Hi, we are mymuesli. pure - omni
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1 Hi, we are mymuesli. pure - omni
2 H I, W E A R E M Y M U E S L I A TRIP TO A BATHING LAKE The story of our organic muesli began with a car journey in Our 3 founders Hubertus, Philipp, and Max heard the radio ad of a well-known German muesli company. Immediately, they got inspired to not only rethink the way of making better radio ads, but also to offer superior muesli the idea of mymuesli quickly came to birth.
3 our mission is simple...
4 mymuesli enables individuals to live a happy and healthy life through delicious food and nutritional education - with a loving smile.
5
6 But...wait a second?! What about Omni-Channel?!
7 A N D T H A T S H O W T H E J O U R N E Y G O E S O N BERLIN HIPSTERS Gaining street credibility in our German capital. MYMUESLI GOES ONLINE On the 30th of April 2007, mymuesli.com goes online and is the first of a kind, worldwide. FIRST OFFLINE STORE A tiny little store opens, fully packed with muesli, located in the heart of our hood Passau. GERMAN FOUNDERS AWARD mymuesli gets awarded with most prestigious award for German founders. EUROPEAN EXPANSION mymuesli becomes Europe's largest cereals brand, opens store #60, among others in NL and SE /w +800 ambassadors FUTURE GOING INTERNATIONAL Well, sort of. We at least launch in Austria and Switzerland the origin of muesli. CUSTOM-BUILT MUESLI- MIX-MACHINERY For your favorite muesli out of 566 quadrillion possible combinations and we also make it to these large retailers 3 NEW VENTURES Diversification it is, making mymuesli a full breakfast brand. AND THEN? Conquer further muesli markets, pioneer on zero sugar mission, and mix, mix, mix in Germany, Austria, and Switzerland. 7
8 FH OÖ? OMNI-CHANNEL? MIXING MUESLI? 4 real???
9 Absolutely, and this is what I ve so far...
10 - 1 - PURPOSE
11 8 0 I N G R E D I E N T S, Q U A D R I L L I O N P O S S I B L E M U E S L I V A R I A T I O N S
12 ...and we re not yet done: Every single muesli mix needs to be ordered at least once!
13 open 24-7 easy market penetration convenience - personal touchpoint - Taste it!
14 - 2 - BELIEVE
15
16 0%
17 W E A R E M Y M U E S L I O U R P R O D U C T R A N G E mymuesli2g mymuesli2go o 12 delicious sorts in a 85g cup. our classy ready Paleo- Crunchy & 40%-proteinmuesli Everyone deserves his favorite organic Everyone muesli: deserves Whether his favorite sportsmen organic Paleo-lovers, muesli: Whether we offer sportsmen the right muesli or Paleo-lovers, for everyone! we offer the right muesli for everyone! mixes 575g of delicious organic muesli in the iconic mymuesli tube, in which you d also get your custom-mix. N oat N oats2go s2go N oats is our heart-warming organic porridge. Just add some hot milk and go for it! Green Cup Coffee & Tree of Tea Direct trade coffee from the best Direct trade coffee from the best fincas in the world, plus consciously fincas in the world, plus consciously selected organic tea round off the selected organic tea round off the perfect breakfast. perfect breakfast. 17
18 - 3 - SPREAD YOUR MESSAGE
19 GREAT STORIES HAPPEN TO THOSE WHO CAN TELL THEM - GUY KAWASAKI -
20
21 - 4 - TEAM UP AND HIRE INFECTED PEOPLE
22
23 23 STOCKHOLM
24 W E A R E M Y M U E S L I M Y M U E S L I S T O R E S DISCOVER, EXPERIENCE AND TASTE MYMUESLI 24
25 - 4 - WHAT CAN GO WRONG, WILL GO WRONG! - MURPHY S LAW -
26 Never stop refining! There s a 38% probability to succeed.
27 - 5 - CREATE OPPORTUNITIES
28 > we can t
29 TAKE SOME TIME TO SMELL THE ROSES Nils Rubbert +49/ (0)
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