LUCRE O U R M A N I F E S T O COPYRIGHT 2018 LUCRE. ALL RIGHTS RESERVED V E R S I O N 1. 3 J A N
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1 LUCRE O U R M A N I F E S T O COPYRIGHT 2018 LUCRE. ALL RIGHTS RESERVED V E R S I O N 1. 3 J A N
2 Contents 0 6 INTRODUCTION A quick snapshot of our vision for Lucre and how we feel it will benefit the gambling industry and our investors. 0 7 ABOUT LUCRE 0 9 What Lucre could achieve and how it willl disrupt and revolutionize the gambling industry. TECHNOLOGY OVERVIEW Everything you need to know about how Lucre uses Blockchain technology and smart contracts. 1 5 BUSINESS, MARKETING & SUSTAINABILITY 1 8 Overview of the Lucre business and what the overall goal of Lucre is, as well as Marketing and Sustainability efforts. PROBLEMS & SOLUTIONS Immediate issues that Lucre is targeting to solve for the current gambling industry INVESTOR RELATIONS Market insights, token system, fundraising and allocation of capital, and the Lucre ICO. USE CASES A variety of ways in which Lucre aims to bridge the gap between convenience, security and utility MILESTONES ROADMAP A snapshot of just our yearly milestones, as well as a more detailed, transparent roadmap. THE LUCRE TEAM SUMMARY
3 Lucre (LCRX) does not guarantee, and accepts no legal DISCLAIMER liability whatsoever arising from or connected to, the accuracy, reliability, currency, or completeness of any material contained in this whitepaper. Potential LCRX PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. holders should seek appropriate independent professional advice prior to relying on, or entering IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD into any commitment or transaction based on, material TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, published in this whitepaper, which material is purely TAX, OR OTHER PROFESSIONAL ADVISOR(S). published for reference purposes alone. Tokens will not be intended to constitute securities in any jurisdiction. The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. This whitepaper does not constitute a prospectus or offer While we make every effort to ensure that any material in document of any sort and is not intended to constitute an this whitepaper is accurate and up to date, such as offer of securities or a solicitation for investment in products, services, technical architecture, token securities in any jurisdiction. Lucre does not provide any distribution, company timelines - such opinion on any advice to purchase, sell, or otherwise material could be subject to change without notice and in transact with Tokens and the fact of presentation of this no way constitutes a binding agreement or the provision of whitepaper shall not form the basis of, or be relied upon in professional advice. connection with, any contract or investment decision. No person is bound to enter into any contract or binding legal agreement in relation to the sale and purchase of Tokens, and no cryptocurrency or other form of payment is to be accepted on the basis of this whitepaper.
4 ABSTRACT Thank you for taking the time to read the Lucre Manifesto. Lucre enables users to give gaming/gambling establishments AS WELL AS their patrons professionals This paper is the result of collaboration between passionate access to an ETH-based, cashless payout system in an advisors, sports betting and poker professionals, auditable, transparent and secure way on Lucre's Blockchain specialists, and cryptocurrency evangelists. distributed ledger. Moreover, Lucre is a platform for others to build applications on top of to complement and improve the user experience. Users will be able to leverage the Lucre currency to power a plethora of applications and services. Lucre leverages Blockchain technology to be a user-friendly, decentralized, and safe, cashless payment system intended to revolutionize the gaming industry. The Lucre Manifesto will outline the vision of Lucre, the current issues in gaming & gambling, as well as give a brief summary of the Blockchain technology used and how Lucre is utilizing it to address specific issues to make gaming better for users across the globe, both online and offline, alike.
5 COVERING LETTER The global casino and gambling industry is over a $600bn A currency's success is determined by the public and the industry. It provides a very profitable demographic that is open market, and like investors, they follow a particular currently not being directly serviced. For a number of pattern and checklist before investing. We feel Lucre ticks reasons, unlike what we have out on the market today, we off all boxes on that very checklist; namely the purpose of do not wish to re-invent the wheel. We don't plan on the currency (in this case being a tax-free, de-centralized starting out with a Blockchain-based ecosystem in entirety, currency accepted by online and offline casinos and used by but simply wish to tackle the pain-points casinos and books gamers and gamblers), the support the currency receives face today. We firmly believe in the service they have taken (mainly in terms of funding if and when required, marketing decades to perfect, and only wish to make that experience and technical support), the sustainability and lifetime of the all the easier, and safer, for them and their patrons. While currency itself (we will here document how we can build on Bitcoin is an acceptable option at a few casinos and sports the core concept for years to come), and the overall books, it is also slow, filled with hoops to jump through, and profitability of such an investment (again, 200bn US dollar not as widely used given its uncertainty and price point. industry which is still just a drop in the ocean). Tackling those very issues as well as being able to directly fill that gap in the market is what we feel will be the primary Join us in taking a gamble on Lucre. USP of Lucre. Gaurav Areng Chakraverti Co-Founder
6 LUCRE SPORTS BOOKS CARD ROOMS CASINOS WHAT IS LUCRE? Lucre is a decentralized cryptocurrency payment system based on the ETH Blockchain that is designed specifically to disrupt, revolutionize and safely simplify online and offline gambling transactions. Conceptualized and brought to life by experienced individuals in the field, we have identified gaps in the market, pain points experienced, and created a way to overcome them. Using Lucre, the gambling world, whether online or offline, will never be the same again. OUR VISION FOR LUCRE is to make this the long-awaited, sought-after, safe, quick, cashless, decentralized, currency of choice and a single-source global KYC solution for most, if not all, casinos, sportsbooks and card rooms. ADVANTAGES TO USERS Secure and decentralized wallet/bankroll solution Improving exchange rate on idle bankroll Focus on convenience of access and use of funds globally ADVANTAGES TO MERCHANTS An additional revenue stream that appreciates Eliminates the need for large amounts of cash Secure KYC, targeted advertising and customer service ADVANTAGES TO INVESTORS A dynamic, transaction-heavy currency Exponential levels of sustainable, long-term growth Excellent ROI for pre-ico and ICO tokens 06
7 07 ABOUT L u c r e a i m s t o c o m p l e t e l y r e v o l u t i o n i z e t h e g a m b l i n g i n d u s t r y. L u c r e i s a g a t e w a y t o d e c e n t r a l i z e d, s e c u r e, a n d f a s t o n l i n e g a m i n g, p o w e r e d b y t h e p o s s i b i l i t i e s o f B l o c k c h a i n t e c h n o l o g y. T r a d i t i o n a l l y, o n l i n e g a m i n g h a s d e l a y s, s l o w p a y o u t s t o p l a y e r s, a s w e l l a s l a c k o f t r u s t d u e t o c o r r u p t i o n a m o n g s p o r t s b o o k s. L u c r e l o o k s t o c h a n g e t h i s b y d e v e l o p i n g a n a p p t h a t e n s u r e s f a s t a n d s e c u r e t r a n s a c t i o n s, t h e a b s o l u t e b e s t b e t t i n g l i n e s a v a i l a b l e i n a n y s p o r t, b u t a b o v e a l l, a b e t t e r p l a y e r e x p e r i e n c e. I m a g i n e w i n n i n g b i g a t t h e B l a c k j a c k t a b l e a n d h a v i n g t o c a r r y a r o u n d t h o u s a n d s o f d o l l a r s i n c a s i n o c h i p s. W h i l e i t s g r e a t t h e p l a y e r w o n, t h e y n o w h a v e t o c a r r y a l l o f t h e s e c h i p s t o t h e c a s h i e r t o r e d e e m t h e i r w i n n i n g s. W i t h L u c r e, p l a y e r s w i l l h a v e t h e o p t i o n t o c a s h o u t r i g h t a t t h e B l a c k j a c k t a b l e, a n d b y t h e t i m e t h e y s e l e c t t h e i r n e x t t a b l e g a m e, t h e i r f u n d s w i l l b e b a c k i n t h e i r w a l l e t ( o n t h e L u c r e a p p ) v i a t h e Q R r e a d e r f u n c t i o n. B e c a u s e w e w a n t t o r e w a r d p l a y e r s, L u c r e w i l l o f f e r s o m e o f t h e l o w e s t t r a n s a c t i o n f e e s, a n d f a s t e s t p r o c e s s i n g t i m e p o s s i b l e. L u c r e w i l l t a c k l e t h e g a m i n g w o r l d t h r o u g h a n u m b e r o f d i f f e r e n t e l e m e n t s. P r i m e a m o n g t h e m w o u l d, o f c o u r s e, b e t h e L u c r e c u r r e n c y i n i t s e l f. A t r a n s a c t i o n - h e a v y c r y p t o c u r r e n c y i n t e n d e d s p e c i f i c a l l y f o r t h e p u r p o s e s o f o n l i n e a n d o f f l i n e g a m b l i n g. L u c r e i s b u i l d i n g i t s o w n w a l l e t w h e r e i t c a n o f f e r b e t t e r r a t e s, l o w e r f e e s, a n d q u i c k e r t r a n s a c t i o n s. T h e c r e a t i o n o f h a n d i c a p p e r w e b s i t e s, s p o r t s b o o k s, a n d g a m i n g r o o m s w i l l e n s u r e l o n g e v i t y a s w e l l a s t h e u s e o f L u c r e. F i n a l l y, t h e i n t e g r a t i o n w i t h Q R r e a d e r s a n d i n d i v i d u a l t r a n s a c t i o n m a c h i n e s w i l l e n s u r e a n e a s i e r a d o p t i o n, s u s t a i n a b l e u s e, a n d s e a m l e s s p r o g r e s s w i t h t h e g a m i n g I o T. L U C R E : F A S T, S A F E, & S U S T A I N A B L E.
8 08 ABOUT F l e x i b i l i t y a n d s e c u r i t y a r e i n c r e d i b l e a d v a n t a g e s t h a t c o m e w i t h t h e u s e o f a d e c e n t r a l i z e d s y s t e m, s u c h a s L u c r e. T h e B l o c k c h a i n s y s t e m o f t r a n s a c t i o n s i s m o r e i n d e p e n d e n t a n d d e c e n t r a l i z e d, g i v i n g t h e u s e r c o n t r o l a n d f r e e d o m o v e r f i n a n c i a l t r a n s a c t i o n s, a s t h e E t h e r e u m B l o c k c h a i n f o c u s e s o n r u n n i n g t h e p r o g r a m m i n g c o d e o f a n y d e c e n t r a l i z e d a p p l i c a t i o n. T h e s e a p p l i c a t i o n s w i t h i n t h e v i s i o n f o r L u c r e, i n v o l v e a t r u l y o n e - o f - a - k i n d s p o r t s b o o k. B y p a r t n e r i n g w i t h s o m e o f t h e w o r l d s m o s t p r o m i n e n t s p o r t s b o o k s, t h e L u c r e w e b s i t e a n d a p p w i l l t a k e s p o r t s b e t t i n g t o n e w h e i g h t s. U s e r s w i l l h a v e m o r e c o n t r o l o v e r t h e i r g a m i n g e x p e r i e n c e, b y e n s u r i n g t h e y a r e g e t t i n g t h e b e s t l i n e s o n a n y s p o r t i n g e v e n t. L i k e w i s e, t h e L u c r e a p p a n d w e b s i t e w i l l f e a t u r e l i v e i n - p l a y b e t t i n g. L u c r e w i l l o p e n u p p a r t n e r s h i p s, a s w e l l a s m o n t h l y i n c e n t i v e s f o r u s i n g o u r w e b s i t e a n d a p p l i c a t i o n. T h e o n l y c u r r e n c y u s e d o n t h e L u c r e a p p a n d w e b s i t e w i l l b e t h e L u c r e t o k e n. T h i s w i l l e n s u r e s t r e n g t h a n d s t a b i l i t y w i t h t h e t o k e n, a s w e l l a s t h e t o k e n s v a l u e i n t h e s h o r t a n d l o n g t e r m. T h e L u c r e t o k e n i s E R C c o m p a t i b l e, m e a n i n g i t c a n b e s t o r e d o n a n y E R C w a l l e t. L u c r e s t o p g o a l s a r e t o i m p r o v e a n d s t r e a m l i n e t h e g a m i n g e x p e r i e n c e f o r u s e r s a n d e s t a b l i s h a d e c e n t r a l i z e d n e t w o r k t h a t i s c o m p l e t e l y s e c u r e, a n d o n e t h a t p u t s t h e c o n t r o l b a c k i n t o t h e p l a y e r s ' h a n d s. A n o t h e r f e a t u r e o f t h i s p l a t f o r m w i l l b e t h e h a n d i c a p p i n g p o r t i o n o f t h e w e b s i t e. U s e r s w i l l b e a b l e t o u s e L u c r e t o k e n s t o p a y f o r s p o r t s b e t t i n g a d v i c e f r o m s o m e o f t h e w o r l d s b e s t s p o r t s h a n d i c a p p e r s. H a n d i c a p p e r s r e g i s t e r e d t o t h i s s i t e w i l l b e p a i d v i a L u c r e t o k e n s, w h i c h a r e E R C f r i e n d l y. T o e n s u r e t h e a b s o l u t e b e s t u s e r e x p e r i e n c e, a n d o v e r a l l s u c c e s s f o r t h e p l a y e r s, h a n d i c a p p e r s M U S T m a i n t a i n a n a c c u r a c y p e r c e n t a g e o f 6 3 % w i n r a t e o r b e t t e r o v e r t h e c o u r s e o f 1 m o n t h ( 3 0 d a y s ), o r e l s e t h e y w i l l b e p u t o n a r e v i s i o n p e r i o d i n w h i c h t h e y h a v e 3 0 d a y s t o e x c e e d t h e 6 3 %. I f t h e y a r e u n a b l e t o d o s o, t h e y w i l l n o l o n g e r b e a b l e t o h a n d i c a p f o r t h e L u c r e s i t e. A d d i t i o n a l l y, p l a y e r s w i l l b e r e f u n d e d 8 0 % o f t h e i r p a y m e n t t o t h e h a n d i c a p p e r i n t h e e v e n t t h e y a r e p l a c e d o n a s u s p e n d e d p e r i o d. I n t e r e s t e d h a n d i c a p p e r s w i l l a l s o b e r e q u i r e d t o a p p l y t o t h e L u c r e t e a m, a s w e l l a s s h o w p r o o f o f s u c h s k i l l s e t. A l l w i n s a n d l o s s e s ( a s w e l l a s o d d s p l a y e d ) w i l l b e r e c o r d e d, a m o n g a r u n n i n g t o t a l o f o v e r a l l s t a t i s t i c s f o r h a n d i c a p p e r s. U s e r s w i l l b e a b l e t o v i e w s t a t i s t i c s o f h a n d i c a p p e r s s u c h a s w i n / l o s s r a t e, a v e r a g e b e t t i n g o d d s, r e t u r n o n i n v e s t m e n t p e r c e n t a g e, a s w e l l a s m a n y o t h e r s t a t i s t i c s t o e n s u r e a b s o l u t e t r a n s p a r e n c y.
