Guest article: The European Capital of Culture Guimarães Can we build a place branding strategy with it?
|
|
- Lynne McGee
- 6 years ago
- Views:
Transcription
1 1 of 6 16/03/ :13 Places. Guest article: The European Capital of Culture Guimarães Can we build a place branding strategy with it? Posted on 25/05/2012 by Ares The Guimaraes logo by Eduardo Oliveira The nomination of the Portuguese city of Guimarães as one of the two European Capital of Culture for the year 2012 (ECC-2012) raised great expectations in the local community, in the northwest region and in the country as well. As usual, politicians, the media and local communities see the possible fame for country and region through an event of this size with enormous excitement. The hallmark events, such as the 2004 European Football Championship organized by Portugal, the European Youth Capital Braga 2012, bring the desire of achievements in the economic, social and cultural sense. Words, as we can, we will continue working for the future, this is a signal that we are in the international realm are widely spread with little impact in the long-term. Events and Place Branding The relationship between events and place branding can be mutually beneficial, but for that, an approach to the event planning through a place branding strategy is necessary. Usually events are planned carefully by the host place, but less attention is paid to the event as a potential part of a wide place management or place branding strategy.
2 2 of 6 16/03/ :13 A place branding strategy asserts the place s uniqueness and factors of differentiation. The assertion of uniqueness often emphasises the historical, social, human, and cultural values of the community, and destinations are progressively adopting brand and marketing approaches to emphasize those unique elements. According to literature, a range of local planning instruments are used by places in order to pursuit local or regional objectives. Events hallmarking are one of the place branding instruments favoured by spatial planners and place managers to formulate place branding strategies. Amongst others, cultural events are used to improve the overall reputation and stimulate development by attracting visitors and capital. Furthermore, events are able to contribute to a place s range of tourist attractions, facilitate media coverage, gain brand value and promote awareness. The events are most effective as instruments in a strategic policy, often as demonstrations that a change in direction has already occurred and will be maintained through other policy instruments. Events hallmarking, as a place branding instrument, need to fit the event and the place attributes, including the relation with the community. This way, the event will contribute to the brand strategy for the place and the place will contribute to the event s own brand. A strong brand is the path for an effective and efficient dynamic of development in the place, and the quality of the event influences the impact on the place brand. European Capital of Culture The European Capital of Culture (ECC) initiative has become one of the most prestigious and high-profile cultural events in Europe. The event was designed to: i) Highlight the richness and diversity of European cultures; ii) iii) Celebrate the cultural ties that link Europeans citizens; Bring people from different European countries into contact with each other s culture. The ECC event is intended to encourage cities to devise a programme with lasting effects and with impact on the long-term development of the city. Some cases around the past host cities did it, some others were far from that achievement. So, the question I attempt to discuss is to understand the ECC event in the building process of a place branding strategy, not only for the city of Guimarães, but for the northwest Portuguese region. How can the region as a whole benefit from the ECC-Guimarães 2012 event? Is the ECC creating momentum?
3 3 of 6 16/03/ :13 Guimarães as European Capital of Culture The city of Guimarães, in Portugal, and the city of Maribor, in Slovenia, are the two cities host of the European Union event European Capital of Culture. The origin of the city of Guimarães goes back to the tenth century. It was in Guimarães, in 1128, that the Portuguese nation was founded, and Afonso Henriques was recognised as the first king of Portugal. The national castle, the statue of Afonso Henriques, and the UNESCO world heritage inscribed city centre are elements of the city s identity. According to the Fundação Cidade de Guimarães, the institution in charge of the organization and promotion of the European Capital of Culture Guimarães 2012, the event is built based on three goals: i) Develop human capital: empower the local community with new human resources and professional expertise, by encouraging their proactive involvement in the European Capital of Culture programme; ii) Develop the creative economy: transform the city s economy, based on an industrial economic model, into an internationally competitive economy; iii) Generate a new geography: transform a space that passively preserves memory into a space that constantly offers new and surprising cultural experiences.
