Report on the performance of EGN/GGN participation in ITB, the International Tourism Fair of Berlin
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1 Report on the performance of EGN/GGN participation in ITB, the International Tourism Fair of Berlin
2 Aims of EGN/GGN participation in ITB - To develop a common approach to tourism promotion through dedicated booth Geopark innovation and wonder - To present Geopark brand of excellence to tourism markets - the wonder effect - To promote geoparks as innovative sustainable tourism destinations - To contact first-hand national tourism organizations - To start contacts and business with tour operators - To divide the large budget necessary to participate in such international trade fairs
3 Organization of the ITB participation for EGN/GGN - Naturtejo Geopark (Portugal) Carlos Neto de Carvalho Armindo Jacinto Tiago Oliveira Joana Rodrigues Cristina Preguiça - WHL Welterbe Grube Messel Marie-Luise Frey Dominique Werthmann
4 Partners involved directly in ITB - Petrified Forest of Lesvos Geopark (Greece) Ilias Valiakos Nickolas Zouros - Vulkaneifel Geopark (Germany) Julia Franzen the other very nice lady Andreas Schueller - Arouca Geopark (Portugal) Margarida Belém Ricardo Neves Alfredo Peres (Quinta da Vila Rural House) António Carlos Duarte - Eisenwurzen Geopark (Austria) Thomas Drechsler EGN full participation through the annual promotional fee
5 More team representing geoparks!
6 The team representing geoparks
7 General environment of Messe Berlin
8 Facts and Figures about International Tourism Exchange (ITB) exhibitors visitors, more than professionals - about 50 halls of Messe Berlin fully occupied with ITB - The world s leading marketplace for tourism - ITB Convention 2012: Marketing and Distribution Day, Destination Days, Mobility Day, etc; Business Travel Forum; etravel World; Experts Forum Wellness, etc.
9 Hall 4.1. ITB Experience Adventure, Ecotourism & Expeditions Stage, Main Theme 2012 Rainforest Earth s exotic and biodiverse treasure
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16 for everyone!
17 Geopark stand: general view
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19 Including Geoparks in the hall theme - petrified forest, rainforest, mediterranean forest: geoparks in any latitude, open for edutainment
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21 Special rack for local products from Geoparks
22 30m2 open room
23 Common Image racks with information about participating geoparks
24 Meeting tables EGN magazine was distributed thorougly; good opportunity to give reason to old issues
25 Team work always with a native-german speaking colleague present in the room
26
27 Contact with national and regional tourism organizations
28 Manager directors from Vulkaneifel region, President of regional board of tourism in Portugal, and Secretary of Tourism of Madeira region, Portugal
29 Some sponsorship for ITB activities Ô hotels & resorts (show cooking with Naturtejo local products) and GeoLine (Austria)
30 Show cooking with chéf Mário Ramos from Naturtejo Geopark
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32 International experience always bring credibility to local products
33
34 always attract public
35 but also local food and beverage tasting
36 fishing potencial clients
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38 Cooking GeoMoments
39 7th Pow-Wow for Trade Visitors Geoparks where nature shares a moment of deep Time Keynote addressed by Armindo Jacinto presenting EGN/GGN WORKSHOP Geotourism, Geoparks, Geotravellers and Geodestinations Geoparks Millions of years, one-life time experience Talk by Armindo Jacinto with Naturtejo Geopark as example
40 7th Pow-Wow for Trade Visitors Panel Discussion Moderated by Marie-Luise Frey, UNESCO Messel Pit Geotourism in Geopark destinations: landscapes are more than just nature chance for regional identity and sustainable development Quality label? Reaching the geotraveller market segment Jonathan Tourtellot (National Geographic Traveller) Armindo Jacinto (chairman Naturtejo Geopark) Ilias Valiakos (Head of Research, Lesvos Geopark) Hans Peter Böffgen (Managing Director, Gerolsteiner Land Tourismus) Andreas Wisniewski (Managing Director, Tourismus Region Kylltal und Blakenheim) Kai Pardon (Director One World Reisen mit Sinnen) Edward Yau (Hong Kong Secretary of Environment, Hong Kong Geopark)
41 Welcome words by Mariana McGill, Hall Managing Director
42 Armindo Jacinto representing EGN
43
44 presenting example of Naturtejo geoproducts
45 cooking GeoMoments tasted during the talk!
46 Marie-Luise Frey conducting the discussion on Geotourism and Geoparks
47 The discussion panel brought a lot of interest among professionals
48 Videoconference with Edward Yau, live from Hong Kong Global Geopark
49 Great collaboration with UNESCO Messel Pit provided an efficient first presence for EGN/GGN in such event
50 Cooperation was constant during the months of contacts with ITB organization and among partners
51 definitely ITB is the place to learn from best practices in tourism
52 Best Exhibitor Award 2012
53 Geoparks among the top ten list!
54 8th place based on sustainability, friendly reception and local products give aways
55 The prize Evaluation by external partner to ITB k/initiatives-and cooperations/itbberlin-2012/ In the list we are 7th place in fact
56 The begining of EGN in ITB
57 After a full-day work
58 Daily work as team gets easier
59 The end of a hard but successful work?
60 Welcome to ITB 2013 The EGN Tourism working Group with Armindo Jacinto as catalyst discussed the idea during ITB to have as the main theme of Ecotourism & Adventure Hall for 2013 Geoparks The Pow-Wow may be fully dedicated next year to Geoparks & Geotourism The ideas will be proposed to ITB organization by Mariana McGill, reponsible for the Hall The involvement of EGN in the organization of ITB would rise exponentially the attention of tourism professionals upon Geoparks all over the world
61 ITB Berlin the capital of tourism trade where EGN must be actively represented
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