşului Rădăuţi)

19 - Part II - 9) Simona SPÂNU, Virgil NICULA Reducing the carbon footprint in agritouristic guesthouses of the Mărginimea Sibiului rural area through ecotouristic certification (Diminuarea amprentei de carbon prin certificare ecoturistică în satele Mărginimii Sibiului) 10) Mirela STANCIU, Ioan Dorin NAN Study regarding the specificity of activities of the rural guesthouses in Sibiu County (Studiu privind specificitatea activităţii din pensiunile turistice rurale ale judeţului Sibiu) 11) Mihaela ŞTEŢ, Daniel SANISLAI Rural tourism in Oaş Land: potential and perspectives (Turismul rural în Ţara Oaşului potenţial şi perspective) 12) Mirela STOICAN Radiography of rural tourism in Motzenland (Radiografia turismului rural în Țara Moților) 13) Florenţa LOZINSKY Trade Fair of Negreni: a promoter of rural tourism development. Case study: Sâncraiu (Târgul de la Negreni un promotor al dezvoltării turismului rural. Studiu de caz: Sâncraiu) 14) Lilia GRANEŢKAIA, Laura GAVRILIŢĂ The valorification of popular theatre from Trotuş Valley as a way of pupils ethno-artistic culture formation (Valorificarea teatrului popular din Valea Trotuşului ca modalitate de formare a culturii etnoartistice la elevi) 15) Mihaela RUSU, Cătălin GALAN Protected areas: valuable natural capital used to create tourist destination image (Ariile protejate un capital natural valoros utilizat în realizarea imaginii destinaţiilor turistice) 16) Ioan Dorin NAN, Mirela STANCIU Sports and touristic facilities in Rășinari, Sibiu County impacting local rural tourism development (Amenajări sportiv-turistice în comuna Răşinari, jud. Sibiu cu impact asupra dezvoltării turismului rural local) 17) Aurora DOBRIN, Cătălin GALAN, Mihaela RUSU Portulaca oleracea s particular importance to agritourism, agriculture, food and pharmaceutical industries (Importanţa speciei portulaca oleracea în agroturism, agricultură, industria alimentară şi farmaceutică) 18) Aurora DOBRIN, Cătălin GALAN, Mihaela RUSU The role of sanogenous plants to ecological agritourism development. Case study: Nigella sativa (Rolul plantelor sanogene in dezvoltarea agroturismului ecologic. Studiu de caz: nigella sativa/negrilică) 19) Constantin MILICĂ Preservation of medicinal plants in rural tourism areas (Conservarea florei medicinale în arealele de practicare a turismului rural)

20 20) Ion CRISTEA Iron ores as a source of raw material for the development of the 4th century forges and their importance to the nowadays rural tourism (Depozitele naturale de fier, sursă de materie primă în dezvoltarea fierăriei în sec. IV e.n. şi posibila lor utilizare în turismul rural actual) 21) Emilian M. DOBRESCU Carol Popp de Szathmáry, world s first combat photographer (Carol Popp de Szathmáry, primul fotograf de război din lume) Chairmen Dr. Dănuţ UNGUREANU Dr. Gheorghe SĂVOIU Dr. Valentin NIŢĂ - Part III - 22) Mirela STOICAN Quality management integrated approach in Romanian rural tourism through a code of good practice (Abordarea gestiunii integrate a calității în turismul rural românesc prin prisma unui cod de bune practici) 23) Fănică UNGUREANU RACOVIŢĂ New concepts in rural tourism marketing (Concepte noi în marketingul turismului rural) 24) Cătălina LACHE The evolution of consumers attitude towards rural touristic products (Evoluţia atitudinii consumatorilor de produse turistice rurale) 25) Alexandru TOFAN, Costică MIHAI The structure of the traditional components in the new rural tourism products. Their impact on the behaviour of tourists (Structura componentelor tradiționale în noile produse turistice rurale. Impactul acestora asupra comportamentului turiștilor) 26) Teodor PĂDURARU The ethical behaviour of rural tourism services consumer (Comportamentul etic al consumatorului de servicii turistice în mediul rural) 27) Daniela MATEI Major changes in rural tourism services (Mutaţii în serviciile turistice rurale) 28) Marilena DONCEAN, Gheorghe DONCEAN Model of communication and expression through colour in a tourist environment (Model de comunicare şi manifestare prin culoare într-un mediu turistic)