4 4 of 6 16/03/ :13 The organizing team of the ECC event has been using a large number of communication channels, such as regional newspapers, social media and electronic marketing tools. The coverage of the cultural activities is beneficial for the public visibility of the city as cultural and historical destination. Besides a progressive enhancement of the image of the city throughout the year, opinion makers and the community in general, also are expecting urban regeneration of parts of the city, as well as new social and economic momentum. Most events, as the ECC are relatively small and have little lasting promotional impact and also limited impact upon the place brand. My argument is that the ECC in Guimarães could be used as an effective instrument in a strategic policy and become a demonstration of a change regarding the future. The ECC in Guimarães has the potential to enhance the reputation of the city and the northwest region, but for itself does not produce results, unless it is integrated in a wide place branding strategy. The ECC Guimarães 2012 could be seen as an opportunity to create momentum, for the city and extrapolated to the region (by positive contagion), and legacy for the future in terms of development of the arts, of culture in general, and together with urban regeneration, contribute to economic and social development. Share this: One blogger likes this. Related Guest article: Guimarães after the European Culture Capital Mediterranean Tourism Conference Themes and subthemes for the Special Edition of the Place Branding Conference, 19th - 21st January 2012, in Utrecht, NL About Ares Ares Kalandides holds a PhD in Urban and Regional Studies from the National Technical University of Athens. He is the founder and CEO of Inpolis, an international consultancy based in Berlin, Germany and has implement several projects around the world. Ares teaches Urban Economics at the Technical University in Berlin and Metropolitan Studies at NYU Berlin. View all posts by Ares This entry was posted in opinions and tagged Eduardo Oliveira, European Capital of Culture, event, festivals, Guimaraes, Portugal. Bookmark the permalink.
5 5 of 6 16/03/ :13 6 Responses to Guest article: The European Capital of Culture Guimarães Can we build a place branding strategy with it? Efe says: 25/05/2012 at 18:00 Great post! I wrote something about the subject when Istanbul held the title ( /09/istanbul-2010-an-opportunity-for-branding/). As you mentioned, events have very limited impact on a place s brand, if any at all. ECC, in specific, is a title distributed in a egalitarian way (to make sure each and every European country is pleased), which diminishes its effect on place brands even more. One addition I have is, maybe, ECC can be seen as an encouragement for policy makers and domestic stakeholders to invest on place brands. The title indeed shows that the place has some special characteristics. Eduardo says: 25/05/2012 at 18:13 Thank you for your comment. you read your post as well. Cheers, Eduardo Daniel Zimet says: 26/05/2012 at 12:42 This post is a most challenging one to every practitioner involved in place branding strategies, such as myself. May I emphasize the great contribution of Tel-Aviv s nomination by Unesco, as a World Cultural Heritage City to the place branding strategies of the city. The leadership of Tel-Aviv s Municipality smartly leveraged the prestigious title by formulating of a comprehensive view of the Greater Tel-Aviv s entrepreneurial ecosystem, thus branding the Mediterranian seashore city as a unique mixture of caltural heritage and state-of-the-art technological capablities of the city s working infrastructure. This prooves in my view that events are useful to a city as long as you take it way forward in order to ripe the fruits of fame. Kenneth Wardrop says: 29/05/2012 at 20:53 Ares I enjoyed reading your commentary on the ECC. I agree that the ECC as a tool to shift perceptions about a place should be within the context of a wider branding strategy. It should also not just be seen in isolation as a one off event but needs to be sustained by further investment in creating the on going reasons to visit and promotional profile. Glasgow is a good example of a city that has used a succession of designations such as the ECC and other signature or landmark events to sustain market re positioning and profiling over time. Other cities such as Edinburgh have taken a conscious policy decision not to pursue designations such as ECC but rather have invested over time in creating a compelling reason to visit and differentiated offer based on indigenous cultural assets. Eduardo says: 30/05/2012 at 09:55 Thank you for your comments. Eduardo Oliveira Uni. Groningen
6 6 of 6 16/03/ :13 Pingback: Guimarães after the European Culture Capital Toneta Project Places. The Twenty Ten Theme. Blog at WordPress.com.
Guest article: Guimarães after the European Culture Capital
1 of 5 16/03/2015 16:19 Places. Guest article: Guimarães after the European Culture Capital Posted on 14/01/2013 by Ares Source: http://www.guimaraes2012.pt/ by Eduardo Oliveira The curtain has now closed
More informationTowards a City Model for Heritage-Led Regeneration and Tourism Development
Towards a City Model for Heritage-Led Regeneration and Tourism Development Brian Smith, Secretary General European Association of Historic Towns and Regions Summary of Presentation Objective Background