9 09 TECHNOLOGY OVERVIEW " L E V E R A G I N G T O D A Y ' S T E C H N O L O G Y T O B E F U T U R E - R E A D Y A N D P R E P A R E D F O R T O M O R R O W. " T o r e v o l u t i o n i z e t h e b e t t i n g i n d u s t r y w e a r e b u i l d i n g o n t h e f o u n d a t i o n o f t h e E t h e r e u m B l o c k c h a i n t o c r e a t e a p l a t f o r m t h a t, u n t i l n o w, d o e s n t e x i s t. T h e a r c h i t e c t u r e o f t h e L u c r e b l o c k c h a i n t o k e n i s c o m p l i a n t t o t h e E R C s t a n d a r d. P u r c h a s i n g a s p o r t s b e t t i n g p a c k a g e o n t h e L u c r e w e b s i t e w i t h L u c r e t o k e n s o n i s o n e o f t h e q u i c k e s t a n d e a s i e s t w a y s t o g e t v a l u e f r o m t h e b l o c k c h a i n. W i t h t h e w i d e l y a d o p t e d M e t a M a s k C h r o m e p l u g i n, u s e r s w i l l h a v e t h e a b i l i t y t o p u r c h a s e w i t h j u s t 2 - c l i c k s d i r e c t l y i n t h e i r b r o w s e r. A d d i t i o n a l l y, u s e r s w i l l b e a b l e t o w a g e r o n a l l s p o r t s w i t h o u r t o k e n s i n o u r o n e o f a k i n d p e e r t o p e e r b e t t i n g s y s t e m. U s e r s c a n u s e o d d s f r o m a n y s p o r t s b o o k, o r c r e a t e t h e i r o w n o d d s / t e r m s o f a b e t. T h e t r a n s a c t i o n i n c l u d e s a r e c o r d f o r b o t h h a n d i c a p p e r s a n d b e t t o r s a l i k e, w i t h d e t a i l e d b e t t i n g r e c o r d s a n d s t a t i s t i c s w i t h o u t t h e n e e d f o r L u c r e s i n t e r a c t i o n. I C A P, t h e I n t e r e x c h a n g e C l i e n t A d d r e s s P r o t o c o l, i s a f e a t u r e o f t h e E t h e r e u m b l o c k c h a i n t h a t a l l o w s t r a n s f e r o f f u n d s b e t w e e n 3 r d p a r t y a c c o u n t s. B y u t i l i z i n g t h i s t e c h n o l o g y t h e L u c r e p l a t f o r m c a n s e c u r e l y t r a c k t h e s o u r c e o f a n E t h e r e u m t r a n s a c t i o n w i t h o u t t h e u s e r n e e d i n g t o s u p p l y a n y o f t h e i r p r i v a t e i n f o r m a t i o n. B y u t i l i z i n g t h e E t h e r e u m B l o c k c h a i n, L u c r e p r o v i d e s a s e c u r e, r e l i a b l e a n d a u d i t a b l e w a y f o r s p o r t s b e t t o r s a n d h a n d i c a p p e r s a l i k e, t o b r i n g t r a n s p a r e n c y b a c k t o s p o r t s b e t t i n g, a s w e l l a s p u t t i n g t h e c o n t r o l b a c k i n t o t h e u s e r s. W h i l e t h e L u c r e p l a t f o r m p r o v i d e s t o o l s t o s i m p l i f y a n d e n c o u r a g e e n g a g e m e n t b e t w e e n b e t t o r s a n d p r o f e s s i o n a l h a n d i c a p p e r s, t h e L u c r e t o k e n w i l l b e a b l e t o t r a n s f e r f r o m a n y u s e r t o a n y o t h e r u s e r w i t h o u t i n t e r a c t i n g w i t h t h e L u c r e p l a t f o r m. T h i s s h i f t s f u r t h e r c o n t r o l o f t h e d e c e n t r a l i z e d v i r t u a l c u r r e n c y t o t h e c o m m u n i t y. A d d i t i o n a l l y, t h e r e a r e c u r r e n t d e v e l o p m e n t s t o a l l o w u s e r s t o a c c e p t c a s i n o p a y o u t s v i a Q R r e a d e r s d i r e c t l y f r o m a n y t a b l e g a m e o r s l o t m a c h i n e.
10 10 TECHNOLOGY OVERVIEW DECENTRALIZATION C e n t r a l i z e d o p e r a t i o n s a r e o f t e n v i c t i m s o f h a c k i n g b e c a u s e t h e y s t o r e l a r g e a m o u n t s o f f u n d s o r s e n s i t i v e u s e r d a t a - a t a r g e t f o r t h e m a l i c i o u s. B y h a v i n g a l l o f t h e v i t a l f u n c t i o n s p e r f o r m e d i n a s m a r t c o n t r a c t, L u c r e m a k e s u s e o f t h e E t h e r e u m n e t w o r k s s e c u r i t y a n d t r a n s p a r e n c y, m a k i n g t r a d i t i o n a l h a c k s i n f e a s i b l e. F u r t h e r m o r e, o u t d a t e d c e n t r a l i z e d p a y m e n t g a t e w a y s c o n t r o l f u n d s f o r m e r c h a n t s, b o t h o n l i n e a n d o f f l i n e, c o s t a l o t o f m o n e y, a n d a r e s t i l l n o t a n i d e a l s c e n a r i o f o r r e g u l a t o r y b o d i e s a n d g o v e r n m e n t s. A c h a n g e i n r e g u l a t o r y r e q u i r e m e n t s c a n e a s i l y s h u t d o w n o p e r a t i o n s w h i c h c a n l e a v e f u n d s f r o m i t s u s e r s l o c k e d. T h i s i s n o t a c o n c e r n w i t h L u c r e, b e c a u s e i t i s e s s e n t i a l l y i m p o s s i b l e f o r a c e n t r a l a u t h o r i t y t o g a i n c o n t r o l o f t h e E t h e r e u m n e t w o r k. P e e r t o P e e r ( P 2 P ) d e c e n t r a l i z a t i o n a l l o w s b e t t i n g b a s e d c o m p e t i t i o n w i t h o u t r e l i a n c e o n p a y m e n t p r o c e s s o r s, r e d u c e s o p e r a t i o n a l r e g u l a t o r y b u r d e n s, a n d p r o t e c t s a g a i n s t o r g a n i z a t i o n a l c o r r u p t i o n s u c h a s f r a u d a n d e m b e z z l e m e n t. T h e u s e o f b l o c k c h a i n i n L u c r e ' s G l o b a l K Y C p r o c e s s a l s o e n s u r e s t h e s a f e s t a n d m o s t t r u s t w o r t h y K Y C p r o c e s s a v a i l a b l e f o r t h e i n d u s t r y, i n l i n e w i t h a l l A M L / C T F, I d e n t i t y M a n a g e m e n t a n d F r a u d g u i d e l i n e s. AUTONOMOUS + BLOCKCHAIN E t h e r e u m s b l o c k c h a i n t e c h n o l o g y a l l o w s f o r t h e e x e c u t i o n o f s m a r t c o n t r a c t s, c o d e w h i c h i s r u n o n t h e E V M ( E t h e r e u m V i r t u a l M a c h i n e ). T h i s t e c h n o l o g y c a n b e u s e d t o p e r f o r m c a l c u l a t i o n s a n d c o n d u c t t r a n s a c t i o n s w h i c h a l l o w s f o r a n a u t o n o m o u s, t r u s t - l e s s p a y o u t s y s t e m, a l l w h i l e b e i n g f a s t, s e c u r e a n d c o m p l e t e l y t r a n s p a r e n t. L u c r e a l s o l e v e r a g e s t h e t r u s t - l e s s n e s s o f B l o c k c h a i n t e c h n o l o g y t o c r e a t e a s a f e, s e c u r e, a l b e i t p s e u d o n y m o u s w a y t o t a c k l e t h e u n i v e r s a l i s s u e s r e g a r d i n g K Y C p r o c e s s e s, f o r u s e r s, a s w e l l a s f o r m e r c h a n t s a n d b o o k i e s. U s e r s, p e r t r e n d s a n d r e s e a r c h a n a l y s i s, a r e c o n t i n u a l l y b u r d e n e d b y d i f f i c u l t a n d l o n g - d r a w n - o u t K Y C p r o c e s s e s, o f t e n m u l t i p l e t i m e s o v e r t h e c o u r s e o f t h e i r a s s o c i a t i o n w i t h m e r c h a n t s. T h i s p r o c e s s s r e p e a t e d m u l t i p l e t i m e s o n e v e r y p a r t n e r w e b s i t e, m a k i n g a t a s k l i k e c r e a t i n g a n a c c o u n t a n d d e p o s i t i n g f u n d s i n i t s e l f a t i m e - c o n s u m i n g p r o c e s s f o r u s e r s, o f t e n t i m e s w h o m a y n o t p r e f e r t h e i r d e t a i l s b e i n g h o s t e d o n a c e n t r a l i z e d s y s t e m l i k e i t i s n o w. L u c r e a l l e v i a t e s t h a t c o n c e r n b y i m p l e m e n t i n g a s a f e r, m o r e s e c u r e K Y C p r o c e s s t h a t i s i n a d h e r e n c e t o r e g u l a t o r y g u i d e l i n e s, b u t i s a l s o u t i l i z i n g b l o c k c h a i n s e c u r i t y t o e n s u r e i t i s p e r s t a n d a r d, s e c u r e, y e t p s e u d o n y m o u s a n d s a f e f r o m c e n t r a l i z e d a g e n c i e s. T h i s d i r e c t l y a i d s t h e w o r k o f r e g u l a t o r y b o a r d s a n d g a m i n g c o m m i s s i o n s a s w e l l i n t h e i r s t a n c e a g a i n s t u n r e g u l a t e d g a m b l i n g, c a s h f l o w, e a s i l y t r i c k a b l e K Y C s, A M L / C T F g u i d e l i n e s, F r a u d a n d I d e n t i t y M a n a g e m e n t.
11 11 TECHNOLOGY OVERVIEW THE LUCRE TOKEN L u c r e u s e s i t s o w n E R C t o k e n ( L C R X ), p r o v i d i n g d i s t r i b u t e d v a l u e f o r C r o w d s a l e p a r t i c i p a n t s. T h e c r e a t i o n o f L u c r e t o k e n s w i l l b e a o n e t i m e e v e n t. a n d t h e r e f o r e t h e t o t a l s u p p l y o f L u c r e t o k e n s i s f i x e d. L u c r e t o k e n s a r e t h e c o r e o f t h e L u c r e P l a t f o r m. C o n s u m e r s w i l l b e c h a r g e d t o k e n s f o r t h e i r u s a g e o f L u c r e W e b S e r v i c e s s u c h a s o u r s p o r t s b e t t i n g, h a n d i c a p p i n g, a n d p e e r t o p e e r w a g e r i n g p l a t f o r m. T h e l a r g e s t p o r t i o n o f t h o s e t o k e n s w i l l g o t o t h o s e w h o a d o p t t h e c o i n ( c a s i n o s, p r i m a r y i n v e s t o r s, a s w e l l a s o n l i n e s p o r t s b o o k s ), A s m a l l e r p e r c e n t a g e i s r e t a i n e d t o h e l p s u p p o r t t h e f u t u r e o f t h e p l a t f o r m, a s w e l l a s f o r t h e o n g o i n g d e v e l o p m e n t a n d i t e r a t i o n o f t h e p l a t f o r m. A s m a l l p o r t i o n o f L u c r e t o k e n s w i l l b e c o n t i n u a l l y b u r n t, a t a v e r y s l o w r a t e t o e n s u r e s t a b i l i t y i n t h e t o k e n s v a l u e. LUCRE BETTING SYSTEM L u c r e e n a b l e s t h e f o r m a t i o n o f w a g e r i n g b e t w e e n p e e r s. C o n t r a c t s a r e a g r e e m e n t s b e t w e e n e a c h p e e r, d e f i n i n g w h i c h s p e c i f i c w a g e r w i l l b e p l a c e d, a t w h a t s c a l e a n d a t w h a t p r i c e. O n c e t h e w a g e r h a s t a k e n p l a c e, i t w i l l b e g r a d e d b y t h e L u c r e s y s t e m, a n d t h e f u n d s w i l l b e r e l e a s e d t o t h e w i n n e r o f t h e w a g e r, w i t h L u c r e m a i n t a i n i n g a s m a l l t r a n s a c t i o n a l f e e. T h e r e s u l t s w i l l b e k e p t i n a t r a n s a c t i o n a l h i s t o r y, a n d o n l y g r a d e d b y t h e L u c r e s y s t e m t o e n s u r e a c c u r a c y a n d t r a n s p a r e n c y. A d a t a b a s e w i l l b e k e p t t o p r o v i d e e a c h c o n s u m e r w i t h t h e i r b e t t i n g s t a t s i n c l u d i n g ( b u t n o t l i m i t e d t o ) w i n / l o s s r a t i o, a v e r a g e b e t t i n g o d d s, i n d i v i d u a l m a r k e t s t a t i s t i c s, a n d e v e r y t h i n g u s e r s n e e d i n o r d e r t o b e a b l e t o m a k e i n f o r m e d d e c i s i o n s.