21 29) Corina MATEI GHERMAN The communication of price and value by tourism companies (Comunicarea preţului şi a valorii de către firmele de turism) 30) Corina MATEI GHERMAN, Victor GHERMAN Management of projects and risks in tourism (Managementul proiectelor şi al riscurilor în domeniul turismului) 31) Georgiana TACU, Ion TALABĂ The importance of cultural and natural heritage evaluation to the development of rural tourism (Importanţa evaluării patrimoniului cultural şi natural pentru dezvoltarea turismului rural) 32) Laura GASCÓN HERRERO Public transport, the key for tourism (Transportul public activitate cheie pentru turism) 33) Maria SÂRBU The conception of French people on Romanian rural tourism as reflected in the literary 19th century and contemporary texts (Concepţia francezilor asupra turismului rural românesc reflectată în textele literare din sec. al XIX-lea şi în textele contemporane) 34) Georgiana TACU Rural tourism, a menace to the cultural integrity of the village? (Turismul rural, o ameninţare la adresa integrităţii culturale a satului?) 35) Ştefan BONCU, Cristina SPĂLĂŢELU, Dana-Alina UNGUREANU Solitude and crowdedness in the nature (Solitudine şi aglomeraţie în natură) 36) Ion IORGA SIMĂN, Gheorghe SĂVOIU, Constantin MANEA, Marian ŢAICU Spiritual, educational, and scientific tourism, and lifelong learning tourism for the third age (Turismul spiritual, educaţional, ştiinţific şi turismul de învăţare permanentă al vârstei a treia) 37) Andreea-Loredana NECHIFOR, Ana-Maria GONTARIU, Amelia BUCULEI, Ioan GONTARIU Values of ecumenical religious tourism in Suceava County (Valori ale turismului ecumenic religios în judeţul Suceava) 38) Gheorghe SĂVOIU, Ion IORGA SIMĂN, Constantin MANEA Sex tourism: an increasingly substantial reality globally and a relatively divergent reality in Romania (Turismul sexual, o realitate tot mai consistentă în plan global şi relativ divergentă în România)

22 PARTICIPANTS Cristina-Elena ALBU, profesor de turism şi administraţie publică; doctorand, Universitatea, Alexandru Ioan Cuza, Iași, Alexandru ANDRĂŞANU, lect. univ. dr., Facultatea de Geologie şi Geofizică, Universitatea din Bucureşti; director, Geoparcul Dinozaurilor Ţara Haţegului, Iuliana ANTONIE, biolog, dr., Şef de lucrări, Universitatea Lucian Blaga, Sibiu, Raluca Maria APETREI, inginer de telecomunicaţii Lidia AVĂDĂNEI, inginer, cercet. dr., SC ICEFS SA Săvineşti, jud. Neamţ; Forumul Montan din România - Filiala Neamţ, alidia_38@yahoo.com Vasile AVĂDĂNEI, inginer, cercet. asociat dr., Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice; asistent, Centrul de Incubare Creativ-Inovativ de Afaceri (CICIA), Roznov, jud. Neamţ; Forumul Montan din România - Filiala Neamţ, vasileavadanei2004@yahoo.com Ilie BONCHEŞ, primar, Vatra Dornei Christian BAUMGARTNER, prof. univ. dr., IMC Fachhochschule Krems/IMC University of Applied Sciences Krems, Austria, christian.baumgartner@nf-int.org Irina Gabriela BESCIU, masterand, Facultatea de Comerţ, Academia de Studii Economice, Bucureşti, gabrielabesciu@yahoo.com Daniel BOLDUREANU, lect. univ. dr., Universitatea de Medicină și Farmacie Grigore T. Popa, Iași, boldureanu@yahoo.com Gabriela BOLDUREANU, prof. univ. dr., Universitatea Petre Andrei din Iaşi, gabrivaleanu@yahoo.com Ştefan BONCU, prof. univ. dr., Facultatea de Psihologie şi Ştiinţe ale Educaţiei, Universitatea Al. I. Cuza, Iaşi, stefanboncu@yahoo.com Graţiela BRÂNZĂ, lect. univ. dr., Universitatea Maritimă din Constanţa, gratielabranza@gmail.com Amelia BUCULEI, lect. univ. dr. ing., Facultatea de Inginerie Alimentară, Universitatea Ştefan cel Mare, Suceava Ion CERTAN, ec., lector magistru dr., Universitatea de Stat din Moldova, Chişinău, Republica Moldova Simion CERTAN, prof. univ. dr. hab., Universitatea Agrară de Stat din Moldova, Chişinău, Republica Moldova, simcertan@hotmail.com Viorel CHIRIŢĂ, conf. univ. dr., Universitatea Ştefan cel Mare, Suceava