More informationPlace Branding and Strategic Spatial Planning: Towards a conceptual model to brand regions
Place Branding and Strategic Spatial Planning: Towards a conceptual model to brand regions Eduardo Oliveira Department of Spatial Planning and Environment, Faculty of Spatial Sciences University of Groningen,
More informationAl Ain Cultural Heritage Management Strategy 1/102
AL AIN CULTURAL HERITAGE MANAGEMENT STRATEGY EXECUTIVE SUMMARY The cultural heritage of Al Ain is rich and varied; it consists of tangible and intangible resources and incorporates archaeological sites,
More informationINTERNATIONAL CULTURAL TOURISM CHARTER Managing Tourism at Places of Heritage Significance (1999)
INTERNATIONAL CULTURAL TOURISM CHARTER Managing Tourism at Places of Heritage Significance (1999) Adopted by ICOMOS at the 12th General Assembly in Mexico, October 1999. INTRODUCTION The Charter Ethos
More informationDeclaration Population and culture
Declaration Population and culture The ministers of the parties to the Alpine Convention regard the socio-economic and socio-cultural aspects mentioned in Article 2, Paragraph 2, Item a., as being central
More informationCOUNCIL OF THE EUROPEAN UNION. Brussels, 2 May /14 CULT 68
COUNCIL OF THE EUROPEAN UNION Brussels, 2 May 2014 9129/14 CULT 68 NOTE from: General Secretariat of the Council to: Permanent Representatives Committee (Part 1) / Council No. prev. doc.: 8892/14 CULT
More informationShetland Islands Council
Shetland Islands Council Response to EU Green Paper on Territorial Cohesion Shetland Islands Council is strongly in favour of a territorial dimension to cohesion policy and welcomes the Commission s consultation
More informationCommunity Engagement in Cultural Routes SiTI Higher Institute on Territorial Systems for Innovation Sara Levi Sacerdotti
Transnational Workshop Wroclaw, 7th-8th December 2016 Community Engagement in Cultural Routes SiTI Higher Institute on Territorial Systems for Innovation Sara Levi Sacerdotti levi@siti.polito.it TAKING
More informationThe ESPON Programme. Goals Main Results Future
The ESPON Programme Goals Main Results Future Structure 1. Goals Objectives and expectations Participation, organisation and networking Themes addressed in the applied research undertaken in ESPON projects
More information16540/14 EE/cm 1 DG E 1A
Council of the European Union Brussels, 5 December 2014 (OR. en) 16540/14 ENV 965 CULT 139 NOTE From: To: Subject: General Secretariat of the Council Delegations Charter of Rome on Natural and Cultural
More informationKUNMING FORUM ON UNITED NATIONS GLOBAL GEOSPATIAL INFORMATION MANAGEMENT CITIES OF THE FUTURE: SMART, RESILIENT
KUNMING FORUM ON UNITED NATIONS GLOBAL GEOSPATIAL INFORMATION MANAGEMENT CITIES OF THE FUTURE: SMART, RESILIENT and SUSTAINABLE Yunnan Zhenzhuang Guest House, Kunming, China 10 12 May 2017 BACKGROUND CONCEPT
More informationResearching event-led regeneration The Liverpool model for longitudinal research
Reviewing the contribution of culture in regeneration DCMS offices, London 28 January 2008 Researching event-led regeneration The Liverpool model for longitudinal research Dr Beatriz Garcia, Director Impacts
More informationTowards a Polycentric Europe
Towards a Polycentric Europe European Spatial Perceptions The Blue Banana Brunet, 1989 A Bunch of Grapes Kunzmann & Wegener, 1991 Economic Imbalances Core area of the EU: Pentagon of the metropolises of
More informationUnderstanding the Spatial Effects of High Speed Rail
Transport and Spatial Planning Transport Planning Society and RTPI 23 November 2015 Finsbury Square, London Understanding the Spatial Effects of High Speed Rail Professor John Worthington Commissioner,
More informationContemporary Cultural Issues and Policies for the Region
ISSN 0328-5715 ISSN 2524-955X Contemporary Cultural Issues and Policies for the Region Razaq Raj Introduction visitors to area. The cultural experiences can enhance tourism and attract tourist to local
More informationPLANNING (PLAN) Planning (PLAN) 1
Planning (PLAN) 1 PLANNING (PLAN) PLAN 500. Economics for Public Affairs Description: An introduction to basic economic concepts and their application to public affairs and urban planning. Note: Cross-listed
More informationCultural Routes of the Council of Europe - Glossary
Cultural Routes of the Council of Europe - Glossary Below is a collection of terms linked to Cultural Routes of the Council of Europe. The glossary is taken from the book Cultural Routes management: from
More informationImplementing the Sustainable Development Goals: The Role of Geospatial Technology and Innovation
Fifth High Level Forum on UN Global Geospatial Information Management Implementing the Sustainable Development Goals: The Role of Geospatial Technology and Innovation 28-30 November 2017 Sheraton Maria
More informationTowards an International Data Set for MST
Towards an International Data Set for MST Carl Obst, UNWTO Consultant 15 October, 2018 Background and context The key role of the Measuring the Sustainability of Tourism (MST) project is to support more
More informationIntegrated city as a model for a new wave urban tourism
IOP Conference Series: Earth and Environmental Science PAPER OPEN ACCESS Integrated city as a model for a new wave urban tourism To cite this article: V Ariani 2018 IOP Conf. Ser.: Earth Environ. Sci.
