704 Is Learning Design a Science? You Bet! Neil Lasher, Trainer1

Transcription

1 704 Is Learning Design a Science? You Bet! Neil Lasher, Trainer1

2 Is Learning Design a Science You Bet! neil@trainer1.com 1

3 Concepts: Please consider this question Question 1 Today we will cover how to design so the eye can see place your content so they will read it a discussion about font how not to drive away the learner making long term associations win where others are the runner up What do you consider is your job role: A. L&D B. elearning C. HR D. Graphic Design E. Instructional Designer F. More than one of these. 2

4 Concepts: 3

5 Concepts: Do you remember? 3

6 Concepts: Do you remember? 3

7 Concepts: Do you remember? What are the six things we will cover today? 3

8 Concepts: Do you remember? What are the six things we will cover today? how to design so the eye can see place your content so they will read it a discussion about font how not to drive away the learner making long term associations win where others are the runner up 3

9 Concepts: Do you remember? What are the six things we will cover today? how to design so the eye can see place your content so they will read it a discussion about font how not to drive away the learner making long term associations win where others are the runner up 3

10 Concepts: Do you remember? What are the six things we will cover today? You are not alone, we remember very little of what we see and hear when we are not given explicit instructions to do so and when the layout is against us. 3

11 Concepts: Do you remember? What are the six things we will cover today? You are not alone, we remember very little of what we see and hear when we are not given explicit instructions to do so and when the layout is against us. Short memory is often full before we start.. Empty yours and make some room for more 3

12 Concepts: Do you remember? What are the six things we will cover today? You are not alone, we remember very little of what we see and hear when we are not given explicit instructions to do so and when the layout is against us. Short memory is often full before we start.. Empty yours and make some room for more 3

13 Design Web or Training, is there a difference? 4

14 Design Web or Training, is there a difference? 4

15 Design Web or Training, is there a difference? 4

16 Let s take a look at the design and the eye Guttenberg Diagram by Edmund Arnold 5

17 Let s take a look at the design and the eye Guttenberg Diagram by Edmund Arnold 5

18 Let s take a look at the design and the eye Guttenberg Diagram by Edmund Arnold 5

19 Let s take a look at the design and the eye Guttenberg Diagram by Edmund Arnold 5

20 Let s take a look at the design and the eye Guttenberg Diagram by Edmund Arnold 5

21 Let s take a look at the design and the eye 6

22 Let s take a look at the design and the eye 6

23 Let s take a look at the design and the eye 6

24 Let s take a look at the design and the eye 6

25 So what do they see? 4 samples Research from Australia Question 2 First we need to understand text Which font do you use on paper to write a letter, training manuals or proposals on the web in websites a a Hold up your paper on the web in training material 7

26 The research book Type and Layout by Colin Wheildon 4 experiments 8

27 The research book Type and Layout by Colin Wheildon 4 experiments 8

28 The research book Type and Layout by Colin Wheildon 4 experiments Sans Serif è Serif è 8

29 The research book Type and Layout by Colin Wheildon 4 experiments 66% Sans Serif è Serif è 8

30 The research book Type and Layout by Colin Wheildon 4 experiments Serif è Sans Serif è 9

31 The research book Type and Layout by Colin Wheildon 4 experiments 12% Serif è Sans Serif è 9

32 The research book Type and Layout by Colin Wheildon 4 experiments Sans Serif è Serif è 10

33 The research book Type and Layout by Colin Wheildon 4 experiments 24% Sans Serif è Serif è 10

34 The research book Type and Layout by Colin Wheildon 4 experiments Sans Serif è Serif è 11

35 The research book Type and Layout by Colin Wheildon 4 experiments 0% Sans Serif è Serif è 11

36 The research The trade off 12

37 The research The trade off 12

38 The research The trade off So which font? 13

39 The research The trade off So which font? 13

40 Times New Roman "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. 14

41 Arial "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. 15

42 Verdana "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. 16

43 Justification "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. "The rock was still wet. The animal was glistening, like it was still swimming," recalls Hou Xianguang. Hou discovered the unusual fossil while surveying rocks as a palaeontology graduate student in 1984, near the Chinese town of Chengjiang. "My teachers always talked about the Burgess Shale animals. It looked like one of them. My hands began to shake." Hou had indeed found a Naraoia like those from Canada. However, Hou's animal was 15 million years older than its Canadian relatives. 17

44 Associations A US government whistleblower tells Panorama how scientific reports about global warming have been systematically changed and suppressed. Some of America's leading climate scientists claim to Panorama that they have been censored and gagged by the administration. One of them believes the publication of his report, which catalogues the unprecedented rate of ice melt in the Arctic, was delayed as Americans prepared to vote in The scientists claim that when Bush came to power in 2000 his administration selected advice which argued that global warming was not a result of human activities and that the phenomenon could be natural. A US government whistleblower tells Panorama how scientific reports about global warming have been systematically changed and suppressed. Some of America's leading climate scientists claim to Panorama that they have been censored and gagged by the administration. One of them believes the publication of his report, which catalogues the unprecedented rate of ice melt in the Arctic, was delayed as Americans prepared to vote in The scientists claim that when Bush came to power in 2000 his administration selected advice which argued that global warming was not a result of human activities and that the phenomenon could be natural. 18

45 Associations A US government whistleblower tells Panorama how scientific reports about global warming have been systematically changed and suppressed. Some of America's leading climate scientists claim to Panorama that they have been censored and gagged by the administration. One of them believes the publication of his report, which catalogues the unprecedented rate of ice melt in the Arctic, was delayed as Americans prepared to vote in The scientists claim that when Bush came to power in 2000 his administration selected advice which argued that global warming was not a result of human activities and that the phenomenon could be natural. A US government whistleblower tells Panorama how scientific reports about global warming have been systematically changed and suppressed. Some of America's leading climate scientists claim to Panorama that they have been censored and gagged by the administration. One of them believes the publication of his report, which catalogues the unprecedented rate of ice melt in the Arctic, was delayed as Americans prepared to vote in The scientists claim that when Bush came to power in 2000 his administration selected advice which argued that global warming was not a result of human activities and that the phenomenon could be natural. 18

46 Associations A diagram is a drawing with information that can only be associated by understanding what the diagram is about before you look at it or there will be a lack of comprehension. In this diagram (see inset 1) we show the process of how to add an article to Wikipedia in a flow chat process. Note the clear reference to the inset from within the text, this is known as a forced association, rather than the natural association we make on our own. inset 1 19

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58 Win where others have failed Make your learning Attractive not Engaging Why Attractive? Who uses Google? If you do raise your hand on the system. Why? Make a comment in the chat box. Attractive: Your checklist for winning learning Why not an alternative? Fill a particular need? Draw the user in and leave them satisfied? Simple transferrable format? Can the user apply it today? Intuitive to use? Short? Logical flow? Quick to finish? To test or not to test? 23

59 Is Learning Design a Science Question 3 You Bet! Contact details neil@trainer1.net Did you find this interesting? Is there something you heard today you will go home and use? A. Today B. In the very near future C. Not sure yet Please hold up your answer. 24