12 12 TECHNOLOGY OVERVIEW THE LUCRE APP T h e L u c r e a p p w i l l l e v e r a g e p r e s e n t - d a y t e c h n o l o g y t o p r o v i d e a s e a m l e s s, s a f e, a n d i n s t a n t a n e o u s u s e r e x p e r i e n c e. A d m i t t e d l y, L u c r e w i l l t a k e c u e s f r o m e x i s t i n g a p p l i c a t i o n s l i k e C o i n b a s e, a n d m e r g e t h a t w i t h c a p a b i l i t i e s m a d e p o s s i b l e b y o n l i n e w a l l e t s a n d p a y m e n t s y s t e m s l i k e G o o g l e T e z, P a y P a l, N e t e l l e r a n d m o r e, t o p r o v i d e u s e r s w i t h t h e b e s t o f b o t h w o r l d s, a n d a c o m p l e t e l y i n t u i t i v e, p a i n l e s s a n d l a g l e s s p r o c e s s, w h i l e s t i l l m a i n t a i n i n g t h e h i g h e s t a v a i l a b l e l e v e l s o f s e c u r i t y i n f r a s t r u c t u r e s. T h e L u c r e a p p w i l l c o n t a i n a Q R r e a d e r, w h i c h w i l l a l l o w c o n s u m e r s t o s e a m l e s s l y t r a n s a c t t o a n d f r o m t h e i r w a l l e t a t e f f i c i e n t r a t e s. T h e u s e r w i l l b e a b l e t o c o p y t h e Q R a d d r e s s, a n d s e n d f u n d s t o a n o t h e r r e c i p i e n t, o r s i m p l y s c a n a n o t h e r i n d i v i d u a l s a p p l i c a t i o n. I n a d d i t i o n, L u c r e w i l l c o n t i n u a l l y e v o l v e t o b e a b l e t o l e v e r a g e N F C, b i o m e t r i c s, a n d n e w e r t e c h n o l o g i e s t o c o m e, i n o r d e r t o b e a b l e t o e a s i l y f i t i n t o t h e G a m b l i n g I o T. THE LUCRE WALLET T h e L u c r e W a l l e t w i l l b e a f e a t u r e o f t h e L u c r e A p p a s w e l l a n d t h e L u c r e W e b s i t e. I t w i l l s e r v e a s L u c r e ' s o w n s e c u r e c r o s s - p l a t f o r m f o r h o l d i n g a n d e x c h a n g i n g t o k e n s. T h e r e a s o n i n g b e h i n d d e v e l o p m e n t o f a s t a n d - a l o n e w a l l e t f e a t u r e i s m u l t i - f o l d. W h i l e b e i n g a b l e t o f i t i n t o t h e L u c r e e c o s y s t e m, t h e w a l l e t w i l l a l s o e n a b l e m o n i t o r i n g h i s t o r i c a l a n d r e a l - t i m e d a t a, t h e r e b y e n a b l i n g t h e L u c r e t e a m g a i n i n g i n s i g h t i n t o p o s s i b l e i m p r o v e m e n t s a n d e n h a n c e m e n t s, a s w e l l a s b e i n g a b l e t o d e l i v e r t h o s e e n h a n c e m e n t s i n a n e a s i e r, l e s s d i s j o i n t e d m a n n e r. U p d a t e s a n d f e a t u r e e n h a n c e m e n t s c a n b e p r e - t e s t e d i n a s a n d b o x e n v i r o n m e n t a n d b e s i m u l t a n e o u s l y d e l i v e r e d t o u s e r s o f t h e a p p a c r o s s g e o g r a p h i e s w i t h o u t d e l a y s a n d d o w n - t i m e s, t h e r e b y, a s a l w a y s, h o l d i n g u s e r e x p e r i e n c e a t h i g h e s t r e g a r d. I n a d d i t i o n, t h e L u c r e t e a m i s w o r k i n g o n " f i r s t s " t h a t w i l l f e a t u r e e x c l u s i v e l y o n t h e L u c r e a p p a n d w a l l e t, s u c h a s t h e a b i l i t y t o h o l d c o m p l e t e " b a n k r o l l s " i n o n e, c o n v e n i e n t a n d s a f e p l a c e, b e a b l e t o s w a p b e t w e e n F i a t C u r r e n c y a n d L u c r e a s d e s i r e d, a s w e l l a s s e m i - m a n u a l c a p s t h a t c a n b e e n f o r c e d b y u s e r s i n o r d e r t o b e a b l e t o e n s u r e t h e y g a m b l e r e s p o n s i b l y.
13 13 TECHNOLOGY OVERVIEW INTERFACES L u c r e w i l l p r i m a r i l y b e a c c e s s i b l e t h r o u g h W e A r e L u c r e. o r g, t h e p r i m a r y d o m a i n f o r a l l L u c r e u p d a t e s, a n n o u n c e m e n t s a n d i n f o r m a t i o n, p r e a s w e l l a s p o s t I C O. T h e L u c r e u s e r - f r i e n d l y i n t e r f a c e a n d W e b S e r v i c e s w i l l p r o v i d e t h e a b i l i t y t o n o t o n l y p r o v i d e a t r a n s p a r e n t a n d h e a l t h y f l o w o f i n f o r m a t i o n, b u t t h e a b i l i t y f o r u s e r s t o p a y f o r s e r v i c e s a n d r e s o u r c e s i n a l l m a j o r c u r r e n c i e s - w h i c h i s c r i t i c a l f o r L u c r e ' s l o n g - t e r m v a l u e a n d s u c c e s s. L u c r e w i l l o p e r a t e a n i n d e p e n d e n t w e b s i t e ( a n d s u b s e q u e n t l y a n a p p ) f o r s p o r t s b e t t i n g, s a l e a n d p u r c h a s e o f s p o r t s b e t t i n g t i p s f r o m a s e l e c t g r o u p o f p r o f e s s i o n a l h a n d i c a p p e r s, a s w e l l a s f i r s t - o f - i t s - k i n d p e e r - t o - p e e r w a g e r i n g s y s t e m, a s w e l l a s o n - s i t e w a g e r i n g o n s e l e c t p r o p b e t s a n d e v e n t s, t h r o u g h w h i c h L u c r e w i l l a c t a s t h e e s c r o w s e r v i c e, a s w e l l a s h e d g e r, w h e r e r e q u i r e d. T h i s w i l l c r e a t e a t o p - o f - t h e - l i n e s y s t e m, a s w e l l a s o f f e r a n e c o s y s t e m f o r t h e L u c r e c u r r e n c y a n d p r o m o t e a d o p t i o n g o i n g f o r w a r d. TESTING AND RELEASES L u c r e w o r k s t i r e l e s s l y b e h i n d t h e s c e n e s t o e n s u r e i t ' s a t t h e f o r e f r o n t o f t e c h n o l o g i c a l d e v e l o p m e n t s a n d u s a g e, a n d t o e n s u r e t h a t L u c r e i s a n e a r l y a d o p t e r o f u p c o m i n g t e c h n o l o g i c a l c a p a b i l i t i e s i n t h e c r y p t o w o r l d a n d t h e f i n a n c i a l w o r l d t o g e t h e r. A l l f e a t u r e u p g r a d e s a n d a d d - o n s w i l l b e t h o r o u g h l y t e s t e d i n a t e s t i n g e n v i r o n m e n t p r i o r t o r e l e a s e. B u g f i x e s w i l l b e s w i f t a n d p a t c h e s w i l l b e s e a m l e s s l y i n t e g r a t e d i n o r d e r t o e n s u r e e f f i c i e n c y o f t h e s y s t e m a n d t o d e l i v e r t h e b e s t p o s s i b l e u s e r e x p e r i e n c e. M a j o r u p d a t e s a n d e n h a n c e m e n t s w i l l b e d o n e p o s t a d a y a n n o u n c e m e n t, p r o v i d i n g n o t i c e o f u p c o m i n g p o s s i b l e d o w n - t i m e s, a n d w i l l t a k e p l a c e d u r i n g n o n - p e a k h o u r s. A m o n t h l y d i s c u s s i o n a m o n g p a r t n e r s a n d s t a k e h o l d e r s w i l l b e p e r f o r m e d, f o l l o w i n g w h i c h a n n o u n c e m e n t s i n t h e f o r m o f " p r e s s c o n f e r e n c e s " w i l l b e m a d e t o t h e p u b l i c i n o r d e r t o i n f o r m t h e m o f u p g r a d e s o n t h e h o r i z o n. B e t a v e r s i o n s o f t h e a p p l i c a t i o n a n d u s a g e w i l l b e a v a i l a b l e t o c o r e s t a k e h o l d e r s a n d p r e - I C O i n v e s t o r s, p r i o r t o I C O, a s w e l l a s b e f o r e e v e r y m a j o r r e l e a s e. H i g h - R o l l e r s w i l l a l s o p o t e n t i a l l y b e a b l e t o h a v e e a r l y - a c c e s s t o m a j o r u p g r a d e s a n d f e a t u r e s e t s. F o r d e t a i l e d r e l e a s e s p l e a s e r e f e r t o t h e R o a d m a p a n d M i l e s t o n e s.
14 14 TECHNOLOGY OVERVIEW I N S U M M A R Y L u c r e a i m s t o r e v o l u t i o n i z e t h e t r i l l i o n - d o l l a r g a m b l i n g i n d u s t r y. I t d o e s t h i s b y f o c u s i n g o n f o u r c o r e a r e a s - T r a n s p a r e n c y, E x p e r i e n c e, E f f i c i e n c y, a n d S c a l a b i l i t y. L u c r e r e p r e s e n t s t h e f i r s t s t e p t o w a r d s r a d i c a l l y o v e r h a u l i n g a p r e d o m i n a n t l y c a s h - b a s e d e c o n o m y, t o a d e c e n t r a l i z e d, b l o c k c h a i n p o w e r e d, c a s h l e s s, s a f e, a n d e f f i c i e n t e c o s y s t e m. B y s t a r t i n g w i t h a u n i v e r s a l l y - a c c e p t a b l e p a y m e n t s y s t e m, L u c r e w i l l e f f e c t i v e l y s o l v e p a i n p o i n t s f o r, n o t j u s t o n l i n e u s e r s a c r o s s t h e g l o b e, b u t c a s i n o p a t r o n s i n a n y g e o g r a p h y, c a r d r o o m s a c r o s s t h e w o r l d, a n d c a s i n o s t h a t r e l y o n s l o w a n d i n e f f e c t i v e p a y m e n t s y s t e m s. W h i l e t h e t e a m h a s e x t e n s i v e e x p e r i e n c e i n t h e d e v e l o p m e n t s p a c e, t h e e x p e r i e n c e w i t h i n t h e s p o r t s b e t t i n g a n d g a m b l i n g w o r l d s i s w h a t c r e a t e s t h e u n i q u e p e r s p e c t i v e t o t h e p o s s i b i l i t i e s o f a s y s t e m l i k e L u c r e i n t h e l o n g - r u n. B y b a s i n g t h i s a s a f i n a n c i a l i n s t r u m e n t, L u c r e i s a l s o a b l e t o l e v e r a g e t h e r a w p o t e n t i a l o f n e w e r t e c h n o l o g i e s, a n d a d a p t t h e m i n t o t h e b l o c k c h a i n a n d c r y p t o c u r r e n c y s p a c e. S e a m l e s s l y. T h e p o t e n t i a l f o r s u c h a s y s t e m i s g r e a t, a n d t h e e x e c u t i o n o f t h i s s y s t e m, s t r a t e g i c s u s t a i n a b i l i t y o f t h e c u r r e n c y, t r a n s p a r e n c y o f t h e p r o c e s s, a n d o v e r a l l d e l i v e r y o f e a s e a n d j o y t o t h e e n d u s e r s i s w h a t m a k e s L u c r e p o w e r f u l, u n i q u e, a n d t h e e p i t o m e o f w h a t a d e c e n t r a l i z e d f i n a n c i a l t o o l w a s a l w a y s m e a n t t o b e.
15 15 BUSINESS OVERVIEW T h e c o r e b u s i n e s s w o u l d b e f i n a n c i a l s o l u t i o n s f o r t h e g a m b l i n g i n d u s t r y, u s i n g a d e c e n t r a l i z e d c r y p t o c u r r e n c y a s t h e m e a n s t o p o w e r t h a t e c o n o m y. T h e u s e o f c u r r e n t a n d f u t u r e F i n T e c h s o l u t i o n s i n t a n d e m w i t h c r y p t o c u r r e n c y w i l l b u i l d a b r i d g e w i t h i n t h e g a m b l i n g e c o s y s t e m. T h e b u s i n e s s w o u l d e a r n t o m o r r o w b y b e i n g a b l e t o b r i d g e t h e g a p b e t w e e n s o f t w a r e a n d h a r d w a r e c a p a b i l i t i e s i n t h e c r y p t o c u r r e n c y s p a c e a n d w i l l p r o v i d e t h a t t o c a s i n o s a c r o s s t h e g l o b e. S i m i l a r l y, t h e d e c e n t r a l i z e d, t a r g e t e d n a t u r e o f t h e L u c r e A p p w o u l d e n a b l e a d v e r t i s i n g p o s s i b i l i t i e s, p u s h n o t i f i c a t i o n s, g e o - b a s e d p r o m o t i o n a l m a t e r i a l, a n d a n i m p r o v e d, e f f i c i e n t c u s t o m e r s e r v i c e p l a t f o r m f o r m e r c h a n t - u s e r t r a n s a c t i o n s. A l l s e e m i n g l y s m a l l b u t a v e r y c o s t l y a n d d i f f i c u l t p r o c e s s e s t o m a i n t a i n u s i n g c u r r e n t r e g u l a t o r y g u i d e l i n e s a n d s y s t e m s. H o w L u c r e c a n l e v e r a g e B l o c k c h a i n s p e c i f i c a l l y i s b y b u i l d i n g a o n e - t i m e s a f e, a u t h e n t i c a t e d K Y C p r o c e s s t h r o u g h t h e L u c r e A p p g r a n t i n g u s e r s a c c e s s t o a l l p a r t n e r e s t a b l i s h m e n t s a n d w e b s i t e s. S o m e t h i n g t h a t i s n ' t c u r r e n t l y c h e a p f o r m e r c h a n t s, a n d i s d e f i n i t e l y n o t s e c u r e o r t r u s t w o r t h y f r o m t h e P O V o f r e g u l a t o r s a n d g o v e r n m e n t s. I f L u c r e c a n e f f e c t i v e l y l i n k a o n e - s t o p K Y C p r o c e s s t h a t c o v e r s m u l t i p l e r e g i o n a l r e q u i r e m e n t s a n d g o v e r n m e n t r e q u i r e m e n t s, w i t h h a r d w a r e c a p a b i l i t i e s l i k e b i o m e t r i c s a n d e x i s t i n g i d e n t i f i c a t i o n p r o c e s s e s, i t w o u l d h a v e e f f e c t i v e l y t a k e n a h u g e s t e p t o w a r d s c r e a t i n g t h e m o s t t r u s t w o r t h y K Y C p r o c e s s i n t h e i n d u s t r y, s a v i n g m e r c h a n t s & r e g u l a t o r y b o a r d s / c o m m i s s i o n s m i l l i o n s i n r e s o u r c e s a n d t i m e.