More informationGeography. Programme of study for key stage 3 and attainment target (This is an extract from The National Curriculum 2007)
Geography Programme of study for key stage 3 and attainment target (This is an extract from The National Curriculum 2007) Crown copyright 2007 Qualifications and Curriculum Authority 2007 Curriculum aims
More informationNational planning report for Denmark
National planning report for Denmark from the Minister for Environment and Energy Local identity and new challenges Summary 2000 1 CONTENTS 4 PREFACE: REGIONAL DEVELOPMENT AND SPATIAL PLANNING 6 1. BALANCED
More informationHeritage Counts! Economic Impacts of Cultural Heritage European Perspective - Presented by: Dr. Cornelia Dümcke, CULTURE CONCEPTS, Berlin, Germany
Heritage Counts! Economic Impacts of Cultural Heritage European Perspective - Presented by: Dr. Cornelia Dümcke, CULTURE CONCEPTS, Berlin, Germany The most significant shift in the heritage discourse concerns
More informationKey Indicators for Territorial Cohesion & Spatial Planning Stakeholder Workshop - Project Update. 13 th December 2012 San Sebastián, Basque Country
Key Indicators for Territorial Cohesion & Spatial Planning Stakeholder Workshop - Project Update 13 th December 2012 San Sebastián, Basque Country Key Aims Explore the use of territorial data in developing
More informationBURGAS REGION: WHO ARE WE
WWW.BURGAS.BG BURGAS REGION: WHO ARE WE Burgas: Population: 212,902 Territory: 253,644 km2 Burgas district: Population: 409,018 Territory: 7,748.1 km2 Tourist visits in the region in 2012: 1,174,455 EUROPEAN
More informationGeoparkLIFE: Tourism for Conservation. Reviewing Policy towards the Integration of Sustainable Tourism and Conservation Management Executive Summary
Reviewing Policy towards the Integration of Sustainable Tourism and Conservation Management Executive Summary Gabriel Cooney and Joanne Gaffrey UCD School of Archaeology GeoparkLIFE: Tourism for Conservation
More informationTHE SEVILLE STRATEGY ON BIOSPHERE RESERVES
THE SEVILLE STRATEGY ON BIOSPHERE RESERVES 1 VISION FOR BIOSPHERE RESERVES IN THE 21 ST CENTURY The international Seville Conference on Biosphere Reserves, organised by UNESCO, adopted a two-pronged approach,
More informationThe National Spatial Strategy
Purpose of this Consultation Paper This paper seeks the views of a wide range of bodies, interests and members of the public on the issues which the National Spatial Strategy should address. These views
More informationEnrico Bertacchini, Department of Economics - University of Torino
The Role of Cultural Policy in Urban Regeneration The case of Torino Introduction Torino: Capital of Piedmont North-Western Italy 950.000 inhabitants A not very old picture After WWII Italian economic
More informationACTION PLAN FOR WORLD HERITAGE IN LATIN AMERICA AND THE CARIBBEAN ( )
Annex ACTION PLAN FOR WORLD HERITAGE IN LATIN AMERICA AND THE CARIBBEAN (2014-2024) The current Regional Action Plan for Latin America and the Caribbean for 2014-2024 has been elaborated by the State Parties
More informationOman NSDI Business Values and Future Directions. Hassan Alawi Alghazali Acting Director General National Spatial Data Infrastructure
Oman NSDI Business Values and Future Directions Hassan Alawi Alghazali Acting Director General National Spatial Data Infrastructure Presentation Outline Geospatial Maturity Current Challenges NCSI s Role
More informationDEVELOPMENT FOR THE PEOPLE OF THE NORTH. Results achieved during
DEVELOPMENT FOR THE PEOPLE OF THE NORTH Results achieved during Learn more about the work and the activities of the Arctic Council by visiting the Council s website and connecting on social media: www.arctic-council.org
More informationThe European territory: Strategic developmentd
The European territory: Strategic developmentd Peter Mehlbye Workshop Strategic Development Catalonia 11 June 2002 THE LECTURE Structure I. Territorial trends II. Strategy for European spatial development
More informationUNESCO World Heritage Centre - Arab States Unit
UNESCO World Heritage Centre - Arab States Unit Post-Conflict Reconstruction in the Middle East Context and in the Old City of Aleppo in Particular UNESCO Headquarter, 18-19 June 2015 ACTION PLAN resulting
More informationOutline. Tourism A Viable Option for Abandoned Mines?
