Creative Labels & Tags

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1 Key Trends 2017 Creative Labels & Tags Gifting key trends are updated with the perfect sticker or tag Ferm Living

2 Overview Consumer s w a nt to g o the extr a mile to p er sona lise g ifts w ith sp ecia lly d esig ned ta g s tha t ca n often b e ha nd -finished. Sust ai n ab l e p ap ers: kr a ft p a p er s a r e inksta mp ed for a tr a d itiona l a p p r oa ch, keep ing colour to a minimum Han d wri t t en : ca llig r a p hy a nd b r ush letter ing a r e imp or ta nt, tha nks to the r ise of cr a ft w or kshop s. B r a nd s a im to encour a g e consumer s to ta ke the time to ha nd w r ite ta g s a nd ca r d s Mark- maki n g : sma ll ha nd -d r a w n lines a nd d a shes a d d sub tle p a tter ns for a sop histica ted touch. Pa le tona l colour s w or k w ith tr a nsp a r ent p a p er s a nd ma tte finishes Portraits De Villes V i n t ag e f l o ral s: flor a l p a tter ns ta ke a v inta g e a p p r oa ch w ith cla ssic r ose a nd cr imson b ouq uets in w a r m tones to mimic a n a g ed look tha t' s r ich in p a tter n Ortolan Sass & Belle

3 Authentic Style The Little Design Corner Daria Kalenchuk Emerald & Ella Identity Pipii Kawaii Goodies Njoy 2 Give A style insp ir ed b y a ntiq ue lug g a g e ta g g ing, kr a ft p a p er la b els a r e now coming to g ifting a nd p r od uct d esig n to d eliv er a n a uthentic feel. The use of typ ew r itten a nd sta mp ed fonts w hether r ea l or mimicked a r e key to keep ing styles or ig ina l, ev en w hen a p p lied onto clea r, b la nk p r e-p r inted ta g s. Ad d itiona l d eta ils such a s new sp a p er p r ints, illustr a tions a nd text enha nce the r etr o r efer ence, a s d oes a tta ching la b els w ith thr ea d s a nd tw ine.

4 Decorative Tassels Adominick THUSS + FARRELL A q uick fix to d ecor a te a g ift is a n a d d itiona l ta ssel. These colour ful extr a s b r ing life to the p r esent w ith its mov ing fea tur e. F or a g la mor ous feel, silky ta ssels a r e comp lemented b y sleek r ib b ons. Ar r a ng ements g et b old er w ith colour ful cr ep e a nd tissue p a p er s d oub ling a s r ib b ons. Ta ssels a r e often p a ir ed w ith multip le ta g s for a n enha nced or na menta l feel. The Gift Wrap Company

5 Real Wood Ancardia The Chaotic Paw Prints Closet & Botts Anthropologie Brian Patrick Flynn Sugar & Cloth The Wedding Of My Dreams R a w w ood p ieces a r e key to a d d ing a touch of na tur e on g ifting a nd p r od uct la b elling. Coa r se slices a r e id ea l for a scr ib b led na me or d ed ica tion, w hile smoother finishes a llow consumer s to p a int a sma ll p ictur e a nd a d d a hint of colour. L a ser -etched w ood s lea v e a r efined feel, w hile the b ur nt style w or ks for ha nd w r itten w or d notes. S cr a b b le p ieces a r e mimicked to sp ell out na mes for a p er sona l touch, a nd ca n d oub le up a s a keyr ing g ift.

6 Cutout Plane Paper Papermash TK Maxx Anthropologie Berylune Feest Papier My Heart DIY Ta g s g et inv entiv e, using cutout techniq ues a nd p la ys on p ositiv e a nd neg a tiv e sp a ce to p r esent messa g es. S ma ll sha p es a nd p a tter ns a r e p unched w ith ha nd held sta mp tools tha t cr ea te d ecor a tiv e d eta ils. F or intr ica te motifs a nd p hr a ses, la ser -cutting is id ea l a nd ca n b e a p p lied to hea v yw eig ht cotton p a p er s or Per sp ex ma ter ia ls. Glitter ed a nd p a tter ned p a p er s come a s sur p r ise elements to a d d a contr a sting la yer.