23 Radu CIOCAN, primar, Ciocăneşti Andrei COCA, doctorand, Departamentul de Geografie Umană, Facultatea de Geografie și Geologie, Universitatea Al. I. Cuza, Iași, Ion CRISTEA, profesor de istorie; restaurator, Doina DĂNILĂ, biolog, cercet. senior dr., Institutul Naţional de Ştiinţe Biologice - Centrul de Cercetări Biologice Stejarul, Piatra Neamţ, damad74@yahoo.com Damir DEMONJA, cercet. şt. pr. II dr.; consilier ştiinţific, Institute for Development and International Relations, Zagreb, Croaţia, damir.demonja@zg.t-com.hr Constantin DIA, ing., director de marketing, ArcelorMittal SA, Iaşi Teodor DIMA, prof. univ. dr., membru al Academiei Române; director, Institutul de Cercetări Economice și Sociale Gh. Zane, Academia Română - Filiala Iași, tudoreldima2008@yahoo.com Emilian M. DOBRESCU, prof. univ. dr.; cercet. şt. pr. I, Institutul de Economie Naţională, Academia Română, Bucureşti; secretar ştiinţific, Secţia de Ştiinţe Economice, Juridice şi Sociologie, Academia Română, Bucureşti, dobrescu@acad.ro Aurora DOBRIN, Universitatea de Ştiinţe Agronomice şi Medicină Veterinară, Bucureşti Gheorghe DONCEAN, conf. univ. dr., Departamentul de Inginerie Chimică, Facultatea de Textile-Pielărie şi Management Industrial, Universitatea Tehnică Gh. Asachi, Iaşi, g_doncean@yahoo.com Marilena DONCEAN, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale Gh. Zane, Academia Română - Filiala Iaşi, doncean_m1967@yahoo.com Cătălin GALAN, conf. univ. dr. ing., Universitatea Bioterra, Bucureşti, catalin.galan@gmail.com Laura GASCÓN HERRERO, manager de proiecte, Diputación Provincial de Teruel; PADIMA (Policies Against Depopulation in Mountain Areas), Teruel, Spania, lgasconherrero@dpteruel.es Laura GAVRILIŢĂ, profesor de educaţie muzicală, Liceul de Arte Ferdinand I, Bacău Victor GHERMAN, ing. dpl., Inspectoratul de Stat în Construcţii, Iaşi Dănuţ GÎȚAN, dr. ing., consilier, Autoritatea de Management pentru Programul Naţional de Dezvoltare Rurală, Direcția Generală de Dezvoltare Rurală, Ministerul Agriculturii și Dezvoltării Rurale; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice Costin C. Kiriţescu, Academia Română,