Tourism A Viable Option for Abandoned Mines? Pete Whitbread-Abrutat Post-Mining Alliance, Eden Project Outline Post-Mining Alliance Mining and tourism Aspects of mining and tourism Case studies Success
More informationFall Summer. Course Description:
Instructor (s): Oliver Sutton Email: suttono@arcadia.edu Course Title: Brand Barcelona: Marketing the City in a Globalized World Course Code: BARC BUSP 370 Subject: Marketing, Business, Communications
More informationCHAPTER 4 HIGH LEVEL SPATIAL DEVELOPMENT FRAMEWORK (SDF) Page 95
CHAPTER 4 HIGH LEVEL SPATIAL DEVELOPMENT FRAMEWORK (SDF) Page 95 CHAPTER 4 HIGH LEVEL SPATIAL DEVELOPMENT FRAMEWORK 4.1 INTRODUCTION This chapter provides a high level overview of George Municipality s
More informationForeword. Vision and Strategy
GREATER MANCHESTER SPATIAL FRAMEWORK Friends of Walkden Station Consultation Response January 2017 Foreword Friends of Walkden Station are a group of dedicated volunteers seeking to raise the status and
More informationEducation for Tourism Development
Abstract: Education for Tourism Development David Airey 1 University of Surrey, UK Successful tourist development depends in part upon appropriate education provision. At the same time, the needs of tourist
More informationThe Purpose of the Charter on Geographical Education
2016 International Charter on Geographical Education Contents Purpose of the Charter on Geographical Education... 1 The Contribution of Geography to Education 3 Research in Geographical Education... 3
More informationCOMPREHENSIVE LAND-USE MANAGEMENT UNDERSTANDING THE INTERRELATIONSHIP BETWEEN SPATIAL PLANNING, LAND MANAGEMENT AND LAND ADMINISTRATION
COMPREHENSIVE LAND-USE MANAGEMENT UNDERSTANDING THE INTERRELATIONSHIP BETWEEN SPATIAL PLANNING, LAND MANAGEMENT AND LAND ADMINISTRATION Daniel Galland & Stig Enemark Department of Development and Planning
More informationGrounds. (*) Arouca Declaration; International Congress of Geotourism, Arouca Geopark, Portugal, Nov
Grounds In the past few years, Latin America has witnessed increasing actions intended to conceive and develop geoparks, mainly as a result of the initiative promoted by the UNESCO Geoscience and Geoparks
More informationJordan's Strategic Research Agenda in cultural heritage
Jordan's Strategic Research Agenda in cultural heritage Analysis of main results Alessandra Gandini Amman, Jordan 3 rd November 2013 Main objectives The work performed had the main objective of giving
More information6 th GLOBAL SUMMIT ON URBAN TOURISM 4 6 December 2017, Kuala Lumpur (Malaysia)
6 th GLOBAL SUMMIT ON URBAN TOURISM 4 6 December 2017, Kuala Lumpur (Malaysia) SUMMARY/CONCLUSIONS Esencan TERZIBASOGLU Director Destination Management and Quality eterzibasoglu@unwto.org 6TH GLOBAL SUMMIT
More informationPenang as a case study. Putting POLICY into PRACTICE
Penang as a case study Putting POLICY into PRACTICE 1 George Town is a UNESCO World Heritage Site (alongside other global sites like Venice, Borobudur, Angkor Wat and Hoi An) Penang is Malaysia s culinary
More informationGLOBAL GEOPARKS NETWORK
GLOBAL GEOPARKS NETWORK International Association on Geoparks CELEBRATING EARTH HERITAGE SUSTAINING LOCAL COMMUNITIES REQUEST FOR PROPOSALS Communication & Marketing Strategy FOR UNESCO Global Geoparks
More informationManagement Planning & Implementation of Communication Measures for Terrestrial Natura 2000 Sites in the Maltese Islands Epsilon-Adi Consortium
Management Planning & Implementation of Communication Measures for Terrestrial Natura 2000 Sites in the Maltese Islands Epsilon-Adi Consortium Briefing Meetings, February 2013 CT3101/2011, MEPA, Malta
More informationHERITAGE OR MODERN TOURISM
HERITAGE OR MODERN TOURISM Luís M.Pinto, PhD Paulo Carvalho, PhD Luís País, PhD Ubi University, Covilhã, Portugal Abstract As referred by Umberto Eco there must be a dialog between the subject and the
More informationRURAL-URBAN PARTNERSHIPS: AN INTEGRATED APPROACH TO ECONOMIC DEVELOPMENT
RURAL-URBAN PARTNERSHIPS: AN INTEGRATED APPROACH TO ECONOMIC DEVELOPMENT William Tompson Head of the Urban Development Programme OECD Public Governance and Territorial Development Directorate JAHRESTAGUNG
More informationMediterranean Sea and Territorial Development, Opportunities and Risks
EESC Hearing Towards an EU Macro-Regional Strategy for the Mediterranean Mediterranean Sea and Territorial Development, Opportunities and Risks Michaela Gensheimer Structure of Intervention Part I: What
More informationCentral Baltic Programme
Central Baltic Programme 2014-2020 About the Central Baltic Programme 2014-2020 Builds on the Central Baltic INTERREG IV A Programme 2007-2013 Cross-border cooperation projects in the central Baltic Sea
More informationCOSTA RICA Limon City-Port Project
photos by Stefania Abakerli COSTA RICA Limon City-Port Project 2008 2013 Cecilia Corvalan William Reuben Stefania Abakerli Background Request from GoCR following Caldera-Port Concession Reform Since the
More informationTERRITORIAL IMPACT ASSESSMENT: AN APPROACH TO IMPROVE THE VERTICAL AND HORIZONTAL INTEGRATION OF EU POLICIES
