The Man's Desktop: Cards & Stationery

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Alisha Knight
5 years ago
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1 Stationery is given a masculine makeover with industrial motifs, minimalist typography and 1990s nostalgia Key Trends 2018 Mochi The Man's Desktop: Cards & Stationery

Overview The ma r ket for men' s ca r d s a nd sta tioner y is g r ow ing.

imp or ta nt In d ust ri al mo t i f s ha v e a ma sculine feel w ith g r id ed lines a nd monochr ome tones Luxuri o us mat eri al s such a s lea ther a nd meta l g iv

Mi n i mal i sm p la ys a key r ole in d esig n, g iv ing p r od ucts a n eut ral an d un i sex l o o k The imp or ta nce of creat i ve exp ressi o n an d p l ay insp

2 Overview The ma r ket for men' s ca r d s a nd sta tioner y is g r ow ing. Accor d ing to L ois Holcr oft of UK Gr eeting s, men a r e mor e likely to sp end money on a ca r d if they see it a s the p er fect one, ther efor e a esthetics a r e imp or ta nt In d ust ri al mo t i f s ha v e a ma sculine feel w ith g r id ed lines a nd monochr ome tones Luxuri o us mat eri al s such a s lea ther a nd meta l g iv e p r od ucts a sop histica ted look Desig ns ta ke insp ir a tion fr om t ext i l es, a s items fea tur e her ita g e p r ints a nd cla ssic ma ter ia ls Public-Supply Mi n i mal i sm p la ys a key r ole in d esig n, g iv ing p r od ucts a n eut ral an d un i sex l o o k The imp or ta nce of creat i ve exp ressi o n an d p l ay insp ir es lig hthea r ted a nd colour ful d esig ns, w ith d ood les, colour -b locking a nd ev en p r od ucts tha t d oub le a s g a mes No st al g i a r ema ins a n imp or ta nt theme, w ith r etr o hues a nd s motifs a d or ning p r od ucts Geek Alerts 29cm

Industrial Monochrome Lexon Ode to Things Moorea Seal

kep t minima l w ith a n ind ustr ia l ed g e.

look, w hile g r id lines ha v e a g r a p hic a p p ea

ed ed g es, ma king p r od ucts a p p ea r hea v y.

3 Industrial Monochrome Lexon Ode to Things Moorea Seal Ramona & Ruth Nook Shop S ta tioner y p r od ucts a r e kep t minima l w ith a n ind ustr ia l ed g e. A b la ck a nd w hite colour p a lette is key to cr ea ting a ma sculine look. Pow d er -coa ted meta l g iv es items a utilita r ia n look, w hile g r id lines ha v e a g r a p hic a p p ea l. Desk a ccessor ies a r e kep t simp le w ith cur v ed ed g es, ma king p r od ucts a p p ea r hea v y. F onts a r e la r g e-sca le a nd sa ns-ser if, g iv ing sta tioner y a b old minima list a esthetic.

Refined Materials Choosing Keeping Shorthand Salvatori

s lea ther, meta l a nd ma r b le continue to b e

Desig ns a r e kep t simp le a nd sop histica ted w ith

L ea ther softens items, w hile g old a nd b r onze ma

The d esk a ccessor ies set fr om S a lv a tor i celeb r

4 Refined Materials Choosing Keeping Shorthand Salvatori Jenni Bick Ode to Things L uxur ious ma ter ia ls such a s lea ther, meta l a nd ma r b le continue to b e essentia l for d esk a ccessor ies a nd sta tioner y. Desig ns a r e kep t simp le a nd sop histica ted w ith clea n lines tha t keep the focus on the ma ter ia l. L ea ther softens items, w hile g old a nd b r onze ma ter ia ls b r ing a w a r m g low. The d esk a ccessor ies set fr om S a lv a tor i celeb r a tes cr a ftsma nship a nd fea tur es w hite ma r b le, b r ushed b r onze a nd lea ther.

Heritage Textiles Moleskine Hardgraft Public-Supply

om mensw ea r p a tter ns a nd fa b r ics.

ing b one g iv e items a sense of her ita g e.

ctility, seen on fa b r ic-w r a p p ed noteb ooks

Mig non S hop uses w a ter colour techniq ues to cr

5 Heritage Textiles Moleskine Hardgraft Public-Supply Mignon Shop Typo Pr od ucts ta ke insp ir a tion fr om mensw ea r p a tter ns a nd fa b r ics. Tr a d itiona l motifs such a s ta r ta n a nd her r ing b one g iv e items a sense of her ita g e. Wool a nd d enim p r ov id e a na tur a l ta ctility, seen on fa b r ic-w r a p p ed noteb ooks fr om Ha r d g r a ft a nd Moleskin. Mig non S hop uses w a ter colour techniq ues to cr ea te a p la id p r int for a n eye-ca tching illustr a tiv e d ep iction of this tr end.