16 16 SUSTAINABILITY OVERVIEW L C R X m a y n o t b e M O R E s e c u r e t h a n a B T C o r E T H. L C R X i n v e n t o r i e s a r e s t o r e d o n h a r d w a r e w a l l e t s, b u t t h a t b a r e l y i m p a c t s r e a l - w o r l d u s e r s a n d t h e i r c u r r e n c i e s. H o w e v e r, b e i n g s p e c i f i c a l l y f o r t h e o n e d e m o g r a p h i c a n d e c o n o m y, L C R i s a m o r e s t a b l e c u r r e n c y f o r a u s e r t o a d o p t, b e a f a s t e r a l t e r n a t i v e, a n d b e a n a l t e r n a t i v e t h a t c o u l d a d d r e s s s p e c i f i c p a i n p o i n t s f o r t h i s d e m o g r a p h i c. B e i n g a n E R C t o k e n, i t a l s o m a k e s L C R X l e s s l i k e l y t o b e l o s t o r a c c i d e n t a l l y t r a n s f e r r e d t o w r o n g o r a d d r e s s e s. T h e r e f o r e, a s a p r o d u c t, p o t e n t i a l l y e a s i e r t o a d o p t f o r m e r c h a n t a n d p a r t n e r p o r t a l s. A s t h e g o a l i s b u i l d i n g t h a t e c o n o m y w i t h i n a v e r y t a r g e t e d e c o n o m y, c a t e r i n g t o s p e c i a l n e e d s i n t h a t e c o n o m y i s a f r e e d o m L C R p o s s e s s e s t h a t c o m p e t i t o r s d o n o t. C u r r e n t l y. P e r t h e C a s i n o p e d i a t r e n d s f o r i d e n t i f i e d a f t e r r e v i e w i n g m i l l i o n g a m b l i n g t r a n s a c t i o n s, t h e r e a r e 5 m a j o r p o i n t s t o n o t e - A l l o w a n c e f o r s e l f e x c l u s i o n, t h e R i s e o f M o b i l e, M o r e s t r i n g e n t R e s p o n s i b l e G a m i n g e n f o r c e m e n t s, S t r i c t e r F r a u d P r e v e n t i o n, a n d c u s t o m e r s b e i n g t i r e d o f m u l t i p l e K Y C s a n d d e l a y s i n b e i n g a b l e t o a c c e s s a n d l o g i n t o m u l t i p l e a c c o u n t s. U s i n g B l o c k c h a i n, L u c r e w i l l t a k e s t e p s t o a d d r e s s a l l t h e s e m a j o r c o n c e r n s i n a t r u s t l e s s, s e c u r e a n d e f f e c t i v e m a n n e r. U s i n g L C R = L e s s r i s k. L e s s d e m a n d f o r c a s h. L e s s f r a u d. F e w e r i n c o n v e n i e n c e s. S i m u l t a n e o u s l y, l a r g e r m a r k e t. M o r e p l a y e r s p e r r e g i o n. M o r e r e v e n u e f o r m e r c h a n t s. B e t t e r c u s t o m e r s e r v i c e. B e t t e r A d v e r t i s i n g. A n d a c a s h l e s s, t r u s t l e s s, p s e u d o n y m o u s e c o n o m y a n d e c o s y s t e m t h a t i s, c o n t r a r y t o f i r s t i m p r e s s i o n s, i n s t r i c t e r a d h e r e n c e t o A n t i - M o n e y L a u n d e r i n g ( A M L ) a n d C o u n t e r - T e r r o r i s t F i n a n c i n g ( C T F ) p o l i c i e s, i d e n t i t y m a n a g e m e n t, a n d u n r e g u l a t e d g a m b l i n g.
17 17 MARKETING OVERVIEW Lucre s marketing strategy involves creating a product that not only markets itself, but that merchants will market to users because of the features that benefit them, and users to merchants because of the ease of access and convenience it offers them. W h a t w o u l d m a k e L u c r e u n i q u e b e g i n s w i t h t h e f a c t t h a t i t ' s a c r y p t o c u r r e n c y d e v e l o p e d s p e c i f i c a l l y f o r u s e i n t h e g a m b l i n g e c o n o m y, c r e a t i n g a r e a l - w o r l d e x c h a n g e f o r c r y p t o c u r r e n c y a g a i n s t f i a t i n t h e f o r m o f c a s i n o c h i p s a n d c a s h - o u t s. W h i l e c o m p e t i t o r s c o u l d j u s t a s e a s i l y b e a d o p t e d, L u c r e, a s a s y s t e m, p r o v i d e s f o r a w a l l e t a n d f e a t u r e s o f t h a t w a l l e t t h a t a r e c u s t o m - c r e a t e d f o r t h i s d e m o g r a p h i c. T h e a b i l i t y t o s e t i n " r e s p o n s i b l e g a m i n g " l i m i t s, t h e a b i l i t y t o d e p o s i t a n d w i t h d r a w f r o m p a r t n e r w e b s i t e s, t h e a b i l i t y t o b u y i n a n d c a s h o u t a t c a s i n o s, a s i n g l e K C Y p r o c e s s t h a t c o u l d s a f e l y e n s u r e a c c e s s t o p a r t n e r w e b s i t e s, a n d a l s o e n s u r e a m o r e s e c u r e K C Y p r o c e s s o v e r a l l f r o m t h e P O V o f m e r c h a n t s a n d r e g u l a t o r y b o a r d s - t h e s e a r e s p e c i f i c g o a l s t h a t L C R w o r k s t o w a r d s. F r o m a U X p e r s p e c t i v e, t h a t i n c l u d e s b u i l d i n g f e a t u r e s s p e c i f i c f o r s p o r t s b e t t o r s, f o r p o k e r p l a y e r s, f o r c a s i n o p a t r o n s, i n t h e s e n s e t h a t i t c o u l d d o u b l e a s a k n o w l e d g e b a s e, a p l a t f o r m w h e r e o n e c o u l d g e t i n s t a n t a c c e s s t o p r o m o t i o n s r u n b y p a r t n e r m e r c h a n t s, a n d b u i l d i n g a p l a t f o r m w h e r e t h e L C R w a l l e t i s n o t j u s t a w a l l e t f o r c u r r e n c y, b u t a s i n g l e, m o r e s e c u r e, a n d c h e a p e r b a s e f o r o n e ' s e n t i r e b a n k r o l l. W i t h r e a l - t i m e a c c e s s i b i l i t y a c r o s s v e n u e s / w e b s i t e s, s i m u l t a n e o u s l y e n s u r i n g s t r i c t e r K Y C a d h e r e n c e a c r o s s t h e s a m e v e n u e s / w e b s i t e s. A n o t h e r a s p e c t t h a t L u c r e i s w o r k i n g t o w a r d s a s a c o m p a n y i s t h e " c o - b r a n d i n g " a n d c r o s s - p r o m o t i o n a l c a p a b i l i t y t h a t t h e L u c r e A p p a n d e c o s y s t e m c a n p r o v i d e. N o t j u s t f r o m a m o n e t a r y p e r s p e c t i v e, b u t i n o r d e r t o s l o w l y s t a r t b r i n g i n g t o g e t h e r m u l t i p l e, s e e m i n g l y u n r e l a t e d B l o c k c h a i n c o m p a n i e s a n d u s e r s o f t h e i r c u r r e n c i e s, a n d t h e r e b y c o m m u n i t i e s a s a w h o l e. I t ' s a u n i q u e t a k e o n p a r t n e r s h i p, a n d w o u l d a l s o b e a g r e a t m a r k e t i n g o p p o r t u n i t y f o r b o t h p a r t i e s.
18 WHERE WE'RE AT TODAY 18 T o d a y, w h i l e t h e g a m b l i n g i n d u s t r y h a s t a k e n s t r i d e s a n d a d v a n c e d l e a p s a n d b o u n d s t o e n s u r e p l a y e r s a t i s f a c t i o n, s a f e t y, a n d s p e e d, i t ' s s t i l l n o t j u s t q u i t e t h e r e y e t. W e s t i l l f i n d o u r s e l v e s i n a s i t u a t i o n w h e r e t h e r e ' s n o c o n v e n i e n t a n d q u i c k w a y t o b u y - i n t o h i g h - r o l l e r t a b l e s o r l a r g e p o k e r g a m e s w i t h o u t c a s h, i n t u r n, a n A T M o r a c h e c k b o o k, T h e r e ' s n o u n i v e r s a l w a y a p u n t e r c a n d e p o s i t a b a n k r o l l o n t o m u l t i p l e s p o r t s b o o k s. U s i n g m u l t i p l e a c c o u n t s o n l y i n c r e a s e s t h e n u m b e r o f t i m e s p r o c e s s i n g f e e s a r e c h a r g e d, t a x e s a r e l e v i e d, a n d, o f c o u r s e, i s s l o w, i n c o n v e n i e n t a n d c u m b e r s o m e. T h e p r o b l e m p e r s i s t s f o r c a s i n o s a n d s p o r t s b o o k s t h e m s e l v e s a s w e l l, a s t h e y n e e d t o a l w a y s h a v e l a r g e a m o u n t s o f c a s h o n - h a n d i n o r d e r t o p r o c e s s p a y o u t s. A t a n y g i v e n p o i n t i n t i m e, a n y o n e, a t a n y c a s i n o o r s p o r t s b o o k i n t h e w o r l d, c a n w i n - a n d w i n b i g! E v e r y d a y w e ' r e p r i v y t o w i l d B l a c k j a c k r u n s, s l o t m a c h i n e s t u r n i n g h o t, R o n d a R o u s e y b e i n g k n o c k e d - o u t i n t h e f i r s t r o u n d o r B a r c e l o n a l o s i n g t o n i l. A l t h o u g h g r e a t t o w a t c h, i t e i t h e r m e a n s h u g e w i n s f o r a l o t o f i n d i v i d u a l s, a n d h u g e p a y o u t s f o r c a s i n o s a n d s p o r t s b o o k s. B e c a u s e o f o u r e x p e r i e n c e i n t h e i n d u s t r y a n d p e r s o n a l c o n t a c t s w i t h i n t h e e s t a b l i s h m e n t s, L u c r e i s u n i q u e l y p o i s e d t o b e i n t u i t i v e l y a w a r e o f t h e s e v a r i o u s p a i n p o i n t s f e l t b y b o t h e s t a b l i s h m e n t s a n d t h e i r p a t r o n s, a n d b e i n a n e s p e c i a l l y s t r a t e g i c p l a c e t o b e a b l e t o t a c k l e t h e m h e a d - o n. WHERE WE'RE GOING L u c r e i s p o i s e d t o r e v o l u t i o n i z e t h e g a m i n g a n d g a m b l i n g i n d u s t r y. N o t o n l y f r o m t h e p o i n t o f v i e w o f p u r p o s e, b u t a l s o i n t e r m s o f a d o p t i o n, s u s t a i n a b i l i t y, a n d o v e r a l l u s e - c a s e s w h e n i t c o m e s t o t h e g a m b l i n g i n d u s t r y ' s i n t e r n e t o f t h i n g s. W h i l e m a n y a r e o u t t o r e - i n v e n t t h e s y s t e m, L u c r e o n l y w i s h e s t o i m p r o v e a n d a d d v a l u e t o a n a l r e a d y g r e a t o n e. T h e v i s i o n f o r L u c r e i s t o b e t h e # 1 u n i v e r s a l l y a c c e p t e d p a y m e n t m e t h o d f o r a l l c a s i n o s a n d s p o r t s b o o k s, b o t h o n l i n e a s w e l l a s o f f l i n e. L u c r e i s b e i n g c r e a t e d i n o r d e r t o b e a f a s t e r, c a s h l e s s, a n d m o r e s e c u r e m e t h o d o f t r a n s a c t i o n t h a n w h a t c u r r e n t l y e x i s t s. T h e g o a l i s t o c r e a t e a c o m p l e t e l y s a f e, i n s t a n t, c a s h l e s s t r a n s a c t i o n s y s t e m b e t w e e n c a s i n o s a n d t h e i r p a t r o n s.
19 19 WHAT'S LACKING I N T H E C U R R E N T G A M B L I N G I N D U S T R Y 1 ) A m a j o r g a p w e s e e c u r r e n t l y i s t h a t t h e r e ' s n o u n i v e r s a l l y a c c e p t e d p a y m e n t m e t h o d / c u r r e n c y c a t e r i n g t o t h i s h i g h v o l u m e i n d u s t r y. 2 ) T h e r e ' s n o e f f e c t i v e w a y t o m a i n t a i n a s i n g l e h u b f o r a p l a y e r ' s b a n k r o l l. 3 ) T h e p r o c e s s i n g f e e s i n v o l v e d, i n w h a t ' s u s u a l l y m u l t i p l e, o n l i n e w a l l e t s i s e x t r e m e l y h i g h. 4 ) W i t h d r a w a l t i m e s a r e l o n g a n d c u m b e r s o m e w h e n d e a l i n g w i t h o f f - s h o r e a c c o u n t s o r B T C. 5 ) I t ' s u n s a f e f o r c a s i n o p a t r o n s t o b e t r a v e l i n g w i t h l a r g e a m o u n t s o f c a s h - w h e t h e r t o b u y i n o r p o s t c a s h o u t. 6 ) T h e r e ' s n o e a s y w a y f o r p l a y e r s t o s t a k e e a c h o t h e r a n d b u y i n t o a n e v e n t a t t h e s a m e t i m e. 7 ) C u r r e n c y a n d w a l l e t r e s t r i c t i o n s m a k e i t i m p o s s i b l e f o r o n l i n e b o o k i e s a n d c a s i n o s t o a c c e p t p l a y e r s f r o m d i f f e r e n t l o c a t i o n s. 8 ) C a s i n o s h a v e t o h a v e l a r g e a m o u n t s o f c a s h o n - h a n d a t a l l t i m e s. 9 ) N o e f f e c t i v e p e e r - t o - p e e r b e t t i n g a n d p a y m e n t s y s t e m c u r r e n t l y e x i s t s. 1 0 ) N o e f f e c t i v e s y s t e m c u r r e n t l y e x i s t s f o r h i g h - v o l u m e, s a f e, i n s t a n t a n e o u s t r a n s a c t i o n s.
