Digital access to cultural resources in Tuscany

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1 Digital access to cultural resources in Tuscany Roberto Ferrari Marco Scerbo Director of Culture Research Department Tuscany Region Miercurea Ciuc - Romania EU Project Manager Foundation for Research Innovation I 6-8 September 2016

2 Rewinding the tape back to Sofia \ Warm welcoming Cultural Insight Team Building

3 Tuscany in pics 1

4 Tuscany in pics 2

5 Tuscany: a l of world sites In Tuscany are present 7 of the 51 (tangible) Italian World Heritage sites: Florence, Pisa, Siena, San Gimignano, Pienza, Val D'orcia Medici Villas

6 The Smart Specialization Strategy....focused on 12 priorities (among which Cultural Heritage Virtual Reality) based on Academic Research Excellence centres.

7 Innovation clusters districts... Paper Stones Naval Optoelectronics space Railway high speed train Fashion made in italy POLIS Smart city Nanotechnologies ICT Robotics Mechanics automotive Furnitures Renewables energy saving Life sciences Since 2011 in Tuscany exists: 12 innovation clusters 5 technological districts 2 focused on technologies for the preservation valorization of Cultural Natural Heritage In 2016 Tuscany Region decided to merge clusters districts, keeping directly 12 Innovation districts...fri is in charge to manage the district focused on the technologies for the cultural smart city (POLIS).

8 ...Some breaking news occurred... Tuscany is with the Marches (that as a territory involved by the earthquake can't act directly) the only Italian region to possess a working group able to act on the historical cultural assets for their protection.

9 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of intangible cultural of historical sites

10 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of intangible cultural of historical sites

11 ROP ERDF (measure 6.7.1) OBJECTIVE / EXPECTED IMPACT EXPECTED IMPACT AT REGIONAL LEVEL Increase the attractiveness of Improvement of cultural the conditions of the stard supply (museums major cultural use of cultural attractors) in the main areas improving conditions for of touristic supply use attraction of reference areas RESULT INDICATORS REFERENCE ACTION Action aimed to the protection, enhancement Number of networking visitors in the of cultural public nontangible public institutions, intangible, of (in thouss) the catchment per institute areas of strategic (Source Istatimportance such Mibact) as to consolidate promote development processes MAIN TECHNICAL FEATURES OF THE ACTION OUTPUT INDICATORS Types of interventions Support for operations of preserving enhancing the cultural museums Beneficiaries local authorities, associations, foundations; Park authorities, religious moral authorities. 1) Growth of the expected number of visits to natural cultural sites places of attraction receiving support 2) Number of activated services (Design implementation of services)

12 ROP ERDF (measure 6.7.2) OBJECTIVE / EXPECTED IMPACT EXPECTED IMPACT AT REGIONAL LEVEL Increase the attractiveness of Improvement of cultural the conditions of the stard supply (museums major cultural use of cultural attractors) in the main areas improving conditions for of touristic supply use attraction of reference areas RESULT INDICATORS REFERENCE ACTION Action aimed to support the dissemination of Number of knowledge visitors in the use of cultural public nontangible public institutions, intangible, (in thouss) through the per institute creation of (Source Istatservices / or Mibact) innovative systems the use of advanced technologies MAIN TECHNICAL FEATURES OF THE ACTION OUTPUT INDICATORS 1) Growth of the Types of expected number interventions of visits to natural Establishment of cultural an information sites system on line of places of the great attraction museum receiving support attractors its thematic network 2) Number of activated services Beneficiaries (Design Tuscany Region implementation of services)

13 What's going on now in Tuscany? ROP ERDF Tuscany Region of museum of natural galleries of libraries archives of intangible cultural of historical sites

14 of natural Tuscany Region, jointly with MIBACT LAMMA, developed a GIS portal where is possible to consult the cultural, architectural natural sites constrained by the main Italian laws on cultural protection (1497/1939 sole text 42/2004) Further info@:

15 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of intangible cultural of historical sites

16 of museum galleries The Photographic Archive of Tuscany Region aims at collecting organizing the iconographic fund constituted through photographic campaigns acquisitions. value. Further

17 of museum galleries The purpose is to document diffuse both history life of the region, institutional events, to communicate the richness of Tuscany with its countless lscape, people, historical cities, cultural, to share preserve a virtual collection of relevant iconographic value.

18 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of intangible cultural of historical sites

19 of libraries archives INTERNET CULTURALE is a web tool google like for multimedia consultation that displays bibliographic information digital catalogs of the main Italian public libraries (currently available in IT EN ES FR). 8 Partners develop manage the portal, among which, the Tuscany Region Further info@:

20 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of historical of intangible sites cultural

21 of intangible cultural The Photographic Archive of Tuscany Region is also a database where is possible to find plenty information concerning regional intangible cultural : the sub-category Society works, I.e., allows to search for information about ancient trades, traditions, religious festivities recurring events. Although this database allows also a geographical search, room for development exists.

22 of museum galleries The Photographic Archive of Tuscany Region aims at collecting organizing the iconographic fund constituted through photographic campaigns acquisitions. value. Further

23 What's going on now in Tuscany? ROP ERDF Tuscany Region of natural of museum galleries of libraries archives of intangible cultural of historical sites

24 of historical sites technologies was fundamental to support the widest public experience of real estate promoted by Tuscany Region recently. The aim is to promote valorization /or purchase, along with preservation, of a wide set of historical buildings sites under its management. The announcement, published on July 2016, is based on an online catalog. Further info@:

25 of historical sites

26 of historical sites

27 Our first stakeholders meeting 1/2

28 Our first stakeholders meeting 2/2 STRENGTHS An ecosystem of multiple actors active in the field of digitization (firms, research centres, public entities) already exists, creating a sound environment for further improvements ; Huge presence of natural cultural in the Tuscany Region; High interest of private stakeholders on the topic; Possibility to develop networking experience; High experience on research innovation topics related with exploitation of digitization contents. WEAKNESS Limited experience cooperation with «Europeana» platform ; Limited inter-operability of formats ; Lack of knowledge on legal issues concerning data protection in local public entities; Personnel funding shortage; Too many stards; Lack of cooperation among local stakeholders OPPORTUNITIES Exploitation for tourism purposes of digitized data; Development of a br Digital patronage of the Florence, already globally renown. Possibility to develop new business models THREATS Resilience of supports/device adopted for digitization; Lack of experience on legal protection/royalties for endorsing private-public partnerships; Risk of data cannibalism from international corporates.

29 Thanks for your attention Roberto Ferrari: Director of Culture Research Department Marco Scerbo: Eu Project Manager

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