Key Trends The Holiday Pet. This year's key product trends see brands branching into unusual new categories. Canva
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1 Key Trends 2017 The Holiday Pet This year's key product trends see brands branching into unusual new categories Canva
2 Overview Ho l i d ay t reat s: the Chr istma s sea son is a key g ifting occa sion for p et p a r ents w ho a r e incr ea sing ly ta king the op p or tunity to sp la sh out on luxur y g ifts for their p ets a nd includ e them in the festiv ities P et - i n cl usi ve: a ccor d ing to the B a r kb ox Holid a y Dog Pa r ent S tud y, 80% of d og ow ner s w ill b uy their p et a g ift this Chr istma s, w hile 58% of Millennia l p et p a r ents p la n to p r ep a r e a sp ecia l Holid a y mea l for their d og Mat ch i n g set s: g ifts includ e ma tching huma np et outfits such a s Chr istma s sw ea ter s a nd Holid a y p yja ma s for the w hole fa mily, includ ing the d og a nd ca t Lily's Kitchen P erso n al i sat i o n rul es: p er sona lised g ifts continue to b e a ma jor op p or tunity, a s consumer s or d er op tions emb la zoned w ith a p et' s na me or ima g e P et t i p p l es: a numb er of ma jor r eta iler s ha v e a d d ed non-a lcoholic p et b ev er a g es to their Holid a y r a ng es this yea r, includ ing d og b eer s a nd Pa w secco PR Newswire Eclectic Eccentricity
3 Holiday Wear Next Pajamagram Ellen Degeneres x Petsmart Absolute Hound Aldi Etsy The tw o tr end s d omina ting festiv e a p p a r el for p ets this yea r a r e ma tching huma n-p et outfits a nd ug ly Chr istma s jump er s. Ma ss fa shion a nd lifestyle b r a nd s a r e lea d ing the tr end, cr ea ting ma tching festiv ew ea r for ow ner s a nd their p ets. Next ha s la unched a collection of festiv e onesies; Ald i ha s just r elea sed a r a ng e of festiv e sw ea ter s; a nd US online r eta iler Pa ja ma g r a m fea tur es Chr istma s p et p yja ma s, includ ing a r a ng e for ca ts.
4 Festive Accessories Cat in Berlin Pup Tart Handmade Harry Barker Etsy Growlees Dog Tags Etsy R esp ond ing to the continuing consumer d esir e for nov elty (a nd Insta g r a m-fr iend ly) p et a ccessor ies, b r a nd s emb r a ce p ieces tha t a d d a touch of p er sona lity a nd humour to p ets' outfits. F or the p er fect look on Chr istma s Da y, ther e a r e g litter y b ow ties, festiv e slog a n d og ta g s a nd colla r s a nd lea d s ma d e w ith cla ssic festiv e p r ints includ ing snow fla kes, r eind eer a nd ta r ta n.
5 Gift Sets & Hampers Lily's Kitchen Pink & Turquoise Harry Barker Coco + Pistachio The Christmas Home BarkBox The r ecent exp losion in g ift b ox a nd sub scr ip tion ser v ices ha s not b yp a ssed the p et ma r ket, a nd Chr istma s is a p r ime g ifting occa sion for these cur a ted p a cks of p et g ood ies. Gour met p et food b r a nd L ily s K itchen ha s cr ea ted a collection of Chr istma s g ift ha mp er s for d og s a nd ca ts, ea ch p a cked w ith a selection of sea sona l food a nd tr ea ts. US sub scr ip tion b ox ser v ice B a r kb ox ha s r elea sed a festiv e-themed b ox for the Holid a ys w ith mittens a nd toys.
6 Bespoke Gifts Sophia Victoria Joy Cheshire & Wain Kelso and Titch MijMoj Design Not on the High Street Jonny's Sister Customised a nd b esp oke g ifts continue to b e hug ely p op ula r a cr oss lifestyle g ifting, p a r ticula r ly for p et ow ner s, a s fr iend s a nd fa mily sea r ch for or ig ina l id ea s. Dog a nd ca t colla r s a r e emb ossed w ith p ets' na mes, w hile b ed s a nd clothing a r e emb r oid er ed a nd monog r a mmed. Dinner w a r e includ ing tr ea t ja r s a nd b ow ls is a lso customised to cr ea te sp ecia l items for the Holid a y sea son.
7 Festive Tipples Woof Dog Beer Snuffle Dog Beer Woof & Brew Woof & Brew B r a nd s a r e r elea sing non-a lcoholic d r inks for d og s so they ca n join in the festiv ities. S up er ma r ket cha in Tesco ha s intr od uced Woof & B r ew ' s B ottom S niffer b eer for d og s, ma d e fr om fla x, d a nd elion, b ur d ock a nd nettle, a nd p et Pa w secco, conta ining a b lend of eld er flow er, nettle, g inseng a nd limeflow er. F or something mea tier, S nuffle Dog B eer is b r ew ed in B elg ium fr om b eef, chicken a nd ma lt b a r ley extr a cts.