TERRITORIAL IMPACT ASSESSMENT: AN APPROACH TO IMPROVE THE VERTICAL AND HORIZONTAL INTEGRATION OF EU POLICIES Naja Marot & Mojca Golobič Biotehnical Faculty, University of Ljubljana, Slovenia RSA Workshop
More informationTHE ROLE OF REGIONAL SPATIAL PLANNING IN SUPPORTING LONG-TERM ECONOMIC GROWTH IN NORTHERN IRELAND
THE ROLE OF REGIONAL SPATIAL PLANNING IN SUPPORTING LONG-TERM ECONOMIC GROWTH IN NORTHERN IRELAND Jenny Pyper Director 6 th Annual ICLRD Conference 20 January 2011 PURPOSE OF REGIONAL PLANNING Framework
More informationPROMOTING NATURE CONSERVATION AND SUSTAINABLE AGRICULTURAL DEVELOPMENT IN THE RURAL AREAS OF HONG KONG
1 PROMOTING NATURE CONSERVATION AND SUSTAINABLE AGRICULTURAL DEVELOPMENT IN THE RURAL AREAS OF HONG KONG Director of Agriculture, Fisheries and Conservation Dr. LEUNG Siu-fai A STONE S THROW AWAY FROM
More information38th UNWTO Affiliate Members Plenary Session Yerevan, Armenia, 4 October 2016
38th UNWTO Affiliate Members Plenary Session Yerevan, Armenia, 4 October 2016 17:00-19:00 Open Debate 5: City Tourism Introduced and Moderated by Dr. Donald Hawkins George Washington University World urban
More informationRSC Analytical Division Strategy
RSC Analytical Division Strategy 2013-2017 The Analytical Division aims to promote and support analytical chemistry at all levels from public outreach and school education to the most innovative and cutting
More informationMeasuring (& Modelling) Culture in Regeneration. Graeme Evans
Measuring (& Modelling) Culture in Regeneration Graeme Evans My own blunt evaluation of regeneration programmes that don t have a culture component is they won t work. Communities have to be energised,
More informationHeritage and Cultural Tourism Management
Unit 34: Heritage and Cultural Tourism Management Unit code: L/601/1757 QCF level: 4 Credit value: 15 Aim The aim of this unit is to enable learners to gain understanding of the heritage and cultural,
More informationRegional stakeholders strategy of Donegal County Council
Regional stakeholders strategy of Donegal County Council Table of contents The template comprised five steps in the creation of this communication strategy: 1 Starting point. Communication objectives...
More informationPROGRAM OF THE RUSSIAN FEDERATION CHAIRMANSHIP OF THE ARCTIC COUNCIL IN
PROGRAM OF THE RUSSIAN FEDERATION CHAIRMANSHIP OF THE ARCTIC COUNCIL IN 2004-2006 The Arctic Council is a unique forum for interaction between the governments of the Arctic States, the Permanent Participants
More informationApplication for Geotourism Charter
Application for Geotourism Charter Thank you for the interest in geotourism as a long-term strategy to foster wisely managed tourism and enlightened destination stewardship. National Geographic s Center
More informationTourism. April State Planning Policy state interest guideline. Department of Infrastructure, Local Government and Planning
Department of Infrastructure, Local Government and Planning State Planning Policy state interest guideline Tourism April 2016 Great state. Great opportunity. Preface Using this state interest guideline
More information"Natural" Cultural Districts and Neighborhood Revitalization
University of Pennsylvania ScholarlyCommons Culture and Community Revitalization: A Collaboration Social Impact of the Arts Project 6-2009 "Natural" Cultural Districts and Neighborhood Revitalization Mark
More informationIreland 2040 Our Plan. National Planning Framework
Ireland 2040 Our Plan National Planning Framework Submission on behalf of Waterford City and County Council Waterford City SE Regional Economic Driver (2040) 1 INTRODUCTION The National Planning Framework
More informationThe importance of heritage on the overall perceived image of a place: Barcelona seen by its residents
УДК 316.775 + 316.773 Marc Compte-Pujol Ramon Llull University Spain, Barcelona marc.compte@gmail.com The importance of heritage on the overall perceived image of a place: Barcelona seen by its residents
More informationCAMP SLOVENIA. Mezek Slavko RRC Koper. Project coordinator November 2005
CAMP SLOVENIA Mezek Slavko RRC Koper Project coordinator November 2005 http://camp.rrc-kp.si/ Content About MAP CAMP programme CAMP Slovenia Project background CAMP Slovenia Project area CAMP Slovenia
More informationRole of SF-MST. A summary of SF-MST
A summary of SF-MST UNWTO Committee on Statistics and TSA Madrid, 27 & 28 February 2018 Carl Obst, IDEEA Group Consultant to UNWTO Role of SF-MST Respond to the significant demand for robust measures of
More informationSRI Briefing Note Series No.8 Communicating uncertainty in seasonal and interannual climate forecasts in Europe: organisational needs and preferences
ISSN 2056-8843 Sustainability Research Institute SCHOOL OF EARTH AND ENVIRONMENT SRI Briefing Note Series No.8 Communicating uncertainty in seasonal and interannual climate forecasts in Europe: organisational
More informationNatura 2000 and spatial planning. Executive summary
Natura 2000 and spatial planning Executive summary DISCLAIMER The information and views set out in this study are those of the author(s) and do not necessarily reflect the official opinion of the Commission.
