ULTIMATE BUSINESS PLAN FOR ENTREPRENEURS
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1 MOE BRAND ACADEMY ULTIMATE BUSINESS PLAN FOR ENTREPRENEURS WORKBOOK INSTANTLY DOWNLOAD MORE ONLINE CLASSES AT
2 Ready to turn PASSION to PROFIT$? T H I S I S T H E U L T I M A T E B U S I N E S S P L A N F O R E N T R E P R E N E U R S! W H E N Y O U F I N I S H T H I S W O R K B O O K Y O U W I L L H A V E A S O L I D F O U N D A T I O N T O B U I L D Y O U R B U S I N E S S O N! Prior to completing the workbook: (1). Ensure you have listened/watched the "PASSION TO PROFIT$" Video Tutorial which covers each segment of this workbook in more detail! It is IMPORTANT that you understand why you are being asked the following questions...the basis of all the questions are covered in the video tutorial!
3 L E T ' S G E T S T A R T E D! E V E R Y O N E W A N T S T O S T A R T A B U S I N E S S B U T N O T E V E R Y O N E H A S A S T R A T E G I C P L A N T O M A K E I T P R O F I T A B L E A N D S U S T A I N A B L E! The first question you need to ask yourself is "DO I HAVE THE MINDSET OF AN ENTREPRENEUR"? Let's be clear BEING AN ENTREPRENEUR is not easy even if social media makes it seem like it! The truth is your mindset will be 80% of the reason as to why you succeed when starting your business! If you have not already done so, you are highly encouraged to download the MINDSET TEST also available in the online MOE BRAND ACADEMY T H E S E C O N D Q U E S T I O N I S W H Y D O Y O U W A N T T O B E A N E N T R E P R E N E U R? Your WHY is what will keep you going and keep you motivated in the BAD days! In the following pages we will put your ideas and plans to paper so that you are clear of your mission, vision, purpose, start up costs and ways you will make a profit!
4 S T E P ( 1 ) : L E T ' S S T A R T W I T H Y O U R W H Y L I S T 3 R E A S O N S W H Y Y O U W A N T T O B E C O M E A N E N T R E P R E N E U R : D E S C R I B E H O W Y O U B E L I E V E Y O U R L I F E W I L L C H A N G E I F Y O U A R E A S U C C E S S : W H A T A R E 3 R E A S O N S W H Y Y O U W O N ' T Q U I T?
5 S T E P ( 1 ) : Y O U R W H Y C O N T ' D N A M E 3 T H I N G S Y O U A R E P A S S I O N A T E A B O U T N A M E O N E T H I N G Y O U W O U L D S T I L L B E H A P P Y T O D O A L L D A Y E V E R Y D A Y W I T H O U T G E T T I N G P A I D N A M E S O M E T H I N G Y O U L O V E T O D O S O M U C H T H A T Y O U W I L L D O I T F O R H O U R S A N D L O S E T R A C K O F T I M E
6 L E T ' S S U M M A R I Z E Y O U R W H Y L O O K B A C K A T Y O U R A N S W E R S A N D S E E I F Y O U N O T I C E W H E T H E R A N Y O F T H E A N S W E R S H A V E A N Y T H I N G I N C O M M O N! B E F O R E C O N T I N U I N G O N T O S T E P ( 2 ) Y O U M U S T B E A B L E T O C O M P L E T E T H E P A R A G R A P H B E L O W. COMPLETE THE SENTENCES: I WANT TO BECOME AN ENTREPRENEUR BECAUSE I HAVE A DESIRE TO BECOME A SO THAT I CAN LIVE A LIFE OF. I AM PASSIONATE ABOUT IT BECAUSE AND I WILL NOT QUIT BECAUSE
7 S T E P ( 2 ) : L E T ' S B R A I N S T O R M W H A T T Y P E O F B U S I N E S S D O Y O U T H I N K Y O U W O U L D L I K E T O O W N W H Y D O Y O U W A N T T H I S T Y P E O F B U S I N E S S :
8 S T E P ( 2 ) : L E T ' S B R A I N S T O R M ( C O N T ' D ) N A M E A P R O B L E M ( S ) Y O U B E L I E V E Y O U C O U L D S O L V E F O R O T H E R S W I T H Y O U R B U S I N E S S ( I T S O K T O L I S T M O R E T H A N 1 ) W H A T W O U L D B E Y O U R S O L U T I O N T O T H E P R O B L E M?
9 S T E P ( 2 ) : L E T ' S B R A I N S T O R M ( C O N T ' D ) C A N Y O U M A K E A P R O F I T I N Y O U R D R E A M B U S I N E S S, S O L V I N G T H A T P R O B L E M? H O W D O Y O U K N O W? I S A N Y O N E E L S E O U T I N T H E W O R L D C U R R E N T L Y O F F E R I N G T H E S A M E S O L U T I O N T O T H A T P R O B L E M? I F S O W H A T W I L L M A K E Y O U D I F F E R E N T?