20 20 LUCRE AS A SOLUTION " W E ' R E N O T T R Y I N G T O R E I N V E N T T H E W H E E L ; J U S T A D D I N G V A L U E T O A N A L R E A D Y G R E A T E C O S Y S T E M. " L u c r e i s d e s i g n e d t o b e t h e o n l y u n i v e r s a l l y a c c e p t a b l e m o d e o f p a y m e n t a c r o s s c a s i n o s, s p o r t s b o o k s a n d c a r d r o o m s - w h e t h e r o n l i n e o r o f f l i n e. A s a m o d e o f t r a n s a c t i o n, i t ' s n o t i n t e n d e d t o s o l e l y b e a c u r r e n c y t o b e t r a d e d o n, b u t r a t h e r u s e d, e x t e n s i v e l y, o n a d a y - t o - d a y b a s i s. A h u g e a d v a n t a g e t o t h i s n a t u r a l l y i s t h a t i t ' l l a c t a s a s i n g l e w a l l e t f o r a n e n t i r e b a n k r o l l. L i m i t e d f e e s a n d i n s t a n t a n e o u s t r a n s a c t i o n t i m e s w o u l d m a k e t h e L u c r e W a l l e t t h e b a n k r o l l m a n a g e m e n t a p p o f c h o i c e a c r o s s t h e i n d u s t r y. W h a t ' s m o r e i s t h a t L u c r e i s a l s o d e s i g n e d t o s e r v i c e e s t a b l i s h m e n t s t h r o u g h m e r c h a n t t r a n s a c t i o n s a n d b e n e f i t s, e n a b l i n g c a s i n o s t o p r o c e s s i m m e d i a t e c a s h o u t a n d w i t h d r a w a l r e q u e s t s. T h i s l i m i t s t h e n e e d f o r p l a y e r s t o s e a r c h f o r A T M s, p r o c e s s c h e c k s, a p p l y f o r h i g h e r l i m i t s o r e v e n w o r r y a b o u t w h e t h e r t h e y ' r e c a r r y i n g a w a l l e t a t a l l. C a s i n o s a n d b o o k s, a t t h e s a m e t i m e, d o n o t h a v e t o r i g o r o u s l y k e e p a t a b o n h o w m u c h c a s h t h e y h a v e o n - h a n d a t a l l t i m e s. I C A P, t h e I n t e r e x c h a n g e C l i e n t A d d r e s s P r o t o c o l, i s a f e a t u r e o f t h e E t h e r e u m B l o c k c h a i n t h a t a l l o w s t r a n s f e r o f f u n d s b e t w e e n 3 r d p a r t y a c c o u n t s. B y u t i l i z i n g t h i s t e c h n o l o g y t h e L u c r e p l a t f o r m c a n s e c u r e l y t r a c k t h e s o u r c e o f a n E t h e r e u m t r a n s a c t i o n w i t h o u t t h e u s e r n e e d i n g t o s u p p l y a n y o f t h e i r p r i v a t e i n f o r m a t i o n. B y u t i l i z i n g t h e E t h e r e u m B l o c k c h a i n, L u c r e p r o v i d e s a s e c u r e, r e l i a b l e a n d a u d i t a b l e w a y f o r s p o r t s b e t t o r s a n d h a n d i c a p p e r s a l i k e, t o b r i n g t r a n s p a r e n c y b a c k t o s p o r t s b e t t i n g, a s w e l l a s p u t t i n g t h e c o n t r o l b a c k i n t o t h e u s e r s. W h i l e t h e L u c r e p l a t f o r m p r o v i d e s t o o l s t o s i m p l i f y a n d e n c o u r a g e e n g a g e m e n t b e t w e e n b e t t o r s a n d p r o f e s s i o n a l h a n d i c a p p e r s, t h e L u c r e t o k e n w i l l b e a b l e t o t r a n s f e r f r o m a n y u s e r t o a n y o t h e r u s e r w i t h o u t i n t e r a c t i n g w i t h t h e L u c r e p l a t f o r m. T h i s s h i f t s f u r t h e r c o n t r o l o f t h e d e c e n t r a l i z e d v i r t u a l c u r r e n c y t o t h e c o m m u n i t y. A d d i t i o n a l l y, t h e r e a r e c u r r e n t d e v e l o p m e n t s t o a l l o w u s e r s t o a c c e p t c a s i n o p a y o u t s v i a Q R r e a d e r s d i r e c t l y f r o m a n y t a b l e g a m e o r s l o t m a c h i n e.
21 A NOTE ON TRANSPARENCY B U I L D I N G T R U S T W I T H I C O S / B L O C K C H A I N 21 G I V E N C U R R E N T T R E N D S, L U C R E F E L T I T I M P O R T A N T T O A D D A N O T E R E G A R D I N G A F E W A C T I V I T I E S T H A T W E ' R E E M P L O Y I N G I N O U R E F F O R T T O W A R D S A T R A N S P A R E N T E C O S Y S T E M. M A R K E T I N G E F F O R T S In order to make our team and processes more accessible, Lucre is working towards creating a schedule for Live online events, Q&As, and talks M O N T H L Y R E P O R T S All stakeholders and investors will have access to monthly reports regarding performance, milestone progress, partnerships and financials C O N T A C T I N F O R M A T I O N Lucre will have contact information of everyone directly involved in our project posted on the Whitepaper as well as our website R E L E A S E S A N D M I L E S T O N E S Lucre will make public announcements 30 days in advance of any major release or update so everyone can know what's coming
22 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 22 L U C R E I S A N E T H E R I U M - B A S E D B L O C K C H A I N C O M P A N Y T H A T C R E A T E S A D E C E N T R A L I Z E D, A U T O N O M O U S, C A S H L E S S, T R A N S P A R E N T A N D S E C U R E P A Y M E N T S O L U T I O N A N D E C O S Y S T E M F O R T H E G L O B A L G A M B L I N G I N D U S T R Y. T H E G A M B L I N G M A R K E T I S C U R R E N T L Y V A L U E D B E T W E E N B I L L I O N A N D 3 T R I L L I O N D O L L A R S, D E P E N D I N G O N T H E R E G U L A T E D A N D U N R E G U L A T E D A U D I T S M A D E Y O Y. L U C R E I S B U I L D I N G A C R Y P T O C U R R E N C Y B Y T H E S A M E N A M E, S Y M B O L L C R X, T O H E L P P O W E R T H I S E C O S Y S T E M, C A P P I N G O V E R A L L S U P P L Y A T 1 0 B N L C R X. I N C O M P A R I S O N T O E V E N T H E B A R E M I N I M U M O F B N, T H I S E N S U R E S T H A T E V E N P H A S E - W I S E M A R K E T P E N E T R A T I O N E N S U R E S A S T E A D Y C U R R E N C Y V A L U E T H A T I M P R O V E S I N T A N D E M W I T H U S E R A C Q U I S I T I O N A N D M E R C H A N T O N - B O A R D I N G. U S E O F B L O C K C H A I N Lucre harnesses the power of Blockchain technology to create a completely transparent, yet speedy payment process when accessing casinos, sports books and card rooms, both online and offline. It also tackles user KYC processes, making the Lucre wallet and app, not only a safe, decentralized, single hub for player bankrolls, but also a single-login solution for all partner casinos, online and offline, across the globe; Allowing users to transact at casinos across the world with nothing but their mobile phones. Access, create accounts, and transfer funds to and from online sports books using the single KYC process Lucre creates, while simultaneously taking a step towards cleaning up the global issues with KYC legitimacy and firming up and following global anti-money laundering and legal guidelines. H A R D W A R E I N T E G R A T I O N Going a step further, Lucre also brings the security and capability of Blockchain to hardware, merging with technology made popular by FinTech, and brings that to casino cages, table games, player bands, rings, and everything else tomorrow s IoT can deliver. S U S T A I N A B I L I T Y Lucre s marketing strategy involves creating a product that not only markets itself, but that merchants will market to users because of the features that benefit them, and users to merchants because of the ease of access and convenience it offers them. Lucre s ongoing business strategy involves building assets like peer-to-peer betting websites (a first), peer-topeer staking and prop betting capabilities (a first), to propagate the use and distribution of LCRX. Lucre will also earn from advertising through the Lucre application/wallet. Lucre would effectively be the only tokenized product that can bridge the gap between blockchain online vs existing industry on-ground. Potential future features would be able to let users of blockchain networks and cryptocurrency be able to seamlessly shift between platforms and use cases with perfect ease. Lucre, in effect, would take a step towards uniting the scattered, global blockchain and cryptocurrency communities - on a global scale.
23 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 23 T H E R E A R E F O U R I M M E D I A T E T R E N D S I N T H E G L O B A L G A M B L I N G M A R K E T I D E N T I F I E D F O R O N, T H A T L U C R E W I L L T A C K L E, U S I N G B L O C K C H A I N D I R E C T L Y O R I N D I R E C T L Y, R I G H T O F F T H E B A T! per Statistica.com T H E R I S E O F M O B I L E 70% 56% 42% 28% 14% 0% While we're respectful of our counterparts creating blockchain platforms for gambling activity, our objective is to respect the market on-ground, who are creatures of habit, are very comfortable, and often times, superstitious about where they play - and can benefit from blockchain technology within their existing lifestyle. With Lucre and the single KYC process as well as bankroll hub, we embrace the rise of mobile technology and allow for users to be able to create accounts, deposit, cash out and interact with all casinos, sports books and card rooms across the online & offline globe! C U S T O M E R S H A T E T H E K Y C Delays in signing up, logging into and being able to transact are the primary cause of customers dropping off the process and is an ongoing point of trouble for users. While everything is moving speed and convenience, the KYC requirements, regularity and one-sided security of it has stayed behind that process. Lucre will help ease that process for both users as well as regulators. S T R I C T E R F R A U D P R E V E N T I O N, A M L & C T F A D H E R E N C E From the regulatory board perspective, there is a need to firm up fraud prevention strategies, while still attempting a frictionless KCY process for users. However, because these are centralized, non-blockchain processes, they are repetitive and cumbersome, and most importantly, not completely trust-less. Lucre's single bankroll manager, wallet and KYC adaptive platform will help address all these issues at once. S T R I C T E R R E S P O N S I B L E G A M I N G C O N T R O L S & S E L F E X C L U S I O N Interventions in gaming frustrate players but are important in the interests of a sustainable industry. While that will involve giving players the tools to manage their gameplay, cool off periods and setting various deposit, loss and time limits, it will also inevitably involve the operator directly having to intervene and potentially stop someone from gambling. Lucre can help automate that process more effectively directly from the wallet rather than from the merchant, without data monitoring, friction, intervention and barriers. The robustness of selfexclusion is another key area of focus for regulators; positive for players in the sense that they were actively taking control but negative in the fact they felt the need to do it in the first place. Lucre, being a single wallet app, can address this and automate that process as well.
24 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 24 T H E L U C R E T O K E N S T R U C T U R E T H E T O K E N S Lucre will create 360,000,000 LCRX ERC223 Tokens. Lucre will never create more tokens. 259,000,000 LCRX will be offered for sale, including bonuses. Unsold tokens will be burned live. While this number may seem large, this is actually a very limited supply in the open market, while large enough to ensure low entry and ongoing sustainability and creation of value that can be directly driven by users, acquisition, usage, and adoption. The LCRX Tokens will be used to access certain features of, and to reward contributors to, the online platform once it is developed and in operation. They do not represent an equity or other interest in the business of Lucre. The LCRX tokens are not backed by any physical or other assets. T H E T O K E N D I S T R I B U T I O N Retention of LCRX tokens by Lucre is not intended for re-sale, but to facilitate soft distribution in form of payments to team members, partners, freelancers, and employees. As this is a utility token, this ensures the frequent distribution of a small percentage of tokens into the market, while also ensuring everyone involved in the Lucre project is always incentivized to work towards its success and longevity. Partnerships 3% Reserve 15% Team 10% 360 Million LCRX Sale 72%
25 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 25 T H E I C O T H E R O L L O U T P L A N Lucre is staging an ICO for crowdfunding and disbursal of LCRX tokens - post completion of all legal processes and company registrations. Until the commencement of the ICO, Lucre will be in a private sale phase. There will be a month-long ICO held in a total of 5 stages, each of which will have different bonus structures and price points for tokens. As the Lucre team is already testing the MVP, connection and launch on exchange will immediately follow ICO, with no lag between the ICO process and go-live date. P R I V A T E S A L E Lucre will begin private pre-sale on July 1st, 2018 and close the sale at a point where $1,000,000 or equivalent is raised. Lucre will redeem funds to complete the last leg of development, all legal processes, pre ICO marketing campaigns, as well as testing and auditing of Lucre's main functions in order to be ready launch post-ico, tentatively in December, Lucre is already working with exchanges to create secondary touchpoints for LCRX users. P U B L I C S A L E The Lucre ICO will be held immediately after completion of our legal processes. This will tentatively be in September The Lucre (LCRX) public token sale will be the largest and last distribution of LCRX ERC20 token in an ITO format, and our primary goal is to distribute LCRX globally so that it promotes a fair and effective distribution. The LCRX token will be available to interested parties in stages at varying price points, depending on when the tokens are acquired. The funds raised during ICO public sale will hold Lucre in good stead for a duration of time post-ico. This includes large-scale marketing and dev efforts to ensure delivery on promise, testing and deployment of advanced features on the app, and adoption. Pending Payouts 5% Reserve 10% ICO Marketing 30% Operations 20% Hardware 20% Legal 10% Dev 20% IT 20% Legal 35% *Based on minimums* Marketing/Sales 30%
26 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 26 T H E T O K E N E V E N T S P R I C I N G A N D C A P S The main and initial driver of the Lucre business is the utility of the LCRX token itself. As Lucre is already testing the functionality of the Lucre wallet and DApp, the token should be ready for exchange once the ICO is completed. Lucre is simultaneously signing on board partner casinos and sports books where LCRX will be used immediately as a payment, deposit, and cashout mechanism. Tentatively, this should be by October TOKEN SUPPLY - 360,000,000 (360 Million LCRX) TOKENS FOR SALE (259 Million LCRX) SOFT CAP (RAISE) - US$ 4,000,000 (4 Million USD) HARD CAP (RAISE) - US$ 40,000,000 (40 Million USD) Presale - Private Sale Lucre will enter a private sale phase in order to acquire funds to roll back into ICO activities. During the course of this, LCRX will be sold to private buyers at US$0.02 per LCRX at a minimum entry cap of $100,000. Hard Cap will be 50 Million LCRX. Presale - Pre ICO Lucre will then hold special pre-ico events for private buyers. During the course of this, LCRX will be sold to private buyers at US$0.10 per LCRXThe maximum individual investment accepted at this stage will be capped at US$1,000,000. Hard cap will be 50 Million LCRX. Public Sale - The ICO The final, tow--month-long (or shorter) public sale will commence as soon as all pre-ico requirements have been completed. This will be the largest and final disbursal for LCRX tokens. There will be no minimum entry requirements at this phase, and buyers will have access to various bonus levels. LCRX prices at main ICO stages would move from US$0.19 to 0.25 over the course of the month/goal realization. The hard cap for this stage will be 169 Million LCRX. Post completion of this stage, all bounties and bonuses will be released to the public and close out the entire Lucre ICO. Post ICO Lucre will directly then head to exchange and launch LCRX across all the global exchanges that will list it. After the expected initial dip due to the first-round sale of LCRX, Lucre will release the Lucre wallet and application and get going with second wave feature sets and operation plans, including but not limited to a strong focus on real-world adoption.