7 Ink Blocking Silini Papermash Marby & Elm Feest Papier Basic Invite The Gloomy Light Speelhof 14 R efer encing old -school lino p r inting a nd sta mp ing b r ing s a cr a fted q ua lity to g ifting. F olia g e motifs a nd b lock letter ing w or k w ell w ith b la ck inks, w hile mixing colour s a nd la yer s a d d s d imension. Cotton p a p er a nd ca r tr id g e w or k b est to a b sor b hea v y oil inks, a chiev ing a la sting finish. K r a ft p a p er sticker s a r e suita b le for b eing p r inted onto a nd p r ov id e a q uick a nd cr a fty solution to sea ling g ifts a nd env elop es.

8 Minimalist Marking Kado Design Lydia Kasumi Shirreff Kati Forner Thislakshmi Hearth & Hand with Magnolia Ferm Living Jessica Nielsen Ca ter ing to a mor e minima list a esthetic, ma r king is key a nd fea tur es finely sp a tter ed inks a nd sp eckled d ots. This consid er ed a p p r oa ch to w r a p p ing ca n b e w or ked in clea n colour b locking, fa d ed line p a tter ns a nd a b str a ct g old en foil sha p es. L a r g e field s of b la nk sp a ce a r e key to set off the ma r king s a nd enha nce the p a p er q ua lity. B oxsets includ e multip lesized ta g op tions a nd a r oll of r ib b on, p er fect for w r a p p ing tr icky-sha p ed g ifts.

9 Calligraphy Fonts Kado Design Dream Key THUSS Idlewild F ollow ing the incr ea sing p op ula r ity of cr a ft w or kshop s, ca llig r a p hy w r iting is a lso a g r ow ing field of inter est. In line w ith this, the L etter ing L ea g ue is a cr a fting community a nd p la tfor m offer ing b r ush letter ing cla sses in the US. Ink flow p ens a r e b a ck a nd ca n b e customised w ith d iffer ent nib end s to a chiev e fine or thick w r iting. F or a mor e p a inter ly effect, p a intb r ush p ens a r e a simp ler op tion a nd sticker la b els mimic this style in p r int.

10 Vintage Florals Azmari Sad Castle Rifle Paper Co Sass & Belle Papermash Luck & Luck Meri Meri F or a v inta g e ta ke w ith flor a ls, r oses a nd cr imsons a r e key motifs. The p a tter ns incor p or a te w a r m p inks, r ed s a nd cr ea m for a cla ssic look, a nd a finely d eta iled illustr a tiv e style is key. Pla cements a r e seeming ly r a nd om, a s if cut out of a v inta g e w a llp a p er or fa b r ic, a d d ing to the a uthentic look. Coor d ina tes of w r a p p ing p a p er a nd ta g or sticker a r e ma king a comeb a ck, w hile a d d ing a fr esh stem to the p a cka g e ca n comp lement the p r inted b looms.

11 Action Points Craf t wo rksh o p s: ca ter to consumer d esir e for lea r ning new cr ea tiv e skills b y offer ing cr a ft w or kshop s a r ound ta g s a nd la b elling Co h esi ve n arrat i ve: cr ea te a na r r a tiv e tha t connects the w r a p p ing, r ib b on, ta g s a nd other elements. This na r r a tiv e ca n tr a nsla te into themed r ea d y-to-b uy kits a nd sets Fast g i f t i n g : sticker s step up their g a me a nd offer q uick a nd stylish ta g op tions. Offer in-stor e ser v ices for sca nning a nd r ep r od ucing p er sona l touches such a s ha nd w r iting a nd kiss-ma r ks Sust ai n ab l e st yl e: ma ke ev er y effor t for ta g s a nd sticker s to b e r eused, r ecycled or kep t a s keep sa kes Berylune

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