b r a n d p r e s e n t a t i o n

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Shavonne Robinson
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1 b r a n d p r e s e n t a t i o n

2 Cream celebrates femininity and offers a unique signature look that speaks directly to the heart of the woman who adores bohemian luxury.

3 OHEMIAN LUXURY PLAYFUL NIQUE FEMININE LOOK LOVELY DETAILS EXTRAVAGANZA LATTERING FITS SILHOUETTES b r a n d d n a Cream celebrates femininity and offers a unique signature look that speaks directly to the heart of the woman who adores bohemian luxury. Each style represents the playful spirit of the brand, expressed through lovely details extravaganza. With flattering fits and silhouettes, the Cream woman always looks and feels amazing.

4 h i s t o r y Cream is a vibrant international designer brand - founded in Cream was quickly popular with the individual style, the bohemian look, the unique materials and the palette of beautiful colors. Cream is a part of DK Company, one of Europe s leading suppliers of fashion and lifestyle brands. Founded in 2001 in the heart of the Danish fashion and textile industry in Ikast, DK Company employs people, including sourcing offices in the East and the people in our own stores.

5 Cream is fashion for the modern woman. She likes to follow the new trends - in the lovely Cream way!

6 ream promise: t IS ALL ABOUT PERSONAL EMININE STYLE AUTHENTICITY. This is done by creating styles with curiosity, credibility, ambition, and daring to play with shapes and colors. The collections are carefully designed with our main focus: T h e u n i q u e f e m i n i n e a n d p e r s o n a l l o o k F l a t t e r i n g f i t s P r i c e Q u i c k d e l i v e r i e s

7 Available in 28 Countries D e n m a r k / N o r w ay / S w e d e n / F i n l a n d / E s t o n i a / R u s s i a E n g l a n d / I r e l a n d / G e r m a n y / A u s t r i a / S w i t z e r l a n d Cream-shop Gothenburg B e l g i u m / T h e N e t h e r l a n d s / F r a n c e / S p a i n / I t a ly / I c e l a n d Cream-shop Oslo L e b a n o n / A u s t r a l i a / C a n a d a / G r e e c e / G r e e n l a n d / R o m a n i a W a l e s / c h i n a / o m a n / L i t h u a n i a / l u x e m b o u r g Cream-shop Kuwait Cream-shop Palma Cream Shops C r e a m G o t h e n b u r g C r e a m b y p o r t e n O s l o C r e a m K u w a i t C r e a m M a l l o r c a P a l m a

C o l l e c t i o n o v e r v i e w Cream has eight annual collections which are delivered as follows: Spring Opening Delivery December - January Main Spring Delivery February - March High Summer

8 C o l l e c t i o n o v e r v i e w Cream has eight annual collections which are delivered as follows: Spring Opening Delivery December - January Main Spring Delivery February - March High Summer Delivery March - April May Express Delivery April - May Autumn Opening Delivery June - July Main Autumn Delivery August - September Year End Delivery September - October Year End Express Delivery October - November

It is our firm belief that enabling people to grow within our business and creating

D K C o m p a n y C S R Our main production countries are China, India and Turkey.

selling our products as well as picking the cotton and dying the fabric are people who

9 It is our firm belief that enabling people to grow within our business and creating win-win relationships with our business partners, is what makes us a success. D K C o m p a n y C S R Our main production countries are China, India and Turkey. In each of these countries we have dedicated CSR persons who visit the factories on a daily basis. We have a responsibility in ensuring that everyone involved in designing, producing and selling our products as well as picking the cotton and dying the fabric are people who are treated with dignity and respect and that all efforts are made to ensure that both national and international laws on Human Rights, Labour rights and environmental protections are followed.

She is attracted to the soft dusty color palette and playful spirit of

10 arget group Urban women aged 35+ The Cream woman enjoys the magic moments in life and adores bohemian luxury. She is attracted to the soft dusty color palette and playful spirit of the brand. She likes to mix and match to create her own unique feminine expression. lovely detail extravaganza

11 CREAM DESIGN PHILOSOPHY Cream designs unique feminine styles with a luxurious bohemian feel, expressed through great attention to details, flattering fits and silhouettes. Every collection is a celebration of femininity and a testimony to the true Cream spirit: lovely details extravaganza

12 C r e a m & C r e a m d e l u x e D K C o m p a n y A / S / L a C o u r s v e j 6 D K I k a s t / P :

13 C r e a m & C r e a m d e l u x e D K C o m p a n y A / S / L a C o u r s v e j 6 D K I k a s t / P : w w w. c r e a m - c l o t h i n g. c o m pages/cream-clothing cream_dkcompany

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