27 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 27 F U N D S A L L O C A T I O N O N G O I N G R E Q U I R E M E N T F O R W O R K I N G C A P I T A L RETAINING PRE-ICO AND PRIVATE SALE FUNDS Lucre is holding a private sale in order to crowd-fund capital required to maintain payment schedules for the expensive pre-ico processes one is required to undertake.this will consume at least 80%+ of all pre-ico budgets for services including but not limited to development resources, marketing resources, legal process fees, advisor and contractor fees, due overheads, listing costs, marketing campaigns, advertising costs, PR costs and costs for attending relevant conferences and speaking engagements. The amount of services would depend on budgets, however Lucre is calculating allocation based on the bare minimum required in order to get legal processes, marketing overhead costs, dev additional resource costs and company registrations completed. In the event Lucre raises the minimum, then no funds will be retained for the company and/or payouts. If Lucre raises more than required, those funds would go into extended marketing processes and if possible, 10-20% retained for operations and fine-tuning prior to ICO. RETAINING ICO FUNDS FOR OPERATIONS Lucre hopes to raise up to hard cap of US$40M in funds during the overall pre and main ICO process. Of that, Lucre will aim to retain up tp 15% of funds raised in order to have funds available for operational costs post ICO. These costs involve but are not limited to exchange listing costs (which are as high as US$2.3M for a big global exchange), resources for managerial roles, Global Business Development costs, Liquidity for financial support of the Lucre community and LCR holders, setting up a reasonably strong presence in gambling-friendly locations to support the LCR community, and a number of on-ground resources to advocate for the use of LCRX and aid in sales, marketing and adoption on an ongoing basis. The amount of funds raise will determine the duration for which Lucre can sustain operations comfortably before additional revenue streams begin to come into effect to aid the operational process. MINIMUM VIABLE OPERATIONAL COSTS Lucre will officially disclose a soft cap of US$4M and a hard cap of US$40M during the ICO process. However, this is what Lucre feels is a comfortable to be able to really maximize operations and bolster marketing and development requirements. The soft cap set is set in order to include at least one large listing exchange's costs and a few development and marketing resources if nothing else. The goal is have enough to deliver on commitments to the community and be able to deliver quality, even if it takes longer to put together capital required for operations in the long term.
28 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 28 O U R M V P, U S E O F F U N D S & L A U N C H L I S T I N G O N E X C H A N G E Lucre is working tirelessly to connect with exchanges in an effort to have the LCRX token listed as soon as possible post the ICO. The exchanges, either global or geographically bound, ensure that LCRX is listed in one way or another on an exchange that everyone has access to at the time of launch. Some large exchanges do not carry "gambling" related tokens, and even with discussions going forward if that remains a criteria then the goal is to still be accessible through other and as many exchanges as possible from the get-go. Additionally, funds received through the ICO that are used for operations will cover larger exchange fees where required. L A U N C H P L A N Post ICO and exchange launch, Lucre will immediately work on final dev and adoption-specific marketing activities. Adoption will aid in creating longevity of the currency as well as value, while dev is simultaneously expedited to ensure smooth phase-wise transitions and releases. As the core Development and Marketing up to ICO has been absorbed by the Lucre team, there will be little to no lag time between the launch of LCRX on exchange and launch of the Lucre wallet and application for use in the open market. The reason for setting soft cap at ICO at US$4Million is to ensure an extremely strong allocation of resources, areas of legal operation and company costs. This has a marginal bearing on the launch of Lucre, and will serve to effectively speed up the process rather than kickstart it. T H E L U C R E M V P Lucre aims to deliver on primary features right from the start. This includes use of the Lucre token in itself as well as the implementation of Blockchain to ease and add additional security and trust to existing processes. The Lucre MVP will consist of the Lucre web wallet and app, as well as the release of at least one mobile platform app - as mobility is one of the key points of address in the industry. The application will be a wallet for LCRX funds for all holders of LCRX. Users will be able to transact using the application on their phones at partner casinos. Desktop and mobile users will be able to use the standard Lucre cross-region KCY process to create and log into partner accounts. The app will also be a secure, safe, usable platform for buyins/deposits, cash-outs/withdrawals from all partner casinos, sports books and card rooms. The app will build the base for a safe, pseudonymous economy within the gambling ecosystem, simultaneously targeting ineffective user KYC processes, high processing fees, inconvenience and the dependence on cash.
29 INVESTOR RELATIONS W H Y L U C R E I S A S A F E B E T F O R Y O U R M O N E Y 29 I N S U M M A R Y T H E M A R K E T 1.8 Billion average "gamblers" per year, contributing to a US$700 Billion market size, potentially up to US$3 Trillion, depending on the accuracy of reports of unregulated gambling. Compounded Annual Growth Rate (CAGR) of between 15-19%, producing a Gross Gaming Yield (GGY) between US$650 to $750 Billion between 2018 and 19. T O K E N E C O N O M I C S Lucre is capping supply at 360 Million ERC-223 LCRX. Of this, 75% is targeted for distribution and sale prior to exchange launch. Unsold tokens will be burned. Of the retained tokens, the Lucre team and resources will work off of an LCRX payment model so as to ensure dedication to the project in the long term. This includes reverse vesting and sell-off periods. This limits dumping of LCRX, adversely affecting value, while ensuring the longevity of the primary team and employees. T H E I C O A N D F U N D A L L O C A T I O N Lucre is holding an ICO for two reasons, one, to raise funds for the increasingly expensive process of marketing, operations and listings on an ongoing basis. The seconds is to help disburse tokens into the open market. The soft cap at ICO is set for US$4Million. The hard cap at US$40Million. The soft cap ensures that Lucre has enough capital to put towards on-ground resources, sales, marketing and ongoing development for at least a period of years post launch of LCRX. Realization of hard cap ensures the same for a prolonged period of time with additional specialist resources and a greater push towards adoption and usability. The caps, however, do not solely determine Lucre's ability to go to market, but primarily helps expedite it. Of the funds received, majority of the funds go into development, payments and marketing to ensure a strong start, as well as sustainability of the Lucre system. P R O B L E M S A N D S O L U T I O N S I N T H E I N D U S T R Y Lucre targets three main problems for the gambling community, apart from the matter of increased convenience. These are; Difficulty in enforcing stricter KYCs, responsible gaming, AML/CTF guidelines and fraud prevention. Security, possibility and logistics concerning players and merchants who deal primarily in cash. And the geographical issues and fees involved in existing centralized systems. Lucre tackles all these issues at the start using Blockchain or a combination of Blockchain-FinTech capabilities. It is made for the gambling industry and will build feature sets accordingly that will seamlessly adapt to tomorrow's IoT, and also be capable of tying in with other Blockchain offerings for similar demographics. Doing so, Lucre addresses real-world issues and bridges the gap between the use of Blockchain and on-ground activation, circumventing online and offline channels.
30 INVESTOR RELATIONS WHY LUCRE IS A SAFE BET FOR YOUR MONEY IN SUMMARY THE FUTURE Lucre aims to combine what Blockchain can offer in terms of security, stability and transparency, along with safety and pseudonymity, and bring that capability to day-to-day use and hardware functionality. This means taking the first step towards integration with tomorrow's gambling IoT, and being able to provide seamless, autonomous transaction capability within the gambling industry using what FInTech does today with what they and blockchain can together do tomorrow. If Lucre succeeds with first-mover advantage in this space, that sets it up to be the only and oldest and most trusted gateway and service provider tomorrow, being able to create a cashless and safe ecosystem for gambling, while also aiding regulatory processes and guidelines instead of fighting them. Lucre is working internally on specific features that only the Lucre app would possess for the gambling demographic. This ranges from white-label solutions for merchants - in terms of geoadvertising, communication, customer service and customer acquisition. Users being able to complete processes using biometric technology integrated with blockchain-supported KYCs. The ability to seamlessly and instantaneously be able to transact at casinos, online or offline. The ability to use NFC and subsequent tap-to-pay technology with Lucre's wallet. The range of incasino transactions that can be processed through Lucre. The ability to use it as a rewards platform as well as an information portal. The global gambling industry is growing at an unprecedented rate and is estimated to reach a CAGR of 18.84% by the year Industry experts believe that 2018 is going to be a pivotal year for the gambling industry and they cite certain emerging trends to be the reason for its growth. These include the rise of mobile gambling solutions, rise of newer domestic and foreign markets where casinos, online sports betting and betting shops is legalized, the birth of a younger gambling demographic, pop-up machines in retail outlets, the enforcement of stricter fraud prevention guidelines, and a more customer-focus approach to experiences and processes. All of which Lucre is addressing from the beginning, and will continue to address in the future. If tomorrow would bring a cashless, transparent and safe gambling economy, you can bet Lucre's going to be leading that charge. COPYRIGHT 2018 LUCRE. ALL RIGHTS RESERVED JAN
31 31 USE CASES Lucre aims to fill a gap in a wide range of ways specifically for the gambling industry. This includes the more obvious advantages to users and adopters of Lucre, to the more specific ways casinos, sports books and other "merchants" would be able to leverage what Lucre brings in order to make processes simpler and more seamless for patrons, and easier, more convenient and potentially as added revenue for themselves. Being a blockchain-based application, Lucre can be as feature-rich as technology allows in order to add value to all involved in the gambling industry. During the course of the next couple of pages, we'll also highlight a few key areas where we feel Lucre can jump in right off the bat. A note; this is just covering the tip of the iceberg right now. As Lucre develops and grows, so will technology that can support it, and being so intrinsic a part of the gambling IoT, as well as Blockchain-backed, the uses, implementations, integrations and potential are amplified that much more over time, ranging from the most common and simple, to usability in ways we have not even cracked yet. Lucre begins its journey as a crypto"currency", a baseline for what we feel is a larger need in the industry that currently has nothing like it available. A purpose not just specific to Lucre, but taking a page out of what a cryptocurrency was originally meant to be, Blockchain, as a platform and as a developmental system opens up doors to numerous ongoing ways we can add features layered onto Lucre, and using what Blockchain provides in ways of Smart Contracts and Apps, add immeasurable value in a sustainable, profitable, and intuitive manner. We invite you to use your imagination when giving the future a thought and know that when there is a way to be first in line to take on the industry's problems, Lucre will be there.
32 32 USE CASES EXPERIENCED USERS C u r r e n t l y, t h e b u l k o f t h e b u s i n e s s o f t h e g a m b l i n g i n d u s t r y i s t a k e n c a r e o f i n c a s h, b a r r i n g a h a n d f u l o f o t h e r, u n i n t u i t i v e, d e l a y e d, o r o f t e n d i f f i c u l t p r o c e s s e s. L u c r e, t o t h e e n d u s e r, r e p r e s e n t s a c l e a n, s a f e a n d c o n v e n i e n t c a s h l e s s p r o c e s s. W h i l e t h i s m a y s e e m l i k e s o m e t h i n g t h e i n d u s t r y a l r e a d y h a s, l e t u s t a k e a m o m e n t t o c o n s i d e r a s p o r t i n g e v e n t a s l a r g e a s t h e S u p e r B o w l, o r a p o k e r t o u r n a m e n t a s g r a n d a s t h e W o r l d S e r i e s. B o t h f o r s p o r t s b e t t o r s a n d p o k e r p l a y e r s, t h i s r e p r e s e n t s i m m e n s e o p p o r t u n i t y a n d p o t e n t i a l l y r i c h w i n n i n g s. T h e W o r l d S e r i e s o f P o k e r i t s e l f r u n s i n t o a b i l l i o n d o l l a r p r i z e p o o l, i n w h a t ' s e s s e n t i a l l y o n e c a s i n o, o v e r t h e s p a n o f a m o n t h o f p l a y. B e i n g t h e r i c h e s t t o u r n a m e n t i n t h e w o r l d a l s o i n v o l v e s b e i n g t h e m o s t e x p e n s i v e t o u r n a m e n t i n t h e w o r l d - w h e r e b u y - i n s, b a r r i n g p r o c e s s i n g, r a n g e f r o m $ 1, t o $ 1, 0 0 0, 0 0 0, a s i n t h e B i g O n e f o r O n e D r o p a l o n e. W e a l s o c o n s i d e r t h a t a l o t o f p l a y e r s r e l y o n s t a k i n g a n d p e e r - t o - p e e r t r a n s f e r s w h e n p r e p a r i n g t h e i r b a n k r o l l. G e t t i n g i n t o t h e o v e r a l l p r o c e s s - A c r o s s 6 9 e v e n t s, t h e W S O P a l o n e s e e s o v e r 1, 0 5, p e o p l e a t t e n d a y e a r. T h e r e a r e a n u m b e r o f w a y s o n e c a n b u y i n t o t h e s e e v e n t s, f r o m a c r e d i t / d e b i t c a r d, t o o n l i n e w a l l e t s w h e n r e g i s t e r i n g o n l i n e. S t i l l, t h e m o s t c o m m o n l y u s e d m e t h o d i s, o f c o u r s e, c a s h. T h e " w h y " b r i n g s u s b a c k t o t h e f a c t t h a t t h e r e ' s e x t e n s i v e s t a k i n g a t l a r g e t o u r n a m e n t s, a l s o, a n u m b e r o f p l a y e r s a r e c a s i n o r e g u l a r s w h o r o l l t h e i r b a n k r o l l t h r o u g h c a s h g a m e s, s a t e l l i t e s a n d o t h e r s m a l l e r f o r m a t s t o h e l p b u i l d u p t o t h a t b u y i n. I n a d d i t i o n, w e m u s t r e m e m b e r t h a t, i n t h e o r y, w h i l e o n l i n e w a l l e t s d o e x i s t a n d c a t e r t o t h e d e m o g r a p h i c, t h e r e i s n o w a l l e t i n e x i s t e n c e t h a t d o e s n o t h a v e a d a i l y, w e e k l y, o r m o n t h l y l i m i t t o i t s w i t h d r a w a l s a n d d e p o s i t s. S i m i l a r l y, n e i t h e r i s t h e r e a n A T M t h a t c a n d o t h a t. O n a v e r a g e, a h i g h b u y - i n t o u r n a m e n t r e g i s t r a n t w o u l d n e e d t o d o t h e f o l l o w i n g t h i n g s - o r g a n i z e h i s s t a k e s ( f r o m p e e r s, p r o f e s s i o n a l s t a k e r s, a n d t h e s u c h ), w i t h d r a w l a r g e w a d s o f c a s h b e f o r e m a k i n g t h e i r w a y t o r e g i s t e r, s p l i t p a y m e n t s b e t w e e n n u m e r o u s p a y m e n t m e t h o d s ( i f v i r t u a l / o n l i n e / c a s h l e s s ), a n d u s u a l l y s t a n d i n q u e u e w a i t i n g f o r c a s h i e r s t o c o u n t ( m u l t i p l e t i m e s ) t h e b u y - i n s o f a n u m b e r o f r e g i s t r a n t s. T h e p r o c e s s i s s l o w, i n c o n v e n i e n t, s t r e s s f u l, u n s a f e, a n d m o s t o f a l l, u n n e c e s s a r y. L u c r e, a s a p a y m e n t s y s t e m, c o m e s i n t o f i l l t h a t p a r t i c u l a r g a p s e a m l e s s l y. W h a t w e p r o p o s e i s u s i n g L u c r e t o c r e a t e a s c e n a r i o l i k e t h i s : B e i n g a d e c e n t r a l i z e d s y s t e m, L u c r e e n a b l e s c a s i n o p a t r o n s, s p o r t s b e t t o r s a n d c a r d p l a y e r s t o b e a b l e t o c o n s o l i d a t e t h e i r b a n k r o l l s i n o n e s a f e w a l l e t, e n a b l e t r a n s a c t i o n s, b u y - i n s a n d w i t h d r a w a l s f r o m a g l o b a l n e t w o r k o f c a s i n o s, b o o k s a n d c a r d r o o m s, a n d t o c o n f i d e n t l y b e a b l e t o t r a n s a c t i n a t a x - f r e e, s a f e, s e a m l e s s w a y u t i l i z i n g n o t h i n g b u t t h e i r c e l l p h o n e s o r o n l i n e w a l l e t s, e f f e c t i v e l y r e m o v i n g a l l o b s t a c l e s a n d t r a n s a c t i o n f e e s f r o m t h e i r d a i l y t r a n s a c t i o n r e q u i r e m e n t s. T h u s b r i n g i n g a l l t h e l e a r n i n g s f r o m a m a i n s t r e a m, t r a n s a c t i o n - b a s e d f i n a n c i a l s e c t o r i n t o t h e c r y p t o c u r r e n c y - b a c k e d g a m b l i n g i n d u s t r y.
