WHY INVEST IN MGALLERY

Transcription

1 INK Hotel Amsterdam, The Netherlands Ewout Huibers 1 WHY INVEST IN MGALLERY A C C O R H O T E L S G L O B A L D E V E L O P M E N T

2 W H Y I N V E S T I N M G A L L E R Y / P O S I T I O N I N G 2 STORIES THAT STAY MGallery is a collection of storied boutique hotels to discover the world and beyond, providing a delightful and unique experience inspired by the local essence of the hotel and its authentic story BRAND POSITIONING Boutique Upper Upscale GUEST PROFILE Business 38% / Leisure 62% Domestic 49% / International 51% Harbour Rocks Hotel Sydney, Australia 59 rooms Figures as of end 2017

3 W H Y I N V E S T I N M G A L L E R Y / P O S I T I O N I N G 3 MGALLERY IS A flexible brand in the Upper Upscale segment. Our guests can discover the world thanks to over 90 properties in the 24 countries, and beyond as they will live unique experiences in MGallery hotels. The Memorable moments are exclusively created by each hotel to make the guests discover something exceptional from the destination or the hotel itself. It goes from secret wine tasting as in Hotel de la Cité in Carcassone to a helicopter flight for a picnic on a mountain in New Zealand DELIGHTFUL SINGULAR INSPIRED ENRICHED 79% OF MGALLERY GUESTS ASSOCIATE THE BRAND WITH STORIED BOUTIQUE HOTELS, CONFIRMING A VERY CLEAR, DISTINCT AND ENGAGING POSITIONING

4 W H Y I N V E S T I N M G A L L E R Y / K E Y F I G U R E S 4 OVERALL MGALLERY BRAND PERFORMANCES SUSTAINED REVPAR GROWTH, GROWING RPS TREND, GOOD DEVELOPMENT 93% Of MGallery customer customers are either satisfied or very satisfied by their stay experience 99 +8% vs last year RevPAR YTD December 2017 >70% Central Reservation System brand average contribution rate and 46% web contribution 90 hotels As of December hotels opened in 2017: France, Italy, UK, Ukraine, Bosnia Herzegovina, United Arab Emirates, New Zealand, Thailand 73% +4pt Engagement rate Figures as of end 2017

5 W H Y I N V E S T I N M G A L L E R Y / N E T W O R K & P I P E L I N E 5 91 hotels with 9,465 rooms in 25 countries in prime locations & attractive tourist destinations NETWORK VS PIPELINE 9,465 ROOMS & 4,425 ROOMS 100% 54% EUROPE 54 hotels 5,084 rooms Pipeline +779 rooms Geographical split 4% AMERICAS 3 hotels 359 rooms Pipeline: +193 rooms 7% MIDDLE-EAST & AFRICA 5 hotels 668 rooms Pipeline: +737 rooms INK Hotel Amsterdam NETHERLANDS 149 rooms 36% ASPAC 29 hotels 3,384 rooms Pipeline +2,716 rooms Santa Teresa Hotel Rio de Janeiro BRAZIL 44 rooms The Retreat Palm Dubai UAE Opening rooms Hotel Lindrum Melbourne AUSTRALIA 59 rooms OPERATING MODE FRANCHISE CONTRACT - 42% MANAGEMENT CONTRACT - 58% Figures as of end 2017

6 W H Y I N V E S T I N M G A L L E R Y / N E T W O R K & P I P E L I N E 6 K E Y U P C O M I N G O P E N I N G S EUROPE Germany, Hamburg Globushof, 155 rooms Israel, Tel Aviv, Alkunin Mgallery, 44 rooms Poland, Wroclaw, 184 rooms Turkey, Istanbul Galata, 83 rooms MIDDLE-EAST AFRICA Ethiopia, Addis Abeba, 218 rooms Qatar, Doha Musheireb, 213 rooms Saudi Arabia, Jeddah King s walk, 181 rooms MGallery Addis Abeba, ETHIOPIA Opening rooms ASIA PACIFIC Australia, Sydney Porter House Hotel, 121 rooms China, Guangzhou, The Riverside, a member of Mgallery Collection, 110 rooms Hong-Kong, Citygate Hotel Hong Kong, 200 rooms India, MGallery Chennai Kotturpuram, 145 rooms Myanmar, Mandalay Hill, 150 rooms New Zealand, Auckland Eden Crescent, 69 rooms Philippines, Manila, 126 rooms Thailand, The Heritage Phuket Patong, 150 rooms Vietnam, Sapa Star Hotel, 249 rooms AMERICAS Argentina, Callao Buenos Aires, 113 rooms Peru, Cusco, MGallery Urubamba Cusco, 80 rooms Secured Pipeline from January 2018 to July 2021

