SY V I E D E F R A N C E

Transcription

1 SY V I E D E F R A N C E Agence de Design Paris Works Agency

2 a b o u t O U R D E S I G N AG E N C Y Little Bio Founded in 1997 by Sylvie de France, our design agency is dedicated to help luxury and beauty brands to reveal their souls through what they are : their products, their identities. EXPERTISE IN Product design Graphic design Creation & Industrial Follow-up

3 P a r i s SY L V I E D E F R A N C E T O K Y O - Resumé S t u d i e s Ecole des Beaux-Arts (Fine Arts) Ecole Supérieure de Design Industriel e x p e r i e n c e Design Director Associate at Alain de Mourgues design agency : Jean-Paul Gaultier first perfumes, Issey Miyake first perfume, Hermès today Design Director & Owner at Sylvie de France Designers SAS : Puig, Coty, L Oréal, Amore Pacific, Salvatore Ferragamo, Yves Saint Laurent, Maison Berger, Lolita Lempicka, Say, Yves Rocher, Procter & Gamble, Rolex, Camus Cognac, Nicolas Feuillate, LVMH,...

4 P R O D U C T A N D G R A P H I C D E S I G N Creation Development Industrial and production follow-up

5 W H E N 2018 Paris c l i e n t Maison Berger Paris W H AT Lolita Lempicka Range. Product and graphic design.

6 A 2 0 Y E a r s C o l l a b o r at i o n Product and Graphic Design for Lolita Lempicka and its family. 1st Perfume

7 W H E N today c l i e n t Lolita Lempicka W H AT Product and Graphic Design. Perfumes, cosmetics, make-up... Merchandising, gifts, marketing books, on-store advertising...

8 N E W LO L I TA W H E N c l i e n t Lolita Lempicka New core range Mon Premier Sweet So Sweet

9

10 - The new universe of Lolita N E W LO L I TA Lo l i ta l a n d

11 - Bottle W H E N W H AT 2018 Under creative direction of Lolita and her daughters. Graphic and product design, technical developpment and industrial follow-up. A new story for Lolita : fresh, generous, fantasmatic... So Amazing!!!

12 M a I S O N B E R G E R Pa r i s

13 W H E N 2018 c l i e n t MAISON BERGER PARIS Home Fragrances Lamps & Accessoiries. Range A B O U T... ( c o r t e sy o f L A M P E S B E R G E R - PA R I S ) LAMPE BERGER, OVER 100 YEARS OF HISTORY... It was in 1898, that the amazing Lampe Berger story started. In response to a major preoccupation at that time - a sepsis in hospitals - Maurice Berger, a pharmaceutical dispenser, invented a system of diffusion by catalysis, for which he filed a patent. This revolutionary technology, which purifies the air in enclosed rooms, was soon to be applied for private use, giving birth to the Lampe Berger company. The little lamp which destroys bad smells saw its apogee during the1930s: fragrance provided the dimension of pleasure; the Lampe Berger became a collector s item, each lamp being associated with a designer and major manufacturer such as Cristal de Baccarat, Cristalleries de Saint Louis, Emile Gallé, René Lalique, and then the top porcelain producers of the 1950s Coco Chanel, Jean Cocteau, Colette or Picasso each had their own Lampe Berger. A company which, since then, has always continued to develop and reinvent itself in order to be more than ever present for people living in the 21st century. With over 5 million litres of fragrances and 800,000 lamps sold every year around the world, Lampe Berger is still a huge success, over a century after it was invented. Always a French company from the start, Lampe Berger enjoys a truly international reputation - distributed in 56 countries, present in 7,000 sales outlets around the world.

14 F I R S T P E R F U M E S Sylvie is renowed to be the first perfume designer for many fashion designers or brands. 1 Because the first perfume is a strategic step for a fashion designer house, Sylvie is involved as a human partner to help the designer to express through the design of the perfume bottle all its own universe, creative and personnal. Because the first perfume has to be a success. 1 Elie Saab 2 Chantal Thomas 3 Jean-Paul Gaultier 4 Repetto 5 Eden Park 6 Issey Myake 7 Juliette has a Gun 8 Castelbajac

15

16 F O R M E N & WO M E N (Perfumes) - Puig - Ferragamo w h e r e Italy Spain Japan Korea Switzerland Lebanon France... - Elie saab

17 - Annick Goutal SY L V I E D E F R A N C E - P&G - Ungaro - Ungaro - Yves Rocher - Ferragamo

18 N I C H E & L I C E N S E B R A N D S

19 - Georges Rech - Puig - Zara - Cristallerie des Parfums - Little Marcel

20 - Amore Pacific w h e r e Japan Korea France... W H AT Branding Identity Product and Graphic design W H E N today - Yves Rocher - Amore Pacific

21 M A K E - U P - Say - Amore Pacific - Yves Rocher

22 C O S M E T I C S - Yves Rocher - Kyotis - Application - Elie Saab - Oyssey - Bassam Fattouh

23 w h e r e Japan Korea Lebanon France... W H AT Branding Identity Product and Graphic design W H E N today - Elixeri - Laboratoires Dermapositive - Eden Park

24 F R O M t h e N E W F R o n T I E R S (...of Perfumes!) - Surrati - Music de Parfum

25 - Atyab Al Marshoud - Amorino - Zohoor Alreef - Orens Parfums

26 Thanks for watching. C o n tac t u s contact@sylviedefrance.com M E E T U s All of our designs are proudly Made In Montmartre, the only freedom township of Paris, town of artists, designers, creative people and mostly parisians enjoying to be free in their minds. Fell free to meet us at : 16, rue Lapeyrère Paris