10 S T E P ( 2 ) : L E T ' S B R A I N S T O R M ( C O N T ' D ) W H A T M A K E S Y O U A N E X P E R T T O S O L V E T H E P R O B L E M? L I S T A N Y A D D I T I O N A L T R A I N I N G, C E R T I F I C A T I O N S A N D Q U A L I F I C A T I O N S Y O U M A Y N E E D T O B E C O N S I D E R E D A N E X P E R T
11 L E T ' S S U M M A R I Z E Y O U R B U S I N E S S I D E A L O O K B A C K A T Y O U R A N S W E R S A N D C O M P L E T E T H E P A R A G R A P H B E L O W. I F Y O U A R E U N A B L E T O A N S W E R T H A T M E A N S Y O U H A V E T O K E E P B R A I N S T O R M I N G U N T I L Y O U R V I S I O N I S C L E A R! T H I S I S O N E O F T H E M A J O R D O W N F A L L S O F E N T R E P R E N E U R S... N O C L E A R V I S I O N! COMPLETE THE SENTENCES: MY BUSINESS WILL SPECIALIZE IN: I WILL SOLVE THE FOLLOWING PROBLEM(S) I AM CONSIDERED AN EXPERT BECAUSE:. MY BUSINESS WILL STAND OUT FROM MY COMPETITION BECAUSE: PEOPLE WILL BE WILLING TO PAY ME BECAUSE: I WILL OFFER THE FOLLOWING PRODUCTS/SERVICES
12 S T E P ( 3 ) : D E F I N I N G Y O U R I D E A L C L I E N T W H O W I L L Y O U R P R O D U C T S / S E R V I C E S B E T A R G E T E D T O W A R D S? ( M E N? W O M E N? C H I L D R E N? C O U P L E S? E T C. ) W H Y H A V E Y O U C H O S E N T H I S T A R G E T A U D I E N C E?
13 S T E P ( 3 ) : D E F I N I N G Y O U R C L I E N T A V A T A R B E S U R E T O R E V I E W V I D E O T U T O R I A L T O C O R R E C T L Y F I L L T H I S O U T! N A M E : A G E : O C C U P A T I O N : A N N U A L I N C O M E : H O B B I E S : F A V O R I T E S T O R E S : G O A L S & P R O B L E M S I N L I F E :
14 S T E P ( 3 ) : D E F I N I N G Y O U R C L I E N T A V A T A R ( C O N T ' D ) C L I E N T A V A T A R C O N T I N U E D H A N G O U T S P O T S : F A V O R I T E B O O K S : D I S L I K E S : F A V O R I T E S O C I A L M E D I A P L A T F O R M S : A T T I T U D E & C H A R A C T E R :
15 STEP (3): ATTRACTING YOUR IDEAL CLIENT W H A T S T R A T E G I E S W I L L Y O U U S E T O A T T R A C T Y O U R I D E A L C L I E N T T O Y O U! W H Y D O Y O U B E L I E V E T H E S E S T R A T E G I E S W I L L W O R K?
16 L E T ' S S U M M A R I Z E I D E A L C L I E N T L O O K B A C K A T Y O U R A N S W E R S A N D C O M P L E T E T H E P A R A G R A P H B E L O W. Y O U M U S T B E C L E A R A S T O W H O Y O U A R E T A R G E T I N G I N O R D E R T O C R E A T E C A P T U R I N G C O N T E N T COMPLETE THE SENTENCES: MY IDEAL CLIENT IS AGED: I WILL FIND THEM (WHERE?). THEY ARE STRUGGLING WITH (LIST A PROBLEM): THEY ARE READY TO (list A SOLUTION): I WILL PROVIDE (LIST HOW YOU WILL HELP)
17 S T E P ( 4 ) : P R O D U C T S / S E R V I C E S W H A T P R O D U C T S W I L L Y O U O F F E R? H O W W I L L T H E S E P R O D U C T S H E L P Y O U R I D E A L C L I E N T?
18 S T E P ( 4 ) : P R O D U C T S / S E R V I C E S W H A T S E R V I C E S W I L L Y O U O F F E R? H O W W I L L T H E S E S E R V I C E S H E L P Y O U R I D E A L C L I E N T?