7 W H Y I N V E S T I N M G A L L E R Y / N E T W O R K & P I P E L I N E F L A G S H I P S H O T E L M O L I T O R, PA R I S, F R A N C E 124 R O O M S 7

8 WHY INVEST IN MGALLERY / NETWORK & PIPELINE FLAGSHIPS FEBRUARY B A N G KO K H OT E L M U S E L A N G S UA N, T H A I L A N D 174 ROOMS

9 F L A G S H I P S M G A L L E R Y S A N TA T E R E S A, B R A Z I L 44 R O O M S

10 F L A G S H I P S T H E R E T R E AT PA L M D U B A I, U A E 255 R O O M S

11 F L A G S H I P S F E B R U R Y 2018 H O T E L D E S A R T S, S A I G O N, V I E T N A M 168 R O O M S

12 W H Y I N V E S T I N M G A L L E R Y / N E T W O R K & P I P E L I N E L A T E S T O P E N I N G S 12 H O T E L G R A N D W I N D S O R, A U C K L A N D, N E W Z E A L A N D 79 R O O M S H O T E L L E L O U I S, V E R S A I L L E S, F R A N C E 152 R O O M S T A R C I N F O R E S T R E S O R T & S P A, B O S N I A H E R Z E G O V I N A 65 R O O M S V I C T O R Y H O U S E, L O N D O N L E I C E S T E R S Q U A R E, UK 86 R O O M S

13 W H Y I N V E S T I N M G A L L E R Y / K E Y I D E N T I F I E R S 13 MGALLERY BY SOFITEL BRAND MARKERS HOTEL IDENTITY & STORY BRAND VISUAL IDENTITY HOTEL NAME, LOGO & STORY HOTEL SCENT BRAND NAME PLATE INSPIRED BY HER MEMORABLE MOMENT LE KIOSQUE -OPTIONAL STATIONARY & COLLATERALS MOOK

14 W H Y I N V E S T I N M G A L L E R Y / K E Y I D E N T I F I E R S 14 THE STORM ONE HOTEL, ONE STORY, ONE STORM The STORM: a pragmatic bottom-up marketing innovative approach based on creative co-construction Aimed at revealing and crafting the true natural story of each hotel and bring it to life The STORM is both fundamental and mandatory in the brand integration process PRODUCTS & SERVICES LINKED TO THE HOTEL STORY WELCOME & FAREWELL GIFT SERVICE RITUAL ICONIC DESIGN ELEMENTS SIGNATURE DRINK UNIFORM DETAIL BREAKFAST PRODUCT SUITE PERSONALIZATION ICONIC POSTCARD BED TIME STORIES MEMORABLE MOMENTS X2

15 W H Y I N V E S T I N M G A L L E R Y / K E Y I D E N T I F I E R S 15 BESPOKE DESIGN CONTEMPORARY & AUTHENTIC DESIGN LINKED TO THE HOTEL STORY THE POWER OF STORYTELLING MODERN TWIST INTIMACY Each MGallery hotel has a unique story to tell At MGallery we aim at reinventing the path more than just preserving it Intimacy at MGallery is all about making big spaces feel small and making small feel beautiful

16 W H Y I N V E S T I N M G A L L E R Y / K E Y I D E N T I F I E R S 16 WELLBEING FOR WOMEN INSPIRED BY HER TAKING CARE OF OUR GUEST S BODY, MIND AND SOUL INSPIRED BY HER WELLBEING AT MGALLERY A selection of thoughtful gestures and careful consideration designed to address the unique expectations of women travelers while appealing to all. Wellbeing at MGallery is about self care and teaching our guests how to indulge, whether a spa is available or not at the hotel. It is designed to answer female needs and expectations, while being inclusive for men

17 W H Y I N V E S T I N M G A L L E R Y / K E Y I D E N T I F I E R S 17 MEMORABLE MOMENT TO DISCOVER THE WORLD AND BEYOND THANKS TO UNIQUE EXPERIENCES MEMORABLE MOMENT Every MGallery hotel creates a truly singular, charming and often extravagant experience of the destination that leaves guests with unforgettable memories. The Memorable Moment is exclusive yet accessible to the target guest.