More informationREGIONAL SDI DEVELOPMENT
REGIONAL SDI DEVELOPMENT Abbas Rajabifard 1 and Ian P. Williamson 2 1 Deputy Director and Senior Research Fellow Email: abbas.r@unimelb.edu.au 2 Director, Professor of Surveying and Land Information, Email:
More informationCity and SUMP of Ravenna
City and SUMP of Ravenna Nicola Scanferla Head of Mobility Planning Unit, Municipality of Ravenna nscanferla@comune.ra.it place your logo here 19 April, 2017 1st Steering Committee Meeting, Nicosia, Cyprus
More informationhave been a number of high level and expert reviews including the most recent, the Marmot review.
QUESTIONS 5. Role of GPs and GP practices in public health: Are there additional ways in which we can ensure that GPs and GP practices will continue to play a key role in areas for which Public Health
More informationUNESCO World Heritage Sites in Southeast Asia: a comparative and critical commentary. Victor King White Rose East Asia Centre, University of Leeds
UNESCO World Heritage Sites in Southeast Asia: a comparative and critical commentary Victor King White Rose East Asia Centre, University of Leeds Main points Heritage is an industry and with agencies such
More informationInterregional Cooperation in the Apennines
INTERNATIONAL WORKSHOP THE ALPS AND THE ARDENNES: SHARING EXPERIENCES AMONG TRANSBOUNDARY MOUNTAIN AREAS Interregional Cooperation in the Apennines Massimo Sargolini, professor at the University of Camerino,
More informationNational Spatial Development Perspective (NSDP) Policy Coordination and Advisory Service
National Spatial Development Perspective (NSDP) Policy Coordination and Advisory Service 1 BACKGROUND The advances made in the First Decade by far supersede the weaknesses. Yet, if all indicators were
More informationGlobal Geoparks focus on developing their regions as Sustainable Tourism Destinations.
The Burren & Cliffs of Moher region has achieved UNESCOsupported Global Geopark Status in recognition of the region s significant geological, ecological and cultural value, as well as its sustainable tourism
More informationSt. Pölten University of Applied Sciences. Strategy St. Pölten University of Applied Sciences. fhstp.ac.at
St. Pölten University of Applied Sciences Strategy 2021 St. Pölten University of Applied Sciences fhstp.ac.at St. Pölten UAS: My best place Our vision St. Pölten University of Applied Sciences (St. Pölten
More informationPoland, European Territory, ESPON Programme Warsaw, 2 July 2007 STRATEGY OF THE ESPON 2013 PROGRAMME
Poland, European Territory, ESPON Programme 2007-2013 Warsaw, 2 July 2007 STRATEGY OF THE ESPON 2013 PROGRAMME Territory matters Regional diversity as asset Territorial potentials increasing in importance
More informationCommon Home of Humanity
Common Home of Humanity A blueprint for global governance What if we thought of the Earth as an immense condominium? Who are we? Common Home of Humanity is a novel initiative conceived in 2016 in recognition
More informationPromotion of Cultural Tourism through Cooperation in the Cross-Border Area
Promotion of Cultural Tourism through Cooperation in the Cross-Border Area Rădulescu Corina Michaela Pop Izabela Luiza Technical University of Cluj-Napoca, Romania corinam.radulescu@gmail.com pop.izabela.luiza@gmail.com
More informationDublin Chamber submission on Dublin City Development Plan : Outdoor Advertising Strategy
Dublin Chamber submission on Dublin City Development Plan 2011 2017: Outdoor Advertising Strategy January 2012 Key Points: Sustainable and appropriate advertising can play an important positive role in
More informationNavigable maritime and river waterways in the seaside - Danube Delta area and the connected rural development
SUMMARY OF Ph-D Thesis, with title RESEARCH STUDIES ON MANAGEMENT IMPROVEMENT OF MARITIME AND RIVER TRANSPORT ACTIVITY IN THE COASTAL AND DANUBE DELTA AREA FROM AN ENVIROMENTAL, ECONOMIC AND SOCIAL PERSPECTIVE
More informationSustainable tourism in for Sustaibale Danang
Sustainable tourism in for Sustaibale Danang A case study of Balearic Ecotax in Spain toward Sustainable tourism Miki Yoshizumi Associate Professor College of Gastronomy Management Ritsumeikan University
