Supplementary income generation through Micro-Tasks

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1 Supplementary income generation through Micro-Tasks Internal Guide External Guide Prof. Anirudha Joshi (IDC, IIT Bombay) Aishwarya Ratan, Bill Thies (Technology for Emerging Markets Group, Microsoft Research India) Shashank Khanna I M Des. Interaction Design

2 Overview Introduction User Study Research Design Exploration

3 Micro-Tasks Micro-Tasks / HITs / HPUs

4 Micro-Task Model

5 Micro-Task Model

6 Micro-Task Model

7 Micro-Task Model

8 Micro-Task Model

9 Micro-Task Model

10 Micro-Task Model $ X Rs X Rs X Rs X Rs X Rs

11 Micro-Task for Developing Economies Earn Access Availability Arbitration

12 Micro-Tasks Websites

13 Micro-Tasks Websites

14 Micro-Tasks Websites

15 Micro-Tasks Websites

16 Micro-Tasks Websites

17 Type of Micro-Tasks to create and correct texts, translate, tag photos and videos, categorize products, search the Internet, collect data and more

18 Users Profession: Support Staff, Unemployed, Driver, Housekeeping Education: Schooling, Read/Write local language Income: Up to 8000 pm Digital Literacy: Some basic course in computers/ peer to peer learning Resources: Access to PC with internet Time Available: Off duty hours

19 Users Hope Foundation Kelsa + (MSR) Image 1: Bill Thies, Image 2:

20 User Studies

21 User Studies Information Micro-Tasks?

22 User Studies Information Register Able to create account Skills

23 User Studies Information Register Select Task Task Information?

24 User Studies Information Register Select Task Do Task Instructions

25 User Studies Information Register Select Task Do Task Training

26 User Studies Information Register Select Task Do Task Mental Model

27 User Studies Information Register Select Task Do Task Method

28 User Studies Information Register Select Task Do Task Human Intelligence

29 User Studies Information Register Select Task Do Task Cultural Context

30 User Studies Information Register Select Task Do Task Account Results

31 Research Study Information Register Select Task Do Task Account Enable?

32 Process Research Study 10 Introduction Screen Capture Analysis

33 Selected Tasks Research Study

34 Selected Tasks Research Study

35 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Max Answers: 20

36 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Average Median Max Answers: 20

37 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Average Median Max Answers: 20

38 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Average Median Max Answers: 20

39 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions Average Median Max Answers: 20

40 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions Average Median Max Answers: 20

41 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions New Kannada Text Instructions Average Median Max Answers: 20

42 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions New Kannada Text Instructions Average Median Max Answers: 20

43 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions New Kannada Text Instructions New Kannada Video Instructions Average Median Max Answers: 20

44 Interventions Tests Draw Bounding Box I 30 Minutes I $ 0.05 Original English Original Kannada Kannada Video Instructions New Kannada Text Instructions New Kannada Video Instructions Average Median Max Answers: 20

45 Interventions Tests Which type of box contain more dots? I 5 Minutes I $ 0.05 Original Original Kannada Kannada Video Instructions New Kannada Text Instructions New Kannada Video Instructions Average Median Max Answers: 3

46 Projected Income Draw Bounding Box I 30 Minutes I $ 0.05 $ Payment per hour: Rupee Payment per hour: Baseline Hour Income: Baseline Monthly Income: (Entire Group) 5964 (Employed Workers) If spend 1 Hour a day, 30 Hours in a Month: Increment in Monthly Earnings: 19.25% (Entire Group) 10.94% (Employed Workers) New Kannada Text Instructions

47 Projected Income Which type of box contain more dots? I 5 Minutes I $ 0.05 $ Payment per hour: 1.90 Rupee Payment per hour: Baseline Hour Income: Baseline Monthly Income: (Entire Group) 5964 (Employed Workers) If spend 1 Hour a day, 30 Hours in a Month: Increment in Monthly Earnings: 75.81% (Entire Group) 43.07% (Employed Workers) New Kannada Text Instructions

48 Findings There are tasks on Mturk that, if understood, people can complete and be paid for. Different types of tasks require different skills; some are more accessible than others (e.g., web search + typing too hard) But, the Mturk website as it is not usable (by low-income, 7-14 years of education) Language localization of website as-is does not help But, changing UI and simplifying / clarifying instructions does enable site to be usable and people to be paid Video instructions do not significantly improve task completion over improved UI+text Cultural context also influences ability to complete tasks (e.g., some kinds of Western lamps not recognized)

49 Design Information Register Select Task Do Task Account Enabled

50 Design Information Register Select Task Do Task Account Enabled Inform Engage Acquire Enable Manage

51 Design

52 Design Home page Start/ श र कर Account Registration Next/ अगल Personal Details Next/ अगल Skill Preferences + Language Bar + Introduction Video + Worker/Requestor sections + Change language option + Account Details + Address Details + Bank Details + Skill preference form Next/ अगल Sign In/ स इन इन User Dashboard Task On Task Details सम प त कर / Start/ रद द कर श र कर + Task Status + Task History + Task completion + Task status bar with timer + Task status bar + Task Instructions + Task Training See details/ द ख Preferred Tasks + Skill selection dashboard + Details of tasks + Search for tasks

53 Design

54 Design Prototype Design

55 Usability Evaluation Future Directions

56 Acknowledgements My Sincere Thanks to: Bill Thies, Aishwarya Ratan, Ed Cutrell, Indrani Medhi, MSRI Interns Prof. Aniruddha Joshi, Prof Ravi Poovaiah Mr Joseph, Mr Augustine (Hope Foundation) Aniket Sarangdhar, Mandar Sarnaik, Aniruddha Kadam Support staff at MSR

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