18 W H Y I N V E S T I N M G A L L E R Y / C O M M U N I C A T I O N 18 MGALLERY COMMUNICATION THE OBJECTIVE TO INCREASE PRESENCE ON INSTAGRAM & TWITTER MGallery Instagram account 10k followers & 3 major sponsored campaigns per year PR, EVENTS & PARTNERSHIP: RAISE BRAND AWARENESS AND NOURISH BRAND PILLARS INES DE LA FRESSANGE Global Ambassador of the brand Inspired by Her Events ELLE DECO International Design Awards MGallery LinkedIn account 1000 followers PAID, MEDIA CAMPAIGNS: INVEST ON DIGITAL & NEW PLATFORMS TO RAISE AWARENESS Nowness short movie, A Hotel Story 2,4M views on Nowness social media platforms Vanity Fair & ELLE Print & Digital 3,4M impressions on digital IN-HOTEL, THE MOOK: A BRAND MAGAZING SHOWCASING THE MGALLERY COLLECTION

19 W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 19 HIGH E-REPUTATION PERFORMANCE SCORES IN THE NETWORK RPS YTD DECEMBER 2017 FR & SWI REST OF EUROPE 86% 88% CENTRAL & 87% EASTERN EUROPE MIDDLE EAST AFRICA 86% 85% ASPAC AMERICAS 88% 89% Figures as of end 2017

20 W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 20 ACCORHOTELS DISTRIBUTION SOLUTION ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIP AT BEST MARKET CONDITIONS THE CENTRAL RESERVATION SYSTEM GENERATES ON AVERAGE 66% OF A HOTEL ROOM REVENUE 10 call centers in 18 languages France Wroclaw Poland Rabat Morocco Sao Paulo Brazil Search Bangalore India Dalian China Sydney Australia Moncton USA Bangkok Thaland Indonesia - Jakarta INTRA HOTEL & CLUSTER RESERVATIO N SERVICE CALL CENTERS 16% WEB ACCORHOTELS, WEBSITES, MOBILE & APP 2% 16% CRS 66% 34% HOTEL PMS WEB PARTNERS 25% 7% GDS/IDS Figures as of end 2017

21 W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 21 MGALLERY DISTRIBUTION PERFORMANCE POWERED BY ACCORHOTELS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES FOCUS WEB DIRECT Websites + Mobiles ACCORHOTELS WEB, BRANDS WEBSITES, MOBILE SITES & APP 20% 38% DIRECT SALES 381,000 MGallery room nights 58 M MGallery room revenue, 71% OF MGALLERY ROOM REVENUE COMES THROUGH ACCORHOTELS CENTRALE RESERVATION SYSTEMS 18% 27% 6% 29% HOTEL PMS +61% Mobile Growth (MGallery room revenue) WEB PARTNERS (OTAS) GDS/IDS 33% INDIRECT SALES Figures as of end 2017

22 W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 22 LE CLUB ACCORHOTELS ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program 106M 145M Guests origin - Worldwide France 13% Northern Europe 18% Central & Eastern Europe 12% Mediterranean, Middle East & Africa 12% Americas 17% Asia- Pacific 28% A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance >40 MILLION MEMBERS WORLDWIDE +23,000 MEMBERS EVERY DAY LE CLUB ACCORHOTELS REPRESENTS 32% OF MGALLERY GLOBAL REVENUE LE CLUB ACCORHOTELS MEMBERS AVERAGE REVENUE SPENT PER STAY IN 2017 IN MGALLERY HOTELS 441 Figures as of end 2017

23 W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 23 STRONG PERCORMANCE OF MGALLERY HOTELS WHEN COMPARED TO COMPETITION REVPAR INDEX AS OF END 2017 BATH CHELTENHAM WINDSOR (UNITED KINGDOM) 3 MGallery Hotels with revpar Index: 100 to 149 PRAHA 1 MGallery Hotel with revpar Index: 107 PARIS & LYON 2 MGallery Hotels with revpar Index: 107 to 128 GENEVA & INTERLAKEN 2 MGallery Hotels with revpar Index: 119 to 119 GLOBAL AVERAGE TOPLINE Occupancy rate : 68% Average room rate : 152 SYDNEY & MELBOURNE 2 MGallery Hotels with revpar Index: 115 to (HT) REV/PAR Figures as of end STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set

24 RESORT HOTEL W H Y I N V E S T I N M G A L L E R Y / P E R F O R M A N C E 24 DEVELOPMENT CRITERIA PROGRAMMING & DEVELOPMENT AAA ultra city center location, historic conversion WORLDWIDE RECOMMENDED NUMBER OF ROOMS keys keys ROOM AVERAGE SIZE sqm sqm TGFA / ROOM sqm sqm RECOMMENDED NUMBER OF ROOMS keys keys ROOM AVERAGE SIZE sqm + balcony sqm + balcony TGFA / ROOM sqm sqm PRIME LOCATIONS SECONDARY LOCATIONS AIRPORTS SUBURBS FOOD & BEVERAGE 1 Restaurant 1Bar 1 S room (nice to have) INTERNATIONAL CAPITALS KEY CITIES & RESORTS WELL-BEING MEETINGS Spa required for Serenity hotel Fitness Centre Swimming pool (nice to have) Meeting rooms Business corner MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

25 Hotel Muse Bangkok, MGallery Collection, THAILAND 174 rooms