Overcoming creative disadvantage in rural areas with networked economic development strategies

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1 Overcoming creative disadvantage in rural areas with networked economic development strategies Post Doctoral Research Fellow Munk School of Global Affairs University of Toronto

2 Personal and research background 4 years as an economic development consultant with the Local Futures Group (London, UK) Knowledge and digital economy focus on LED PhD in Geography (UofT) The creative advantage of diverse city-regions: local context and social networks ISRN city-region research 5-year SSHRC-funded project ( ) How do local social characteristics and processes in city-regions interact to affect their economic vitality and dynamism as centres of innovation and creativity?

3 understanding knowledge, relationships, and location Where we are Impact of Changing Technologies What we know Social Learning and Homophily Who we know

4 what is creativity? how does the creative process work? a social process of recombining existing knowledge in novel and valuable ways Evolution Improvement Expansion Subjective Objective Interpretivism Heuristic Change Creativity Innovation Discovery Positivism Algorithmic Growth The Human Experience Informing Applying The Material World Art & Culture Technology Natural Science

5 creativity literature map Creativity (gen./def.) Novelty & Value/usefulness Recombination Nature Individual biology Some brains wired for novelty Nurture Individual traits & characteristics Based on personal development Social Process Social environment affects learning Diversity (openness & access) Management Micro/firm level policy How to affect levels of creativity Creative Cities Macro/city level policy Impact of larger environment Innovation Science-based knowledge Specific organization & geography Creative Industries Products that demand creativity Specific organization & geography Creative Workers Jobs that demand creativity Specific organization & geography

6 outline of agentbased model of the creative process demonstrating the importance of diversity, proximity, and density to the creative process Migration FACTORS: Learning Opportunities Previous Relationships (location) Amount of Knowledge (agent) Social Interaction FACTORS: Cognitive Distance Physical Distance Previous Interaction Total Knowledge Learning FACTORS: Type of Interaction (F2F/Non-F2F) Cognitive Distance Novel Combinations FACTORS: Mastery of >1 category Diversity of Knowledge

7 agent based model design

8 initial Set of Interactions

9 pattern of interactions after 10 units of time

10 pattern of interactions after 20 units of time

11 pattern of interactions after 30 units of time

12 mapping knowledge intensive industries 'Creative' Industries 'Innovative' Industries 'Discovery' Indsutries Rank Geography LQ Geography LQ Geography LQ 1 Toronto 1.58 Kitimat 4.73 Ottawa - Hull Vancouver 1.41 Labrador City 4.50 Salaberry-de-Valleyfield Calgary 1.25 Wood Buffalo 3.56 Québec City Regina 1.23 Baie-Comeau 2.79 Brockville Montréal 1.22 Thompson 2.45 Montréal Halifax 1.15 Sept-Îles 1.92 Sherbrooke Yellowknife 1.09 Estevan 1.83 Hawkesbury Ottawa - Hull 1.05 Chicoutimi - Jonquière 1.82 Guelph Kelowna 1.04 La Tuque 1.78 Saint-Hyacinthe Whitehorse 1.02 Timmins 1.77 Charlottetown London 1.01 Fort St. John 1.67 Saskatoon Victoria 1.01 Rouyn-Noranda 1.66 Brantford Winnipeg 0.99 Calgary 1.64 Swift Current Kitchener 0.97 Powell River 1.62 Toronto Hamilton 0.97 Granby 1.58 Vancouver Oshawa 0.97 Shawinigan 1.54 Kingston Moncton 0.96 Alma 1.53 Victoria Rimouski 0.96 Brockville 1.51 Saint-Jean-sur-Richelieu Barrie 0.94 Lloydminster 1.49 Brandon St. John's 0.93 Sarnia 1.47 Lethbridge 0.85

13 network characteristics of creative workers Data from the Canadian General Social Survey (2003) Shows that people working in creative occupations and industries tend to have the largest, most diverse, and most dynamic social networks of any category of worker Also a significant correlation between social network indicators and incomes Suggests that creative workers need more networking opportunities (diverse local environments) in order to thrive

14 sources of local creative advantage the creative process involves the recombination of existing knowledge in novel and valuable ways Access to high levels of cognitive diversity increase the probabilities of novel combinations and reduce the risks associated with introducing novel ideas Dense and diverse urban environments have a creative advantage over more sparsely populated and homogeneous places What can rural places do to overcome this inherent disadvantage?

15 income by occupational group Average Annual Income, 2005 $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Creative $58,625 Service $26,059 Working $37,262 Agricultural $25,551

16 mapping creative employment in southern ontario

17 quality of place for whom? Toronto, Montreal & Vancouver 250,000 to 1,000, ,000 to 250,000 10,000 to 100,000 Rural (Under 10,000) -80,000-60,000-40,000-20, ,000 40,000 60,000 80,000 Net Domestic Migration, to 29 years 50 years and over

18 overcoming creative disadvantage in rural areas Creativity needs creative people Rural areas can often provide a high (and different) quality of life compared to urban places Difficulty is with economic and creative opportunities Greater need for a public sector role on building social/creative networks in rural areas Local buzz and urban pipelines Less serendipity in rural areas needs greater coordination Building networks requires new and emerging technologies Also an infrastructure disadvantage in rural areas Problems of leadership and coordination between three tiers of government and private sector

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