24 Bucureşti; membru în Comitetul Director al Euromontana - Asociation européenne pour les zones de montagne, danutgatan@yahoo.com Vasile GLĂVAN, prof. univ. dr., Facultatea de Geografie, Universitatea Spiru Haret, Bucureşti, v.glavan.geo@spiruharet.ro Ana-Maria GONTARIU, studentă, Facultatea de Inginerie Alimentară, Universitatea Ştefan cel Mare, Suceava Ioan GONTARIU, conf. univ. dr. ing., Facultatea de Inginerie Alimentară, Universitatea Ştefan cel Mare, Suceava, ioang@fia.usv.ro Lilia GRANEŢKAIA, conf. univ., doctor în pedagogie, Catedra de Arte şi Educaţie Artistică, Universitatea de Stat Alecu Russo, Bălţi, Republica Moldova, granlili@mail.ru Tatjana GREDIČAK, dr., Ministerul Turismului, Zagreb, Croaţia, tatjana.gredicak@kr.t-com.hr Corina GRIBINCEA, cercet. dr., Institutul de Economie, Finanţe şi Statistică al Academiei de Ştiinţe a Moldovei, Republica Moldova Serghei HAKMAN, doctor în istorie, Universitatea Naţională Yuriy Fedkovych, Cernăuţi; director adjunct, şef Secţie Cercetare Ştiinţifică, Centrul Regional Cernăuţi de Reciclare şi Perfecţionare a Calificării Funcţionarilor Publici, Cernăuţi, Ucraina, hakman61@gmail.com Ion IORGA SIMĂN, prof. univ. dr., Facultatea de Ştiinţe, Universitatea din Piteşti, ioniorgasiman@yahoo.com Klavdiya KILINSKA, prof. univ. dr., Şef Department of Social Geography and Recreational Nature Management, Yuriy Fedkovych Chernivtsi National University, Cernăuţi, Ucraina Cătălina LACHE, prof. asociat dr., Universitatea Petre Andrei din Iaşi, catalina_lache@yahoo.com Lazăr LATU, cercet. asociat dr. ec., Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice Costin C. Kiriţescu, Academia Română, Bucureşti; Forumul Montan din România - Filiala Neamţ, lazarlatu@yahoo.com Florenţa LOZINSKY, cercet. şt. pr. III dr., Departamentul de Cercetări Socio-Umane, Institutul de Istorie George Bariţiu - Filiala Cluj-Napoca a Academiei Române, urbisflor@yahoo.com Lena Marie LUN, cercet. dr., Accademia Europea di Bolzano (EURAC), Italia, lenamarie.lun@eurac.edu Constantin MANEA, conf. univ. dr., Facultatea de Litere, Universitatea din Piteşti, kostea_m@yahoo.com Traian MANOLE, biolog, cercet. şt. pr. III dr., Institutul de Cercetare- Dezvoltare pentru Protecţia Plantelor, Bucureşti, traian.manole@gmail.com

25 Laura MARCU, lect. univ. dr., Facultatea de Ştiinţe Economice, Universitatea Valahia, Tîrgovişte, Corina MATEI GHERMAN, lect. univ. dr. ec, Universitatea Apollonia din Iaşi; membru al Asociaţiei Generale a Economiştilor din România, corinavgherman@yahoo.com Daniela MATEI, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale Gh. Zane, Academia Română - Filiala Iaşi, daniela_matei2004@yahoo.com Gabriela MATEI, consilier, Direcţia Generală de Dezvoltare Rurală, Ministerul Agriculturii şi Dezvoltării Rurale Christian MAURER, prof. univ. dr., IMC Fachhochschule Krems/IMC University of Applied Sciences Krems, Austria, christian.maurer@fhkrems.ac.at Ion MĂRGINEANU, prof. univ. dr., Universitatea Liberă Internaţională din Moldova, Chişinău, Republica Moldova, ionirmg@yahoo.de Costică MIHAI, prof. univ. asociat dr., Facultatea de Economie și Administrarea Afacerilor, Universitatea Al. I. Cuza, Iaşi, ticu@uaic.ro Constantin MILICĂ, prof. univ. dr., Universitatea de Ştiinţe Agricole şi Medicină Veterinară Ion Ionescu de la Brad, Iaşi Tamara MITROFANENKO, doctorand, Universität für Bodenkultur Wien (BOKU)/University of Natural Resources and Life Sciences; consultant, United Nations Environment Programme (UNEP), Viena, Austria, tamara.mitrofanenko@unvienna.org Ioan Dorin NAN, prof. univ. asociat dr., Departamentul de Ştiinţe ale Mediului, Fizică, Educaţie Fizică şi Sport, Facultatea de Ştiinţe, Universitatea Lucian Blaga, Sibiu, dorinnan@yahoo.com Carmen NĂSTASE, prof. univ. dr. ec., Universitatea Ştefan cel Mare, Suceava, ncarmen@usv.ro Andreea-Loredana NECHIFOR, profesor, Colegiul Andronic Motrescu, Rădăuţi, nechifor.loredana@yahoo.com Virgil NICULA, conf. univ. dr., Facultatea de Științe Economice, Universitatea Lucian Blaga, Sibiu, niculavirgil@yahoo.com Puiu NISTOREANU, prof. univ. dr., Facultatea de Comerţ, Academia de Studii Economice, Bucureşti Valentin NIŢĂ, prof. univ. dr. Departamentul de Management, Marketing şi Administrarea Afacerilor, Facultatea de Economie și Administrarea Afacerilor, Universitatea, Al. I. Cuza, Iași, valnit2003@gmail.com Teodor PĂDURARU, cercet. şt. pr. II dr., Institutul de Cercetări Economice şi Sociale Gh. Zane, Academia Română - Filiala Iaşi;