8 Holiday Treats Etsy Baxter Boo Petsmart Lily's Kitchen Bocce's Bakery JG Artwork Pet a d v ent ca lend a r s continue to soa r in p op ula r ity in the sea sona l tr ea t ca teg or y, w ith most of the ma jor p et r eta iler s now offer ing their ow n v er sion. Chr istma s tr ea ts b ecome p etfr iend ly, such a s ca nd y ca nes ma d e fr om r a w hid e a nd Pep p er mint L a tte tr ea ts fr om B occe s B a ker y, ma d e w ith ca r ob, coconut a nd mint. S ea sona l p et food s conta in festiv e a nd nutr itious ing r ed ients such a s tur key a nd v enison.
9 Beauty & Fragrances WildWash Mr Paw Hownd Per fume g ets a p et-fr iend ly ma keov er to b ecome a key g ift item this yea r, w ith for ma ts sized to b e p er fect stocking filler s. UK outd oor s b r a nd B a r b our ha s la unched a ca nine colog ne, w hile ethica l g r ooming comp a ny How nd ha s r elea sed B utch L ea ther Colog ne for ma le d og s a nd a Pea ch B um fr a g r a nce for fema le d og s. Barbour
10 Holiday Toys Harry Barker Ellen Degeneres x Petsmart Pets Pyjamas Freak Meowt Waggo Toys ma ke the p er fect stocking filler s for p ets, a nd b r a nd s d r a w on tr a d itiona l Holid a y icons for insp ir a tion this yea r. Tug toys in the sha p e of Chr istma s cr a cker s, ha nd -knitted mitten ca t toys stuffed w ith ca tnip a nd chew y snow fla ke toys a r e just some of the festiv e id ea s on offer for p la yful p ets. Ellen Degeneres x Petsmart
11 Decorations & Stockings From Leoni With Love Twenty-Seven Etsy Hoobynoo Etsy Miss Shelly Designs Decor a tions ha v e b ecome a p op ula r w a y for consumer s to integ r a te their p ets into the Chr istma s festiv ities. F or a p er sona lised festiv e touch, clea r p la stic b a ub les a r e filled w ith tr ea ts a nd customised w ith the p et s na me. Pet Chr istma s stocking s continue to b e key for festiv ities, w ith d esig ner -ma ker s on online ma r ketp la ces such a s Etsy a nd Not on the Hig h S tr eet cr ea ting a n a r r a y of customised op tions.
12 Gifts for Pet Lovers Etsy House of Wonderland Ted Baker Hoopsy Gifts The Gluttonous Gardener Petlandia As p ets b ecome a n incr ea sing ly imp or ta nt p a r t of their ow ner ' s id entity, the p et-lov er g ift ca teg or y continues to g r ow. K ey g ift id ea s for p et lov er s this yea r includ e p er sona lised p et stor yb ooks fr om Petla nd ia, DIY g r ow -your -ow n ca tnip a nd d og -fr iend ly p la nt kits, a nd custom p et a r tw or k. Ca t-themed p ieces a r e imp or ta nt for nov elty g ifting, w ith a ccessor ies r a ng ing fr om b a g s to keyr ing s.
13 Action Points Test p et s f o r t h e Ho l i d ay: g iv ing your p r od uct line a p et-fr iend ly ma keov er for the Chr istma s sea son offer s sur p r ise a nd nov elty. It' s a lso a g ood w a y to test the w a ter s for a mor e p er ma nent exp a nsion into p et p r od ucts Make g i f t i n g p et - f ri en d l y: in w id er g ifting ca teg or ies, such a s ha mp er s, a d d ing a p et-fr iend ly op tion is a simp le w a y to r efr esh the line. If you' r e a lifestyle b r a nd, p a r tner w ith a p et b r a nd. If you' r e a p et b r a nd, find your d r ea m lifestyle b r a nd to w or k w ith Up d at e t h e cl assi cs: this yea r ' s most imp or ta nt tr end s p r ov e tha t ther e' s p lenty of milea g e in tr a d itiona l festiv e p a tter ns a nd p r ints, p a r ticula r ly w hen comb ined w ith mod er n sla ng ua g e Keep up wi t h t h e i co n s: a nima l motifs a r e a p p ea ling to p et ow ner s, their fr iend s a nd fa mily, a nd b eyond. F r om la p d og s to lla ma s, ma ke sur e you keep up w ith the key a nima l icons on socia l med ia Miss Shelly Designs
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