Expressive Lines Design Loop Ramona & Ruth Nuuna Smug Moglea A

n exp r essiv e motif on ca r d s, noteb ooks a nd p encil ca ses.

F or a r efined ta ke of this tr end, d ots a nd d a shes a r e a

6 Expressive Lines Design Loop Ramona & Ruth Nuuna Smug Moglea A key p r int a nd p a tter n for 2 018, ma r k-ma king cr ea tes a n exp r essiv e motif on ca r d s, noteb ooks a nd p encil ca ses. Pa int str okes a nd ca r efr ee d ood les ha v e a fr eefor m style on p r od ucts. Desig ns fea tur e a ll-ov er p r ints or b old illustr a tions. F or a r efined ta ke of this tr end, d ots a nd d a shes a r e a p p lied a s sma ll-sca le r ep ea ts. A monochr ome a nd inky b lue p a lette help s to keep this look mod er n.

Items a r e v oid of p r int a nd p a tter

7 Minimal Type Jot Paper Co Kate Spade Design Inspiration Qompendium Wor d s a nd fonts ma ke a b old sta tement on sta tioner y a s the ma in d esig n fea tur e. Items a r e v oid of p r int a nd p a tter n, instea d p utting a focus on w or d s. Cla ssic ser if fonts ha v e a tr a d itiona l look, w hile sa ns-ser if sta tements offer a minima l a p p ea l. Wor d s a r e centr ed on p r od uct to d r a w the eye. In Haus Press

Colour Play Smug Delfonics Mr Boddington's Studio

nosta lg ic b a ck-to-school a esthetic, w hile b r

8 Colour Play Smug Delfonics Mr Boddington's Studio Jenni Bick Inside Store Colour p la ys a key r ole in d esktop items a nd sta tioner y. B r ig ht a nd b old colour s g iv e items a sense of p la yfulness. S a tur a ted tones of p r ima r y colour s ha v e a nosta lg ic b a ck-to-school a esthetic, w hile b r ig ht or a ng e, lime a nd p ink inject ener g y into p r od uct. S ticky notes fr om Insid estor e fea tur e fluor escent hues p a ir ed w ith g r ey a nd b la ck for a g r a p hic mix-a nd -ma tch sta tement.

Fun & Games Perpetual Kid Fancy Red Cap Cards Wild Ink Press

log ue w a y to ta ke a b r ea k fr om technolog y.

er -scissor b ookma r ks a r e fun a ccessor ies for the d

9 Fun & Games Perpetual Kid Fancy Red Cap Cards Wild Ink Press Pla yful d esk a ccessor ies b r ing joy a nd offer a n a na log ue w a y to ta ke a b r ea k fr om technolog y. Gr eeting ca r d s fea tur e clev er p uns w ith ha nd w r itten fonts for a ca sua l feel. Youthful items such a s sling shot p encils a nd r ock-p a p er -scissor b ookma r ks a r e fun a ccessor ies for the d esktop a nd p r ov id e a necessa r y d istr a ction d ur ing a b usy w or kd a y. Urban Outfitters

1990s Nostalgia Present & Correct Ello There

lg ia continues to insp ir e p r od ucts, w ith

Old school items ma ke a comeb a ck, such a s tr a p

Ga ming is a lso a key theme, insp ir ing key icons a

s. TV cha r a cter s fr om the 19 9 0s b r ing a

10 1990s Nostalgia Present & Correct Ello There Petagadget Yea Oh Greetings My Sweet Paper Card Nosta lg ia continues to insp ir e p r od ucts, w ith themes fr om the s r eig ning str ong. Old school items ma ke a comeb a ck, such a s tr a p p er keep er s a nd comp osition noteb ooks. Ga ming is a lso a key theme, insp ir ing key icons a nd p a tter ns on er a ser s a nd b ir thd a y ca r d s. TV cha r a cter s fr om the s b r ing a comed ic r elief, a s seen on Yea Oh Gr eeting ' s B ea v is a nd B utthea d ca r d.

11 Action Points Make i t easy: men a r e likely to b uy ca r d s for sp ecia l occa sions w ith their fa mily or p a r tner in mind. Pla n p r od ucts a nd ma r keting ca mp a ig ns tha t ta r g et ma le shop p er s a nd help them w ith their p ur cha sing d ecision Keep i t n eut ral : d esig n p r od ucts tha t ha v e a sop histica ted a nd minima l look tha t ca n a p p ea l to b oth men a nd w omen Lo o k t o t h e p ast : tr a d itiona l textiles, motifs a nd ma ter ia ls ca n b e used a s a sour ce of insp ir a tion A p p eal t o al l ag es: humour a nd p la y a r e essentia l for a ll a g es to exp r ess themselv es. B e sur e to ma r ket items so tha t they ha v e cr oss-g ener a tiona l a p p ea l Y Studio

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