33 33 USE CASES CASINOS, SPORTS BOOKS, POKER ROOMS & MERCHANTS C a s i n o s, t h o u g h p e r f e c t e d i n p r o c e s s o v e r d e c a d e s, s t i l l f a c e v e r y f u n d a m e n t a l p a i n - p o i n t s o n a d a y - t o - d a y b a s i s. T h e s e i n c l u d e, b u t a r e n o t l i m i t e d t o, t h e n e e d f o r l a r g e a m o u n t s o f c a s h o n h a n d, p r o c e s s i n g p a y m e n t s o n l i n e t h a t c h a r g e f e e s a t b o t h e n d s, u n i n t u i t i v e a n d o f t e n d i f f i c u l t c a s h i n a n d c a s h o u t p r o c e d u r e s, t i m e - c o n s u m i n g d e p o s i t s a n d w i t h d r a w a l s, a n d s a f e t y o f t h e i r a s w e l l a s p a t r o n s ' f i n a n c e s. L u c r e a i m s t o e r a d i c a t e m o s t i f n o t a l l o f t h o s e s p e c i f i c p r o b l e m s f o r c a s i n o s b y o f f e r i n g t h a t d e c e n t r a l i z e d s y s t e m b y w h i c h c a s i n o s a n d t h e i r p a t r o n s a r e p r o t e c t e d a n d s a f e g u a r d e d f r o m a n y f o r m o f a t t a c k, a s w e l l a s f o r m i n g n o t o n l y a d d i t i o n a l f o r m s o f r e v e n u e i n L C R X, b u t t h e a b i l i t y t o t h e r e b y c r e a t e a m o r e s t r e a m l i n e d a n d s e a m l e s s p r o c e s s f o r p a t r o n s a t a l o w e r t h a n n o r m a l t r a n s a c t i o n f e e. U s i n g L u c r e e n s u r e s c a s i n o s c a n p r o v i d e f o r a h i g h e r n u m b e r o f p a t r o n s a t a n y g i v e n p o i n t i n t i m e, r e d u c e p r o c e s s i n g f e e s, r e d u c e p r o c e s s i n g t i m e s, r e d u c e t h e n e e d f o r l a r g e, u n s a f e v o l u m e s o f c a s h, a n d p r o v i d e a d d i t i o n a l s e c u r i t y t o i t s e l f a n d p a t r o n s w i t h o u t t h e n e e d f o r a d d i t i o n a l r e s o u r c e s t o d o s o. M e r c h a n t t r a n s a c t i o n s, w h e t h e r o n l i n e o r o f f l i n e, c u r r e n t l y f a c e t h e f o l l o w i n g f i r s t - l e g i s s u e s ; n o o n e i s a b l e t o c a t e r t o a g l o b a l d e m o g r a p h i c b e c a u s e o f t h e r e g u l a t e d n a t u r e o f p a y m e n t g a t e w a y s y s t e m s a n d t h e i r v a r i e d K Y C p r o c e d u r e s. S i m u l t a n e o u s l y, t h i s c r e a t e s a s c e n a r i o f o r t h e m w h e r e i n t h e y c a n ' t e f f e c t i v e l y m a r k e t t h e i r p r o d u c t s a n d s e r v i c e s t o a g l o b a l a u d i e n c e. W h e r e t h e y c a n, t h e y ' r e f a c e d w i t h c o s t s f o r a d o p t i n g n u m e r o u s p a y m e n t s y s t e m s a n d r e s o u r c e s t o t r o u b l e s h o o t t h o s e p a y m e n t s y s t e m e r r o r s. I n a d d i t i o n, a f u n d a m e n t a l b a r r i e r f o r c a s i n o s, s p o r t s b o o k s a n d c a r d r o o m s, w h e t h e r o n l i n e o r o f f l i n e, i s t h e i n a b i l i t y t o m a r k e t t o a g l o b a l a u d i e n c e b e c a u s e o f t h e r e g u l a t e d a n d c e n t r a l i z e d n a t u r e o f t h e m o n e y t h a t c a n f l o w i n t o t h e s e i n d u s t r i e s. F o o d f o r t h o u g h t ; i t ' s a t r i l l i o n d o l l a r i n d u s t r y r i g h t n o w g i v e n t h o s e b a r r i e r s. W h a t a r e t h e p o s s i b i l i t i e s w h e n L u c r e c a n o p e n t h a t m a r k e t u p? L u c r e o f f e r s m e r c h a n t s a h o s t o f a d v a n t a g e s i n t e r m s o f p r o c e s s i n g p o w e r, f e e s a n d a c c e s s t o r e s e r v e s. I n e s s e n c e, t h e y b e c o m e h o l d e r s o f t h e c u r r e n c y t o e n a b l e t h a t l i q u i d i t y a n d f l o w - b a c k i n t o t h e m a r k e t a n d L u c r e e c o s y s t e m. A l l i n a s e a m l e s s, s i m p l e, c o n v e n i e n t w a y. F o r m e r c h a n t s, o n l i n e a n d o f f, w e t a c k l e s p e c i f i c p r o b l e m s w i t h r e g a r d t o e a s e a n d s p e e d, e n a b l i n g t h a t l i q u i d i t y a n d a c c e s s t o d i g i t a l c u r r e n c y a c r o s s t h e b o a r d. I f t h e p r o c e s s i s n ' t i n t u i t i v e e n o u g h, L u c r e g o e s a s t e p f u r t h e r b y i n t e g r a t i n g w i t h h a r d w a r e c a p a b i l i t i e s, b u i l d i n g A P I s a n d d e v e l o p i n g r e a d e r s a n d m a c h i n e s t h a t c a n b e u t i l i z e d a t c a g e s a s w e l l a s i n d i v i d u a l t a b l e s t o f u r t h e r a d d a l a y e r o f s e c u r i t y a n d e a s e t o d a y - t o - d a y t r a n s a c t i o n s. W e c r e a t e a n e c o s y s t e m w h e r e p r o v i d e r s a n d a d o p t e r s o f L u c r e b e c o m e a v e n u e o f c h o i c e f o r a w i d e r a u d i e n c e o f u s e r s.
34 34 USE CASES FANS, NOVICES, HANDICAPPERS & SPORTS BETTORS W h i l e t h e b u l k o f t h e i n d u s t r y i s p e r c e i v e d t o b e t h e s h a r k s a n d p r o s, L u c r e i s a l s o w o r k i n g t o w a r d s o n - o f - i t s - k i n d s o l u t i o n s f o r e v e r y o n e o n t h e r a i l s, t o o, s o e v e r y o n e c a n g e t i n o n t h e a c t i o n. T h i s i n c l u d e s p e e r - t o - p e e r w a g e r i n g, p r o p b e t s, s a l e a n d p u r c h a s e o f s p e c i a l t y, h i g h - v a l u e s p o r t s b e t s, a n d m u c h m u c h m o r e. A l l t h i s, l e v e r a g i n g t h e s a f e B l o c k c h a i n s y s t e m, F i n T e c h c a p a b i l i t i e s, a n d L u c r e E s c r o w. A t L u c r e, w e u n d e r s t a n d h o w m u c h o f t h e p e r c e i v e d w o r l d o f a p r o f e s s i o n a l g a m b l e r o r p o k e r p l a y e r i s a l l u r i n g t o a l l t h o s e n o t i n v o l v e d d i r e c t l y i n t h e a c t i o n. T h i s s t e m s d i r e c t l y f r o m h o w m a i n s t r e a m t h i s h a s b e c o m e, f r o m t h e w a y w e b s i t e s a d v e r t i s e, t o t h e a d v e n t o f s o m e s t e l l a r p o k e r t e l e v i s e d c o n t e n t. F o r a l o n g t i m e, a g r e a t w a y t o b e a b l e t o b u i l d o n t h a t a c t i o n h a s b e e n t h r o u g h p r o p b e t s, a n d L u c r e n o w m a k e s t h a t p o s s i b l e f o r b o t h t h e p r o s a s w e l l a s t h e i r f a n s t o b e a b l e t o p a r t a k e i n, s a f e l y, w i t h o u t t h e n e e d t o b e i n t h e s a m e r o o m t o m a k e i t h a p p e n o r h a v e t h i r d - p a r t y e s c r o w s. T h r o u g h o u r b l o c k c h a i n, p l a y e r s w i l l b e a b l e t o p o n y u p t h e i r s h a r e, a n d o n c e c o m p l e t e d, t h e L u c r e E s c r o w a c c o u n t w i l l t r a n s f e r t h e w i n n i n g s d i r e c t l y a n d i n s t a n t l y t o t h e w i n n e r. T h i s d o e s n ' t s t o p t h e r e, h o w e v e r, a s L u c r e w i l l a l s o b e b u i l d i n g i t s o w n b e t t i n g s y s t e m w h e r e b y w e p i c k t h e b e s t l i n e s a n d t h e b e s t p r o p s f r o m m a j o r e v e n t s a n d a l l o w f o r p e e r - t o - p e e r w a g e r i n g o n t h e m r i g h t o n t h e L u c r e d o m a i n. S o m e t h i n g t h a t c u r r e n t l y d o e s n ' t e x i s t i n t h e o p e n m a r k e t. O n t h e s a m e d o m a i n, L u c r e w i l l a l s o b e h o s t i n g a p l a t f o r m w h e r e t h e t o p h a n d i c a p p e r s a n d t i p s t e r s i n t h e w o r l d w i l l b e a b l e t o s e l l t h e i r p l a y s a n d p a c k a g e s t o a l l u s e r s o f t h e L u c r e c u r r e n c y. T h e L u c r e t e a m n o t o n l y a c t s a s e s c r o w b u t b e c a u s e o f t h e i r e x t e n s i v e e x p e r i e n c e i n t h e f i e l d, w i l l m o d e r a t e a n d c o n t i n u a l l y c h e c k t o e n s u r e s e l l e r s m a i n t a i n a h i g h e r t h a n a v e r a g e w i n r a t e, t h e r e f o r e a l l o w i n g u s e r s t o t r u s t t h a t t h e y ' r e g e t t i n g t h e b e s t p l a y s f r o m o n l y t h e b e s t h a n d i c a p p e r s a n d t i p s t e r s o n t h e m a r k e t. Y e s, p o r t a l s l i k e t h i s e x i s t, b u t w e k n o w f o r a f a c t t h e i r n u m b e r s a r e s k e w e d a n d t h e y c h a r g e s e l l e r s a m a j o r i t y c h u n k o f t h e i r e a r n i n g s. L u c r e i s b u i l t o n t r a n s p a r e n c y, a n d a l l o u r n u m b e r s w i l l b e o u t t h e r e f o r t h e w o r l d t o s e e, f r o m s t a t i s t i c s t o r e s u l t s. S e l l e r s u n a b l e t o m a i n t a i n a c o n s i s t e n t w i n r a t e w i l l b e r e m o v e d. A n d t o a d d a n o t h e r f i r s t, u s e r s w i l l a l s o r e c e i v e a p e r c e n t a g e r e f u n d f o r p l a y s t h e y ' v e b o u g h t t h a t d o n ' t f i t t h e L u c r e s t a n d a r d s a n d / o r l o s e. W e ' r e d e d i c a t e d t o g i v i n g p o w e r b a c k t o t h e c o n s u m e r, a n d t h i s i s m e r e l y o n e s t e p i n t h a t d i r e c t i o n f o r L u c r e ' s p l a n s o n b l o c k c h a i n.