26 preşedinte, Filiala Iaşi a Asociaţiei Generale a Economiştilor din România, tpaduraru2005@yahoo.com Valentin PÂNZARIU, ing., preşedinte, Asociaţia CORIS, Iaşi Adrian-Radu REY, cercet. asociat ec., Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice Costin C. Kiriţescu, Academia Română, Bucureşti, radurey@yahoo.com Radu REY, prof. univ. dr.; preşedinte, Forumul Montan din România, cabinet_fmr@yahoo.com Mihaela RUSU, lect. univ. dr. ec., Universitatea Bioterra, Bucureşti, mihaela.rusu72@yahoo.com Gabriel Cristian SABOU, doctorand, Academia de Studii Economice, Bucureşti, gabriel.sabou@yahoo.com Daniel SANISLAI, asist. univ., Facultatea de Ştiinţe ale Naturii, Inginerie şi Informatică, Universitatea de Vest Vasile Goldiş, Arad Gheorghe SĂVOIU, conf. univ. dr., Facultatea de Ştiinţe Economice, Universitatea din Piteşti; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice Costin C. Kiriţescu, Academia Română, Bucureşti, gsavoiu@yahoo.com Maria SÂRBU, profesor, doctor în filologie, Şcoala Gimnazială nr. 1, Romăneşti, jud. Botoşani, bleu_mariaa@yahoo.com Tetiana SKUTAR, lect. univ. dr., Department of Social Geography and Recreational Nature Management, Yuriy Fedkovych Chernivtsi National University, Cernăuţi, Ucraina, kaftad@gmail.com Cristina SPĂLĂŢELU, studentă, Facultatea de Psihologie şi Ştiinţe ale Educaţiei, Universitatea Al. I. Cuza, Iaşi, christina.spalatelu@gmail.com Simona SPÂNU, lect. univ. dr., Facultatea de Ştiinţe Agricole, Industrie Alimentară şi Protecţia Mediului, Universitatea Lucian Blaga, Sibiu, simona_spanu@yahoo.com Mirela STANCIU, conf. univ. dr. ing., Facultatea de Ştiinţe Agricole, Industrie Alimentară şi Protecţia Mediului, Universitatea Lucian Blaga, Sibiu, mirela_stanciu2008@yahoo.com Mirela STOICAN, lect. univ. dr. ec., Facultatea de Management Agroturistic din Focșani, Universitatea Bioterra, Bucureşti, jercalai@yahoo.com Camelia ŞTEFANACHE, biolog, drd., Universitatea Al. I. Cuza, Iaşi; cercet. junior, Centrul de Cercetări Biologice Stejarul, Piatra Neamţ, Institutul Naţional de Ştiinţe Biologice, camelia.stefanache@yahoo.com Mihaela ŞTEŢ, lect. univ. dr. ing. ec., Facultatea de Ştiinţe Economice, Universitatea de Vest Vasile Goldiş, Arad, miha9s@yahoo.com Georgiana TACU, cercet., Institutul de Cercetări Economice şi Sociale Gh. Zane, Academia Română - Filiala Iaşi, geo_tacu@yahoo.com