19 L E T ' S S U M M A R I Z E Y O U R P R O D U C T S & S E R V I C E S IMPORTANT REMINDER Y O U A R E F R E E T O C R E A T E Y O U R O W N P R O D U C T S A N D S E R V I C E S B U T A L W A Y S R E M E M B E R T O T A K E Y O U R I D E A L C L I E N T I N T O C O N S I D E R A T I O N! A L W A Y S A S K Y O U R S E L F T H E S E Q U E S T I O N S : 1. D O M Y P R O D U C T S A N D S E R V I C E S A L I G N W I T H M Y C L I E N T A V A T A R ' S E X P E C T A T I O N S 2. H O W M U C H M O N E Y D O E S M Y I D E A L C L I E N T H A V E R E M A I N I N G A S S U R P L U S I N C O M E A F T E R T H E I R B I L L S A R E P A I D. B A S E D O N T H A T A R E Y O U R P R O D U C T S / S E R V I C E S P R I C E D W I T H I N T H E I R R E A C H. 3. I S T H E Q U A L I T Y O F M Y P R O D U C T S / S E R V I C E S U P T O P A R W I T H W H A T M Y I D E A C L I E N T W O U L D E X P E C T? 4. A R E Y O U P R O V I D I N G P R O D U C T S A N D S E R V I C E S T H A T Y O U R C L I E N T S A R E L O O K I N G F O R? W H A T D O E S R E S E A R C H T E L L Y O U! 5. W H A T I S T H E S P E C I F I C N I C H E Y O U P L A N T O F O C U S O N? T H E S E A R E V E R Y I M P O R T A N T Q U E S T I O N S I F Y O U W I S H T O C O N V E R T Y O U R T A R G E T A U D I E N C E I N T O C L I E N T S & C U S T O M E R S
20 S T E P ( 5 ) : M A R K E T I N G W H A T P L A T F O R M S W I L L Y O U U S E T O M A R K E T Y O U R P R O D U C T S / S E R V I C E S? ( F O R E. G. S O C I A L M E D I A, N E T W O R K I N G E V E N T S, C O L D C A L L S, D O O R T O D O O R S A L E S ) ( R E M E M B E R T O S H O W U P W H E R E Y O U R C L I E N T A V A T A R W I L L B E ) W H A T S T R A T E G I E S W I L L Y O U U S E T O M A R K E T? ( V I D E O, E M A I L, C O L D C A L L S, F L Y E R S, G O O G L E A D S )
21 S T E P ( 6 ) : S T A R T U P C O S T S H O W W I L L Y O U P A C K A G E A N D D E L I V E R Y O U R P R O D U C T S? W H A T W I L L E A C H O N E C O S T?
22 S T E P ( 6 ) : S T A R T U P C O S T S H O W M U C H W I L L Y O U N E E D T O G E T Y O U R B U S I N E S S L E G A L L Y S T R U C T U R E D & L I C E N S E D EXPENSE (1): COST: EXPENSE (2): COST: EXPENSE (3): COST: EXPENSE (4): COST: H O W M U C H W I L L Y O U N E E D F O R I N V E N T O R Y? EXPENSE (1): COST: EXPENSE (2): COST: EXPENSE (3): COST: EXPENSE (4): COST:
23 S T E P ( 6 ) : S T A R T U P C O S T S H O W M U C H W I L L I T C O S T I N T I M E F O R Y O U R S E R V I C E S ( C O S T S S H O U L D B E H O U R L Y ) SERVICE (1): COST : SERVICE (2): COST: SERVICE (3): COST: SERVICE (4): COST: H O W M U C H W I L L Y O U N E E D F O R B R A N D I N G? ( I N C L U D E L O G O S, G R A P H I C D E S I G N, P H O T O S H O O T, E T C. ) EXPENSE (1): COST: EXPENSE (2): COST: EXPENSE (3): COST: EXPENSE (4): COST:
24 S T E P ( 6 ) : S T A R T U P C O S T S W R I T E D O W N A N Y O T H E R E X P E N S E S : ( M I L E A G E, G A S, T R A V E L, E T C. ) EXPENSE (1): COST : EXPENSE (2): COST: EXPENSE (3): COST: EXPENSE (4): COST: A D D U P A L L T H E C O S T S L I S T E D I N E A C H B O X I N T H E " S T A R T U P C O S T S " S E C T I O N O F T H I S P L A N T O G E T A N I D E A O F T O T A L S T A R T U P C O S T E X P E N S E S : TOTAL START UP COSTS:
25 S T E P ( 7 ) : D E L E G A T I O N N O W T H A T Y O U R B U S I N E S S P L A N I S C O M P L E T E, L O O K B A C K A T I T A N D A S K Y O U R S E L F D O Y O U N E E D H E L P? W R I T E D O W N T H I N G S Y O U C A N D E L E G A T E O R M A Y N E E D A S S I S T A N C E W I T H A N D T H E N F I N D T H E P E O P L E T O A S S I S T Y O U
26 C O N G R A T U L A T I O N S!!! Y O U H A V E C O M P L E T E D Y O U R B U S I N E S S P L A N! N O W Y O U S H O U L D H A V E A C L E A R V I S I O N O F Y O U R M I S S I O N, P U R P O S E, B U S I N E S S, T A R G E T A U D I E N C E, P R O D U C T S, S E R V I C E S A N D T H E C O S T I N V O L V E D I N S T A R T I N G! W H A T ' S T H E N E X T S T E P S Y O U N E E D T O T A K E? S E E K L E G A L A D V I C E O N H O W T O L E G A L L Y S T R U C T U R E Y O U R B U S I N E S S O P E N A B U S I N E S S A C C O U N T S T A R T T O E S T A B L I S H B U S I N E S S C R E D I T P U T Y O U R S E L F O N P A Y R O L L.... A N D T H E N F O L L O W Y O U R B U S I N E S S P L A N What's the next MOE Online Class you need to take? Developing a Boss Brand Strategy
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