35 35 USE CASES MISCELLANEOUS A n i m p o r t a n t a s p e c t o f a n y n e w t e c h n o l o g y i s s u s t a i n a b i l i t y a n d f u t u r e a d a p t a b i l i t y. T h e s e a r e c o n c e p t s t h a t L u c r e p r i d e s i t s e l f o n. N o t o n l y i s i t a p e r f e c t f i t i n t o t h e e x i s t i n g m a r k e t p l a c e, b u t a l s o s e a m l e s s l y a d a p t s t o a l l f u t u r e t e c h n o l o g i e s a n d u s e r n e e d s. W e c r a f t o u r f e a t u r e - s e t t o c a t e r s p e c i f i c a l l y t o t h e n e e d s o f t h e g a m b l i n g c o m m u n i t y, a n d t h a t ' s w h e r e t h e m a x i m u m p o t e n t i a l f o r L u c r e l i e s. L u c r e i s c u r r e n t l y d e v e l o p i n g A P I s a n d t h e s o f t w a r e b e h i n d h a r d w a r e c a p a b i l i t i e s f o r u s e a t c a s i n o s a n d a l l b r i c k & m o r t a r e s t a b l i s h m e n t s. T h i s i n c l u d e s Q R r e a d e r s a n d N F C t a p s f o r d e p o s i t s a n d w i t h d r a w a l s. S o m e t h i n g t h a t c a n a l s o b e m a d e s m a l l e r a n d f o r i n d i v i d u a l t a b l e s t o m a k e t h e p r o c e s s e a s i e r a n d m o r e s e a m l e s s, w h e t h e r w h i l e b u y i n g i n a s w e l l a s w h e n c a s h i n g o u t. W h a t t h a t m e a n s f o r t h e f u t u r e i s a l s o b e i n g a b l e t o u s e t h e t e c h n o l o g y, a n d t h e c u r r e n c y, f o r a l l t r a n s a c t i o n s m a d e w i t h i n t h e e c o s y s t e m. T i p s, w h i c h c a n b e m a d e p o s s i b l e t h r o u g h i n d i v i d u a l t a g s f o r d e a l e r s a n d e m p l o y e e s. I t c a n b e u s e d t o p u r c h a s e a t s t o r e s, p a y a t r e s t a u r a n t s, b o o k r o o m s, a n d e s s e n t i a l l y r u n t h e e n t i r e i n - c a s i n o e c o n o m y. T h e e c o s y s t e m, i n i t s e l f, w o u l d n e v e r b e t h e s a m e a g a i n. A n o t h e r f i r s t w o u l d b e t h e c a p a b i l i t y o f L u c r e t o c o - b r a n d w i t h o t h e r b l o c k c h a i n - b a s e d p r o d u c t s - s o m e t h i n g t h a t i s n ' t a f o c u s f o r t h e i n d u s t r y c u r r e n t l y. F o r e x a m p l e, H e l B i z a n d L u c r e c a n b e e a s i l y p a r t n e r e d o n m a j o r s p o r t s a n d p o k e r e v e n t s w h e r e a l o t o f t r a v e l i s i n v o l v e d, b r i d g i n g a g a p w h e r e t h e n e e d e x i s t s, w i t h o u t h a v i n g u s e r s n e e d i n g t o l e a v e t h e b l o c k c h a i n u n i v e r s e. S i m i l a r l y, D B e t, B l i t z P r e d i c t, a l l g r e a t c o n c e p t s w h e r e p a r t n e r s h i p w i t h L u c r e a l s o d i r e c t l y t i e s b l o c k c h a i n p l a t f o r m s w i t h e x i s t i n g e c o n o m i e s. T h a t ' s s o m e w h e r e L u c r e s h i n e s - i t w i l l e s s e n t i a l l y b e t h e b r i d g e b e t w e e n t h e b l o c k c h a i n u n i v e r s e a n d r e a l - w o r l d u s a g e i n t h e c u r r e n c t e c o s y s t e m. F r o m p r o m o t i o n a l e v e n t s, c o - b r a n d i n g o p p o r t u n i t i e s, s p e c i a l e v e n t s... t h i s m a k e s L u c r e a u n i q u e o p p o r t u n i t y i n t e r m s o f t h e g r o w t h o f t h e b l o c k c h a i n e c o n o m y i n e n t i r e t y r a t h e r t h a n a n o t h e r c o n c e p t t h a t l i v e s i n a s i l o. B e i n g s p e c i f i c a l l y c r e a t e d t o c a t e r t o t h e c o m m u n i t y, L u c r e c r e a t e s a u n i q u e o p p o r t u n i t y t o w a r d s d e m y s t i f y i n g a n d s e c u r i n g f a c e t s o f t h e g a m b l i n g e c o s y s t e m, f r o m p r o p b e t s t o s p o r t s w a g e r s. W h i l e u s i n g L u c r e - t h e w e b s i t e, t h e s p o r t s s i t e a n d t h e a p p / w a l l e t a s a n e s c r o w f o r p e e r - t o - p e e r w a g e r i n g. B e i n g a d e c e n t r a l i z e d s y s t e m a f f o r d s L u c r e t h e c h a n c e t o a l l o w f o r t h e s e p r o p s t o h a p p e n m w h i l e a l l o w i n g u s e r s t o t a k e a d v a n t a g e o f a s e c u r e, s a f e s y s t e m. N o m o r e a m b i g u i t y s u r r o u n d i n g t h e s e c u r i t y o f b a n k r o l l s a n d p a y b a c k s. L e d g e r s b u i l t i n t o m a n a g e a u s e r s ' m o n e y t h e w a y t h e y l i k e, w i t h o u t r e q u i r i n g t h i r d - p a r t y s o l u t i o n s a n d m a n u a l e n t r i e s. L u c r e b e c o m e s, t h e r e f o r e, t h e h u b f o r n o t j u s t t r a n s a c t i o n s, b u t o v e r a l l b a n k r o l l m a n a g e m e n t a n d r e c o r d - k e e p i n g. W e ' r e a l s o w r i t i n g i n w a y s f o r u s e r s t o s e t i n t h e i r l i m i t s s o t h a t L u c r e c a n a l s o f u l f i l l r e s p o n s i b l e g a m b l i n g r e s p o n s i b i l i t i e s i n a n a u t o m a t e d m e t h o d, a g a i n, w i t h o u t n e e d i n g t o l e a v e t h e b l o c k c h a i n a n d L u c r e e c o s y s t e m.
36 MILESTONES A T A G L A N C E Q1 C O N C E P T S T O K E N C O I N W E B S I T E W H I T E P A P E R M A R K E T I N G Q4 B E T T I N G S I T E P E E R - T O - P E E R W A L L E T / A P P E F F I C I E N C Y A D D. A D O P T I O N I N C E N T I V E S Q3 P R E - S A L E I C O E X C H A N G E C A S I N O S (. 5 % ) B O O K S ( 1 % ) W S O P A D O P T I O N Q1 H A N D I C A P P E R S T H I R D - P A R T I E S M O R E A D O P T I O N C O - B R A N D I N G P A R T N E R S H I P S > 3-5 % O V E R A L L
37 37 OUR ROADMAP S U B J E C T T O E X P E D I T I O N " L U C R E ' S S T R E N G T H I N T I M E L I N E S I S D R A W N F R O M A N E X P E R I E N C E D T E A M, C A P A B L E O F W O R K I N G O N A L L M A J O R D E V E L O P M E N T S I N - H O U S E. N O L A G. N O D E L A Y S. I T ' S A S T R A I G H T L I N E B E T W E E N V I S I O N A N D R E A L I Z A T I O N " T h e L u c r e p r o j e c t t i m e l i n e r a n g e s f r o m c o n c e p t i o n o f t h e i d e a t o e v e n t u a l a d o p t i o n, a n d t h e n o n w o u l d n e e d t o b e s u p e r s e d e d w i t h f u r t h e r f e a t u r e u p d a t e s, u p g r a d e s a s w e l l a s i n t e g r a t i o n s w i t h f u t u r e t e c h n o l o g y. F o r n o w, w e f o c u s o n t h e r a n g e o f u p d a t e s a n d u p g r a d e s w e c a n f o r e s e e n e e d i n g t o m a k e, d e v e l o p m e n t s w e ' d b e w o r k i n g o n, a n d a d o p t i o n w i t h i n t h e e x i s t i n g e c o s y s t e m. A n a d v a n t a g e f o r L u c r e i s t h e a b i l i t y t o d e s i g n, d e v e l o p a n d m a i n t a i n t h e e n t i r e t y o f t h e p r o j e c t i n - h o u s e, u s i n g a n e x i s t i n g t e a m a c r o s s o f f i c e s t h e w o r l d. D o i n g s o, w e d o n o t d e v e l o p a r o a d m a p e x p e c t i n g a n d r e q u i r i n g f u r t h e r r o u n d s o f i n v e s t m e n t a n d c a p i t a l i n o r d e r t o c o m p l e t e R & D a n d d e v e l o p m e n t. W e m o v e s t r a i g h t f r o m c o n c e i v i n g a n i d e a t o w a r d s d e v e l o p i n g a n d t e s t i n g i t. I n d o i n g s o, a n o t h e r g r e a t a d v a n t a g e t o i n v e s t o r s, a d o p t e r s a n d p r i v a t e b u y e r s o f L u c r e i s t h e f a c t t h a t w e h o l d I C O f o r e x a c t l y t h a t o n e p u r p o s e - a s a n " I n i t i a l C o i n O f f e r i n g ". I t i s a s t e p p i n g s t o n e t o w a r d s m o v i n g t o l a u n c h o f t h e u s a b l e s y s t e m a n d d e p l o y m e n t o n e x c h a n g e f o r L u c r e, a n d, i n t h e m e a n t i m e, w e o f f e r i t i n o r d e r t o h e l p u s r e a c h a l a r g e r a u d i e n c e, a s w e l l a s p o t e n t i a l l y g e t a l o t o f o u r i n v e n t o r y i n t o t h e m a r k e t a n d t h e r e b y u s e s t r a t e g i c r e l e a s e s a n d a f e a t u r e - r i c h p r o d u c t t o h e l p m a i n t a i n a n d i m p r o v e o u r p r i c e.
38 T H E R O A D M A P F O R LUCRE Please keep in mind that the Lucre roadmap is subject to expedition depending on budgets and additional resources Q3 2018: THE ICO 4 Stages & Limited 72% sale, 10% backers/team, 3% partnerships, 15% future development liquidity, T: 360M, Sale: 259M MVP Release Q1 2019: ADD-ONS Quicker transaction efficiency Integration with gaming sites Integration with casino/book apps Lucre sports book release Q1 2020: VALUE Full merchant backend Transactions on app generate % Transaction on app burn % Q4 2020: BACK TO BASE Lucre incentive framework Table Cashout system release Sports Bets via Lucre App Release Q3 2022: MARKETING Co-Sponsor a PokerStars event Attain >50% global adoption Attain >75% global awareness Q4: 2023: 5 YEAR MARK Be System of choice globally Be leader in gambling IoT Be leader in technological enhancements Q1 2018: THE BACKEND Website Development Whitepaper Development Token Development Code Repository & Testing UI and UX Testing Token Generation & Integration Q4 2018: POST ICO Release on Exchange Sports Handicapper Site Peer-to-Peer Betting Fully operational payment system Q3 2019: FEATURE-SET Web wallet testing Seamless bank transactions Integrate with PayPal, Skrill, Venmo Offer a "WSOP Specific" Release Q2 2020: MOMENTUM Fully operational software suite Speed Enhancements Integration Enhancements Q1 2021: ENHANCED Feature Upgrades Speed Updates Seamless Transactions Q1 2023: BUSINESS Integrate with >5 Premium Crpto- Blockchain networks Rewards program rollout
39 MEET THE TEAM 39 CO-FOUNDER SEAN SHAFER A scrum expert and technology whiz. He possesses strong contacts in the world of sports betting and casino management. He also owns his own development firm based out of Iowa and is well-versed with everything required to technologically support a cryptocurrency. Sean brings his technical expertise to Lucre to lead a team to support the overall development and of the Lucre systems, as well as to take a personal lead on all testing and execution of future upgrades and capabilities. CO-FOUNDER GAURAV ARENG CHAKRAVERTI ICOBench, IDACB, ICO Advisor and Expert; A Marketing specialist and entrepreneur with over a decade's experience across industries, including financial-technology. He's also had almost a decade's experience in the poker world and has crafted sports betting algorithms based on Poisson distribution. Gaurav's vision for Lucre involves bringing the technology and processes available in mainstream financial technology into the crypto-blockchain market, for the global gambling community. HEAD OF COMMUNICATIONS & MEDIA RELATIONS PREM PANICKER A journalist and editor for over 28 years, Prem has worked in senior positions in print in The Indian Post, MidDay Group of Publications and the Sunday Observer. In 1995, he was one of the half-dozen journalists who helped start India's first web-only news-site, Rediff.com, where he was Editorial Director. Between , he worked in New York as Editor of India Abroad, the leading publication for the Indian American community. Between 2010 and 2014 he was Managing Editor, Yahoo India. CHIEF INFORMATION & SECURITY OFFICER AYAN SEN A member of the Golden Key International Honor Society, Institute of Electrical and Electronics Engineers and Computer Society of India. As co-founder of Byteroot Technologies, he brought knowledge from his Masters of IT, Mathematics & Computing towards providing Cyber-Security for financial firms, including HDFC Bank, Kotak Securities, and TCS. He's also co-founder of Ironmonger Training systems, a certified strength coach, and trainer at the National Skill Development Corporation.
40 MEET THE TEAM 40 CHIEF MARKETING OFFICER GENELLE KESWICK A Brand and Marketing specialist with 10+ years of experience across diverse and challenging markets. She has led complex brand mandates across companies and offers a strong combination of consulting and practical experience coupled with entrepreneurial ability. She leads a team of 6. MARKETING - WESTERN MARKET SHELBY SHAFER Stays abreast with new marketing tactics and crowdfunding operations, while focusing on increasing customer experience and engagement levels. She has helped raise funds for several nonprofit organizations and specializes in social media marketing and branding. She will manage all future sales and marketing resources. FULL-STACK DEVELOPER BYRON BAKER Provides excellent technical solutions and oversight using his creative, outside the box, style. Well versed in business processes, workflows, design, as well as user experience, he translates well to help improve the future of cryptocurrency and blockchain development. Leads development with his team of 13. LEAD DESIGNER PUSHPARAJ MALPE Lorem
41 MEET THE TEAM 41 ADVISOR: PERFORMANCE MARKETING & ACQUISITION SHARATH KOWLIGI I've led tactical and strategic campaigns for acquiring players into top grossing social casino games. I focus on cost-effective user acquisition and engagement and consult with gaming companies interested in improving their monetization and acquisition efforts. Most of my work in social casino gaming has been in long-term engagement of paying users acquired by advertising and soft launching new game features. ADVISOR: BUSINESS MARIO VAZ Lorem ADVISOR: POKER & APAC JOSEPH HACHEM Lorem
42 42 THE COMPANY WE KEEP C R E A T O R S, P A R T N E R S A N D S U P P O R T E R S SPORTS BETTING PORTAL SPORTS BETTING PORTAL Z11K NEWS AND MEDIA ACCELERATOR EXCHANGE LEGAL PARTNER TRADING PLATFORM MARKETING PARTNER TECHNOLOGY PARTNER
43 T H A N K Y O U F O R Y O U R C O N S I D E R A T I O N L U C R E M A N I F E S T O V 1. 4 REACH OUT TO US J A N U A R Y
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