27 Ion TALABĂ, cercet. şt. pr. I dr., Institutul de Cercetări Economice şi Sociale Gh. Zane, Academia Română - Filiala Iaşi, ion.talaba@yahoo.com Mariana Laura TEODORESCU, studentă, Universitatea Petre Andrei din Iaşi, m.laura.teodorescu@gmail.com Victor TIMOTIN, cercet. şt. pr. II dr., director, Institutul Naţional de Cercetare-Dezvoltare în Turism, Bucureşti, victor@incdt.ro Alexandru TOFAN, prof. univ. dr., Facultatea de Economie și Administrarea Afacerilor, Universitatea Al. I. Cuza, Iaşi, atofan@uaic.ro Alexandru TRIFU, prof. univ. asociat dr., Universitatea Petre Andrei din Iaşi, trifu.alex@gmail.com Marian ŢAICU, asist. univ. dr., Facultatea de Ştiinţe Economice, Universitatea din Piteşti, taicumarian@yahoo.com Dana-Alina UNGUREANU, studentă, Facultatea de Psihologie şi Ştiinţe ale Educaţiei, Universitatea Al. I. Cuza, Iaşi, ungureanu_alina02@yahoo.com Dănuț UNGUREANU, dr. ing., consilier, Autoritatea de Management pentru Programul Naţional de Dezvoltare Rurală, Direcția Generală de Dezvoltare Rurală, Ministerul Agriculturii și Dezvoltării Rurale; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice Costin C. Kiriţescu, Academia Română, Bucureşti; secretar general, Forumul Montan din România, danut_u@yahoo.com Fănică UNGUREANU RACOVIŢĂ, prof. univ. consultant dr., Universitatea Dimitrie Cantemir, Iaşi Niculina VASILUŢ, notar public; preşedinte, Filiala Bucovina a Asociaţiei Naţionale de Turism Rural, Ecologic şi Cultural, bnp_niculinavasilut@yahoo.com Adriana VINŢEAN, conf. univ. dr., Facultatea de Științe Economice, Universitatea Lucian Blaga, Sibiu Richard WITT, dr.; secretar, International Association Cosmos & Philosophy ; vicepreşedinte, Institute for Euro-Chinese Relations; profesor invitat, Universitatea din Bucureşti; Atena, Grecia, wittsend@gmail.com Silviu ZELENIUC, consilier, Departamentul pentru IMM-uri, Mediu de Afaceri şi Turism, Ministerul Economiei

28 ABSTRACTS Intangible heritage of Buzău Land Geopark and its potential for tourism development Alexandru ANDRĂŞANU Irina Gabriela BESCIU Intangible heritage represents an intrinsic value of a territory developed generation after generation. A rural territory overlaps an organic context of spatial and non-spatial realities. Tangible heritage (rocks, landscapes, plants, animals, local architecture, pathways, traditional clothing and handicraft) and intangible heritage (good and bad places, toponyms, hydronyms, names of plants and animals, legends, stories, traditional handicraft practices and expressions, people s memory, local history) are linked generating local identity. Tangible and intangible heritage of one community are unique and have great potential to define a local brand and support the development of a unique tourism destination. A cultural project coordinated by University of Bucharest has identified in Buzău Land Geopark seven natural phenomena that played a key role in shaping local identity, and its tangible and intangible heritage. This paper presents the preliminary results of a comparative research regarding the touristic infrastructure, existing travel packages and the touristic potential generated by the intangible heritage of Buzău Land Geopark. These elements are the following: Stories of the Amber Valley, treasure diggers, mysteries of living water and of the almost 30 cave complexes and churches in Aluniş-Bozioru area, sandstone walls, Salt from Meledic, Mud Volcanoes. The conclusions and recommendations of this research represents an integral part of the Geopark s development strategy and its affiliation to the Gobal Network of Geoparks and could be used by different stakeholders in rural tourism market such as: travel-service providers, different organizations in this field, but also by rural tourism consumers, in order to develop local sustainable tourism in the area. Geoparks and geotourism: new strategies in socio-economic development of rural areas. Case study: Hațeg Country Dinosaur Geopark Alexandru ANDRĂŞANU A geopark is an innovative approach aiming to play an active role in the economic development of its communities and enabling the inhabitants to re-appropriate the values of the territory s heritage and actively participate in the territory s cultural revitalization as a whole. The concept proved to be a successful approach in development of rural areas.