More informationEntrepreneurship on islands and other peripheral regions. Specific Contract No 6511 implementing Framework contract No CDR/DE/16/2015/
Entrepreneurship on islands and other peripheral regions Specific Contract No 6511 implementing Framework contract No CDR/DE/16/2015/ Aims of this study: To analyse the particular challenges and obstacles
More informationAsia Protected Areas Charter
資料 3-1 Asia Protected Areas Charter The Asia Challenge Asia is the world s most rapidly growing region as well as one of the most bio-diverse. This dynamic development has led to unprecedented growth,
More informationASEV - Partner presentation
ASEV - Partner presentation Lorenzo Sabatini Head of RTD project area l.sabatini@asev.it 20th-21st February, 2017 Kickoff meeting - Porto About ASEV ASEV - Agenzia per lo Sviluppo Empolese Valdelsa Spa
More informationDETERMINE OF REGIONAL DEVELOPMENT STRATEGIES IN IZMIR
Sukran Yalpir Asli Bozdag Saban Inam DETERMINE OF REGIONAL DEVELOPMENT STRATEGIES IN IZMIR Globalization INTRODUCTION Economic pressure cause Economic migration cause cause Spatial organizations Spatial
More informationCOSTA RICA Limon City-Port Project
COSTA RICA Limon City-Port Project 2008 2013 photos by Stefania Abakerli Stefania Abakerli Cecilia Corvalan Context Costa Rica Well-known tourist destination in CA (8.4% GDP) Long tradition of political
More informationCONFERENCE STATEMENT
CONFERENCE STATEMENT We, the elected representatives from Canada, Denmark/Greenland, Finland, Iceland, Norway, Russia, Sweden and the United States of America; In collaboration with the indigenous peoples
More informationWORLD DAY TO COMBAT DESERTIFICATION 2018 IN MONGOLIA
WORLD DAY TO COMBAT DESERTIFICATION 2018 IN MONGOLIA This year the WDCD slogan was Land has true value. Invest in it to address the importance of sustainable land use, land degradation prevention and its
More informationChapter 1. Introduction
Chapter 1 Introduction Chapter 1: Introduction Toolkit Objectives To enhance understanding of participatory planning for sustainable mountain tourism and development at regional, national, and state levels
More informationHigh speed network in Hauts-de-France Region. Värnamo, 17 th May 2018
High speed network in Hauts-de-France Region Värnamo, 17 th May 2018 Hauts-de-France at the crossroads of the North-West Europe High speed train approach in France In the 1980s: will to link the main cities
More informationMODULE 1 INTRODUCING THE TOWNSHIP RENEWAL CHALLENGE
MODULE 1 INTRODUCING THE TOWNSHIP RENEWAL CHALLENGE FOCUS OF THE MODULE Township renewal challenges and developmental outcomes covered in this module: Historical origins of townships and the inherited
More informationGeodiversity, Geoheritage & Geoconservation
Geodiversity, Geoheritage & Geoconservation Geodiversity what is its place within nature diversity? Geodiversity is the variety of nature elements, such as minerals, rocks, fossils, landforms and their
More informationEuropean spatial policy and regionalised approaches
Findings of the ESPON 2006 Programme COMMIN Final Conference 26-27 April 2007 European spatial policy and regionalised approaches by Dr. Kai BöhmeB ! Territory matters Structure of presentation! Territorial
More informationTOWARDS STRATEGIC SPATIAL PLANNING IN JAMAICA: THE NATIONAL SPATIAL PLAN
TOWARDS STRATEGIC SPATIAL PLANNING IN JAMAICA: THE NATIONAL SPATIAL PLAN JIEP 5th Biennial Conference on the Environment: Balancing National Development and Environmental Protection June 6, 2011 Jamaica
More informationEuropean Maritime Day conference 21 May Hon Karmenu Vella, Minister for Tourism welcome speech
European Maritime Day conference 21 May 2013 Hon Karmenu Vella, Minister for Tourism welcome speech Commissioner Damanaki, Ministers, Distinguished speakers, Ladies and Gentlemen On behalf of Malta, I
More informationNational Land Use Policy and National Integrated Planning Framework for Land Resource Development
Title National Land Use Policy and National Integrated Planning Framework for Land Resource Development Duration: 32 Weeks Objective: Adoption of appropriate land use planning approaches to: Maintain the
More information