29 The geopark concept as we know today started in 1997, and was clearly stated in 2000 as a result of an European cooperation project among four territories focused on their sustainable development based on geological and cultural heritage. UNESCO closely watched and sustained the process and, based on the European experience and results, extended the concept worldwide in After ten years proved to be one of the most dynamic international program. The Global Geopark Network established in 2004 is including in geoparks from 30 countries and more than 1000 geopark projects are under development worldwide. Geotourism is closely related to geoparks activities and other protected areas, often in combination with educational and outreach activities as an appropriate form of local economic development and an increasingly important source of income for local communities. Haţeg Country Dinosaurs Geopark (HCDG) was the first geopark in Romania. Established in 2004 as a natural park, it joined EGN and GGN in The geopark is the result of a grass root effort which started in Hateg Geopark experience generated in Romania a new approach in nature conservation, Romania beeing one of the first countries to recognise the geopark as a distinct protected area according to the Act no. 57/ Also new geopark initiatives and projects were launched: Mehedinti Plateaux Geopark (South Carpatians) is already recognised as natural park, Buzău Land Geopark (southern part of East Carpathians) is near to become official a geopark and a new initiatives for Persani Geopark in The paper is presenting the approach in building, managing and branding Haţeg Country Dinosaurs Geopark in order to fulfill its role of conservation of natural and cultural heritage, innovation in geotourism activities and fostering social and economic development. Agritourism: from theory to practice. A huge long term potential for sustainable agriculture development of Romania Iuliana ANTONIE Traian MANOLE The economic development of a nation beyond the stage of emerging economy implies a consistency and a discipline of strategic objectives in the context of increasingly dramatic and complexity of globalization and of the deep transformations of the environment. In the context of Community Agricultural Policy (CAP) to which Romania is a party and that the customer tries the implementation of coherent policies on sustainable development of the agricultural sector-development management requires a complex ecosystem based approach. Unfortunately between theory and practice, there is still a strong and serious gap, a disruption to the political decision to support the efforts of specialists and experts, constant on domain and social productive forces (particularly farmers, investors in the agricultural economy and food

30 goods manufacturers) as well as the perception of the importance of existing resources and to exploit their divisions. The present paper attempts, in a manner succinct as possible to build an important direction of development of social and material capital in the agricultural sector due to the huge untapped potential of Romania and taking into account, at the same time trends of European and world level of development and the protection of natural capital. Sustainable interferences favourable to ecotourism development Vasile AVĂDĂNEI Lidia AVĂDĂNEI Camelia ŞTEFANACHE Doina DĂNILĂ Carmen NĂSTASE Lazăr LATU Ecotourism is the youngest and most dynamic area of tourism development at the moment. Commercial solutions regard filling tourism packages with environmental attributes. The paper aims to highlight the valences of ecotourism that addresses to health. In the authors vision, health must be separated from the medicine and regards a complex of behavioral activities, lifestyle and nutrition that ensures that functions and physiology are maintained within acceptable limits. A health portion concept is formulated that aggregates innovative elements and perspectives of economic recovery and that lead to growth solutions of added value within tourist packages. The effects of financial-economic crisis upon rural tourism companies Gabriela BOLDUREANU Daniel BOLDUREANU Teodor PĂDURARU The globalization and the current world crisis entailed a series of structural changes very deeply impacting business environment. The pressure of being more and more competitive has grown for enterprises, which generated productivity increase through new technologies and innovation. The new opportunities have stimulated entrepreneurial initiative and creativity, the vectors of economic development from the perspective of the year On the other hand, world crisis severely affected rural tourism companies: higher costs for foreign currency credits because of the RON depreciation, decrease in tournover because of the decrease in the number of tourists, lack of working capital needed for development, etc. Starting from these premises, the present paper analyzes the impact of financial-economic crisis upon the rural tourism companies in North-East

31 Region and makes some suggestions on how the crisis negative effects could be counteracted. Solitude and crowdedness in the nature Ştefan BONCU Cristina SPĂLĂŢELU Dana-Alina UNGUREANU City parks, recreational areas and wild areas in the mountains offer numerous opportunities in order to provide isolation and solitude in the midst of nature. Following a study done in 1981, it resulted the fact that solitude is extremely important for living at full the experience of nature, especially when it is about a trip in the mountains. It is interesting to see if twenty four years later, solitude has the same meaning for the tourist, and whether withdrawal in the nature equates to withdrawal from civilization. This aspect might help the development of the rural tourism, taking into account the fact that spending time in nature as leisure, even in remote areas from the residential perimeter, has become a habitual practice. Perspectives on Romanian rural tourism integration into the sustainable European tourism market Graţiela BRÂNZĂ In recent years rural tourism acquires new dimensions and is required to meet certain challenges. Thus, it should be regarded as a useful tool for development of tourism in a country, but also as a benchmark in terms of conservation and protection of natural resources in a sustainable manner. Regarding the Romanian rural tourism, it still needs to conduct an intense process of modernization and development. We must find traditional Romanian identity, to create and implement strategies in order to promote symbols, values, personalities, landscapes and unique traditions in Europe, rooted in traditional Romanian village. This paper analyzes European Union s policy in the field of rural development and rural tourism infrastructure in all Member States of the European Union. Also, it presents some considerations regarding the place and the role of Romanian rural tourism in a sustainable European touring space.